E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

From the blog

There Can Be No Resilience Without Transformation

Gran Canaria - Pozo de las Nieves in the SpringIt has been nearly two weeks since the last post that I put over here in this blog, so I am sure that plenty of you folks out there may have been thinking I have been on holidays, or taking the typical summer break, and that at some point in time I may well be coming back to blogging on a regular basis, along with picking up my external social networking activities. Well, not really. I have just concluded, and be dealt with for good, I hope, what I think is the first time ever in my 13 years of social software exposure what I never thought I would be confronting: a week of denial of the Social Web.

Goodness! That was intense. Indeed, to the point where it nearly broke me apart and made me gave up on the whole thing altogether. Those who know me well, specially, fellow colleagues, know that the last two to three weeks have been incredibly emotional at work and with quite a draining toll that I don’t even have the energy just yet to write about. And those two last weeks of July finally paid off with this last week of denial for the Social Web where I just basically withdrew from the whole thing. And it was painful. Very painful. And it was ugly. Very ugly. With the end result that at the end of the day I just had to bounce back. That’s just what passion does for you, I guess. It lets you go through your odd moments of weakness, so you can do plenty of thinking and reflection on what’s going on with you, your surroundings and whatever else you may be interested or rather passionate about, to then help you re-focus and bring back the phoenix in you, restore the faith, restore the commitment, the urge, the purpose and meaning of wanting to still make a difference and, in a blink, just like it started, that week of denial is just gone. Gone to never return!

Perhaps what kicked off that week of denial was that article I put over here under the heading “Google Plus – Who Owns the Filter Bubble?“, more than anything else, because my last haven for hope for the Social Web out there just vanished into becoming what most social networking tools are nowadays at best: vulgar and ordinary, just to help us continue being stoned with that digital bliss where it seems to be the only model that works is to have you glued to your computing device(s) hitting refresh constantly, so that you wouldn’t miss a single thing happening from what’s delivered to you by those so-called social networking providers that keep claiming they know better than yourself what you need, when they themselves refuse to engage or provide you with support, thinking that, after all, you are just that, the mob. And you know how it goes. We don’t talk to the mob. We just keep it entertained and hooked, so that we can get away with our own agenda(s). Well, I have got news for all of you. Enough is enough. It’s time to wake up, everyone! There is just a whole lot more in life than just being an ignored product of the system. Life is too precious to waste it just like that. 

See? The reason why all of these social networking tools are so popular with 2.0 practitioners is not necessarily because of the technology, which is, as I have said above already, rather vulgar, ordinary and miserable, if, as a result of it, your own health is at risk. It’s actually the people who keep dragging us all into the whole thing. Vast majority of practitioners don’t really care what features a social networking tool may well have or not, if the community is there. You stick around because those people who you have built wonderful personal (business) relationships with over the course of time they keep coming back, just like you do. That’s actually one of the reasons why I haven’t been actively sharing content across, but I have been observing how my networks have been interacting during that week, without me, and, interestingly enough, things have changed quite a bit and not sure it’s for the better. But I think I may know why that’s happening, because I am starting to see it at work as well. And it’s not pretty. 

A couple of days back, I celebrated my fourth month on the new job as a Lead Social Business Enabler at IBM and it just feels like such a long long time ago already. I guess time flies when you are still having lots of good fun enjoying what you do the most: enabling and helping practitioners adapt to a new way of working where collaboration and knowledge sharing through social technologies take a new meaning by becoming more open, trustworthy, public and transparent. Essentially, more effective and productive at the same time by understanding that the corporate world is no longer ruled by the scarcity of knowledge stocks but by the abundance of knowledge flows through multiple social networks.Gran Canaria - Pozo de las Nieves in the Spring

The thing is though that, while I have been getting more and more involved with the new job, where scalability has taken a new meaning for me, I have had a chance to witness, and experienced fully!, how the 2.0 bubble I may have lived in for the last 6 to 8 years may have already burst. For good. Why? Well, for multiple different reasons that I am going to be blogging about over the course of time, but mainly because of a single one to kick things off: knowledge workers are no longer allowed to Play, Learn, Work, as my good friend, Harold Jarche blogged about beautifully just recently. No, they are not. They are just told, advised, and encouraged to just carry on their work into exhaustion, as if they were androids. And what would you expect they would do? Indeed, they have, eventually, become commoditised robotic entities that do their work and once those resources are no longer deemed helpful or relevant they are easily disposed of. 

It’s certainly, extremely worrying, how all of that passion, enthusiasm, energy, and huge effort by early adopters and first thinkers on helping set the stage, act as pathfinders, provide the initial roads to get started with that wonderful journey of becoming a Social / Open Business are now things of the past. That’s what I have been noticing these past few days while going through that stage of denial of the Social Web. You see? People nowadays are just putting check marks on their massively ever growing to-do lists that they have tweeted, plussedfacebooked, linkedined and what not, so that they can move back into their real work: the one that doesn’t require critical, constructive thinking, engaging, conversing, caring, or helping others and so forth for that matter. Essentially, people are back to what has gotten them to the stage of being androids: their meetings and email Inboxes. Those wonderful hide-out places where you can just get by, good enough, pretending you are working, when you know you aren’t. But, hey, that’s what your boss wants you to do, right? Why change? Why bother? Why trying to look for new, better, more effective ways of working if your boss and your senior management / leadership team(s) keep accumulating fatter and fatter bonuses anyway? You know, you are just sitting inside of your own little mental cubicle, your own comfort zone, that one that doesn’t require you to think much in order to go through 12 to 14 hours of hard automated work each day for who knows what business value. 

