How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making

If you have been reading this blog for a little while now, you would notice how there is a certain topic that keeps coming back time and time again, as one of my main key focus areas I have always felt would help advance our overall efforts of pushing the boundaries of our various different … Continue reading How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making

Commenting further on ROI and Social Computing – Part II

As a follow up from yesterday’s weblog post, here is the second part of the series on commenting further on ROI and Social Computing from the various blog comments that people have been leaving in a couple of recent articles I have put together. This time around commenting on the incredibly helpful insights shared over … Continue reading Commenting further on ROI and Social Computing – Part II

Open Business – The Narrative vs. The Ruthless Measurement

Social Analytics. Don’t you just love it? Oh, metrics, what would we do without you in the business world, right? They are the main reason, apparently, of our mere existence in a corporate environment. And, lately, attempting to measure the Return On Investment of Social / Open Business has been grabbing most of attention in the … Continue reading Open Business – The Narrative vs. The Ruthless Measurement