Open Business – The Narrative vs. The Ruthless Measurement

Social Analytics. Don’t you just love it? Oh, metrics, what would we do without you in the business world, right? They are the main reason, apparently, of our mere existence in a corporate environment. And, lately, attempting to measure the Return On Investment of Social / Open Business has been grabbing most of attention in the … Continue reading Open Business – The Narrative vs. The Ruthless Measurement

Lead Social Business Enabler for IBM’s w3 and www Connections – Job Role and Responsibilities

Now that the word is out there, and since I have been in the new job for a couple of weeks already, I guess it’s a good time to reflect on what does the Lead Social Business Enabler for IBM’s w3 and www Connections do on a daily basis in terms of my job role … Continue reading Lead Social Business Enabler for IBM’s w3 and www Connections – Job Role and Responsibilities