E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

I Think I May Have Just Experienced The Future…

As I have just mentioned in my last blog entry, the last few days I have been embarked on my latest business trip, coinciding with a wonderful visit all around to Helsinki, Finland, where my good friends from IBM Finland invited me over to participate on the IBM CIO Forum event, with the rather innovative initiative of “Redefining Work 925“, and a couple of other events, and where, after being there for about three days, I think I may have just experienced the future… The future of a fully networked and interconnected world… Our world. And what it would look like altogether. And, yes, it’s much more exciting and brighter than whatever I could have ever imagined!

As a road / air warrior, I get to travel a fair bit and visit not just mainland Spain, but a bunch of other countries in Europe, and North America. I have yet to visit South America, continental Africa and Asia, although I know it will all come together eventually at some point, but if there is anything that Helsinki, Finland, has shown me in the last couple of days is that you can have more than a decent Internet connection, and for free!!, while you are carrying on with your work and personal life helping it become ever so much more engaged, participative and interconnected with the Social Web available out there!

In another blog post I will detail some of the highlights from my visit to Helsinki, what I learned and what plenty of other folks are doing out there in the area of Social Computing, but for now I just couldn’t help thinking about putting together this short blog entry to explain why my expectations on connecting to the Internet, for work, or personal stuff, will never be the same again after this business trip. And here is why…

That’s a snapshot of the free wi-fi connection at the hotel where I stayed those days in Helsinki. And this is the one from the free wi-fi connection at the Helsinki airport, which is even much more remarkable:

For a good number of years I have always been complaining (Yes, I guess it’s complaining, because that’s probably what I have been doing all along…) about how poor the quality of wi-fi and Ethernet connections are in a good number of countries I have visited (US, Canada, Spain, France, UK, Germany, Ireland, Belgium, Portugal, Mexico, Netherlands, Hungary, Switzerland, etc. etc.) and on top of that how expensive it is for the quality of service that we get, even worse here in Spain, where the prices for ADSL, for instance, are some of the most expensive in Europe with the lowest bandwidth! And not just at hotels, conference venues, Internet kiosks, regular 3G connectivity, etc. etc., but also at our own homes! I was reaching the point of believing that we would have to get used to living through such poor quality standards of service with no remedy, waiting for our ISP providers to keep making big bucks while never delivering, and eventually give up on it all.

Ouch!! Well, see the difference? Maybe not! Maybe we should not get used to such poor quality standards on providing wi-fi connectivity, regardless of the venue. While In Helsinki, I certainly experienced the future. And it is just gorgeous and bright! It’s something that I never expected it would be quite shocking as it was, yet so rewarding and fulfilling. Have you ever heard about being empowered, as a human being, thanks to technology and the Internet, regardless of whatever you may be doing? Well, I experienced that! And so much more!

Yes, I guess that expectations have risen to a new level for yours truly, with regards to what a Decent Internet Access would be like, specially, while on the road, since, after having experienced a new wonderful world of fast, quality connectivity, things will never be the same. In fact, I keep questioning myself with such an amazing connected experience with the Web how come there are so few Tech related conferences taking place in the Nordics? I don’t think it’s about the weather, although last week surely was quite another experience!, but I know, for sure!, that is definitely nothing to do with the availability and accessibility of Internet connection, because over there, it just rocks! And I just can’t wait to come back to experience the future once again, … And perhaps with a bit of nicer weather I may have moved over there altogether!

