Wear Sunscreen is perhaps one of those extremely rare video clips with a rather strong, inspiring and incredibly humanising message one could bump into and that, throughout the course of the years, it gets better and better. Just like wine, it gets better as we age. I can’t hardly believe how that speech was put together in 1997 and how, 17 years later, it is still ringing much truer than ever before. To the point where, if you get to spend about seven minutes to watch through it, it will transport you to way back then and make you wonder what have you been up to in all of those years. Well, I am not too sure about you, but I have been looking up.
One of the many reasons why I have been looking forward to writing again on this blog was the opportunity to pick up a theme I decided to introduce at the beginning of the year around the topic of Humanise and which time and time again I keep getting constant reminders about the need for helping me balance all of those extreme negatives happening out there with plenty of extreme positives, as often as I possibly can. It may well be my eternal optimist coming along, who knows. What I do know though is we live in a rather complex, hyperconnected, fast-paced, troubled world, with huge potential, but perhaps with plenty of things more messed up than what we, human beings, can possibly cope and deal with in both a coherent and cohesive manner. And, yet, here we are. Trying to make the most of out of it. And trying hard.
I am not too sure whether we are succeeding in those efforts of sense making of the world around us, but I can certainly assure you we are trying, aren’t we? There seems to be this collective sense that keeps building up more and more over time about something needing to change. Wanting to change. We may not be sure, just yet, what would need to change, although I can imagine plenty of people out there surely have a hunch or two in terms of hinting what those changes may well be, not just from a business perspective, but perhaps also from a societal one. And they may be right.
That’s essentially what I was thinking about when I first bumped into this absolutely stunning video clip under the suggestive heading of “Look Up”, put together by Gary Turk. To me, the perfect allegory that describes pretty much today’s world of over-sharing under the perverse FOMO (Fear Of Missing Out) and which could be the natural successor of Wear Sunscreen to show us there is another way. Yes, it is that good. To me, bridging almost on the verge of nailing down our meandering experience of our mere existence in today’s hyperconnected world, where we always appear to be glued to a mobile device, whatever that may well be, disconnecting and switching off from the rest of the physical world.
You see? When you grab your mobile phone 150 times per day, at a minimum, according to some recent research on Digital Trends, I guess we can now say we do have a bit of a problem, even though some folks may not agree with that statement, like, for instance, my good friend Euan Semple who tweeted just recently:
If we really need Look Up to tell us to get a life we are in more trouble than I thought…
— Euan Semple (@euan) May 8, 2014
Watched the Look Up video: https://t.co/q1yjV0VAz2 Didn’t like it. Don’t tell me, with tech, that tech sucks. emotion manipulators
— George Siemens (@gsiemens) May 5, 2014
Yes, I can sense the negative sentiment in George’s comments when he mentions “emotion manipulators”, specially, when the video clip was socialised through technology itself. Oh, yes, I see the irony of it, too! But then again, where do you go to spread a message worth while sharing, when by the end of this year there would be 3.2 billion people on earth connected to the Internet? Wouldn’t you go to where your potential audience may well be or already is? Nearly 30 million views (at the point of writing this article) would probably confirm that …
Yes, I can also see Euan’s commentary that we probably don’t need no stinking video clip to tell us to get a life more than we already know we all need. But then again, if you look into it, some times we, human beings, like to hear what we already know deep inside rings true and be told by outsiders that very same story we created ourselves in the first place. That’s how consultants, analysts and vendors typically operate today when interacting with customers, who are continuing to look for that outsider’s advice to help validate what they themselves, deep inside, know already.
At the end of the day Look Up is an allegory, a beautiful metaphor, reminding us every single second, of how things may well need to be in order for us to humanise our very own existence, once again. At least, that’s how I see it. It’s an alluring poem, if you would want to. An inspiring story that does have a message, one that may not be obvious at first, but that when looking into it closer it would help us realise the huge potential the Social Web has got nowadays for each and everyone of us: that is, how technology helps us become more human, not necessarily by making extensive use of it, but by considering it just an enabler of sorts to focus on what we should be focusing all along, whether at work, or in our personal lives: our relationships.
I know Look Up is the kind of video clip that, throughout the course of many years to come, just like Wear Sunscreen has done for me over time, will act as a constant, gentle reminder, as a technology sticky-note of sorts, that there is a wonderful and rather beautiful world out there to enjoy and that technology’s role, if any, should be that one of helping augment the already existing real life experiences. Acting as a substitute will not work. It should not work.
