E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

IBM Lotusphere and CONNECT 2012 – Here We Go Again! #ls12 #IBMConnect

Yesterday was my last vacation day and today, once again, to kick off another exciting year ahead of living social, and a few other things, I am sure!, I am on the road again on what means my first business trip of the year, with plenty more to come along over the next few months! And like every year, it is time for that yearly pilgrimage to what, to me, is *the* main IBM event of events on the topics of Collaboration, Knowledge Sharing and Social Business and, specially, this time around more than ever. Of course, I am talking about the IBM Lotusphere 2012 event, which this time around, also comes along with the second edition of the CONNECT 2012 event. Orlando, here we come! Are you ready?

The first word that comes to mind when describing what we are about to experience, those of us, lucky enough to be there in person, is probably going to be overwhelming. At best. And very much so! The amount of online resources, references, places to check out (and hang out for a while before, during and after the event!), communities to join, blog posts, podcasting episodes, live tweets, plusses, articles, various press releases, and whatever other publications that keeps popping up all over the place (And we haven’t even just gotten started!) surely don’t have anything to envy to the real life experience of being there, where this year there are going to be even more social activities than I can remember in the last 4 editions that I have been to so far! It’s going to be rather difficult and very tough at times figure out what to do and where to go to, thinking about the richness of what promises to be a great event, for sure!

But that’s just fine! That’s where I am hoping that serendipity will do its magic (once again) and help out clearing up the good mess and total chaos we are just about to get exposed to. Last year it did such a wonderful job that perhaps one of these days I should describe on a blog post how I look up to these kinds of massive events without having that sense of having lost it all and lose track of everything that’s happening… But, so far, it looks like my tips for those folks going there for the first time still stand more relevant than ever before for yours truly as well: walk around with a couple of good, comfortable shoes and network! Never stop moving! The rest will come at its own pace!

For those folks who may not be coming to the event though, but who would still be interested in finding out some more of what will be happening, there are lots of ways to catch up with it altogether. Let’s start perhaps with some of my favourites… Beginning with the Lotusphere Social Media Aggregator or the Social Business Aggregator, where people can follow up with all of the social media activities coming along in a single place. No need to have multiple windows open or anything; those two aggregators will help folks get sorted out right away! Phew! And thank goodness for that!

Moving on with the tweets … There will be plenty of hash tags that folks will be using during the event and which have already started to get some steam in the last few hours as plenty of us are heading to Orlando to attend the events. First, we have got the general ones for #ls12, #IBMConnect or #IBMSocialbiz; then there is also a hash tag (#ls12u) for the several hundred students that will be attending the event in person as well; and another one for scavenger hunts under #ls12hunt, another one for the usual TweetUps under #ls12Tweetup and then there is this other one, #ls12ask, rather interesting, and new as well, where folks watching over it may be able to ask questions to developers and product managers about IBM Collaboration Solutions products. Yes, indeed, going straight to the source! hehe

But there is more! Watch out for the #TEAMSOCIAL group. A very special group of very smart and talented folks, which includes plenty of the IBM Champions recently announced and fellow IBM volunteers, who will be making sure that this year you are the one who becomes more social than ever!, by putting together a whole bunch of different activities that I’m sure will get publicized in time for everyone to enjoy the experience to the max!

There is also an official blog for the event: The Social Business Insights, where a bunch of guest bloggers will be sharing along their experiences, insights, and highlights of both events before, after and during the course of the entire week! Worth while subscribing to it, for sure! Then we move into the online communities space where there are a whole bunch of options in there already up and running. We will have the IBM Lotusphere Community, the IBM Connect Community (Notice that for these two you would need to have an account over at the Greenhouse), the IBM Social Business Facebook page, the Lotusphere Community LinkedIn community and other groups like the sempiternal PlanetLotus, which will continue to always provide lots of great insights not only on both events, but also on the overall IBM Collaboration Solutions community (Formerly known as Lotus).