It’s really interesting to see what you get to learn when you start questioning everything you have believed in over the course of the last 13 years, in this case, for me, around social networking, but even more interesting when instead of going into broadcasting mode, that is, that industrialisation of your social activities, just like everyone else is doing, you decide to pause and reflect and see how people really interact. Don’t worry, you won’t have to look into it with much detail. Actually, people just don’t interact anymore. They post whatever they have been told they need to share across, or, even better, they scheduled it all, so that they don’t have to leave their Inboxes and really important meetings, then they place the check marks on their to-do lists and the whole thing dies. Right there. But, you know, that’s all right, because they have done their work already, that is, put a check mark in their lovely spreadsheet, so that it all shows lovely green even though no-one else would be looking into it anyway.

You see? This is what’s happening right now. And not just externally, but also internally, behind the firewall, with all of those Enterprise Social Networking tools and across the corporate world. We have defaulted to stop learning, to stop with all the play and, eventually, we have stopped to do our real work more effectively (The work we are truly passionate about), when we all know we can deliver and so much more, but, yet, we don’t, because we no longer feel engaged employees anymore and our managers, bosses and senior leadership teams are right there ready to remind us through our monthly paychecks and bonuses what happens when you are not heads down supposedly. 

Gran Canaria - Pozo de las Nieves in the Spring Exhaustion and overwork, but, specially, fear (I will be blogging plenty more about this one, not to worry), are not helping people go out and play with other fellow social networkers, in order to promote and engage on meaningful conversations to get work done. Instead, people just keep putting on more and more hours of work, just because they want to keep up with those extra work pressures that have been imposed on them, as they wouldn’t want to lag behind their colleagues. See the trend? It gets better. Managers and senior leadership only care about how much money you have made for them today. Anything else is redundant and they will keep reminding you of it, in case you didn’t deliver the fat bonuses to their front door. So when they come to you telling you you need to be social they all make it look like it is, yet again, another spreadsheet to fill-in, put the checkmarks in place and move on. It’s easier to manage individuals as exhausted and overworked androids than to treasure and nurture powerful networks that thrive in free flows of knowledge where the hierarchy is no longer the one that calls the shots anymore. You need to earn both the merit and your reputation with total strangers. Every day. Every single day of the year. Year in, year out. And that’s pretty though, you know, specially, when you are not used to. So what do you do? 

Very simple. The same good old thing you have been doing all along, except that at the moment you have got a new spreadsheet with a bunch of to-dos where it says “Be social or else. Spread around my own messages, so I don’t have to do the homework. Represent the brand according to the corporate branding guidelines, never mind your own personal brand, we don’t care, and, above all, ensure our customers know about our same good old messages, because we still know more than they do“. Whoahhh! I know! That’s what I keep seeing, more often than not, when I hang out on both internal and external social networking tools nowadays as I watch, learn and observe how people pretend to interact on the Social Web. 

My goodness! Where did we go wrong?!?! How could we possibly waste 6 to 8 years of some wonderfully inspiring 2.0 thought leadership that we knew was going to change the business world for good? Where did we get off the train? Why have we stopped this absolutely inspirational journey to go out there and keep making a difference? And instead go back right into our comfort zones, our spreadsheets, meetings and email, where little thinking is required and minimum action is encouraged so managing things still is relatively easy.

Exactly, that’s why I needed to finish off with my own week in denial of the Social Web. That’s why I needed, I wanted it!, to bounce back. I had enough of it. It was just killing me to witness how all around me, both inside and, most worryingly outside!, over the course of the last three weeks, I have spent far too much time experiencing what that exhaustive, overworked, under pressured work mentality can do to the corporate world. To all of us, me included. And, in essence, it’s managing to do one thing very well: kill all of our passion, all of our critical thinking skills, because we just want to fit in, all of our motivation and purpose to want to do interesting and relevant things, and, eventually, become, at long last, an engaged employee

That’s why instead of giving up on it altogether and move on with the flow (with that rather dangerous inertia of just wanting to blend in, not being noticed) I decided, over the weakend (while I have been on full recovery mode from some rather exhaustive and emotional work experiences through multiple interactions with the business 1.0 world, but equally inspiring and rather thought provoking – I am really looking forward to blog some more about) to … bounce back!

Gran Canaria - Pozo de las Nieves in the SpringTo keep up the fight. Because, amongst several other things, there can be no resilience without transformation. And this is what it is all about, folks: transformation and our ability to shake up everything we have been experiencing and living over the course of the last 150 years and realise that in order for us, knowledge workers, to survive in today’s corporate environment, the sooner we adapt to living the values and philosophy of Social / Open Business and how they apply to how we work, the sooner we will finally transform not only the way we work, but also the way we live. And that’s just so important.

