E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

Hippie 2.0

What’s Your Purpose?

Gran Canaria in the Winter

Apparently, ‘two thirds of digital transformation projects fail’. I know that headline may well be both a bit too provocative and rather pessimistic at best, but I guess we can’t deny there are far too many reasons out there as to why that may be happening, as Dion Hinchcliffe himself wrote, quite nicely, over 6 years ago, in a rather insightful article titled: ’14 Reasons Why Enterprise 2.0 Projects Fail’. Even today. When looking into it with a bit more detail though, one can find that perhaps, right at the heart of the matter, one of the most powerful reasons as to why that happens is because most organisations haven’t been able to answer properly the one question that matters: ‘What’s your purpose?’

When talking about Social Business Adaptation (not the same as Adoption, by the way), there are 5 different pillars, over the years, I have considered essential for any successful Digital Transformation programme (not a project either, by the way); and since I mentioned earlier on, in another blog post, that I’d start sharing plenty of the methodologies, strategies, processes and tools I use for my work as an independent adviser, I thought I would get things started with the one single question that, to me, triggers those transformation efforts: figure out the why first, before you dive in to the how.

Throughout all of these years of having been involved in Social Business Adaptation (both while at IBM and nowadays as a freelancer) I have been exposed to a good number of different purposes as to why both people AND organisations embark on that so-called Digital Transformation journey. And time and time again there have been a number of them that typically fall sort of the expectations towards the second year that they have been put in place. Three of them in particular come to the top of the list and I thought I would share them over here in the hopes that, if you bump into them, you may have an early warning, and some pointers, on what you may need to do to shift things a fair bit in a different direction perhaps. On the other hand, there are also plenty of other great purposes for which people/organisations have pretty much nailed their efforts into becoming a Socially Integrated Enterprise. So we will talk about those other three as well in a few minutes (Yes, I know, I like to see things in threes and multiples of threes :-D).

Why Digital Transformation Projects Fail?

I am pretty sure that, by now, your head may be spinning around a fair bit coming up with a good number of different reasons as to why you think Digital Transformation programmes keep failing over and over again over the last few years. To me, it’s all down to figuring out what your purpose is. Why do you want to do what you are about to do? What is it that you expect to happen, once you get started with the Social Business journey? And what are, potentially, some of the expectations you would want to meet up at some point in time?

Now, this is not, at all, at this point in time, about trying to figure out the ROI of Social Business. We already had that conversation a while ago and it didn’t take us anywhere. Total waste of time, really. In fact, if you look around, today, you would hardly see anyone trying to question the return on investment from your digital transformation efforts anymore. It’s just not happening. It’s 2015, it’s considered a given. Why? Well, mainly, because we no longer have a choice (never had, actually!). I mean, look at the alternative(s) of not diving in to the Digital Transformation journey. It’s ugly and it will become uglier over the course of time even more so if we keep ignoring the inevitable: change. 

With all of that said, you may be wondering what are the main three purposes I bump into, every now and then, that are bound to create more trouble than help out with those transformation efforts. I am sure you all have your own favourites and I would love to read about them in the comments, but, for me, here are the Top 3 Reasons as to why digital transformation programmes fail, based on what their main purpose may well be: 

  • Cost savings: Bean counters, and everyone else, dealing with the financials of your organisation would love you lots if this is the main purpose of why you would want to start the Social Business journey. Yet, the reality would be quite different. Justifying the existence of a Digital Transformation programme within your organisation as an opportunity to cut / save costs and become more efficient as a result is bound to fail on the second year of life of the initiative. Why? Well, mainly, because there will always be something out there that would help you cut costs, specially, in the technology space, and that means the moment you find something else to help you cut costs there goes your Social Business effort. Down the drain. To no avail. Efficiency has never been a good friend of Change and Transformation programmes. What you are after is effectiveness. Big difference. 
  • Competitors driving your agenda: ‘My competitors are all going through this Digital Transformation programme already. We are late into the game!’. That’s typically another popular reason as to why people figure their purpose is just to play catch up with their competition. Don’t worry, you are already late, if you are just getting started now. Why worry then? What you may want to do is shake off that strong feeling that your competitors are driving your agenda, whatever that may will be, and perhaps re-focus on what you really want to do as a business, which, last time around we checked was no other endeavour than delighting your clients through an excelling employee experience. Focus on that. You will be much better off, believe me.

    Take a look, for instance, into IT vendors, specially, in the Social Software / Collaboration space. There are plenty of them that will always tell you that they are doing much much better than the competition, so they will flood you with all sorts of information, brochures and marketing speak on features and capabilities on a certain product, etc. etc., almost as if it were a whitewash of sorts, to then match themselves against their competitors for you to see how good they are, when, eventually, they keep failing on meeting up with a clear premise: what business problems are they trying to solve for you? Then there are other vendors that just focus on helping the competitioncompeting accordingly, and they are doing just fine, because that’s their main focus, both the employee AND the customer. Seriously, if the products you are trying to sell your customers are wonderful and meet their needs, you don’t need to worry about the competition. There isn’t any. Go the extra mile. 

  • Change for the sake of changing: It’s not a good idea. It’s never been. On the contrary, it would just show that you are not ready for the change itself, nor the (digital) transformation process. Whether we like it or not, we just can’t change organisations, nor can we change people, for that matter; we can only provide the (right) conditions for knowledge workers to be self-empowered to come forward and change themselves leaving it all up to them. So thinking that we need to change because we don’t have a choice anymore will only create even more trouble. If only, it would work out as adding another layer of (social) tools and think we have changed. When we have only put but more lipstick on the pig. Still a pig. 