On the YouTube front there will be a couple of channels to watch out for. Starting off with IBMSocialBizEvents, followed by the IBM Social Business one and perhaps also the IBM SmarterPlanet Social channel, where I am sure we will starting seeing a whole bunch of video interviews, and recordings of the various different activities during the event.

Lotusphere and Connect 2012 will also have a strong presence in Flickr with a couple of links that will try to capture most of the imagery from the event. Starting off with the IBMSocial Business account or the Flickr group IBMSocialBizEvents.

Of course, on a face to face conference event things would not have been the same if we didn’t have our mobile devices to help us enjoy the experience even more. And this year both events come fully loaded with lots of social mobile opportunities. Going from Foursquare checkins (Even for sessions!), the always incredibly helpful LSMobile Session App, Instragram and a few other bits and pieces that I am sure will gain air coverage as we move closer to the starting time. So stay tuned for more to come along!

And then, finally, my favourite resource of them all and the one that’s surely going to challenge the way I have been doing live tweeting, blogging, plussing in the past, which is the availability of Livestreaming of a good number of the keynote presentations (the Opening General Session, a.k.a. OGS), and breakout sessions which would surely give a new dimension to the entire week. The main link for the livestreaming will be over here with the corresponding replays over as follows: Lotusphere and IBM Connect.

Gosh, and the list of online resources to keep up with quite an amazing week to follow both events keeps piling up on and on and on. And all of that without mentioning the social activities on the side; yes, the ones that all along have also been my favourites and which I can clearly summarise them this year with three single keywords: networking, networking, networking! Indeed, the amount of informal gatherings, parties, cocktails, receptions, dinners, drinks at the bars, etc. etc. are just simply mind-blowing! I think I would not be exaggerating much if I were to confirm that we would probably have to clone ourselves a couple of times just to make it to all of them! Going to be a huge challenge having to make a pick without going crazy! But good fun altogether, I am sure! hehe

I bet I am leaving behind plenty of stuff, for sure! Hoping that, if that’s the case, folks who may have had an opportunity to absorb more of the events logistics may be able to drop by and share their thoughts in the comments adding further on some more of the activities that will be going on… That would be much much appreciated by everyone, including me!, to figure out what’s happening this year.

Now, to close off this first initial blog post from the series of entries I will be putting together, to share along plenty of the highlights from both Lotusphere and CONNECT 2012, here’s the challenge I am facing this year with what I hinted earlier on about my own live tweeting, plussing or blogging experiences. If the vast majority of the keynote sessions and breakout sessions are going to be livestreamed, like they are starting off on Monday morning, what’s the point of live tweeting or live blogging, without risking the opportunity to repeating yourself, amongst several other hundred twitterers and bloggers when people out there may be able to watch the sessions online, even with the replays available right afterwards, as well as the opportunity to download the presentation materials for each of the sessions? Hummm … I am not sure what you folks would think about, but the last thing I would want to do is bore the online audience(s) to death with repeated messages or blog posts about the very same stuff they may have seen themselves through the livestream. It would sound pretty much like a “marketing” machine-gun of mindless tweets and retweets that I am sure are going to turn people completely off right from the start!

Nice challenge, eh? And a tough one to come around it, I would think! So this year I have decided to take a different approach. I will be doing some live tweeting over at @elsua for both #ls12 and #connect12 but, instead of reporting live the course of events from the keynotes, as well as the breakout sessions, I will just be doing some casual live tweeting, but always trying to add some new insights on additional thoughts, with the aim to make it somewhat original and provide rather my ¢2 on what I have learned, what I may have found important, or what I would think would be of interest to those folks I have been interacting with for a while or, just simply, what may be worth while annotating without sounding too repetitive about all things Social.