Lotusphere and IBM Connect 2012 Highlights – Back to Basics of Conferences! #ls12 #ibmconnect

As more and more blog posts are starting to come along sharing further insights on some of the major highlights from the recent IBM Lotusphere and IBM Connect 2012 events held last week in Orlando, Florida, I guess it’s now time for me to start sharing my two cents on what both events were like, what I learned, what I thought were some pretty interesting developments and happenings, as well as a bunch of other tidbits that I think would prove useful to share over here in this blog. So over the course of the next few days, perhaps couple of weeks, and in between other blog entries here and there, I will be sharing plenty of those highlights pointing folks out to individual keynote and speaker sessions that I enjoyed quite a bit attending and learning from, but this time around with a slight difference. Not going to give entire details for each of them, since for the first time ever that I can remember, and over the course of the next few days, we are going to start seeing how recordings of live streamed sessions, as well as presentations for each of them will be shared out there publicly for everyone to enjoy, if not already. So, instead of sounding a bit too repetitive, I’m going to be sharing my thoughts and personal opinions about what I gathered from each of the sessions I attended, as well as the overall events themselves. Ready? Let’s go!

I couldn’t start this series of blog posts without mentioning something that I have talked about in the past, while trying to redefine my own Social Web experience, and which from there onwards it’s now pretty much shaped how I view things with regards to technology, connectivity, and all things social, whether attending conference events live or not. I guess, at this point in time, if you have been reading this blog for a while now, you will see where I am heading, but, to be honest, I couldn’t kick-off this series of entries without commenting what, to me, has been one of the major highlights from the overall conference events from last week: once again, and for the zillionth time, the conference wi-fi connectivity throughout the entire week failed big time. Appalling. A mega fail, actually, if I may add!

So, why am I saying that incident was one of the most powerful and empowering highlights from the overall event? Am I crazy? No. Not really. At least, not anymore. If you folks remember, there used to be a time when I tended to get really upset whenever I would be attending technical conference events and the wi-fi connectivity would not be working accordingly to meet up the expectations we all had. Not that I would want to constantly be connected to the Social Web for my own purposes, but, essentially, because for the vast majority of the occasions I always was very keen on sharing along, through live tweeting, further insights and additional thoughts that those of us, who were privileged enough to be there in person, could share with those who didn’t have that opportunity.

Over time one comes to the conclusion that in today’s world it’s almost impossible to host and organise a technical conference without taking for granted that the wi-fi connection will fail. Even for IBM itself. I am saying almost, because there are a couple of exceptions where really relevant events have managed to make it happen consistently over the course of time without failure and the experiences have been phenomenal, for both folks attending the event live and those watching from the distance. Yet, for the vast majority, they haven’t been able to make it consistently. And, once again, IBM has fallen into that trap as well, once more.

Why am I saying “once again”? Well, because, if you folks would remember, last year the connectivity throughout the entire week of Lotusphere was just absolutely brilliant! Yes, there were a couple of hiccups here and there, but overall it was just fantastic! So energising and refreshing seeing how your own employer can get it right with regards to providing a beautiful experience to help connect the dots, those physical and virtual ones, that I guess I was expecting too much this year. You know, if you set up the standard that you know how to make wi-fi work at large conferences, and you succeed big time!, the least I am going to expect is that in following, sub-sequent years you would be able to keep up with that expectation and meet, once again, that standard. No rocket science, right?

Thus what happened this year then? Not sure about all of the details, and I doubt I would ever get to find out more about them, but I can tell you what happened. None of my iOS devices managed to get connected throughout the entire week. None of them! And that means that, for the vast majority of the event, I was in the dark. Frustrated and irritated? Upset and extremely disappointed? Furious that, once again, we have gone back to square one? No, I wasn’t. You know, when life gives you lemons, the best thing you can do is do some lemonade! And that’s just exactly what I did. And, boy, I had a blast the entire week making it one of the best conference events I have attended in a long long while! What happened then, right?, you may be wondering …

Well, this is what happened… I no longer get stressed about that lack of connectivity, nor upset, irritated, frustrated, disappointed, gutted, and whatever else that, once again, the whole world would be missing out seeing Lotusphere, or whatever the event, through my eyes. Yes, a few weeks back, while on holidays, I decided it was no longer worth it stressing about it, losing focus from the real thing, that is, attending the event live!, and perhaps be that loud mouth that no-one wants to keep hearing telling the same thing over and over again. That’s why now I only give it about 15 minutes at the beginning of the event to try to get connected to the Social Web. If it works, great! If it doesn’t, right away I lose the motivation to keep trying and I move on, never coming back. I am done with the negativity and the subsequent frustration that typically comes out as a result of not being connected. Time to move on then …