    Yes, I can see the urge from most organisations to want to hang out with the cool kids who have already gotten started with their own transformation journey. I realise how plenty of businesses would want to jump the shark and join those very same cool kids on the open Social Web, interacting with their customers, business partners, even their competitors, but then again still operating, pretty much, as v1.0 on the inside. Frankly, to be 2.0 on the outside, requires that you may well be 2.0 on the inside, because otherwise you are off to a massive wake-up call when things go messy. And they will. 

The Journey of Becoming a Socially Integrated Enterprise 

Like I said earlier on, I am pretty sure there are tons of other reasons as to why organisations have decided to embark on the so-called Digital Transformation journey, that may well not have worked out as planned, while trying to answer as well the key question ’What’s your purpose?’ I bet you all know, or have, quite a few and I would certainly love to hear them in the comments, if you would have a minute to share them with the rest of us, but for now, let’s go ahead and focus on the Top 3 Reasons as to why digital transformation programmes are a wonderful success within (some) organisations: 

  • Transform how the entire organisation works: Through a co-creative process, where no-one and everyone owns it, the social business and digital transformation journey is mostly focused on transforming how the entire business works. The focus moves on from being on either technology and business processes and, instead, it’s all about the people, about self-empowering them to become more accountable and responsible for what they do, how they work, connect, collaborate, share their knowledge more in the open, transparently, and, eventually, get work done in a much more democratic, egalitarian, wirearchical, engaged manner. The change process begins when the organisation realises they need to relinquish control, become less risk averse, more open and transparent, to then re-gain it back through how they nurture and build healthy networks and communities as the new operating model. The wake-up call? That these conditions of operating through social networks are not going to go away any time soon, so we better adapt to them and act accordingly. Or we are in trouble. Big trouble.
  • Address business pain points: Perhaps the toughest of reasons. I mean, no-one wants to air out, even internally, what doesn’t work, whether it’s related to technology, processes or people. We all want to keep drinking the kool-aid, to control the message, to continue distrusting our peers, because, after all, we never did, so why start now, right? Alas, it doesn’t work out that well in reality, so if you take those business pain points and turn them into business opportunities through both some bravery and courage admitting not all things are working all right, there is a great chance you will find the right purpose to correct your due course.

    And if you are brave, again, one more time, to involve your entire workforce to help you not only surface what doesn’t work, but also try to provide different solutions to each and everyone of those issues, there is a great chance that you will be on the mend sooner than you think. Both the change and transformation processes will kick off by themselves, without even needing to have a certain strategy. Biggest leap of faith to come across? Understand we are not the experts we all think we are; we are all weak, vulnerable, constantly making mistakes (and learning from them!), and it’s our relying on building those strong networks across the organisation that will only help us, collectively, address those pain points and venture to suggest some potential solutions. And initiate that process of self-healing that’s so very much needed in each and every single business today, in each and every single individual knowledge (Web) worker. 

  • Finally, identify new business opportunities: Indeed, create new markets. I know, I know, easier said than done, but what’s stopping us? What’s stopping us from thinking we can, collectively, change the (business) world for the better? The realisation that it’s going to be impossible? Or perhaps the itch that we can’t attempt to realise the impossible, because, you know, it’s the impossible, after all. How could we? That’s exactly why we need to venture into creating those new markets. New frontiers and I’m not necessarily just talking about technology in general. Think about the world we would all want to live in, say, 15 to 30 years from now. 2030 and 2045. What’s the world going to look like? Most importantly, what’s your dent in this universe for which you would want to be remembered when you are gone. How would you like your offspring to remember you? As those folks who had the chance to change the world and failed because they were not courageous enough to explore and create new markets? Or those folks who didn’t have a clue about what they wanted to do down the line, but there was a very clear premise in the air: leave behind a better (business) world than they themselves experienced throughout their (working) lifetime. And perhaps start working towards achieving that goal. Why not?

My goodness! Talking about having a meaningful and rather impactful purpose for us all! How does that sound to you folks in the long run? Please do tell me you are, with me, in the second group. Please do tell me that, when you are pondering to embark on this so-called Digital Transformation journey within your own business you are thinking about potentially answering ‘What’s your purpose’ with this particular mindset: what kind of world do I want to leave behind me / us when we are all long gone? Something tells me that if we shift focus on that short term purpose, gains, and think more into the near future, into the long run, we would all be so much better of, collectively. Not just for our own mere survival, but for all of those who come after us pushing harder, stronger, higher than whatever we all attempted to do in the past.

Yes, exactly, ‘What’s Your Purpose?’ starts with you asking yourself every single morning, when you come to work, what you would want to achieve that day to make this world a better place. After all, it’s our chance to make a dent in this universe while we change and transform not only the way we work, but also the way we live our lives. Not just for ourselves, but for them, whomever they may well be …

Signing off, sincerely, your #hippie2.0.

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Wear Sunscreen When Looking Up

Wear Sunscreen is perhaps one of those extremely rare video clips with a rather strong, inspiring and incredibly humanising message one could bump into and that, throughout the course of the years, it gets better and better. Just like wine, it gets better as we age. I can’t hardly believe how that speech was put together in 1997 and how, 17 years later, it is still ringing much truer than ever before. To the point where, if you get to spend about seven minutes to watch through it, it will transport you to way back then and make you wonder what have you been up to in all of those years. Well, I am not too sure about you, but I have been looking up.