Then when I get back home next weekend, after the event is over, I will be putting together a series of blog posts where I will be sharing my major highlights from both events, as well as what I have learned throughout the entire week and some additional thoughts folks may not have heard or read about from what we get exposed to. I was initially thinking about doing some blogging during the course of the week as well, but knowing how challenging that’s going to be with a non-stop conference from 7:00 am till 7:00 pm, plus the extra curricular social activities, I think I’m going to spare the very little energy left that I would have (And, most importantly, the last few hours of sleep I will have!) and save it for something that time and time again I just can’t get enough from live events: offline social networking!

Yes, indeed, as good as it gets!

Look forward to seeing you all at Lotusphere and IBM Connect 2012 … Oh and don’t be shy! Say “Hi!” whenever we may bump into each other! The week is long, the conferences are just about to get started. Let’s go!

Let’s keep having plenty of good fun altogether!

PS. Big Kudos to both The Taking Notes Podcast as well as This Week in Lotus podcasts, where Bruce Elgort, Julian Robichaux and Stuart McIntyre & Darren Duke have done a tremendous piece of work through a good number of podcasting episodes to help us all get around what promises to be one of those events not to forget in a long while! Thanks much, folks!! Well done!

IBM THINK Forum – Servanthood – A New Kind of Leadership

I am not sure whether you may have been watching in the last couple of days, one of those special events that I can surely guarantee you is going to help out redefine the whole concept of Management AND Leadership as we know it. As part of this year’s many worthy events around IBM’s Centennial celebrations, the last couple of days have been rather interesting following the IBM THINK Forum live event in New York City, where a whole bunch of really engaging, thought-provoking and inspirational speakers have been sharing their wisdom on what leadership is all about, but, most importantly, on what it takes to become a true leader in today’s, more complex than ever, (business and societal) world.

If case you may not have seen it just yet, there is still plenty of buzz with multiple people live tweeting the event, but also some phenomenal live blogging done by Steve Hamm for Day 1 and for Day 2, where you can get a quick glimpse of some of the main highlights as well as a good bunch of video clips, as short snippets, that can certainly give you plenty of great insights on what happened during those couple of days. And talking about those videos I would love to spend a couple of minutes sharing along what, so far, have been my two favourite clips from the overall event.

The first one coming from Mary Galeti, Vice-Chair The Tecovas Foundation, where she comes to discuss, in a little bit over a minute, how the leaders of today, and definitely, of tomorrow, are the new servants of the knowledge workforce, where they are no longer managing their employees, but leading them to excel at what they are truly passionate about. More than keep moving along with that traditional command and control attitude, she turns the whole thing around indicating how what really matters is helping out people become better at what they do and move out of their way! Whoah! Very powerful words to live by, for sure, and a clear indication of the impact of living social within the enterprise, and probably beyond, too!, seeing how embracing the Social Web philosophy may certainly help in shifting gears and help realise executives as well it’s much more beneficial, for everyone, to provoke a fundamental change in not only how we operate, collaborate and share our knowledge across out in the open and perhaps much more transparently, but also how we need to redefine our new leadership role(s) within the corporate environment, and in our own societies, to match today’s complex environment and its ever growing needs. Worth while a look for sure!

The second favourite video clip is another one that doesn’t last more than a little bit over a minute and which features a rather peculiar interview by Errol Morris with Sam Palmisano, IBM’s CEO, and where he shares what, to him, leadership is all about. No, I am not going to spoil it for you much more than this, other than stating it’s quite refreshing to see how Sam himself identifies some of the key traits that are also permeating throughout the Social Web in helping identify the new leaders of today, errr, I mean, tomorrow. And watch out!, because those same characteristics would apply to our leaders in society today! Worth while having a look, specially, given the context of where Sam is coming from, i.e. celebrating those 100 years of existence from IBM itself and laying down the ground for the upcoming challenges for the next 100 years!

Finally, there are plenty of other rather short interviews and video clips that came out of the IBM THINK Forum event and which I would strongly recommend you watch as well, specially, the ones by Joi Ito‘s, amongst several others in order to witness how world leaders of today are seeing their leadership roles shifting into preparing the way for the leaders of tomorrow … starting today!