That’s perhaps the main reason why on the article around The Path of Self-Discovery, that I published just recently, I mentioned how now that I am an independent freelancer and seem to have plenty more free time for other things than just being hooked to devices here and there, I am spending plenty more time outdoors investing my time, energy and a good effort on nurturing those offline social networking activities: connecting AND relating to other people.
Experience the world. Capture it with those precious moments in small chunks called photographs (Or video snippets, it won’t matter) to then share them into the virtual world as an opportunity to act as an aftertaste of what happened before. Enjoy your life to the fullest, because you never know how long it will last. So we may as well make the most out of it, don’t you think? Understanding that there is a great chance that technology will always be there, but we may not. After all, every day, we only have got 86.400$ in our bank, and that’s a finite resource:
Why waste time? Live inspired… Today and always!
Written by Luis Suarez
Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business; and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua or Google Plus.
A little while ago Courtney Hunt, from the talented Denovati Group, reached out to me through Twitter, and then LinkedIn, to ask me whether I would like to contribute to a book project they are working on to go and celebrate the World Wide Web’s Coming of Age, since this year, 2014, we all, collectively, celebrate its 25th anniversary. Yes, I know, I couldn’t just reject such kind, generous and overall wonderful opportunity, as I am sure you would all agree with me on how much we owe Sir Tim Berners-Lee for such life changing invention with a huge impact on each and everyone of us, not just in a work context, but also in our personal lives and our society. I mean, could you possibly imagine a Life Without the WWW today? I know I couldn’t, and that’s why I thought about participating further along to that effort with my humble contribution, as a token of immense gratitude for a lifetime transformation journey from, once being a technophobe, back in the day, into, nowadays, truly loving the enablement power of the Web that’s helping us regain our very own essence: our humanity.
What you will find attached below, since it is already now publicly available at the Denovati Group Web site, is the book chapter that I submitted where I reflected on my own overall experiences and interactions with the World Wide Web from over the course of the last 17 years that I have been actively making the most out of it, day in day out. It hasn’t been an easy task to do, more than anything else, because there have been so many anecdotes, stories, life changing experiences and good overall transformation all around that I eventually decided to just focus on what I feel is perhaps the most profound impact that the World Wide Web has had in yours truly over the course of the last 15 years. Of course, I am talking about the Social Web and I am sure, as you continue to read further along, that you would probably be envisioning what single experience I picked up to reflect further on that would describe that shift from hating technology / computing (back in my high school years) to absolutely loving the WWW for what has done not just for me as a knowledge (Web) worker, but also for everyone else, for that matter.
The title of the article / book chapter is “The Humanity of the Web: Reflections of a Social Computing Evangelist” and you would be able to find it as well over here. However, since it has been out already for a good few days I thought I would also take the liberty to reproduce it over in this blog as an opportunity for me to reflect and continue to celebrate perhaps one of the most profound and of deep impact inventions in the history of the human race on this planet. Most probably, at the very same level as the invention of the Printing Press, if not even more significant.
Thus, without much further ado, here’s the article, on its entirety, reproduced below:
“There was a time when I didn’t quite like technology. Back in my high school years, computing was one of the subjects that I kept struggling with time and time again. Eventually I gave up on it. You could say I was a bit of a technophobe. I moved on to a career in humanities instead. Fast forward to 2014 and today I wouldn’t be able to get by without the World Wide Web. What happened then? Well, transformation is what happened. The Internet changed my life 17 years ago, and my relationship with it is still going strong.
On January 20th, 1997, I started working for the largest IT firm in the world, IBM. From the very beginning, at the infancy of the World Wide Web, I realised that perhaps my high school experiences with computing didn’t provide the best foundation for my relationship with technology, and maybe I needed to move forward and restart with a clean slate. That’s when the transformation journey commenced.
As time went by, I started to get more and more heavily involved with technology. It all began for me with customer service – first the mainframe, then PCs, then ultimately the Internet. It was in 2000, when I was exposed for the first time to something called “wikis,” that I had that aha moment, realising how the Web – the Social Web that was then only just getting started – would change us all for good, whether in our personal or work lives. There would be no turning back.