One of the many reasons why I have been looking forward to writing again on this blog was the opportunity to pick up a theme I decided to introduce at the beginning of the year around the topic of Humanise and which time and time again I keep getting constant reminders about the need for helping me balance all of those extreme negatives happening out there with plenty of extreme positives, as often as I possibly can. It may well be my eternal optimist coming along, who knows. What I do know though is we live in a rather complex, hyperconnected, fast-paced, troubled world, with huge potential, but perhaps with plenty of things more messed up than what we, human beings, can possibly cope and deal with in both a coherent and cohesive manner. And, yet, here we are. Trying to make the most of out of it. And trying hard.

I am not too sure whether we are succeeding in those efforts of sense making of the world around us, but I can certainly assure you we are trying, aren’t we? There seems to be this collective sense that keeps building up more and more over time about something needing to change. Wanting to change. We may not be sure, just yet, what would need to change, although I can imagine plenty of people out there surely have a hunch or two in terms of hinting what those changes may well be, not just from a business perspective, but perhaps also from a societal one. And they may be right. 

That’s essentially what I was thinking about when I first bumped into this absolutely stunning video clip under the suggestive heading of “Look Up”, put together by Gary Turk. To me, the perfect allegory that describes pretty much today’s world of over-sharing under the perverse FOMO (Fear Of Missing Out) and which could be the natural successor of Wear Sunscreen to show us there is another way. Yes, it is that good. To me, bridging almost on the verge of nailing down our meandering experience of our mere existence in today’s hyperconnected world, where we always appear to be glued to a mobile device, whatever that may well be, disconnecting and switching off from the rest of the physical world. 

You see? When you grab your mobile phone 150 times per day, at a minimum, according to some recent research on Digital Trends, I guess we can now say we do have a bit of a problem, even though some folks may not agree with that statement, like, for instance, my good friend Euan Semple who tweeted just recently


Or George Siemens on this other reflection on the same topic: 

Yes, I can sense the negative sentiment in George’s comments when he mentions “emotion manipulators”, specially, when the video clip was socialised through technology itself. Oh, yes, I see the irony of it, too! But then again, where do you go to spread a message worth while sharing, when by the end of this year there would be 3.2 billion people on earth connected to the Internet? Wouldn’t you go to where your potential audience may well be or already is? Nearly 30 million views (at the point of writing this article) would probably confirm that …

Yes, I can also see Euan’s commentary that we probably don’t need no stinking video clip to tell us to get a life more than we already know we all need. But then again, if you look into it, some times we, human beings, like to hear what we already know deep inside rings true and be told by outsiders that very same story we created ourselves in the first place. That’s how consultants, analysts and vendors typically operate today when interacting with customers, who are continuing to look for that outsider’s advice to help validate what they themselves, deep inside, know already. 

At the end of the day Look Up is an allegory, a beautiful metaphor, reminding us every single second, of how things may well need to be in order for us to humanise our very own existence, once again. At least, that’s how I see it. It’s an alluring poem, if you would want to. An inspiring story that does have a message, one that may not be obvious at first, but that when looking into it closer it would help us realise the huge potential the Social Web has got nowadays for each and everyone of us: that is, how technology helps us become more human, not necessarily by making extensive use of it, but by considering it just an enabler of sorts to focus on what we should be focusing all along, whether at work, or in our personal lives: our relationships.

I know Look Up is the kind of video clip that, throughout the course of many years to come, just like Wear Sunscreen has done for me over time, will act as a constant, gentle reminder, as a technology sticky-note of sorts, that there is a wonderful and rather beautiful world out there to enjoy and that technology’s role, if any, should be that one of helping augment the already existing real life experiences. Acting as a substitute will not work. It should not work.

That’s perhaps the main reason why on the article around The Path of Self-Discovery, that I published just recently, I mentioned how now that I am an independent freelancer and seem to have plenty more free time for other things than just being hooked to devices here and there, I am spending plenty more time outdoors investing my time, energy and a good effort on nurturing those offline social networking activities: connecting AND relating to other people.

Experience the world. Capture it with those precious moments in small chunks called photographs (Or video snippets, it won’t matter) to then share them into the virtual world as an opportunity to act as an aftertaste of what happened before. Enjoy your life to the fullest, because you never know how long it will last. So we may as well make the most out of it, don’t you think? Understanding that there is a great chance that technology will always be there, but we may not. After all, every day, we only have got 86.400$ in our bank, and that’s a finite resource: 


Why waste time? Live inspiredToday and always!


Written by Luis Suarez

Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business; and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua or Google Plus

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The Humanity of the Web: Reflections of a Social Computing Evangelist

Gran Canaria - Puerto de MogánA little while ago Courtney Hunt, from the talented Denovati Group, reached out to me through Twitter, and then LinkedIn, to ask me whether I would like to contribute to a book project they are working on to go and celebrate the World Wide Web’s Coming of Age, since this year, 2014, we all, collectively, celebrate its 25th anniversary. Yes, I know, I couldn’t just reject such kind, generous and overall wonderful opportunity, as I am sure you would all agree with me on how much we owe Sir Tim Berners-Lee for such life changing invention with a huge impact on each and everyone of us, not just in a work context, but also in our personal lives and our society. I mean, could you possibly imagine a Life Without the WWW today? I know I couldn’t, and that’s why I thought about participating further along to that effort with my humble contribution, as a token of immense gratitude for a lifetime transformation journey from, once being a technophobe, back in the day, into, nowadays, truly loving the enablement power of the Web that’s helping us regain our very own essence: our humanity.