Why? Well, because since a few years back it’s a matter of our own mere survival: that one of the Knowledge Web Worker, finally, fully embracing that digital transformation we all keep talking about, but that we keep seeing slipping away from our fingers time and time again, because we refuse to change. 

Change is hard, I think we all know that, but it’s now time to take a new grip. And don’t let go. Play, Learn and Work like you have never done before! It has always been part of our human nature, an integral part of who we are, so we might as well awaken ourselves and embrace what’s inevitable: our very own human digital transformation. 

Boy, I am game. And you? 

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Blogging and Corporate Hippies by Luis Suarez

Gran Canaria - Roque BentaygaYou gotta love Twitter and those wonderfully inspiring serendipitous knowledge discoveries that it helps you bump into, time and time again, because most of the times they surely help you make up for whatever the tough situation(s) you may be going through. And bring you back on track, of course, to what your focus area(s) may well have been all along. Well, I have just had one of those the last couple of weeks (Which I am hoping to be able to blog out it at some point, since it’s still burning inside my brain like hell), but since we are just about to wrap it up for another week at work and move into the weekend, I couldn’t help blogging about that delightful serendipitous moment I experienced earlier on this week, because it surely has been quite an interesting learning experience and a superb reminder, perhaps even to us all: never, ever, lose track of your purpose, and your focus, on what drives your passion(s)

It’s not even worth the effort, nor the energy, being sidetracked, just because it may well all seem more enticing altogether. It won’t. It never will. That’s why I am really glad that a few days back, my good friend, and fellow IBM colleague, Ben Martin, introduced me to Bernie Mitchell, who along with Andy Bargery, they run the absolutely delightful London Bloggers podcasting series. Bernie invited me to participate in the recording of an episode around blogging, after having read a recent article I wrote on the topic under the title “Why Blogging Still Matters“. 

Of course, I couldn’t reject such a generous and enticing offer and earlier on this week, the three of us, Bernie, Andy and myself got together to record “LBM Audible #9: Luis Suarez from IBM on Blogging and Corporate Hippies” and while the main topic was around the purpose of blogging and why it still makes plenty of sense as perhaps one of the most powerful tools out there to help enhance your own personal brand and digital footprint out there in today’s Social Web, mostly dominated by social networking tools, we eventually ended up talking about pretty much everything around Social / Open Business. 

It was a rather enjoyable, gratifying and delicious podcast recording, more than anything else, because, while we were going through a rather fast pace and jolly dialogue, it helped me realise how much off track I have gotten from my core beliefs around Open Business over the course of the last few months. It felt like my own reckoning that I may have been losing, slowly, but steadily, my hippie 2.0 mojo, and that, somehow, I needed to get it back at some point. Well, that some point is exactly that podcasting episode I did with both Bernie and Andy, because they helped me recover from the back of my mind a good number of ideas I have been rather passionate about over time and that, for one reason or another, they went into hiding, because of other things.

So, what did we talk about then on that podcast, you may be wondering, right? What were some of the themes that helped me get back on track on keep on pushing for Open Business with that rather well known, by now, flair of being the outlier, the corporate rebel, the outrageous heretic and free radical optimist, and, essentially, that hippie 2.0 practitioner. Well, like I said, we talked about lots of various different subjects, but here are some keywords that hopefully will help describe what we discussed and talked about as a brief teaser for the longer piece, in case you may be interested in listening in: Open Business, Adaptation, #lawwe, business blogging as your personal / digital footprint, being bold, fear and reluctance, trust, relinquishing control, leaving a legacy (i.e. a digital footprint), executive (lame) excuses on doing both social and open, ghost writing, authenticity, honesty, best practices don’t exist for knowledge work, blogging101, employee engagement, sustainable growth, evolution vs. [r]evolution of social, servant leadership, managers vs. leaders, hierarchy vs. wirearchy … phew! A lot of topics, indeed, but above them all, we talked extensively about passion for what you do and for what you have always believed in!

The podcasting episode lasts for a bit over 30 minutes and you can listen to the podcast here, if you would be interested in tuning in further: 

Hope you folks enjoy it just as much as I did going through that interview with both Bernie and Andy, and from here onwards I just want to take the opportunity to thank them both sincerely for having me in the show and for allowing me to participate on one of the most fun interviews / podcasts I have participated in that I can remember.  More than anything else, because it’s helped me realise how I need to re-focus on doing what I know best: change the business world, one step at a time, continuing to challenge the status quo of how certain things happen in order to let that passion do the magic of realising what a Socially Integrated Enterprise is all about in a world dominated by Open Business. 

WOW! What a journey, indeed! 

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Open Business – From Adoption into Adaptation

Gran Canaria - Ayagaures in the SpringAs I have mentioned in a recent blog post, you would remember how I have now moved into a new job role within IBM, as Lead Social Business Enabler for IBM Connections (both internal and external), where I am much more heavily involved with IBM’s knowledge workers’ own adoption efforts of social business and social technologies. So far, the journey has been incredibly fascinating, if anything, because we are just about to enter the last stage of Social Business Adoption and Enablement: Adaptation. And this is the best part, frankly, I am not really too sure we are ready for it just yet.