No time to waste…

#e2conf 2011 Highlights – 10 Reasons Why I Enjoyed the Event

I know that plenty of folks out there are probably waiting for the next blog post in the series of #e2conf 2011 Highlights from the Enterprise 2.0 conference that took place in Boston, MA, a few days back, by yours truly, but the truth is that in the last couple of days I have been distracted by what seems to be raving the Social Web as of late: Google’s attempt to get social with Google Plus.

A bunch of people have asked me to share across what my ¢2 worth of commentary would be like on that new social networking site and while I am working on that blog post already, I can certainly share with you folks that so far I feel, rather strongly, that it could well be the integrated, pervasive and circling around user experience I have been waiting for to kiss good-bye to all of the others. Including Twitter, which, for those folks who know me, would come as a big surprise, I am sure.

But so far on the first iteration of G+ I can see how all of the issues and bugs that I have been experiencing with Twitter over the years are now long gone! Forgotten altogether! But anyway, that’s not the purpose of today’s blog post. I thought I would go ahead and resume the #e2conf 2011 Highlights posts with this one where I will be sharing My Top 10 Reasons as to Why I Enjoyed #e2conf, this year more than never! The purpose of this entry is to capture all of those loose ends about the conference, before I go ahead and dive into the actual content of keynotes and breakout sessions, which is what the next series of articles would be about. So let’s go and do it! Let’s see all of those reasons…

1. The Conference Venue:

   In the last few years, the #e2conf event used to take place at the Westin Boston Waterfront hotel and although the venue may have been rather appropriate, by moving it this year to The Hynes Convention Center, the difference has been tremendous! As a starting point, a lot more space to mix and mingle, or have private conversations as you may see fit; then closer to downtown, which means having proper food for lunch while still networking with attendees, or for those lovely walkabouts feeling you are *in* the city! Hosting an event in such a large venue allows for participants to feel there are plenty of folks, but without that sense of being overwhelmed, in fact, at times, it was quite the opposite! That all was quite a nice change from previous years and I, for one, welcome the switch for future editions as well.

   Did I mention as well how the conference venue was just right opposite the Apple Store? hehe Yes, I know, you can’t beat that either, if you are an Apple Fanboy/girl! 
   
   

2. The Wi-Fi:
   
   You would remember how last year the wi-fi worked really really well and provided us with a unique experience of staying connected to the event itself and not only those who were present with us, but also engaging virtually through our favourite social networking sites. Well, this year we had a new venue, so we were all, probably, a bit too skeptic that it may not work as designed / expected… The end result was phenomenal though! It worked rock solid for the entire conference event and it surely gave us all, conference attendees, a huge opportunity to share the excitement with those who couldn’t be with us in real life. Just wish Twitter would stop being so silly and not allow us to keep track of hash tags and previous events through the search engine, so that folks would be able to check the life tweet that went on throughout the several days it lasted.

   Thank goodness for the wonderful piece of hard work done by Jim Worth, who managed to capture all of the live tweeting that went one during that time and shared it across over at the Enterprise 2.0 Boston Social Web Coverage June 20, 2011. Like I said, over time, one learns how to survive without wi-fi connection, while at a conference event, but when you have it, boy, does it make a difference in providing an immersive online learning environment where everyone benefits from?!?

3. The Keynotes Format: 

   That’s right! The Keynotes new format was probably one of the most refreshing changes coming along from #e2conf and a clear sign the conference organisers are listening and engaging actively, because last year the feedback was rather brutal on the ill effects that vendor-driven keynotes would have for the audience. So this year they changed the format to make the keynotes less vendor-driven, much shorter!! -15 minutes maximum!, although I would have loved for 20 minutes; that’s probably the ideal format, in my opinion, for an engaging keynote without deviating too much into off the track talk and demo pitches. 