What you will find attached below, since it is already now publicly available at the Denovati Group Web site, is the book chapter that I submitted where I reflected on my own overall experiences and interactions with the World Wide Web from over the course of the last 17 years that I have been actively making the most out of it, day in day out. It hasn’t been an easy task to do, more than anything else, because there have been so many anecdotes, stories, life changing experiences and good overall transformation all around that I eventually decided to just focus on what I feel is perhaps the most profound impact that the World Wide Web has had in yours truly over the course of the last 15 years. Of course, I am talking about the Social Web and I am sure, as you continue to read further along, that you would probably be envisioning what single experience I picked up to reflect further on that would describe that shift from hating technology / computing (back in my high school years) to absolutely loving the WWW for what has done not just for me as a knowledge (Web) worker, but also for everyone else, for that matter. 

The title of the article / book chapter is “The Humanity of the Web: Reflections of a Social Computing Evangelist” and you would be able to find it as well over here. However, since it has been out already for a good few days I thought I would also take the liberty to reproduce it over in this blog as an opportunity for me to reflect and continue to celebrate perhaps one of the most profound and of deep impact inventions in the history of the human race on this planet. Most probably, at the very same level as the invention of the Printing Press, if not even more significant. 

Thus, without much further ado, here’s the article, on its entirety, reproduced below:

“There was a time when I didn’t quite like technology. Back in my high school years, computing was one of the subjects that I kept struggling with time and time again. Eventually I gave up on it. You could say I was a bit of a technophobe. I moved on to a career in humanities instead. Fast forward to 2014 and today I wouldn’t be able to get by without the World Wide Web. What happened then? Well, transformation is what happened. The Internet changed my life 17 years ago, and my relationship with it is still going strong.

On January 20th, 1997, I started working for the largest IT firm in the world, IBM. From the very beginning, at the infancy of the World Wide Web, I realised that perhaps my high school experiences with computing didn’t provide the best foundation for my relationship with technology, and maybe I needed to move forward and restart with a clean slate. That’s when the transformation journey commenced.

As time went by, I started to get more and more heavily involved with technology. It all began for me with customer service – first the mainframe, then PCs, then ultimately the Internet. It was in 2000, when I was exposed for the first time to something called “wikis,” that I had that aha moment, realising how the Web – the Social Web that was then only just getting started – would change us all for good, whether in our personal or work lives. There would be no turning back.

That was the time when I realised the key, paramount role that technology and the Web would play in helping us collaborate and share our knowledge much more effectively in the workplace. It was that time as well when I realised that, if anything, the main purpose for the Web was to help us connect, build relationships, collaborate more effectively and eventually do our jobs better. The Web as an enabler – a very powerful enabler, reflecting a fundamental shift in terms of how we would get our work done, how critical remote, virtual collaboration would become over the course of time. How hoarding and protecting your own knowledge would be very limited in the long run. And, instead, how sharing it openly and transparently, through the (Social) Web, would give us an opportunity to change how the business world works – and for that matter, society as a whole.

During those early years, as I got more heavily involved with wikis, profile aggregators, blogs, social bookmarks, file sharing, podcasting, tagging, messaging, and various other key elements from the so-called Web 2.0, I continued to nurture the excitement of how technology would have a much more significant impact than anything we may have witnessed over the course of the last few centuries. And so I became a Social Computing Evangelist.

It’s not an easy task to help people understand how they can benefit from the Web, especially all the various social networking tools, but I have learned over the course of time that the job of a social computing evangelist becomes a whole lot easier when you practice what you preach. That’s essentially when people will start noticing the potential impact of the Web, when they can see it working in real day-to-day work interactions not just for the benefit of a few, but for everyone. That’s why, after years of evangelising about the enabling capabilities of the Social Web, I decided to take things to the next level and make it an integral part of my work and personal lives.

Email has been with us for over 40 years, and most people would probably tell you they couldn’t live without it. It’s become so integral to how we share information, stay in touch, get work done, etc. that to imagine a world without email would be probably more of a nightmare than anything else. Well, that’s exactly what I did – I not only imagined a world without email, I lived in it!

In February 2008, after 8 years of evangelising about the power of social networking, both in a work and life context, I decided it was a good time to put my actions where my words were. To help demonstrate what the Social Web was capable of, I decided to tell the whole world that I would no longer use email in a corporate environment to get work done and collaborate with my peers. It was pretty much like that already in my personal life, where the vast majority of my interactions happened through the Web, so I figured I might as well give it a try at work and see how it would play out.

Many of my colleagues thought I was crazy. You know, “How are you going to survive in a large corporate environment without using email?” they would say. “There is a great chance that you would end up getting fired if you continue pursuing that unrealistic idea,” they added. Yet I was convinced more than ever that the move would open the door to a new reality of sharing, caring, and helping one another, which is essentially what the Social Web has been enabling all along. And as stubborn as I am, I decided to continue pulling it off to see where it would take me.

Initially, plenty of people thought that I just wanted to kill email, ban it for good, get rid of it, annihilate it from the corporate workplace. I must confess that back then I too had those thoughts. However, things didn’t work out that way. Throughout all of those years of living a “Life Without Email” I realised that I didn’t want to kill the tool, or the system. I just wanted to improve the way we work together, as a team, as a network, as a community. And that’s when it all turned into helping people understand how this movement I founded over 6 years ago had then a single premise: open up to a new world of interactions, of connections, of serendipitous knowledge discoveries that, sooner or later, would affect the way we work and eventually become the new norm: an interconnected, hypernetworked (business) world.