If you have been reading this blog for a while now, you would know how I have been involved with social networking tools since early 2000 to 2001 when I was first exposed to instances of wikis and people aggregators. And throughout all of that time I have seen a good number of different tipping points and different phases of adoption that have marked a rather interesting evolution into helping social networking for business become the new fabric, the new DNA, of the company in terms of how we collaborate and share our knowledge. There have been plenty of interesting and relevant challenges, and yet, the toughest is still awaiting us.

Having been involved with social networks inside the company from right at the beginning has given me the opportunity to witness how different waves of adopters have been able to embrace social technologies, at their own pace, in order to help themselves become more collaborative and effective by ways of opening up their knowledge sharing processes. At the same time, it has allowed me to witness how over the course of time those waves of adopters are getting narrower and narrower. Early adopters, first, second, third waves of adopters have all gone through that transformation of how they work and everything. And while there have been some good challenges, I feel the most pressing ones are yet to come. And for two different reasons:

The Laggards, The Critics and The Skeptics

The first one is that the one or two waves of adopters who still have got to make it across are probably the most intriguing, because they are the ones whom in another blog post I have called The Laggards, The Critics and The Skeptics. Yes, these are those knowledge workers who have already tried and played with social networking tools in some form or shape, and who have definitely heard and have been exposed to social networking and they weren’t very convinced. In fact, quite the opposite. It just didn’t click for them. They saw it, they dived in, it didn’t meet their needs and wants and they moved on back to where they were. 

Slowly, but steadily, they turned themselves into skeptics with the earned right to voice out their concerns, issues and what not, in order to make the point across that they are not going to make the change over, no matter what. At least, for now, or till the point where things have changed and shifted so radically they won’t have a choice anymore.

And while I think you folks may highlight that as a potential issue in terms of the overall social business adoption strategy, it’s perhaps the one group left we should not try to keep convincing of what lies ahead, but let them re-discover it at their own pace and everything, over and over again till it hits, if needed be, at their own time, at their own pace. Indeed, there will always be different waves of adopters and each and everyone of us, social software evangelists, should be ok with that. The sooner we are, the much better of we will all be eventually. If not, we are the ones who have got an issue, because we are just not working hard enough to understand their context and different working styles and adjust accordingly. 

Social Business Mandates

The second reason, which is the one that has got me extremely worried at the moment, is that one where we have failed in inspiring to transform our very own knowledge workforce and switched gears thinking that Social Business Transformation can be accelerated by mandating its adoption, whether you, the knowledge worker, like it or not. Yes, I know we are all excited and rather committed to provoke the change, no matter what, even if we decide to go ahead and mandate such shift. But it is just so flawed, it’s scary. Very scary altogether, because it just shows how we haven’t learned much in the last decade. 

Social Business transformation is not a project team, it’s not something that you start by date X and you finish it off in a year or two. And then you are done and time for you to move elsewhere. It’s not something that you put together with a group of folks picked up by you to force it down to the rest of the employee workforce, just because you are in one part of the organisation that feels it’s entitled to push down those corporate mandates. Specially, onto those who still haven’t made the switch-over. Gran Canaria - Risco Blanco in the Spring

It just doesn’t work like that, I am afraid. Even more so when those corporate mandates are pushed down into people’s throats by that executive hierarchical structure understanding they are entitled to do so, just because of who they are and the position they hold. No, I am really sorry, but it just doesn’t work like that. Today’s corporate environment is a whole lot different than what it was 10 to 15 years ago.

In the world of social networking for business it’s never been about mandating and forcing certain behaviours or a specific mindset (That one of Openness, for instance). It has always been a personal, individual choice of the knowledge worker him/herself to have a play, to try things out, to find new ways of working where openness, transparency, trust, etc. become the norm in terms of how we share our knowledge and collaborate effectively together. And it will always be that: *a* personal choice.

So I cringe, and I die a little bit inside as well for that matter, whenever I bump into a group of fellow colleagues who have been mandated by their corporate executive(s) to use social software tools, or, else! Or, even worse, when knowledge workers are expecting to be told / mandated by their management teams that they must do it, or else. Yes, I admit it, it drives me a little bit crazy as well, because it sounds as if they have failed to inspire to transform and, instead, use their position, power and entitlement to enforce it, so that they could put a little checkmark, right next to their yearly performance evaluation, that they have been social and time to move on. 

And if there is anything wrong with that is that they have enforced the very same kind of mentality and behaviours that social business has been trying to fight all along: corporate politics, bullying, power struggles and hierarchical clashes. And it gets even worse when they have mandating their team(s) to become social and yet they haven’t even explored it themselves, can’t be bothered arguing all of this social networking stuff was not meant for them or whatever other lame excuse. Whoahhh? Really? Is that what *you* really think?

See? To me, that’s the main key difference between a manager, ruling by command and control using their position of power and entitlement, and a true leader, inspiring a new behaviour, a new mindset, walking the talk, taking the lead, while learning by doing, on what all of these social networking behaviours are all about and which this snapshot shared below (Courtesy of 9GAG) captures it very nicely: 

The biggest challenge with all of that is not that senior leadership, no longer believing in the power to transform through being a living example of the shift, but it is actually the folks, right underneath those executives, who execute those orders, because they want to please the command from the ranks above. Never mind thinking about questioning the validity of such assertions, or challenging the status quo of something they know it’s wrong, or even rebelling against it since they know very well it just won’t work. It’s just as if they have drunk so much kook-aid from the whole thing that they are still drunk with it and can’t see anything around them anymore. 