And that’s why, while I experienced the same disappointing behaviour of not having a working wi-fi connection while at Lotusphere, I remembered this absolutely brilliant article by Mary K. Pratt, over at CIO.com, under the suggestive title “How to Get the Most Out of IT Conferences” where she shares plenty of amazingly good insights on how to get the most out of technical events without having to rely on being connected to the Web. What a great idea! Taking conferences back into the time where we were all involved with a completely different game altogether. Meeting people face to face, and engage on what, as of late, has become one of my favourite activities when I attend live events: physical social networking. It cannot get any better than that! In that article, Mary gets to share hints and tips from various different angles, which I thought would be worth while sharing over here, so that you could see how that game can change for the better, without the hassle, nor the frustrations:

• Know Your Purpose
• Do Your Homework in Advance
• Learn to Network, The Right Way
• Put Yourself Out There
• Create Your Own Opportunities
• Recap and Reach Out
• Have a Post-Game Plan

Of special interest for folks out there would be the sections “Learn to Network, The Right Way“, as well as “Put Yourself Out There”. Specially, with golden nuggets like this quote:

“But networking isn’t about how many business cards you can hand out and collect. Rather, it’s about  building relationships and finding ways to help others. [...] “Networking is the art of building and maintaining connections for shared positive outcomes“

Or this other one:

“It’s tempting to spend downtime fiddling with your iPhone, but checking email or downloading an app won’t advance your career. So put away your smartphones and laptops and find ways to be more engaged in the event“

And that’s exactly what I did! I put down my iPhone and my iPad and started embarking on some pretty massive offline social networking talking and conversing with as many people as I could possibly find and bump into. Whether they were folks I knew from the past, or just recently met, or just got introduced to them, I basically pretty much didn’t stop networking throughout the entire week! And that was just absolutely delightful!! Even if I didn’t have enough physical hours to meet up with all of the folks I wanted to talk to and catch up with!!

That’s when it came to me the realisation that perhaps we need to look with fresh new eyes into how we participate at live conference events. Take for a fact that the wi-fi connection will fail, what’s next? Well, to me, from now onwards it’s going to remain pretty much exactly like I did during the course of last week: network, network, network!

Knowing that there would always be replays for some of keynote and breakout sessions through the live streamed recordings, knowing as well how the vast majority of the presentations would be made publicly available has certainly helped a lot as well in another aspect that I wasn’t really aware till I faced it myself. How many times have you been engaged on an amazing conversation with other fellow attendees, to then realise you need to dash off quickly into the next breakout session. Then the heat of the moment is gone, and the conversation dies right there?!? Far too many times, don’t you think? Well, I missed a bunch of sessions just because of that! I made a conscious choice that I rather prefer to have the human contact, that human touch of the conversation, that sparks that inspiring moment you know you can bump into while meeting other people and be wowed big time than rushing off from one session to another. And it was the perfect choice!

Because over the course of the entire week I have been involved in quite a few amazingly deep conversations on the topics of Social, Adoption, Enablement, Collaboration, Knowledge Sharing, Communities, Learning, you name it, and right now my head is spinning with plenty of ideas that I would want to share over here across with you folks, as reflections, in multiple upcoming blog entries. I guess that’s probably the main point of “Recap and Reach Out“, that Mary mentioned in her article, while jotting down these thoughts over here in this blog, which, in a way, doesn’t sound like such a bad idea, don’t you think?

Perhaps that’s my own way to contribute, from here onwards, into the Social Web after attending all of these conference events and see that, since we are not going to be connected, we may as well do something much more productive: stay focused, learn, engage, converse, practice and truly live offline social networking! The Social Web is always going to be there. You might not have another chance of meeting those people, face to face, you are learning from a great deal any time soon! So you may as well take the chance and dive right in!

