E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

Knowledge Tools

10th Year Blogiversary – The Unfinished Journey of Blogging and Why It Matters

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Remember the good old days when people were writing about the death of blogging thanks to social media tools? When they wrote, rather prolifically, about how Google Plus, Tumblr, LinkedIn’s Pulse, Facebook’s Notes, Medium and a whole bunch of other platforms were just going to kill our own ability to have a personal Web Journal of sorts where we would be able to host our own thoughts, have conversations, learn and overall  build, over time, strong online communities about topics we were all passionate about and that we would keep on writing about for years to come? Well, 21 years later, blogging is still alive and kicking, thank you very much! And on October 10th, 2015, I just made it through my 10th year blogiversary for http://elsua.net. Who knew… The Death of Blogging? Hummm, I don’t think so!

Thing is this is not the first time I write about this very same topic, and I’m pretty sure it won’t be the last one either. It’s also not the first time I share across the many benefits as to why blogging still rules in the social / digital tools extensive landscape. But what I find the most baffling from it all is while a few people keep claiming that it’s now a dead medium for online publishing and personal journaling several other dozens more keep talking, and writing extensively, about the many perks behind having your own blog, whether it’s a corporate blog or not. The articles with dozens and dozens of tips can get quite overwhelming, but then again I keep getting dragged into reading through all of those listicles, because, you know, we are always going to be drawn upon them, whether we like it or not, so we better try to enjoy them and move on, don’t you think? Phew! That linking exercise I just did above to curated blog posts I have enjoyed in the last few months alone! has just been exhausting!  Oh, don’t worry, I don’t expect you to go through all of them. It’ was just an opportunity for me to highlight how blogging is alive and kicking if just a sample of the articles linked above contained hundreds of different blogging tips, whether you are a beginner, intermediate or an advanced blogger. Mind you, if you are starting your own blog, or think you could go and learn some new tricks, put some time aside to go through some of those. I can recommend reading through them to learn a new trick or two. I did. 

Anyway, see how silly the whole argument about the death of blogging really is? Here we are, 2015, and we are still talking about it. Yet, we keep on blogging. Regardless. And that’s a good thing, more than anything else because, if anything, blogging should be about just that: you writing along as an extension of your brain, of your thoughts and ideas you would want to share out there with the world. Just because you want to, not because of whatever other people may tell you otherwise. It’s about a unique opportunity, we all keep taking for granted, it seems, about having a voice (your voice!) and an opinion on a particular subject at your own place, that you care about and / or are really passionate about. Blogging, essentially, writing, is all about you. You are what you write. It’s a personal craft that takes years to master, if at all, and nothing, nor anyone, should be able to take that away from you. Ever. Don’t let them.

See? Writing in your blog on a more or regular basis can be both therapeutic and rather healthy, but perhaps, most importantly, cathartic and while you are all going to tell me you keep on writing on multiple different venues, i.e. social tools, with exactly that very same flair writing in the long from in your own blog where you reflect deeper on a particular topic of interest can well be a rather intimate and overall engaging activity of you yourself and your idea(s), before you allow the world to get a glimpse of them and do something about it.

David Weinberger (@dweinberger) put it brilliantly in this particular article under the thought-provoking title ‘Why Blogging Still Matters’: 

But, we thought, the most important challenge blogging posed was to the idea of the self in self-expression. Blogging was more about connecting with others than about expressing ourselves. Truth, we thought, was more likely to live in webs of ideas and responses than in the mouth of any one individual braying from soapbox, whether that soapbox was The New York Times or a blogger read by five people. By linking and commenting, we were consciously building a social space for voices in conversation.

 To then continue with this other rather relevant quote: 

We bloggers are still there, connecting, learning from one another, and speaking in our own flawed human voices’.

And that’s where I am myself, after 10 years of blogging in this blog, and although I have been blogging for nearly 13 years now in total plenty of other blogs I have had in the past have come and gone, whether on Intranets or not; and whether using various other different platforms for online publishing the thing is http://elsua.net still remains that special place I always call Home. A place, over the course of the years, I can always return to and be just my self

‘[…] a place for the sound of the individual’s own flawed voice in open conversation with others, building something bigger than itself.’

Thank you very much for sticking around throughout all of these years, faithful readers of this blog, and for allowing me to show and share with you my special place, my blog, my home. Thank you for being an integral part of quite an amazing, yet unfinished, journey!

Welcome on board! 

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The Trials and Tribulations of Freelance Work

Gran Canaria - Roque Nublo in the Winter

Ever since I went independent, nearly two years ago, a recurring theme has been coming up in plenty of conversations I have been having, whether offline or online, with a good number of people going from former colleagues, to family members and friends, to several acquaintances. It’s a topic I have been interested in myself for a good while, although I never thought I would be experiencing it first hand, but, since I have been doing it for a while, I guess it’s time to start talking, more in length, about freelance work and how it is shaping up the nature of today’s work. After all, you know, people keep claiming it’s the future of work itself.


After having worked at IBM for over 17 years, and deciding it was time to move on into the next big adventure, whatever that may well be, little did I know I would end up doing what I am currently working on today. Like with everyone else, potentially, it crossed my mind a few times to become a freelancer, why not, right?, but I was never too sure. I guess that was the toll I had to pay for having an extensive corporate life, according to today’s standards. I gave it a lot of thought though whether I wanted to work for another major corporation, or just stick around with a small, nationwide business (even within the IT industry), or perhaps even work at a startup (You are never too old for that, right?). I, eventually, decided to go from one extreme to the other and see what it would feel like. See whether I would be able to make it in the long run. Or not.