And this is where the corporate rebel side of me, the hippie 2.0, the heretic, the outrageous and optimist free radical me is coming back and in full force to fight it back as much as I possibly can, because I feel that if I don’t do it, no-one will question it, and everyone will just basically conform with it. No, we shouldn’t.

We should keep up the fight and help out our leadership, regardless of the company (As I am sure there are plenty of businesses out there going through the very same thing as I get to write these few thoughts), understand their new leadership role, that one of being servant leaders, that one of provoking that social business transformation by themselves and for themselves first, as a personal experience, so that they can comprehend better the new dynamics of engagement, those where “knowledge is power” transforms itself into “knowledge SHARED is power”, where traditional command and control management progresses through into doing is believing leadership.

And this is exactly what excites me about my job, that, 12 years later, I still feel like I am just getting started with my social networking evangelism efforts, that there is just so much more to explore, discover, play with, learn and experience that we are just starting to scratch the surface of the tip of the iceberg. The difference between today and those many years back though, is that I have now got all of those years of additional experience, skills, knowhow, pragmatic way of 2.0 thinking and so forth that I can apply further along that I have finally decided to make the switch from Adoption and move on…

Earlier on this year, you would remember that blog post I put together on me making the move away from Social Business into Open Business, well, a mere 5 months later, I am making the move from Adoption into Adaptation, which I think is much more appropriate for what all of the business world is trying to do with Social Business. We are not doing Adoption per se anymore, specially, driving adoption. Instead, we open up the door to adaptation, where we help knowledge workers adapt to a new way of working, where we become more open by nature, more transparent, more trustworthy, hyperconnected, networked, engaged, participative and so on by doing something we, human beings, have always been very good at: sharing our knowledge.

Gran Canaria - Pozo de las Nieves in the SpringThe Industrial Age neglected our ability to adapt. Instead we became machines; robots and drones capable of putting together a massive amount of silly hours working really hard, without applying too much (critical) thinking, or even questioning the status quo, so that we could just get a pay check at the end of the month, hoping that one of those years we might potentially become part of the executive chain that everyone aspires to because we feel things would be much better. No, they were’t.

Indeed, things never got better for the vast majority, only for the very very few. In fact, they got worse, because with the current work pressures people are behaving even more like corporate drones understanding that if they don’t put enough hours during the work week (7 days a week!) they may get fired altogether together for not being productive enough. How flawed is that? I mean, how can we keep ignoring over 150 years of research on what’s obvious?

Perhaps we should get fired. Maybe we need to go through that massively rude awakening to understand how we need to go back to basics: our very own human nature. They say that we are one of the very few species in this world that can adapt adequately to any given environment, no matter how harsh it may well be. Well, perhaps we may not have adapted well enough to a corporate environment where we have been eaten up alive by the status quo, because we just haven’t challenged it well enough like we have done with other environments.

The difference between last 50 years and now is that for the first time ever, we have got the tools, the social technologies, to help us provoke that transformation of how we do business and how we should behave in the new business world that aims at sustainable growth, equity, parity, earned merit, digital reputation, etc. and how the sooner we may be switch from adoption to adaptation, from corporate mandates to servant leadership, from corporate drones into human beings with an ability to think and make beautiful things, the much better our societies would become as a result of it. Not just for each and everyone of us, but for many future generations to come.

It’s the least we can all do. Adapt for our mere survival as a species. The race has already started a while ago. The clock is ticking and faster than ever… Think, inspire and execute. Don’t waste any more time trying to conform with a status quo that was never meant to be. Challenge it by helping people understand and fully embrace how they can adapt to a new reality. Their own reality.

Remember that life is just too short to have to conform with a status quo you never believed in, nor adapted to, in the first place. It’s now a good time to level up the game and demonstrate what we are all capable of in terms of adapting social business gestures to how we work.

Indeed, doing is believing!

Adaptation: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.”

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The Social Revolution – Remember Us

Gran Canaria - Puerto de MoganWe live in rather interesting, intriguing, complex, uncertain and wonderful times. We surely do. We live in times of extreme negatives juxtaposing themselves with extreme positives. We live in times where the Social Web has become that amplifier of (global / local) events, of our passions, of our emotions, of an unnerving polarisation of opinions and beliefs, where tolerance, compassion, empathy and caring, some times, all shine for their absence. Just like in the real world. Where did we leave all of those characteristics behind in our human nature? Have we forgotten what makes us all, human beings, unique in this world, where we have been given an exclusive, uncompromising, cherished opportunity to enjoy and celebrate it accordingly? Where have we left behind our innate social nature? Is there any hope left? Please do tell me there is. Please. Do.

In times where the world seems to keep rejoicing on narrating rather painful and excruciatingly demoralising extreme negatives, I just can’t help but for the rebellious and hippie 2.0 side of me to come out and fight back in search of extreme positives. I guess there is a reality out there that we may not be able to escape, tame nor mitigate, even, in terms of the amount of pain and suffering one might get exposed to, or suffer themselves, but the thing is that I am starting to feel it’s everyone’s responsibility to fight back. There is hope. There needs to be hope. Otherwise, what’s the alternative?