And that’s exactly what I did! As frustrating and irritating as not having good, reliable connectivity last week at Lotusphere was (By spending those 15 minutes to get connected initially) like I said above, this year, the event has been one of the very best yet to attend and learn plenty more about all things Social, as well as the Social Enterprise.

The most rewarding bit from the overall event was the huge amount of conversations I had with plenty of customers, and business partners, who were very keen on sharing their success stories, their experiences with adoption, their journey to become fully socially integrated enterprises and their passion for helping drive, redesign and redefine the future of the workplace for the corporate world of the 21st century. Not just for their businesses, but also for their own customers’!!  In short, to me, Lotusphere and IBM Connect this year have demonstrated clearly how the conversation has moved from the trying to justify the WHY and the WHAT (Yes, the sempiternal set of inhibitors, showstoppers and ROI related questions) into the more socially transformational the HOW. Biggest key takeaway for me so far has been having learned from them all so much in over the course of one week than the last six months of trying to catch up with the Social Web. Yes, indeed, and I should be grateful to the lack of connectivity to be able to do that, because, from now onwards, I will be coming back for more!

Now, I just need to ensure I do justice to all of those folks I talked with and learned from, as they are about to be featured on upcoming blog posts, from yours truly, where I will be sharing their story, which I guess is just probably as good as it gets… Applying storytelling and narrative to business, and, in particular, solving business problems through the lens of Social. Who would have thought about that, right? As interconnected and networked as we are, we are back to basics: sharing and learning plenty more from one another and from our own stories that we keep telling while meeting up face to face, something that even the Social Web would never be capable of replacing. And perhaps it shouldn’t. It makes us all much more approachable, closer, engaged, in short, humane and that is a good thing!

Thank you much, Lotusphere and IBM Connect, for enabling and facilitating a new, refreshing view for yours truly on how to get the most out of technical conferences from now onwards …

Ohhh, by the way, seeing Ok Go! play live in front of an engaged and riveted audience of several thousand geeks blasting out quite an amazing tunes and positive, energetic vibes surely was one of the major highlights as well!

The Tribulations of Business Travelling with Delta Airlines

Now that Lotusphere and IBM Connect 2012 are both behind us, and what a truly amazing experience that was altogether!, it’s time for me to come back to the blog and resume those regular blogging activities as before, once again. Lots to share and lots more to talk about! However, and before I get things going covering some of the major highlights from both events and what I learned from them, I would want to put together this blog entry to share with you folks one of those incredibly depressing and horrifying experiences one can get exposed to when doing business travelling: being treated, without much respect, like a mindless object by an airline company on your way home. Yes, indeed, once again, travelling for business has taken a new low for yours truly that I am not sure I would even be capable of recovering from any time soon. And this time around with a different airline from the usual suspects I have been travelling with in the past. An airline that last year was voted #1 US Airline for Business Travellers, but that this year it seems they have soon forgotten about it, including its partners. This time around the culprit is Delta Airlines.

Last year I heard plenty of really good things from colleagues, friends, and fellow biz travellers, about all of the pleasant experiences they kept having with Delta Airlines advising me that the next time I would go to the US I should go ahead and try them out and see what it would be like. So this time around, as I was heading over to Orlando, Florida, for Lotusphere I decided to give them a try and fly with them. That was a big mistake.

The one way trip was absolutely delightful and uneventful. The way business travelling should well be, a standard, even if too long in transit, but very doable. Very friendly staff and really good service all around. And, surprisingly, everything on time!, which, if you folks have been following my recent travelling over the course of the years is something that I do appreciate quite a bit, since it hardly ever happens anymore. However, the roundtrip was a different story. Well, actually, still is, since I’m currently travelling back home having left Orlando on Saturday afternoon and won’t be arriving home till Monday evening, marking a new record for me of an outstanding 58 hours in transit all along! Yes, 58 hours before I can finally be home!

