E L S U A ~ A KM Blog by Luis Suarez

From the blog

The Dangers of Mediocrity and The Power of the Dip

Leon - CathedralOne of the things that I have always enjoyed, and quite a bit, from the Social Web, and the different social networking tools out there, and the main reason why I keep coming back for more, is that no matter how much time may have just gone by, the good content, the golden gems, those pieces of reflection and insight that you know you are going to bump into over time they keep resurfacing time and time again, making the mere presence on social networking tools just worth it on its own. Earlier on this week, I had the opportunity to experience it once more, by bumping into “The Mindset of a Winner“. Perhaps one of the best short video clips you will be bumping into this year on the topic of focusing and pursuing your passion(s) through multiple dips.

It’s pretty remarkable that the video clip is a short interview published on January 2008, conducted by Gerhard Gschwandtner from Selling Power, of Seth Godin and how five and a half years later it’s just as fresh, insightful and relevant as ever. In it, Seth, once again, is at his best talking about a whole bunch of different subjects, starting off with spending a few minutes on what I feel is one of the main issues at all levels we have got to deal with in today’s (business) world: mediocrity.

While the interview may have that connotation of just being relevant for sellers, as that’s the primary audience, I can tell you that it’s very much worth while going through it as plenty of Seth’s relevant insights would apply to everyone out there who wants to escape mediocrity on everything they do, whether at work or in their personal lives, with stunning reflections like this one: “The big win is when you refuse to settle for average or mediocre. […] What you do as a sales person is you communicate emotion. But you can’t communicate emotion and trust  to someone if they are not listening and the only people who are going to listen to you are the people who are pre-sold on you, because someone told them about what you do and how you do it.” Just brilliant, don’t you think? Specially, how it applies to not just everyone out there, but to everything else that we do as well for that matter.

From there onwards, it just gets better. Seth then gets to talk about focusing on what you are good at and forget about all of the different distractions that may well be out there enticing you to go into multiple directions making you lose focus of what you should be working on. He uses the example of his blog, which is just a part of himself, as his own voice out there on the Web. That is, his presence, his digital footprint and personal brand for that matter, in contrast to his light involvement on the various social networking spaces out there. His follow-up insights on experiencing multiple dips to keep moving forward is just rather inspirational on its own. If not, judge for yourselves playing the video clip below:

The interesting thing, for me, while going through the interview itself, is how it reminded me of a superb blog post by the always inspiring Valeria Maltoni under the rather thought provoking title of “Why on Earth Would You Still Bother with Blogging?” where you would find incredibly insightful quotes like this one:

Providing a frame of reference, composing thoughts in an open forum like a blog, publishing a point of view, are more than merely a way to develop a personal channel for getting the word out on what matters in your world.

Stand for something and work on backing it up over time

that she then develops further under “Why bother with all the blogs” with perhaps one of the most descriptive, helpful and reflective reasons as to why blogging still matters. To quote:

They are an opportunity to shape a conversation about topics that matter right now — whatever we call this moment, whether the age of conversation, or real time something, or collaboration, the path to useful is a path to usefulness.

Sticking with topics also allows you to explore ideas and develop new thinking. In most cases it goes beyond that. A blog helps you keep track of what you said about how something would develop. And that is incredibly useful to understand how you got to where you are today”

So perhaps that’s what blogging is after all. An opportunity to experience plenty of dips on multiple topics of interest that you can reflect upon at your own leisure, so that, over time, while you develop your own blogging voice and style, and you keep building on your own digital footprint, you get to understand what your focus area(s) may well be, find those strengths that keep you moving along, and stick around with them, so that at some point in time they become you, you become them, without having to fall back into that world of mediocrity that’s just destroying everything we have ever believed in and built over time.

Yes, I, too, “refuse to settle for average or mediocre”. And that’s probably one of the main reasons as well why I keep blogging on a regular basis, i.e. to reflect on these golden gems that one keeps bumping into, but also as an opportunity to share, out there in the open, what my passion(s) are and what drives me to work day in day out. Why? Well, because, amongst several other things, the alternative, that mediocrity, is just too ugly to bear.

Yes, indeed, I refuse to settle for average or mediocre. And you? 

0 votes


  1. Hi Luis:

    I actually wrote the post “Why on Earth Would you Still Bother with Blogging?” you have the correct URL… puzzled as to why the mix up.

    Valeria Maltoni
    Conversation Agent

    1. Hi Valeria! Ohhh my!! I am really sorry I eventually mixed up both names in the blog post. I don’t know what happened. I suppose this is one of those dips I mentioned on the post that one has got to learn from for next time around so that I don’t mix up the names of people no matter how much they may look alike! Grrr

      My sincere apologies! I have now correct the blog entry and it’s reflecting the right URL with the right name. Thanks much for dropping by and for noticing it and for the understanding. It’s greatly appreciated.

      Thanks again!

        1. You are most welcome, Valeria. Well, it was a bit embarrassing that I got the names mixed up, so better fixed it relatively quick than let it linger around! Really glad you spotted it and you dropped to let me know. Greatly appreciated, thanks again!

Leave a Reply

Your email address will not be published. Required fields are marked *