The Web is a wonderful thing, especially the Social Web. We owe a great deal to Sir Tim Berners-Lee for helping change our lives forever. Indeed, all of these social media capabilities have helped us generate that conscious collective knowledge of wanting to do wonderful things, of repurposing and creating a new meaning for what we do with our daily lives: connectedness. It’s developed an ability to regenerate our empathy by caring and helping one another that we humans can’t just deny, neglect or ignore. We have been born with an innate urge to help each other when in need. It’s in our genes. Part of our DNA, our social fabric.

And that’s what makes the Web so special. It’s got that ability to help us humanise ourselves, to remind us all tof our ability to connect, share and build relationships with others no matter where they may be in this world. And that’s exactly the journey I started over 17 years ago, a journey that has proved how an initial dislike of technology (from my high school years) can turn itself into an unprecedented love of technology. The Web is helping us regain our very own sense of humanity: that of belonging to the group, our tribe. The one with which we can make the world a better place. One human at a time. Not just for us, or our children, but for our children’s children.

That’s the legacy the Web will be leaving behind. That’s our legacy: leave this world a better place than we found it. The Internet is us, we are the Internet. And all of that, without using a single email but through the power of the Connected, Social Web.

Hello, my name is Luis Suarez, a.k.a. @elsua. I am one of the billions of netizens out there… Are we connected yet?”

Happy anniversary, our very dear World Wide Web! May you keep flourishing for many, many decades to come!

We don’t need no regulation.
We don’t need no thought control
No dark sarcasm in the network
Government: Leave our net alone
Hey! Government! Leave our net alone!
All in all it’s just another brick in the wall.
All in all you’re just another brick in the wall


Written by Luis Suarez

Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business, and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua, Google Plus or LinkedIn.

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Gran Canaria – Celebrating the Mini-Continent

Today is a special day for yours truly. A very special day, actually. And I am not saying that because I know how perhaps half of the world (if not the whole world already!) may well be enjoying the various different celebrations of St. Patrick’s Day. So, if you are celebrating it, Happy St. Patrick’s Day nonetheless! Hope you are all having a good time with your loved ones, family and friends. The reason why I am very joyous and rather happy today though is because it’s exactly 10 years ago today that I decided to reboot my life, restart with a clean slate, and make a move to Gran Canaria, where I might find a new home and a new life altogether. That’s right, March 17th, 2004, I took a flight from The Netherlands (Rotterdam, to be more precise) to Gran Canaria to start a new life and 10 years later only thing I can say is that I’m rather privileged and grateful for having found it and for still going strong. 

There are no regrets. None whatsoever. In fact, all along, I have always felt it was probably the best decision I have ever made in my life, next perhaps to the one I have made 10 years later when, just recently, a bit over a month ago, I decided to make a move from IBM after 17 years of service in three different countries: The Netherlands, Ireland and Spain. Interestingly enough, I have always felt a rather close connection with Ireland myself, even more so when I spent a year over there in Dublin on an assignment for some project work I did back in the day. There are just so many things that I truly heart from that country, so when I decided I was moving back home from The Netherlands, I knew I would have to pick up a special date. One that I would remember forever with plenty of fond memories all around. And that date chosen is St. Patrick’s Day. 

Throughout the whole day I’ve been having lots of really good friends congratulating me and wishing me well for my birthday. I guess I have been a little bit of a naughty boy, because it’s actually not my birthday today. It was already in February (Another fellow Aquarian, I know, hehe), so I lied on the Web :-) 

On most social networking tools out there where I keep getting asked about my date of birth for my profile I never put my real one, since with it and a couple of other pieces of data, it’s relatively easy to impersonate someone. I mostly put the year I was born next to March 17th, perhaps more than anything else, because when I came over here it all felt like I was being re-born again, so what a better tribute one could pay to such a special date than to celebrate it as if it were your real (Internet) birthday, right? 

For all of those folks who have been sending along their kind and best wishes I would want to take this opportunity to thank each and everyone of you for making this day even more special. For helping me get a reminder of what it was like moving over here, to Gran Canaria, to begin everything again from scratch. 10 years later, I am only now just getting started, although it feels like I have been living over here forever. It’s not there just yet. It’s the second longest place I have ever lived in, apart from my family place, back in mainland Spain (León). So it does feel like I have been here for a long long time. 

And, of course, it was time to celebrate such milestone, don’t you think? Well, that’s exactly what I have been doing whole weekend long, including today!, of course :) by spending most of the time visiting one of my favourite places on the whole island: Puerto de Mogán, to just be reminded, once again, why I moved over here 10 years ago: 

Those of you who may have visited Puerto de Mogán at some point in time would know, and probably agree, what a stunning place that little fishermen’s village is to not only just walk out and about, but also to enjoy some stunning scenery that can be, if anything, rather breath taking: 

But not only that. Little Venice, as it is very well known for, has got a lot more to offer, like rather long walks along the harbour enjoying spring in full bloom in almost every single corner of the village making it a true pleasure for your eyes and your sense of smell to be taken away while the rest of the senses are just getting started to experience beauty and charm in equal doses: 

And, finally, the last stroll along the beach that acts as a clear reminder as to why I felt in love with Gran Canaria 10 years ago and why, 10 years later, it is just as strong as ever! Yes, it probably doesn’t get any better than this: 

I don’t know how much longer I may be living in Gran Canaria. Only time would know for sure, perhaps different various circumstances as well, I guess. At this point in time, I am taking each year as another gracious gift that I have been given without asking for anything in return and, as such, the only thing that I have got left is to write down this blog post as a token of immense gratitude for having Gran Canaria make me feel right at home in paradise. Carpe diem, as some of you may be thinking about at this very moment. For me, it’s a sincere Thanks! for changing my life back 10 years ago and for continuing to do so today.