How can that be, you may be wondering, right? I mean, after all, you were flying with #1 US Airline for Business Travellers. Delta Airlines. What happened? Well, a whole bunch of misfortunes, to say the least. That’s right, the following is an approximate account of what happened in the last few hours and although I know that nothing is going to happen about it, nor that I would be worrying much about it anyway, since it was my first time, and last time!, I will be flying with it, and its partners!, I figured I would go ahead and share it along, as a way for me to keep me sane and get it out of my chest before I go crazy thinking how surreal it all was right from the start!

I would probably agree with you folks that what you are about to read further on below is a rant, something that you may all find it a bit surprising altogether, since I hardly do that over here in my blog, but I thought I needed to get it out there as a liberating exercise for yours truly, more than anything else, because I am a firm believer that if you set a certain standard and a concrete set of expectations it’s the least we can expect from you, as a business, that you keep it up and you maintain it. For your own good, not just ours.

Something that perhaps Delta Airlines may have lost with the change to the new year. That’s why I would also share this word of caution with you all and advise you to stop reading, should you not want to muse further on about this experience that has completely changed my perception of what business travelling should be all about. I will try to tame myself as much as I possibly can, since being angry and upset will never take you anywhere, as we all know, specially, in the written form, but there are just some things in life that we, human beings, should no longer tolerate in today’s time and age: being treated like an inanimate object you can shuffle around just like that to suit your own needs. Never mind theirs!

We are all people and we should be all treated as such! And failure to do that implies that what once was a respected and trusted airline, highly recommended by friends and colleagues, is no longer the case. At least, for me. It all starts, like I have mentioned above last Saturday afternoon, when I headed over to Orlando Airport, a.k.a. MCO, to embark on the first leg of two back home to Madrid, then to Gran Canaria (This last leg on a different airline, by the way). Arriving with plenty of time is something I have already gotten used to, since you never know what may happen, so this time around it wasn’t any different. I was there with plenty of time and already with my boarding passes sorted out, ready to embark.

And we did! Full airplane, all tight, still everything on time, surprisingly, till more and more fellow passengers started their own embarking procedures and the first problems arose. It looks like in the US it’s becoming customary, as of late, to board the aircraft with an overweight piece of luggage that most folks consider carry-on, but that in reality it’s just a full suitcase on its own! So when you are on a fully flight, it starts slowing everything down, because every piece of that heavy luggage needs to be towed away properly or checked back in! Which is eventually what happens. Funny enough it looks like people also learned the trick with Delta that if you take your overweight luggage with you by the gate and it weighs too much, they checked it for you for free. How nice! Not …

See? First problem encountered… We left MCO about 30 minutes later than usual and all of my alarms set off dramatically thinking that I barely had another 30 minutes to make it to my second leg of the trip from Atlanta to Madrid, Spain. But I was confident. I just needed to go from one gate to the other and nothing else. I could do it. Still looking good! Of course, those were my thoughts, but reality had other plans reserved for me. When we landed in Atlanta and we were taxying to our corresponding gate we heard from the captain the news that totally destroyed what, till then, was an enjoyable experience somewhat. Apparently, another aircraft was positioned at our very same gate, making it impossible to do any other thing than just wait. And right there, that wait nailed it for me. I have just lost my flight to Madrid. Or may be not …

We finally parked at the gate, or whatever you would call it, and managed to get myself on the front row to get out of the plane as fast as I could, thinking that if my flight to Madrid would be delayed by just a little I would still be capable of making it. You know, what are the chances your flight would be leaving late? Plenty, right? Well, wrong! This time around the plane left on time and you should have seen me running like crazy from Concourse A to Concourse E in just a couple of minutes! I had to make it to that plane whatever it would take! It was my last chance to arriving home by Sunday afternoon. Well, there went my hopes when I arrived at E2 (The farthest point possible!) and my flight to Madrid just left 5 minutes before. Yes missed by a mere 5 minutes!! All of that running and heavy sweating for nothing!! Why did I bother?