That was the time when I realised the key, paramount role that technology and the Web would play in helping us collaborate and share our knowledge much more effectively in the workplace. It was that time as well when I realised that, if anything, the main purpose for the Web was to help us connect, build relationships, collaborate more effectively and eventually do our jobs better. The Web as an enabler – a very powerful enabler, reflecting a fundamental shift in terms of how we would get our work done, how critical remote, virtual collaboration would become over the course of time. How hoarding and protecting your own knowledge would be very limited in the long run. And, instead, how sharing it openly and transparently, through the (Social) Web, would give us an opportunity to change how the business world works – and for that matter, society as a whole.
During those early years, as I got more heavily involved with wikis, profile aggregators, blogs, social bookmarks, file sharing, podcasting, tagging, messaging, and various other key elements from the so-called Web 2.0, I continued to nurture the excitement of how technology would have a much more significant impact than anything we may have witnessed over the course of the last few centuries. And so I became a Social Computing Evangelist.
It’s not an easy task to help people understand how they can benefit from the Web, especially all the various social networking tools, but I have learned over the course of time that the job of a social computing evangelist becomes a whole lot easier when you practice what you preach. That’s essentially when people will start noticing the potential impact of the Web, when they can see it working in real day-to-day work interactions not just for the benefit of a few, but for everyone. That’s why, after years of evangelising about the enabling capabilities of the Social Web, I decided to take things to the next level and make it an integral part of my work and personal lives.
Email has been with us for over 40 years, and most people would probably tell you they couldn’t live without it. It’s become so integral to how we share information, stay in touch, get work done, etc. that to imagine a world without email would be probably more of a nightmare than anything else. Well, that’s exactly what I did – I not only imagined a world without email, I lived in it!
In February 2008, after 8 years of evangelising about the power of social networking, both in a work and life context, I decided it was a good time to put my actions where my words were. To help demonstrate what the Social Web was capable of, I decided to tell the whole world that I would no longer use email in a corporate environment to get work done and collaborate with my peers. It was pretty much like that already in my personal life, where the vast majority of my interactions happened through the Web, so I figured I might as well give it a try at work and see how it would play out.
Many of my colleagues thought I was crazy. You know, “How are you going to survive in a large corporate environment without using email?” they would say. “There is a great chance that you would end up getting fired if you continue pursuing that unrealistic idea,” they added. Yet I was convinced more than ever that the move would open the door to a new reality of sharing, caring, and helping one another, which is essentially what the Social Web has been enabling all along. And as stubborn as I am, I decided to continue pulling it off to see where it would take me.
Initially, plenty of people thought that I just wanted to kill email, ban it for good, get rid of it, annihilate it from the corporate workplace. I must confess that back then I too had those thoughts. However, things didn’t work out that way. Throughout all of those years of living a “Life Without Email” I realised that I didn’t want to kill the tool, or the system. I just wanted to improve the way we work together, as a team, as a network, as a community. And that’s when it all turned into helping people understand how this movement I founded over 6 years ago had then a single premise: open up to a new world of interactions, of connections, of serendipitous knowledge discoveries that, sooner or later, would affect the way we work and eventually become the new norm: an interconnected, hypernetworked (business) world.
The Web is a wonderful thing, especially the Social Web. We owe a great deal to Sir Tim Berners-Lee for helping change our lives forever. Indeed, all of these social media capabilities have helped us generate that conscious collective knowledge of wanting to do wonderful things, of repurposing and creating a new meaning for what we do with our daily lives: connectedness. It’s developed an ability to regenerate our empathy by caring and helping one another that we humans can’t just deny, neglect or ignore. We have been born with an innate urge to help each other when in need. It’s in our genes. Part of our DNA, our social fabric.
And that’s what makes the Web so special. It’s got that ability to help us humanise ourselves, to remind us all tof our ability to connect, share and build relationships with others no matter where they may be in this world. And that’s exactly the journey I started over 17 years ago, a journey that has proved how an initial dislike of technology (from my high school years) can turn itself into an unprecedented love of technology. The Web is helping us regain our very own sense of humanity: that of belonging to the group, our tribe. The one with which we can make the world a better place. One human at a time. Not just for us, or our children, but for our children’s children.
That’s the legacy the Web will be leaving behind. That’s our legacy: leave this world a better place than we found it. The Internet is us, we are the Internet. And all of that, without using a single email but through the power of the Connected, Social Web.
Hello, my name is Luis Suarez, a.k.a. @elsua. I am one of the billions of netizens out there… Are we connected yet?”
We don’t need no regulation.
We don’t need no thought control
No dark sarcasm in the network
Government: Leave our net alone
Hey! Government! Leave our net alone!