I do apologise to those folks who may be reading this blog post today, as I am fully aware it may well not be the article they were expecting. I know this is the kind of philosophical reflection that’s very rare to see in this blog, but I just couldn’t help fighting back. Please bear with me. I need to get it out of my system. Then things will be back to normal, the new post-normal. Like I said, having seen the unnerving (That word again!) increase of extreme negatives we all keep getting exposed to in our daily lives, I want to strongly believe there is a different way. A much different way. A better way. For all of us. 

And there is, apparently. Phew! I am really glad there is. I surely needed this extreme positive to compensate. I guess serendipity just decided to do its own magic once again, right when one needs it the most. Earlier on this week, and coming through my Google Plus stream, I bumped into this absolutely delightful, energising, refreshing, inspiring, jaw-dropping, thought-provoking YouTube video clip, that I am sure that once you all watch it through in its entirety it will restore your own faith in humanity. It surely did for me. If anything, because of that strong sense of hope permeating throughout the entire clip of the true potential we can achieve with that amplifier effect that is the Social Web.

In an age of polarisation, balance is key. It will always be. And although I certainly realise that video contains lots of kool-aid about us, human beings, it’s also undeniable that we are more than capable. Yes, indeed, we are capable of the most horrifying things, BUT, at the same time, we are more than capable of the most wonderful things. And that’s the reason I wanted to share this blog entry across to perhaps use it as a gentle reminder for us all about what we are here for. Remember? We live in rather interesting times. For real. We should just seek each and every single opportunity we may have to make a difference, to have an impact, to share, not through those negative experiences, since they are always the easy way out, but focus more on the positive ones. The ones that allow us to understand the negative being turned into a positive.

Those experiences that the Social Web has helped us treasure over the course of time with that amplifier effect of what we could all achieve if we just put our mind and intent into it. That’s just what the Digital / Social (R)evolution is all about. And, if not, judge for yourselves. Hit Play, sit back, pump up the volume, watch AND enjoy what we are capable of. Today:


See? There is hope. We, too, can do better. Much better. All of us. No exceptions. I guess we just need to be reminded every now and then that right when an extreme negative happens there is another extreme positive in the making just right around the corner. And perhaps that is the intent of this reflection in this post, that, whether we like it or not those negatives may always be with us all, as part of our daily lives, but I guess it’s also going to be up to us to decide how we are going to amplify them, or not, by making a much smarter, sharable, responsible and thoughtful use of the digital tools at our disposal.

Welcome to the Social (R)evolution!

Happy birthday, mum! 😀 [I love you very much!]

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Manifesto of the Passionate Creative Worker in the Age of Social Business

Gran Canaria - Maspalomas Dunes' SunsetThere are plenty of times, throughout our very own lives, when we bump into some wonderfully inspirational reading material(s) that, while going through them, reading them at a slower pace, with a smile on our faces, savouring each and every single word of that written piece, letting your mind go wild into deep thoughts of how profound the impact of that article may well be not just for you, but equally for those around you, that you just don’t want to finish it off any time soon, you get to realise, at that stage, that you may be reading perhaps the Top 3 article of your working lifetime.

Yes, you know, that kind of impact; that single masterpiece that will slap you left and right to wake you up, to transform your working life for good, for better, for everyone’s better, to show each and everyone of us not only why we do what we do, but also who we are for what we do. Every single day. Well, I think I may have just bumped into such crown jewel and, in case you may not have read it just yet, I would suggest you stop everything you may be doing on the side, right now, while multitasking, and read what I think is probably one of the most truly inspirational readings you would be doing this year, perhaps even in the last few years altogether. Please allow me to point you all to what I would consider an indispensable read for all of those knowledge workers out there, who would need to go for a little bit of a reminder of their own identity, as workers. Please go and enjoy reading “The Labor Day Manifesto of the Passionate Creative Worker” by John Hagel.

John, along with a bunch of really smart collaborators, has put together what I would consider some seminal, foundational piece of work on defining not just the concept of the (traditional) knowledge (Web) worker (Driven, in most cases by passion, creativity and collaborating with others sharing their own knowledge openly), but that one of the Workplace of the Future at the same time. 

To go ahead and reproduce the entire Manifesto wouldn’t probably be a smart thing to do, but I think I’m going to take the liberty of grabbing a few bits and pieces over here, so that you folks can see what I mean with foundational piece of work. The purpose, if anything, is more along the lines of paying a tribute to a genius piece of writing that is already hanging on my wall, right across my laptop, to remind me, everyday, why I come to work and why it matters. So I have decided to quote each and everyone of those mantras, highlighting some of the keywords that I have felt identified myself with all along, for years, and which I am hoping they would serve, as well, as a small teaser that would encourage you to read the rest. It’s also an exercise I want to do for myself to internalise each and everyone of those principles, so that on those weak moments that we all get exposed to every now and then, I can remember, treasure, rejoice, reabsorb, restart, and re-inspire myself to keep pushing the limits forward, because that’s what we have been rather good at all along. We just didn’t realise it till now. So here we go: 

  1. Live our lives, not someone else’s: We are the arbiters of meaning in our own lives
  2. Blaze new trails: “There is no established path to greatness […] We challenge the status quo, and in turn, seek out things that challenge us”

  3. Prioritize learning over efficiency: “Mistakes, while the enemy of efficiency, are the fuel for learning”

  4. Share knowledge freely: “We see each person’s enormous potential to contribute to our global knowledge base […]”

  5. Recognize that institutions exist to serve people: ” We don’t exist for institutions, they exist for us”

  6. Quit jobs that we hate: “There are too many interesting things to do in this life to waste time on things that don’t matter” (This is one of my favourite principles from the whole list put together!)