   One of the other things I really enjoyed about the keynotes is that they are all recorded and made available at The Brainyard and open / public to everyone to watch. Some of my favourites that I would strongly recommend folks to take a look at and watch through those precious little gems of 15 minutes would be: John Hagel, Mike Rhodin, John Stepper, Sameer Patel, Andy McAfee, Bryce Williams, Lee Bryant, Ming Kwan, Sara Roberts, Ross Mayfield, Bert Sandie and Deb Lavoy.
   
   Not to worry, on my next round of blog posts I’ll be putting together some further thoughts on the content shared during these keynotes as well as what I learned from them, where I will include full links to their online presence, if you would want to follow up further with any of them. Stay tuned, but overall the content of those keynotes was just outstanding! True love and passion for the subject! (And I will come back to this point later on …) 

4. The Quality of the Breakout Sessions: 

   While I was in Boston, and throughout the entire week, I kept mentioning how the quality of the presentations was incredibly high; the highest I have seen in the several years I have been there. To the point where some of them were the best of their kind in the last 3 to 4 years! So to make them justice I will be blogging separately about each and everyone of those breakout sessions that I thought were wonderfully engaging learning experiences so that you could have a glimpse on what was shared and discussed further along. 
   
   Another key item that surely highlighted the success from the overall quality of the breakout sessions was the fact that there were a bunch of different tracks that certainly helped orient folks better on what to attend and what not: Analytics and Metrics; Architecture; Business Leadership; Community Management: Engaging External Audiences; Community Management: Inside the Enterprise, Governance, Risk & Compliance; Mobile Enterprise; People, Culture and Internal Communications; Sales and Marketing; Social Apps and Platforms; Sponsored; Technology Leadership and Video and Unified Communications.
   
   Yes, I know you could say there was a bit of everything for everyone, which, I guess, is what every conference event should be aiming at eventually, don’t you think?
   
   

5. The Big Shift:
   
   This is probably one of the main reasons why I enjoyed the #e2conf event this year; more than anything else, because it, finally, showed good, strong, healthy indicators of maturity within the industry and how not only the technology is maturing, but also us, as knowledge workers, and the companies we work for. From a technology and social tools perspective to a pure social one, one where culture and other business related issues were almost omnipresent. All over the place!
   
   Thus during the course of the week we saw how we have been shifting from that mentality of “What is Enterprise 2.0?“, to the “How do we do Enterprise 2.0?“, to this year’s “Why does our business need to live social? What business problems are we trying to address eventually? How can I benefit the most from Enterprise 2.0 to help my business thrive in the 21st century by going social?“. Indeed, quite refreshing, if you ask me! And about time, too!!
   
   Now, we need to move further on with that prediction I did at the beginning of this year, where I mentioned that by 2012 we would all stop using terms like “Enterprise 2.0″ or “Social Business” to just call it Work! Because that’s essentially what we are doing: smart work through social networks and communities.

6. The Networking:

   Well, after the first of the series of blog posts I put together with these highlights, which you can catch up with over here, if you haven’t read it just yet, there is very very little I would probably need to add, for sure! It was quite an experience, this year, like no other! Not only from the perspective of meeting up some good old friends with whom we all keep sharing our favourite war stories on Enterprise 2.0, but also new friends whom we could share our experiences with and learn from theirs! My favourite part of it though? Well, something that doesn’t seem to be happening at other conferences … The lack of competition and showing off you are doing things better. Just a pure sharing and learning experience on all things 2.0, although that may well be my own perception… what do you folks think?

7. The Extra-curricular Activities: 

   It was rather interesting to see how, this year, compared to other occasions, the number of cocktails, receptions, after the conference day local gatherings, dinners, parties, pub crawl activities, etc. etc. had gone up sky high! At times those of us who were attending the event were even triple or quadruple booked for a single afternoon / evening! To the point where you would need to split up your presence in between events, so that you could hang out for some time without disappointing everyone. Tough to do, I know!, but GREAT fun! Although after I came back from Boston I realised I may have had far too much fun, as I keep trying losing those extra few pounds I brought back with me from the US