All in all it’s just another brick in the wall.
All in all you’re just another brick in the wall
Written by Luis Suarez
Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business, and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua, Google Plus or LinkedIn.
Today is a special day for yours truly. A very special day, actually. And I am not saying that because I know how perhaps half of the world (if not the whole world already!) may well be enjoying the various different celebrations of St. Patrick’s Day. So, if you are celebrating it, Happy St. Patrick’s Day nonetheless! Hope you are all having a good time with your loved ones, family and friends. The reason why I am very joyous and rather happy today though is because it’s exactly 10 years ago today that I decided to reboot my life, restart with a clean slate, and make a move to Gran Canaria, where I might find a new home and a new life altogether. That’s right, March 17th, 2004, I took a flight from The Netherlands (Rotterdam, to be more precise) to Gran Canaria to start a new life and 10 years later only thing I can say is that I’m rather privileged and grateful for having found it and for still going strong.
There are no regrets. None whatsoever. In fact, all along, I have always felt it was probably the best decision I have ever made in my life, next perhaps to the one I have made 10 years later when, just recently, a bit over a month ago, I decided to make a move from IBM after 17 years of service in three different countries: The Netherlands, Ireland and Spain. Interestingly enough, I have always felt a rather close connection with Ireland myself, even more so when I spent a year over there in Dublin on an assignment for some project work I did back in the day. There are just so many things that I truly heart from that country, so when I decided I was moving back home from The Netherlands, I knew I would have to pick up a special date. One that I would remember forever with plenty of fond memories all around. And that date chosen is St. Patrick’s Day.
Throughout the whole day I’ve been having lots of really good friends congratulating me and wishing me well for my birthday. I guess I have been a little bit of a naughty boy, because it’s actually not my birthday today. It was already in February (Another fellow Aquarian, I know, hehe), so I lied on the Web
On most social networking tools out there where I keep getting asked about my date of birth for my profile I never put my real one, since with it and a couple of other pieces of data, it’s relatively easy to impersonate someone. I mostly put the year I was born next to March 17th, perhaps more than anything else, because when I came over here it all felt like I was being re-born again, so what a better tribute one could pay to such a special date than to celebrate it as if it were your real (Internet) birthday, right?
For all of those folks who have been sending along their kind and best wishes I would want to take this opportunity to thank each and everyone of you for making this day even more special. For helping me get a reminder of what it was like moving over here, to Gran Canaria, to begin everything again from scratch. 10 years later, I am only now just getting started, although it feels like I have been living over here forever. It’s not there just yet. It’s the second longest place I have ever lived in, apart from my family place, back in mainland Spain (León). So it does feel like I have been here for a long long time.
And, of course, it was time to celebrate such milestone, don’t you think? Well, that’s exactly what I have been doing whole weekend long, including today!, of course by spending most of the time visiting one of my favourite places on the whole island: Puerto de Mogán, to just be reminded, once again, why I moved over here 10 years ago:
Those of you who may have visited Puerto de Mogán at some point in time would know, and probably agree, what a stunning place that little fishermen’s village is to not only just walk out and about, but also to enjoy some stunning scenery that can be, if anything, rather breath taking:
But not only that. Little Venice, as it is very well known for, has got a lot more to offer, like rather long walks along the harbour enjoying spring in full bloom in almost every single corner of the village making it a true pleasure for your eyes and your sense of smell to be taken away while the rest of the senses are just getting started to experience beauty and charm in equal doses:
And, finally, the last stroll along the beach that acts as a clear reminder as to why I felt in love with Gran Canaria 10 years ago and why, 10 years later, it is just as strong as ever! Yes, it probably doesn’t get any better than this:
I don’t know how much longer I may be living in Gran Canaria. Only time would know for sure, perhaps different various circumstances as well, I guess. At this point in time, I am taking each year as another gracious gift that I have been given without asking for anything in return and, as such, the only thing that I have got left is to write down this blog post as a token of immense gratitude for having Gran Canaria make me feel right at home in paradise. Carpe diem, as some of you may be thinking about at this very moment. For me, it’s a sincere Thanks! for changing my life back 10 years ago and for continuing to do so today.
March 17th, 2014! Happy St. Patrick’s Day everyone and here’s to many many more years in paradise to come further along! And, remember, if you ever come over to Gran Canaria, get in touch. I would love to share with you all plenty of the hidden, golden gems this gorgeous island has got to offer to every single explorer.