March 17th, 2014! Happy St. Patrick’s Day everyone and here’s to many many more years in paradise to come further along! And, remember, if you ever come over to Gran Canaria, get in touch. I would love to share with you all plenty of the hidden, golden gems this gorgeous island has got to offer to every single explorer

Me, included! 😀

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Let The Next Adventure Begin – The With Whom (#CAWW)

And, finally, the last blog post of the series of entries where I’ve been detailing what I would be doing from here onwards, as I begin my next adventure as an independent chief emergineer. Earlier on in the week I blogged about the why, then the what and now I guess it’s a good time to talk about the with whom, as part of that mantra of “use systems too boost your odds, passion to get energy and luck to change the game“. In short, the system of we! That’s why it’s a great pleasure and true honour for me to announce I’m now part, as a charter member, of the Change Agents Worldwide network with a simple and rather clear mission: change the way we work!

That’s right! In a now more than ever hyperconnected, networked and complex systems driven working environment I pretty soon came to the conclusion, as I went solo and independent, that my odds to make a bigger difference out there would have been more notorious by being part of a network of rather talented, passionate, engaged, inspiring and rather thought-provoking knowledge (Web) workers, with whom, if anything, you sense you aren’t anymore the smartest person in the room, the network is.

And being able to tap into that unprecedented brain power to share ideas openly, to learn from one another, to collaborate by sharing your knowledge in a rather open and transparent manner, to innovate, to co-create, to continue walking the talk on redefining the workplace of the future and, for that matter, the future of work, I felt it was just too much of an enticing opportunity to ignore that I haven’t just been capable of getting rid of from my mind over the course of the last few weeks. Of course, without a single doubt, I had to join Change Agents Worldwide (@chagww).

I know, I know. At this point in time I am pretty certain most of you folks out there would be wondering what Change Agents Worldwide are all about, after all, right? Well, here’s one of the elevator pitches we are using I quite enjoy as it describes, pretty nicely, what we are all about:

Remember when I just mentioned above being part of a network of folks who walk the talk, leading by example, on redefining the workplace of the future? Well, that’d be it, in all of its splendour. Perhaps this other definition may help some more as well. A bit more wordy though, but worth while sharing across:

“We built our network based on the principles driving the evolving Web. We believe in transparency, sharing, collaboration, authenticity, and trust. Operationally, we function as a cooperative. Value is realised by every node in the network. As the network grows, the benefits to our client grow exponentially”.

You can probably notice how excited I am for being part of such an amazing network of incredibly knowledgeable and generous people all around. To me, though, the beauty and mind-boggling privilege of joining #CAWW is something bigger, more massive than whatever I could have anticipated for. From here onwards I’m going to be working together AND networking with … friends, in the true sense of the word “friends”. That’s right, plenty of the folks from the #CAWW network are people who I already know for over 10 years, way before Social Networking for Business or Social Business were the new buzzwords. The breath and extensive knowledge they all have got around areas like Knowledge Management, Collaboration, Learning, SNA, ONA, Org. Change, Org. Design,  Management / Leadership Consultancy, Corporate Communications, Digital Workplace Transformation, Social Computing, Social Business, Social Learning, and a rather long etc. of skills, experiences and knowhow make me feel like my learning curve all of a sudden has gone sky through the roof!

Life(-long learning) in perpetual beta FTW!!

And the excitement gets bigger and bigger, by the minute, when, early next week, I’ll be meeting up about a dozen of them, face to face, in Paris, at the Enterprise 2.0 Summit. Check out the overall agenda for Day One and Day Two (Along with the Masterclass Workshops) to get a quick glimpse of the massive brain share that will be taking place over the course of the next few days with everyone involved in Social Business flocking to what’s, by far, one of the best events in Europe around this very same topic… It’s going to be a fun event, I can tell you!

I bet at this point in time you may be wondering what are the various different names of that lovely global network of Change Agents, right? I tell you, if you have been in the space of Social Business and Social Networking for a good while you probably know already vast majority of them. But, as an additional teaser, allow me to share over here first a couple of testimonials from themselves about their own experiences of being a member of the CAWW network. Let’s start with my good friend Harold Jarche:

Change Agents Worldwide is a new type of consultancy, which functions as a transparent cooperative. It includes solo change agents (like me) and enterprise change agents who are trying to bring about change in their respective workplaces. This is a network of progressive and passionate professionals, who really want to bring about substantive change in how work gets done.

How about the always inspiring Kevin Jones:

Imagine a company without managers or employees but a ton of leadership. One that has a physical address only because, by law, it needs one while it uses the world as its playground. Where the status quo does not exist. Nor does a hierarchy or a vacation policy. Where teams who work together may have never met, but their collective ideas and expertise melt together to create the most innovative solutions to business’ most vexing problems. We have recruited the best minds in a mere matter of a few months. Their experience is vast. The collective knowledge and wisdom frightening.

Or, perhaps, these few words from the only and only Marcia Conner:

Without a doubt the smartest, most insightful, on-the-ball group of people I have ever worked with–and by ‘working with’ I mean ‘learning from, and at a distance no less’ because most everything any one of them says or writes or does is nourishing to my soul. Together and individually we’re all committed to creating a better world, where organizations can have dramatically better outcomes because they value the capabilities of people. We’re just getting started, but it’s a long time in the making, so many of us working on our own on this for years, dreaming of finding people who we can work on this with together … because it’s time!