Arrrrgggghhhh !!!

The ground staff were very kind and polite in understanding my desperation and advised me to go to the ticket counter where they could try to rebook my trip for the next flight. I knew from before that I would still have a couple of options to flight that Saturday evening. One to Amsterdam and the other one to Paris, from where I could take another flight (A new one altogether) to fly directly home by-passing Madrid. So I arrived at the ticket counter and the nightmare begins… A huge queue just ahead of me, meaning my flight to Paris was already a lost opportunity, since I wouldn’t be able to make it to rebook my flight and take that one that was supposed to be leaving a short while afterwards. It took ages for the queue to clear out itself till I got my turn, by which time the flight to Paris was already on its way out.

So after talking to the affable, sympathetic and rather amicable Lilia, one of the various customer service representatives, I ended up on a cul-de-sac, because she could not rebook me for the flight to Paris, for which I was already too late, and the flight to Amsterdam was already fully booked. Desperation and frustration levels on the rise! And big time! Usually, I am not too bothered if I miss a connecting flight. These things happen on a regular basis, so one gets used to it over time. But this time was different. I needed to fly out that evening to arrive in Europe on Sunday, so I could get back home on that same day as on Monday morning I would need to deliver an online webinar to 100+ fellow colleagues in IBM Switzerland and needed to be sharp and fresh for that presentation since it was going to be broadcasted to a live audience.

Starting to see my stress levels on the rise as well, once more, I asked for the supervisor to offer an opportunity to make it up for the whole mess I was getting into and see if we could get something else going on. After a while I finally got to talk to her and mentioned to her that, in principle, I wouldn’t have a problem flying out on Sunday evening, as long as I would possibly manage to get an upgrade to business class, so that I could very well get a good night rest arriving to Madrid on Monday morning ready for that webinar. Something I thought would not be much of a problem, nor an issue, for Delta to arrange seeing the big mess I was getting into, because of this situation. A regular business traveller, yours truly, was at stake at this point in time to continue flying with Delta or not if things were not going to be resolved accordingly.

Not a chance!

The supervisor insisted that Delta would never do those kinds of upgrades and that, if anything, I would have to content myself with getting on the plane on Sunday evening to arrive on Monday to Madrid on economy and spend the night in Atlanta, after all. Oh oh, trouble ahead, as you can imagine! But then again, maybe not! All of a sudden, I remembered all of these wonderful stories about how social certain airlines have become as of late with an extensive use of social media tools, including Delta Airlines with Delta Assist, KLM and Air France. All three of them partners, as you all probably know by now. So during my conversations with Lilia and the supervisor I engaged with the airlines through Twitter as well on my iPhone (And a rather expensive wi-fi bill of a couple of hours!) and although I never heard back from Air France, I did hear back from both Delta Assist and KLM. Very friendly support, for sure, very sound in their commitment to provide support from afar but after a rather long exchange of tweets and DMs none of the two managed to eventually go the extra mile and help this unfortunate business traveller.

So much hype and buzz for social media and right there, once again, it all failed for me. I was about to cry in desperation knowing that I would have ahead of me the beginning of one of those weeks difficult to forget. But I eventually gave in. Just wanted to go for a much needed rest and get out of the airport as fast as I possibly could. So I asked the supervisor what we would do then as compensation for having missed the connection and she mentioned they would find a hotel for me near the airport, but, surprise, surprise, that I would have to pay out of my own pocket with my own money! Errr, WHAT?!?!? Really? And no voucher for something to eat for dinner that evening, or toiletries to help me get through that night and the following day? Really?

Indeed, NO compensation at all! Yes, that is how you treat your customers, your potential regular business travellers, with empathy and a bit of caring. NOT!! In fact, the supervisor stared at me baffled enough about what I asked for that she suggested, no, wait, she made a reservation for a 47$ per night hotel room, as I seemed to protest having to pay for my own hotel room!, in what I would probably call a motel, according to what I saw. So embarrassing that I wanted to take pictures of it, since I just couldn’t believe it, but it was just so disgusting that I refrained from doing so. And what’s worse, around 4:30am in the morning I had to call reception and protest about the huge, loud noises from people on the corridor at what seem to be quite some wild party! Right, just what I needed!