  7. Escape the trap of wasting time by being busy: “Being overscheduled, even with the best things, will cause us to miss the important things that can’t be planned, and will rob us of the most valuable opportunities of our lives”

  8. Live life for the adventure: “Life is as amazing as we make it”

  9. Stay on the edge: The people who change the world are out at the edge of their field, pushing back the boundaries of the unknown.” 

  10. Continually reinvent ourselves: “We know that passion is the key to personal growth”

  11. Never settle: Never. Ever. Not even once […] Let us join forces and help each other along the way to become better, far better, than we ever could alone

I am really hoping that such a teasing exercise would help you drop over John’s Manifesto, but at the same time take the pro-active approach of leaving a comment or two, singing up for it, making that formal commitment that you would be living your work life from here onwards embracing and celebrating each and everyone of those principles, so that we, together, can continue to up the game into bigger, greater, more meaningful things. In short, the workplace of the future. Our workplace.

I am sure at this point in time you may be wondering whether there are any examples out there that would be fully embracing and breathing the true powerful inspiring spirit of this Manifesto itself, you know, moving from the theory into the practice, and since we are talking about this in the context of business and our working lives, I thought it would be worth while sharing, perhaps, a couple of examples that have certainly made me think, a lot, about plenty of the key messages from John’s masterpiece. More than anything, because both of them truly show the potential of what we could achieve together. As one. 

The first example is another manifesto, The Holstee Manifesto Lifecycle Video, (Big thanks to my good friend Stephen Collins for sharing it along!) which is currently portrayed in another superb, rather short, video clip, that I can certainly recommend everyone to go through. It lasts for a little bit over two and a half minutes and the way it introduces itself across to everyone is with a single one liner that I am sure we can all relate to and would sign up for time and time again: Do what you love. And do it often.

The Holstee Manifesto Lifecycle Video from Holstee on Vimeo.

“Life is simple. Life is short. Live your dream and share your passion” are also some of the mantras that you will see permeating throughout the video clip, which is just perfect, because they are going to help me introduce the second example that I wanted to share with you today. This time around shared by another good friend, the always insightful and thought-provoking Dave Pollard, who pointed us out to Doing it Ourselves, where you will see a beautifully crafted, rather smart, witty and mind-boggling video clip of about 12 minutes under the suggestive heading “What the Economic Crisis Really Means – and what you can do about it“, which would sound very fitting for the current econoclypse and financial turmoil we are going through and which, once again, managed to get the Hippie 2.0 side out of me. Here is the embedded code of the video clip, so that you can see what I mean. It’s probably one of those brilliant clips that you would want to show everyone out there to explain why we are where we are, but also how we can all start reverting the tide, realign and change, for the better, on what really matters: our mere survival at this point and here is why: 


Finally, in a recent article, If You Were the Next Steve Jobs…Umair Haque keeps challenging us to think different, to tackle good old known problems with new eyes, new insights, new ways of working, of solving those issues, together, as one, highlighting what I feel are some of the most prominent challenges that Social Business is facing in today’s corporate world. Basically, finding a new purpose, a new meaning of wanting to do things different, a new way where sustainable and responsible growth becomes the new norm, our latest mantra; this time around though to stay with us for a while, a long while, because, after all, we have always known what to do, and how to do it. We just needed the trigger to ignite and wake up our knowledge workforce once again and bring them back to life; then the rest will come up rather easily, on its own… How? Well, how about by fully embracing and living “The Labor Day Manifesto Of the Passionate Creative Worker“, as a good starting point?  Something tells me, perhaps my Hippie 2.0 side, once again, that we wouldn’t be that far off from where we would want to head towards to in, say, the next 30 to 50 years. Don’t you think?

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Sacred Economics in a Gift Economy

Gran Canaria - Pozo de las Nieves, Mount Teide, Roque Nublo, Roque BentaygaIn the past, you may well remember how I have been putting together a good number of blog posts on a topic that I have grown to become rather interested in, and very fond of, over the course of time around the Circular Economy. You know, that kind of economic shift towards sustainable growth for everyone, even planet Earth. Well, it looks like there is a new one out there that I got introduced to, just recently, thanks to a Google Plus post by Luis Alberola referencing the excellent work from Charles Eisenstein and his rather intriguing book “Sacred Economics“. Of course, I’m talking about The Gift Economy. 

