IBM’s Social Computing Guidelines – Now Updated!

10 thoughts on “IBM’s Social Computing Guidelines – Now Updated!”

  1. Is this an example of an IBM employee picking a fight? Or adding value?

    It looks like an example of Ed Brill and his band of “useful idiots” beating a real person, in this case Christine Herbert, to a pulp.

    She has since left Tech Target. I wonder why?

    What does IBM say about this conduct, or Ed Brill causing damage to a Lotus business parnter, and then bragging about it at a university:
    Today we had a guest speaker, Ed Brill from IBM. I noticed he got a little defensive on the subject of Exchange versus Notes but that goes with his territory is my guess. … The highlight of the evening was his discussion on the power of the blog to mobilize the masses. His story about “” that was advertising Micorosft’s migration tools, was in my opinion very insightful. The outcome of this episode was credibility damage that led to searchdomino loosing its subscription base and in turn its advertising revenue.

    Fair play? Or in violation of IBM policy?

  2. I don’t see how the discussion about SearchDomino was a “policy violation”. It is important for Lotus customers and partners to know who our partners are, who are the organizations that are helping move the market forward. SearchDomino, by name, implies that they are, but for the last many months, it has been clear that they are not — their editorial staff is making a valiant attempt to publish occasional new content, but they lag the blogs significantly and haven’t done any original interviews or stories in a long time.

    There is an implicit endorsement of SearchDomino in the community by IBM, and if the community isn’t aware of the problem, then silence means consent. I tried to take the discussion offline first, but never received an e-mail response to repeated messages.

    It certainly got a bit personal in that thread, but only because SearchDomino adamantly refused to take any message to their subscribers. They considered this a fire to put out, not a core issue with their perception in the market. That’s a problem for IBM, and something the marketplace at large *needs* to know.

    Christine’s departure was unrelated (at least not directly) to this, as far as I have been told.

  3. By the way, it’s interesting that you post this comment on Luis’s site and not on my own. Perhaps my rigid requirement that posters use their real name and e-mail address is why, but I think that is how we keep the level of discourse at useful rather than flames. I stand by the way that the discussion about SearchDomino was conducted as being relevant and professional, even professionals can admit frustration at times. You should sign your own comments in the future, imho.

  4. Thanks very much for the feedback comments, folks, and a special thanks to Ed for chiming in sharing his two cents of the conversation. At this point in time I guess there is very little I can contribute to the overall conversation, other than agreeing with Ed that in the current state of the Internet blogosphere it doesn’t really hurt to be accountable for the words one puts in a blog post or comment. That is what the blogosphere is all about. A conversation with one, two or more people where you can help build your trust levels with them, and certainly keeping comments as anonymous is not helping anyone very much, I am afraid 🙁

    In fact, it is actually one of the golden guidelines from the updated IBM social computing guidelines themselves: identify yourself…. Next time the occasion arises let me encourage you to share your thoughts and feedback and truly engage in the conversation. Keep it anonymous is not going to help anyone. Not even the conversation itself.

    Still, want to take this opportunity to thank you for the input and for the thoughtful comments and hope Ed’s answer would help address your concerns on the topic.

    Greatly appreciated!

  5. Social computing is a component of Web 2.0 that is characterized by blogs, tagging of Web sites and social networking, and has thus far had a greater impact among consumers than businesses. Jeff Schick, vice president of social software at IBM, referred to it as an enterprise ready, social software platform offering, built as loosely coupled, extensible services that promise an integrated environment for collaboration. IBM takes the concept of social computing and puts it in a business context, and it’s not something I have seen anyone else do, he said.

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