Weblogging vs. Your Career – It’s All in the Weblogging Policy and Guidelines

4 thoughts on “Weblogging vs. Your Career – It’s All in the Weblogging Policy and Guidelines”

  1. Hi Ed ! Thanks a lot for letting me know about this and for dropping by to share your comments. I am not sure what happened with the trackbacks but this is not the first time that it has happened to me, so I am having a look into it and will hopefully be able to fix it soon. Also, it looks like the weblog link you shared above is broken somehow, so here is the correct one as well: Luis Suarez: Weblogging vs. Your Career – It’s All in the Weblogging Policy and Guidelines

    Regarding your comments in your blog post about the role of the blogging policy and guidelines I cannot stress out good enough how important it is actually to have some guidelines in place to help people channel through their strengths and forget about their weaknesses. Work through the topics they would feel passionate about and share with others in such a way that they would be adding some more into the conversations as opposed to increasing the noise already available out there.

    As I said, I doubt I would have been weblogging in all three weblogs that I maintain at the moment if it wouldn’t have been for those blogging policy and guidelines. They have managed to keep me straight in my own thinking and focus on what I do want to deliver. Like my good friend Des Walsh’s references from a recent weblog post on a great interview that Easton Ellsworth did with Kathleen Gilroy, CEO of the Otter group:

    “Figure out your passions and where you think you can make the most contribution. Make that the focus of your writing. You are better serving a narrow audience deeply than a wide one shallowly.”

    Spot on, indeed ! That is exactly how I feel about weblogging whether we do it inside of the firewall or out there on the blogosphere.

  2. A lot of it comes down to two factors. The first is that is represents a risk for companies who are trying to get a handle around the “beast”. Richard Schwartz and I address this in our article “Managing the Business Risk of Blogs” in Compliance Solutions Advisor Magazine ( http://complianceadvisor.com/doc/16543 ). The second is that it really represents a cultural paradigm shift that accompanies any knowledge management/collaboration activities.

    Two books that are good references on these topics are:

    Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues (2006, AMACOM, 226 pages, ISBN 0814473555 ) which I have reviewed at http://www.controlscaddy.com/A55A69/bccaddyblog.nsf/plinks/CBYE-6S23T8

    The Wisdom Network: An 8-step Process for Identifying, Sharing, And Leveraging Individual Expertise

    The Wisdom Network: An 8-step Process for Identifying, Sharing, And Leveraging Individual Expertise by Steve Benton and Melissa Giovagnoli, which I have read but not posted my review of yet ( http://www.amazon.com/exec/obidos/redirect?tag=theinternationad&creative=373489&camp=211189&link_code=as3&path=ASIN/0814473180 )

  3. Hello Christopher! Thanks ever so much for the feedback comments and for dropping by ! Welcome to elsua!

    I really appreciate you sharing with us some very interesting links to different books and articles (Have already added them to my growing list of books to read). I must say that I have thoroughly enjoyed your article “Managing the Business Risk of Blogs“, co-authored with Richard, where you are certainly providing some sound advice as to how to approach the creation of that blogging policy and guidelines that would help people get going off to a good start.

    However, I was actually quite surprised to see that webloggers themselves would not be included as part of the team defining those different guidelines. There is actually a good reason for doing this: not only would webloggers be feeling that their voices are being heard, specially by the powers that be, which is a good thing, but they would also reach a compromise at the time as to what they would feel comfortable with and what not, so that way those guidelines will be built up by the main group of folks who would actually be following them at a later time. I am disappointed to see they have not been included as part of them and somehow I feel they would not be as effective as you would have expected if you had the chance to work with the bloggers through the entire process. Just a thought.

    Perhaps I am missing something in here, but wouldn’t it have made sense to actually encourage bloggers to be part of the exercise in order to represent all parties involved, next to the group of folks already identified? How can you have a blogging policy and guidelines without having consulted with the group affected in the first place. I would love to hear Nancy Flynn’s take on this as I feel that right now it is just a missed opportunity to do the right thing. Don’t you think?

    Thanks again for the feedback and for the book recommendations

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