I could go on sharing some more additional testimonials (You could read them all over here in this link, if you would want to), but I guess you are all dying to know who the entire CAWW network of members are, right? So, here we go, then. Without much further ado, and in no particular order, this is the network of people who have made it possible, for me, the system of we!: 

Susan Scrupski 

Jon Husband


Ernst Decsey

Patti Anklam

Marcia Conner

Kevin Jones

Harold Jarche

Lois Kelly

Sharon Richardson

Ayelet Baron

John Stepper

Thierry de Baillon

Carrie Basham Young

Peter Vander Auwera

Jane McConnell

Clark Quinn

Catherine Shinners

Charles Jennings

Jim Worth

Ian Thorpe

Harald Schirmer

Simon Terry

Bruce Galinsky

Danny DeGrave

Rob Caldera

Dennis Pearce

Bryce Williams

Eric Ziegler

CheeChin Liew

Frederic Chauvin

Jonathan Anthony

Dom Burch

Rainer Gimbel

Chris Carpenter

Josh Dormont

Celine Schillinger

Heidi de Wolf

Alvaro Caballero

Richard Martin

Kari Pearlson

Paul Andersen

There is a Twitter List out there already currently being curated by Celine herself, if you would want to start following what we are all up to. After all, one of our key main areas of joint work is, eventually, working out loud and I am sure I will have plenty of opportunities to share with you folks over here what we have been up to lately, including the publishing of an upcoming eBook under this rather suggestive heading: “Changing the World of Work. One Human at a Time“.

And you know what is really cool about Change Agents Worldwide? Well, that it is not a closed network, so you, too, could join us! And start walking the talk today, actively participating on what it is like being at the forefront of the future of work: The Socially Integrated “Enterprise”.


Let The Next Adventure Begin … Welcome to Change Agents WorldWide! (#CAWW)

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Let The Next Adventure Begin – The What Next (The System of Me)

After yesterday’s blog post, I guess today’s the one everyone has been waiting for. Myself included. For a good number of weeks, I have been having lots of conversations on the side with plenty of people, where I have been hinting what I will be doing next and while, all along, I have been trying to disguise my excitement about the next adventure(s), and what the future may hold from here onwards, it’s now the time for me to unleash what I will be working on from here onwards. A system of me, Luis Suarez, a.k.a. elsua.

Before I go on and explain what I mean with that system of me, please do allow me to share a story over here that would help explain why I am choosing those words carefully in terms of what I will be doing next. You will see how, once again, serendipity has done its magic into setting up the pace of how things will happen from here onwards. It all started with IBM Connect, IBM’s premier conference event around Social Business, that takes place, in January, every year in Orlando, Florida.

This year I was scheduled to speak at three different sessions, including the rather splendid and big hit Pardon the Interruption Social Business Hot Topics (Part Deux) my good friend Louis Richardson kindly hosted again doing a superb piece of work, along with both partners in crime Luis Benitez and Matt Ridings. Alas, as you can imagine, things didn’t work out and, eventually, I couldn’t make it. Matt graciously covered for me though pretty much nailing it! Thanks for that, Matt! Nice work! So, since I couldn’t be there in the end, I turned myself into the Livestream option (along with catching up with it over the various different streams). And BOOM! There it happened.

On Day 2 of the event, on perhaps one of the most inspiring keynote sessions I can remember in years, that I am pretty certain I would be able to cover in upcoming blog posts, there was one keynote speaker that totally blew me away and, judging from the lifestream itself, the live audience, too! Scott Adams (the father of Dilbert) was on stage talking about failure and the critical role it plays in helping you succeed in the long run.

You can watch a replay of the livestream of Scott’s speech over here or hit the Play button on the embedded code below. It would be totally worth it the 30 minutes of your time, I can guarantee you that, to say the least:

Without spoiling it too much, Scott gets to talk about three main key points that I thought I would share across over here, as teasers, to entice you to watch through it in its entirety:

  1. “Goals are for losers
  2. Passion, totally overrated 
  3. Luck can be manipulated”

He gets to talk about how goals no longer cut it in today’s constant world of change. Just the sheer complexity of it all makes it almost impossible to cope with them and still make sense. Instead, he talks about trying a system. “Something you do regularly that improves your odds and makes you more valuable (ideally)”. A system where you get to build further along a lovely set of complementary skills that would accumulate over the years by putting them into practice on a regular basis so that it will keep improving those odds of becoming successful, regardless of what criteria you may want to use to define success.

He also has got a very interesting and noble approach towards replacing will-power with knowledge, towards replacing that same will-power with habit. And the examples he mentions are true golden gems most folks out there would be able to relate to.

He then gets to talk about how passion is totally overrated. How while it may get you there, that very same passion may as well be the main cause for your many failures over the course of time, and, while not neglecting it, after all, he still thinks it’s important and relevant to be passionate about what you do, he mentioned how it’s probably much more effective to not just focus on your passion, but focus on helping boost your personal energy. Essentially, become physically and mentally more alert instead. WOW! Just brilliant!

Finally, he gets to talk about luck and how it can be manipulated. How people who consider themselves “lucky” have, most probably, a wider field of perception, meaning that they would notice opportunities others wouldn’t notice. And embrace them. Essentially, you get to define and provoke your own luck, based on what you perceive and build further on over the course of time.