   But from here I would want to share a special and warm thanks with all of those folks who hosted such events for us and made them all lots of great fun! I can assure you we had plenty of good laughs, good food, great company, and even better conversations! And you all know who you are … if you can still remember, right? hehe

8. The Amazing and Immersive Learning Experience:

   Was, indeed, bigger than ever! Now, I can imagine how most folks would think very fondly of the Enterprise 2.0 event as the place where they would go and find out more about what’s happening in the industry, talk to their already existing customers and new prospects, see what other vendors are doing in this 2.0 space, listen to what industry analysts would be talking about, network quite a bit with other conference attendees, etc. etc. But, to me, it’s all slightly different. To me it’s that yearly pilgrimage to meet up with fellow 2.0 practitioners, share back and forth our own experiences in helping drive social computing within the enterprise, AND as a result of it, learn and absorb, A LOT!, what other folks have done so that you could reuse it and re-apply it when you get back!

   That learning experience is priceless. That, to me, is what makes it worth while going back to Boston, and Santa Clara, year after year. It’s those first hand exchanges of experiences with people who know exactly what you are going through that makes it all worth while. Yes, I know that plenty of people would say it’s a lovely echo chamber and everything, but, I am actually probably one of the very few who may feel very grateful for such echo chambers, because if there is anything out there that they are very good at is recharging your batteries, so when you come back in full force it would last you for a few months no end to keep gently pushing and become that trust agent who keeps aiming at making a difference at the company you work for!

   It’s that adrenaline rush you know you need, but never dare to ask too often, because you may like it a bit too much. I actually did this year and I had a total blast, even though it took me a couple of days to recover my own voice as a result of it! Totally worth it, though!

9. Good to Be Back in Boston!:

   Of course, who wouldn’t, right?!?! I have been coming back to Boston to attend Enterprise 2.0 a few times already, but this year it was rather special. The weather was just stunning (At least, for the first couple of days), encouraging everyone to be out there, mixing and mingling with people, hanging out on the streets, at the local bars & restaurants, watching the world pass by, thinking how we may not be that different all of us altogether from one another. The fact that the venue was very much downtown surely made a huge difference in enjoying a good couple of summer days in Boston!

   I also spent Sunday afternoon at Harvard, with a couple of good friends, and we enjoyed one of the most pleasant walks-around-town I can remember! Pictures, of course, will be shared shortly at my Flickr account. But don’t worry, later on in the week Boston showed us all the other side of things, when it wouldn’t stop raining for a day or two! Goodness! Hope next year it will hold up for a little bit longer! Boston in the summer can surely be as gorgeous as they say!

10. The Love Fest Atmosphere: 

    And, finally, something that I may have hinted in a good number of the reasons I mentioned above, but which I think still deserves its own space over here. Heading back to Enterprise 2.0 every year has become that massive love fest of 2.0 practitioners who embark on that “fantabulous” activity of group hugs, lovely cosy dinners, pub crawling to interesting places, etc. etc. whenever they bump into each other, wherever that may well be!

    There is no competition; there is no show-off; there are no intentions of diminishing one company over the other’s business; there is a fair amount of knowledge sharing, collaboration and learning, without ever asking anything in return; there is no knowledge hoarding where you try to absorb and suck on everyone else’s knowledge and experiences instead. I am not sure whether I am alone in living that perception, but, I, for once, appreciate it very much, because even if your competitors, customers and business partners are there, that whole aspect of open knowledge sharing, collaborating and learning, will make us all better, much better, at what we already do. And that’s something that, on its own, makes it totally worth it for me the over 30h+ of travelling, back and forth, time and time again. 

Thus, as you can imagine, and after another one of those massively long and meaty blog posts, I will surely be looking forward to the next #e2conf event that would be taking place in Santa Clara, in November, even though I won’t be able to make it there I’ll be following it virtually, in anticipation for next June, when I will be heading back to Boston and revive an overall even better conference experience!

From here onwards, folks, we will be moving right into the overall content of the event and what I learned during those 4 days. Thus stay tuned for more to come! We are only just getting started!