IBM’s Social Business Jam – The Fun Part Starts Now!

11 thoughts on “IBM’s Social Business Jam – The Fun Part Starts Now!”

  1. Great thoughts on smart crowdsourcing. I have used those Jams — like the one for SOA for years to better meet the needs of my clients.

    Thanks for participating and blogging about it!

    1. Hi Sandy! Thanks a lot for dropping by and for the great feedback comments! Indeed, Jams are ideal for massive online group discussions on given topics, whether to be hosted internally, or externally with customers and business partners; ideal to help ideas flourish and then get to develop them jointly with your customers making them participate of that co-creation process. Some really good stuff!

      I had a blast with IBM’s Social Business Jam, just like the Values and Innovation Jams and surely look forward to the next ones!

      Thanks a lot, Sandy, for chiming in as well and for participating in the conversations as well! ๐Ÿ™‚

  2. Hi Luis – Based on your comments above, as well as some of the #sbjam comments, I still think some people have a misconception about what it means to be social, particularly within the context of crowdsourcing.

    As you know, Jams have pre-defined objectives, and the diverse insight they bring together is critical to achieving those goals. That diversity is intended to come from those involved in and/or affected by the Jam themes and outcomes…a relatively targeted and knowledgeable crowd with a stake in the game. This affords us meaningful dialogue and keeps Jam discussions focused. So to your point, Jams are not intended to aggregate opinions from extremely broad audiences.

    Despite #sbjam being a smaller-scale Jam (at least by IBM standards), there were over 2,600 comments across hundreds of discussion threads from ‘Jammers’ in over 80 countries. That’s pretty social to me.

    Certainly we can think about ways to make the Jam experience more social for those who registered, such as embedding the Twitter stream (#sbjam in this case) or enhancing the capabilities of ‘My Network’ via social analytics.

    Thanks for evangelizing Jams and all your contributions, Luis…I need these next two weeks just to read your 120+ posts!

    1. Hi Bob! Thanks a bunch for dropping by and for the feedback comments! Lovely input and surely agree with you with those remarks! I actually think people were a bit surprised they didn’t see a much tighter integration with social tools like FB, Twitter or LinkedIn; I think that’s where the “social” part was coming from that most folks missed.

      I think Jams are very social events themselves, if you look into what powerful means of collaborating on a specific set of ideas each and everyone them really are. In fact, their forum-like nature would certainly convince most folks that we have been social all along, not just with social software.

      I feel what most folks would be interested in is how, in upcoming Jam events, there is a tighter integration with those social tools to help amplify their already massive effect to foster group collaboration on specific ideas. Rather fascinating uptake and from what I know from Liam, they are always very happy to improve the overall experience and I bet that’s what they would be up to next …

      RE: Posts, yeah, I know, sorry! I was carried away with so much going on I thought I could share my ยข2 in multiple places; too bad I was totally disconnected for half of the Jam ๐Ÿ˜‰ hehe

      1. Thanks Luis.

        Yes, more social from technical and integration perspectives, sure.

        As you and Liam point out, the technology is still evolving, and I’m sure the team will continue working on ways to maximize engagement and impact.

        (Also, likely there are a few legal hurdles to overcome regarding publication of the actual Jam content.)

        1. Hi Bob, thanks for the follow up! Yes, I am sure that integration will become tighter in upcoming Jams, as we moved along. I think this was the first one that was *really* “out there” for the Social Web related folks, so I can imagine once they have opened up their doors and provided some feedback, somehow I feel those enhancements will eventually be making it across!

          Yes, I agree with you on the legal hurdles to overcome RE: publication of the actual Jam content, but I am hoping there may well be a “cleaned up” version of the Jam results, ready to be consumed publicly out there; there are far too many folks out there already wondering what will be happening next ๐Ÿ™‚ We’ll see how it goes… Keeping my fingers crossed!

    1. Hi Tonya, many thanks for that lovely feedback and for adding further up! Oh course, I would love to contribute the final results into It sounds like plenty of good fun and I bet it would raise some interesting conversations as well!!

      I will keep you guys informed as we move along and whenever I am ready to post it, I will go ahead and let you folks know!

      Thanks a bunch for reaching out and looking forward to sharing plenty more with you folks soon! ๐Ÿ™‚

  3. Luis,

    As a data-driven analyst, I’m envious of the fun part you’re doing now with the Social Business Jam! I can only imagine what you’re doing on the back end to measure influence, activity, networks, and maybe even the transference of themes and topics from track to track to understand whether there was any virality.

    I look forward to the results!

    1. Hi Hyoun! Thanks a million for dropping by and for the feedback! Yes, indeed, it’s going to be quite an rolle-coaster, and although I am not going to be heavily involved myself with that stage of looking into the analytics of the Jam, I know a few folks who will be, so we can keep things going further. Actually, if you would be interested I could ask whether they could perhaps give you a preview of how it would work. No guarantees we could get it to work, but, hey, we can always ask, right? ๐Ÿ˜‰

      By the way, on that YouTube video clip, Liam mentions how they are partnering with the SWG folks from COBRA, so thought I would a link to it over here, just in case you may not have heard about it and would want to know more… Have a look and let me know if you would want me to hook you up! ๐Ÿ˜€

      Thanks again for the feedback comments! Greatly appreciated!

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