His major conclusion? An inspiring, rather thought-provoking and mind-blowing one liner that certainly has stuck with me ever since I heard it a few days back and that, I am sure, will define my life from here onwards and whatever the career path(s) I may get to choose:

“Use systems to boost your odds, passion to get energy, and luck to change the game”

That’s why I am very pleased and rather excited altogether to announce that after 17 years at IBM, working as a Knowledge Manager, Community Builder, Social Business Evangelist and Enabler, it’s now time for me to go independent and embrace that system of me, Luis Suarez, a.k.a. elsua.

Yes, that’s right! After 17 long years working in the largest corporate IT environment there is out there at the moment, and having had a blast all along, it’s now time for me to embrace both the unknown and the uncertain: to become an independent, a free spirit, a solopreneur, a provocateur of sorts, a change agent, a free radical, an outrageous and true optimist hippie 2.0 aiming at wanting to change the world, for the better.

Oh, and I won’t be alone, in case you are wondering…

That was the much needed change that I guess my inner self was looking forward to over the course of the last couple of years, where hint after hint, you start seeing it coming and, in the end, there is nothing else that you can do other than embrace the change and try to make the most out of it; and while I certainly looked into other potential opportunities of working in other large corporate environments, I thought this time around was probably going to be the best timing to go ahead and rediscover myself to find out who I really am, what I really want to do, how I can help others become better at what they do already and, eventually, change the world.

See? The true spirit of that free hippie 2.0 kicking in again.

But “how are you going to do that?” I am pretty sure that’s what’s going on in your head at the moment while you keep reading this article, right? Well, that’s where the system of me idea kicks in. Instead of focusing on a single goal and work really hard towards achieving it, as part of that new adventure of going solo, I am going to try to keep as many options open as I possibly can, and let that focus, purpose and meaning I mentioned earlier on, in another post, decide which one(s) would be a failure I can learn from, move on and stick around with the one(s) that will help me progress further in my life-long learning experience(s) with that new round of complimentary skills.

In a way, you could think about this next stage on my (work) life as an opportunity to rediscover myself, reflect on what I have learned and applied over the course of the last 17 years and see if there would be an opportunity to apply them in a completely different environment from that one of the big corporate world: that is, the freelance economy. A recent article under the suggestive heading of “How Freelancers Are Redefining Success To Be About Value, Not Wealth“, pretty much nails it for me on what I feel, rather strongly, is the workplace of the future, if there ever was a brilliant one, that would be it. And, somehow, in whatever form or shape, I quite enjoy both the challenge and the opportunity of being part of it.

Now, I do know, and fully realise, that it’s not going to be an easy ride. I don’t expect it to be. Quite the contrary. It’s going to be full of uncertainty, facing the unknown in most cases, and experiencing plenty of new scenarios that I never thought, in the recent past, I would had the bravery and courage to face, like the prospect of no longer having a secure job or a fixed monthly income at a time when, where I live, in the Canary Islands, Spain, the unemployment rate is over 33% of the total active working population. Yet, somehow, I feel it’s also a good time for me to see if I can put to the test all of those acquired skills over the course of the years and put them to good use as an independent freelancer. I bet it will be quite an interesting self-discovery experience altogether as well, don’t you think?

So, at this point in time, and perhaps to close off this longish article for now, you may be wondering what are going to be the main focus areas I will be working on from here onwards as an independent freelancer, solopreneur or autónomo (Spanish), right? Well, like I mentioned above, and in order to unleash the system of elsua to help increase the odds of opportunity and success, here are some of the areas I will be working on:

  • Social / Computing Business and Open Business evangelism
  • Social Business Strategy and Digital Transformation Consultancy
  • Social Business Enablement and Adoption / Adaptation (Including IBM Connections)
  • Knowledge Management, Learning and Org. Change Management (Org. Design)
  • Online Community Building and Facilitation
  • Digital / Executive Coaching
  • International public speaking
  • Freelance writing
  • English teaching (See? I am still an English teacher with a passion for teaching and learning and that’s not going away any time soon!)

And, finally, Life Without eMail. Of course, I couldn’t let this one slip out, just like that, right? After all, it’s what most people still know me for out there and have been thinking that if I have managed to successfully survive in the largest email driven IT firm in the world over the course of the last 6 years, it’s now time to enter a new phase, a new challenge altogether: live a life without email as an independent freelancer / solopreneur. And see whether I am capable of pulling it off or not, moving all of my interactions into social networking tools. At least, as many as I possibly can, just like I have been doing for the last few years in the corporate world.

I know most of you folks may be thinking that there are perhaps too many different options out there that I will be working on from here onwards and everything and that, maybe, I will be spreading too thin, but all along I have been thinking that this whole new experience is pretty much going to be shaped not only by what I do and learn along the way, but also by how I would be interacting, conversing and learning with my networks across the board. Because, if there is anything that I have learned over the course of the last 15 years that I have been involved with social networking is that you are never going solo. There is an entire network of people who care, who surely know and understand what you are good at, and what not, and, as such, they would become your helping hand and invaluable source of feedback to keep you on track of how you are helping that very same network become successful at what they already do.

After all, we are living in a Network Era and there is no turning point back. And do you know what’s the one single ah-ha moment that I will be enjoying the most from this brave new world of (hyper)connectedness and conversations that I am about to enter from here onwards? Well, that, all along, and over the course of the last 17 years, I have been preparing myself to become a freelancer for life, always nurturing my networks, no matter what.

And I won’t be alone…

Let the next adventure begin! Unleashing the system of we!

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