There is a lot of really good, well written, spoken, and inspiring literature around the topic of the Gift Economy. But perhaps the one that I have found the most transformational one is that one from Charles himself where he keeps talking about it in his new book Sacred Economics. This book, indeed, does look a little bit out of the ordinary, specially, when you go into the Web site and you find this rather uncompromising quote: 

In keeping with one of the main themes of the book, Charles has made the full text of the book available online as a gift. Click on the links below and enjoy. If you feel moved to send Charles a return gift, you may do so below

Of course, as intrigued as one can be, I decided to spend about 12 minutes on watching through the promotional video clip that was put together by director Ian MacKenzie and I doubt there would be anything more inspiring that you may have watched this week, perhaps this month, or, maybe, even, this year. What an absolute delight you will be embarking on if you start watching it. As a teaser, it kicks off with this absolutely stunning, and worth while living for, quote: 

“We’ve all been given a gift, the gift of life. What we do with our lives is our gift back” – Edo

Needless to say, that I would strongly encourage you all to watch further along the video, so that you can see what are some of the main key statements that Charles himself postulates not only on the video clip itself, but on the book as well. Topics like ancient gift economies, modern capitalism, the role of money on how it’s contributed, tremendously, towards “alienation, competition, and scarcity, destroyed community, and necessitated endless growth“. How money is just an agreement; how it just doesn’t have any value per se; and how scarcity is built into the money system, just as much as our traditional concept of growth.

How our very own separate selfs have contributed into building a hostile environment for us as a species, in constant conflict with nature, with ourselves, with schooling (learning), with life and how we are already embarked on a ruthless self-destructive path difficult to revert back from. And in that context that’s where that gift economy kicks in. “We didn’t earn air, we didn’t earn being born, we didn’t earn our conception, we didn’t earn a planet that could provide food, we didn’t earn the sun” is just another superb quote that finishes with a rather mind-blowing affirmation: Inborn gratitude, where life is a gift and the natural response to giving / receiving a gift is gratitude. Naturally. The one we show every day.

According to Charles, in a gift society, if you have got more than you need, you give it to somebody who needs it. That’s what gives you status, a stronger sense of security. If you build up all of that gratitude people are going to take care of you, too. If there are no gifts there is no community and therefore societies become monetised. Eventually, according to him, we just can’t have community as an add-on to a monetised society. We actually have to have a need for each other, which surely makes perfect sense from the perspective of how we, after all, are social animals, with a strong sense of caring and belonging to the group. Regardless. 

His description on the video about The Shift and what it would entail is just priceless altogether on its own, finishing up with a quote that I thought was worth while mentioning over here as well, since I have mentioned it a couple of times already myself on where we are at the moment: “It’s going to be up to us, to determine at what point this wake-up plan would happen“. Remember, Awakening 2.0? Just brilliant!

Charles’ closing remarks from the video clip itself though are even much more profound ones on what’s needed to revert the tide, to aim at that significant change of how we do things, who we are as human beings, as community, and what we should be focusing on:

“[…] We have been messing around, playing with our gifts of technology and culture. And developing these gifts. Now we are coming into adulthood. And it’s time to apply them to our true purpose. At the beginning, […] it’ll be about healing the damage that’s has been done. […] We are in the business of creating miracle around Earth. […] It’s necessary. Anything even less than that is not even worth trying”

The interesting thing though is that for all of that to happen, for that shift to take place, and the sooner, most probably, the better, we may well need the current economic system to collapse and fail, big time, as my good friend, Dave Pollard, hinted out on a superb blog post under the title “Moving from Understanding and Protest to Direct Action“, where he reviewed the book  and he concluded:

If we are hugely fortunate, when the industrial growth system starts to fly apart and collapse through its own unsustainable failings (a process that’s well underway for all the attempts to cover it up), some collective of smart, generous, articulate people might start to put some of Eisenstein’s ideas to a real-life test. But I wouldn’t count on it. When things start to collapse, panic, denial, blame-seeking and reactionary thinking are more likely human responses

Probably, but, on the other hand, recent signals are starting to come out and tell us otherwise, and with various multiple flavors that are starting to become rather difficult to hide away from the common public, regardless of what mainstream media, governments or whatever other public / privates entities are trying to portrait further. A couple of them have actually become my true favorites, mainly, because they have started to show what that Gift Economy would look like in the real, and, specially, in the context of the current financial econoclypse that we are going through over here in Europe, by demonstrating that, if there is a way, we can make it. It may take some time, it may take plenty of good effort, energy, and passion, but if there is a way that we can show and demonstrate caring and sharing for one another, specially in times of need, and I mean, serious need, we will eventually find it, embrace it, apply it. Live it. 

Yes, indeed! Welcome to the Gift Economy! Where sustainable and profitable growth for everyone, including planet Earth, is now finally becoming a reality. Our communal reality. And where businesses take a new meaning in life by co-sharing that responsibility with the community to do things right and where money may no longer be the only ruling principle in town. Exciting times, my dear friends. Indeed, very exciting times … 

Have a good one everyone!

[Oh, and in case you are wondering, here’s how the gift economy would work… Charles’ book on Sacred Economics can be read entirely online for free, but I felt so inspired watching through the video, learning tons along the way, getting really excited about it, that I just purchased a copy of the book for my Kindle, as a token of gratitude for the inspiration. It *does* work!]

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