Without hardly any good sleep, the Sunday morning came along and I thought I would, at least, try to advance some work related stuff, before I would be taking my flight back home in the evening. No. That didn’t happen. Apparently, the hotel free wi-fi was out of service for a couple of days due to the weather conditions and the staff didn’t have much of an intention to try to address it before I would be leaving again, so I decided to freshen up as much as I possibly could with a bar of soap and head back to the airport, where, yes, I would have to pay for the wi-fi and all, but, at least, it was working, so I could get some stuff done.

And after having spent the whole day at Atlanta airport, working along, I finally embarked on my evening flight to Madrid, in economy, hoping to be in almost a half piece for tomorrow’s (Monday) webinar. And that’s where I am at this moment, while I am putting together this draft blog post. Somewhere in the middle of the Atlantic ocean, hoping to arrive in Madrid at 9:15am approximately (Now writing further on into the future we arrived at 9:45am … 30 minutes late! Again!), without any other option than spend the day in Madrid since my next flight to Gran Canaria would be colliding with the online event I need to host and having to book a hotel room to try to get some rest, deliver the online session, head again to the airport and, hopefully, embark on what I hope would be the last leg before arriving home.

Home sweet home…

58 hours later, from last Saturday afternoon, when I left Orlando, I am hoping to be home, perhaps with a jetlag I can’t probably remember in my entire life and which is going to take me days to recover from (First time in my life!); with a much deteriorated physical and mental body and perhaps much worse with what promises to have been quite a horrifying experience for any road / air warrior out there, because throughout the whole weekend I didn’t get a single sorry nor an apology for the inconvenience, not even an understanding of the disastrous consequences of not having enough rest to deliver an online education event where one needs to be sharp and ready and not a single bit of compensation on something that they clearly messed up themselves in the first place!

One thing, for sure, I no longer expect a response. Nor an apology, or a sincere token of gratitude to compensate for the damage done and incurred. It’s already too late for me. I am usually very patient with these kinds of things, since, like I said, they happen far too often, but they say you only have got a single chance to leave a first good impression on someone and somehow Delta Airlines, along with KLM and Air France, since they are all now partners and on the same boat altogether, just managed to mess it up and big time. And, even more, they have all proved, and rather well, that some times, even social media isn’t invincible or that magic solution that will get you out of trouble. At least, for me, which, as a social computing evangelist, I find extremely disappointing, since what could have promised to be quite an amazing success story, it turned out to be one of my worst nightmares to date, with regards to travelling.

Thanks ever so much, Delta Airlines (KLM & Air France), once voted #1 US Airline for Business Travelers, which I can certainly start to wonder now, for proving, once again, how broken the airline industry is at the moment and why I keep longing and anticipating for a massive, much needed, reboot of the system. That same industry most of us once loved, but that we cannot longer say the same. Your days are numbered. No doubt about it after this weekend’s experience.

Like I said, Delta, don’t bother to respond, engage or reply to this blog post. It’s out of my head now, and out of my body system, too, I hope. Thanks to this experience I will no longer plan to fly with you, nor your partners, in the next foreseeable future. Oh, and please, do allow me to wish you plenty of good luck on your journey to become a true social business, because, right now, you are far from it. At least, according to yours truly, your customer…

As my body and intellectual soul continue to ache just half way through the ordeal of reaching home sweet home…

Oh, by the way, the whole crew from flight DL108 is absolutely wonderful, with a special mention to Rosa, who has just brought me a lovely cup of freshly made coffee, so that I could finish this blog post while on the plane, since I just can’t get to sleep due to how tired I am… Thanks much, mi muy adorable Rosa! I needed it!