After all, switching from the largest, most complex, IT firm in the world to running your own business as an independent adviser on Social Business and Digital Transformation can be quite something and, now that I am nearly two years down the road with it, I can surely confirm that it can be a lifetime changing experience. For the better, of course. And since I keep getting asked about it time and time again I guess it’s now a good time to start blogging about it and share some first hand experiences on what it is like having a new single boss to respond to: your customers.

I know, and fully realise, that this new series of blog posts I am kicking off today perhaps doesn’t have much to do with the usual themes and topics I have blogged over here for nearly 10 years, but I suppose I’m also getting a bit weary of having to answer the very same questions from multiple people over and over again with the same information, so I figured it may actually work out all right. We shall see. Either way, if you, faithful reader, feel like the time for you to move on has arrived, as I introduce this new series of articles around freelance work, please do go ahead and do so. No hard feelings. Life changes, constantly, and so do we, whether we like it or not. Best we can do is to adapt accordingly and where possible. The choice is ours. Always has and it will always be. Thank you for spending your precious time sticking around for that long… 

This is also part of the reason why I decided to open up this new series of blog entries around what it is like the trials and tribulations of a freelancer, more than anything else in the hope that some of those experiences, insights, know-how, hints & tips and practical advice may help out other freelancers, as well as others who may have already started hearing the internal voice that their time in big corporate life is now, finally, coming to an end (hopefully, a happy one, too!) and it’s time to move on to something else, whatever it may well be. 

Oh, in case you are wondering, this doesn’t necessarily mean I will stop writing over here about subjects that are pretty dear to my heart, like Social / Open Business, Digital Transformation, Knowledge Management, Online Communities, Learning, Productivity, social networks, social networking and social software in general. Quite the contrary. I am hoping to be able to add further up into each and everyone of those not only from that corporate point of view of 17 years at IBM having worked with hundreds of customers over time, but also add on a fresh new perspective of what it is like being an Open / Social Business as a freelancer and describe in full length how work has shifted into networks and (online) communities to a point of no return any time soon.

It’s a fascinating journey, it already has been for certain, seeing how there are plenty of differences, but also lots of similarities, in terms of how we, knowledge (Web) workers, operate whether working as salaried employees or just by ourselves, going solo. The thing I am hoping will be an immediate outcome from this new series as well, and that may also benefit others, is how I’ll keep walking the talk on what I have preached for a good number of years now about the many benefits from working out loud, even as a freelancer, as I plan to write about how I work by exposing plenty of my work routines, tools and processes I use, etc. etc. 

It’s bound to be good fun altogether, I am sure, as, if anything, it will help me get my act together as well on something that’s been in my mind for a good while now on whether one can thrive at work as an independent knowledge (Web) worker and still have a life. Yes!, work / life integration is also going to be one of the main topics I will be talking about in terms of being able to rediscover something I may have thought I lost at one point in time: productivity, or better said, effectiveness, without having to clock in 80+ hours per week. I think I may have just had enough pretending to be a workaholic. Why should we? There must be a better way out there, don’t you think? I suppose it’s time to explore, learn and co-create together, play and iterate accordingly, and where appropriate, and keep moving on…

All in all, and to wrap up this blog post, I thought I would put together over here a list of topics I will be covering over the course of time in terms of what it is like doing freelance work and whether it is worth while doing or not through sharing plenty of first hand experiences. Here it goes: 

  • Why freelance work? What’s in it for me?
  • Practical hints & tips on how to get started, what to watch out for, initial first steps, etc.
  • What social / productivity / business tools may well be a must-have for freelancers (according to my own experience)
  • What are my daily work routines and business processes? How does client prospecting work out?
  • How do the finances of a freelancer work eventually? How to cope best with the uncertainty creeping in every now and then?
  • Is freelance work the panacea of the so-called future of work?  Why or why not?
  • What role do social networks and communities play in helping freelancers thrive? Are we really all alone by ourselves?
  • What other additional resources do I have available to freelancers we should all be aware of?
  • And, finally, work / life integration: do freelancers have a life, after all? 

I am pretty sure there are tons of other topics that will come up over time I may be able to include over here as well, accordingly, but, for now, I think this will do. I’ll be counting on you all as well to share in the comments, and your own blog posts!, what it is like for you being a freelancer or having worked with a freelancer (why not?). I am not sure about you, but I am excited about the opportunity to start writing about what it is like both life & work from the other side of the fence, and to explore together whether freelancing really is the future of work, or perhaps a new fancy, hyped, buzzword we have been told it will save us all from our current miseries (and there are far too many!), if at all.

Ready for this new, exciting journey? I surely am! 

Let’s go! Let’s do it!

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Is Twitter Where Connections Go to Die? – The Unfollowing Experiment

Gran Canaria - Pozo de las Nieves in the Winter

Over three years ago I wrote a blog entry over here about Twitter under the provocative heading: ‘Twitter is where conversations go to die’. It was a cathartic article I needed to get out of my system in order to re-find my love with that social networking tool. I wasn’t enjoying it much back in those days. Three years later, here I am again, writing about it, once more, but this time around with a different twist. I still love Twitter, as I wrote just recently. I use it every single day of the week, it’s my favourite personal learning network by far, but I am starting to question the value of connections over there. Why? Well, no-one seems to care anymore, apparently.

I have been on Twitter since early 2007 and I keep remembering fondly the time when people would eagerly connect with one another; when they would share lots of interesting tidbits just for the sake of adding further value into the network(s) and the overall conversation; when they would converse with one another and learn from each other (even from total strangers); when people didn’t have double agendas nor were just they tooting their own horn by blasting out marketing messages whole day long repeatedly. Over and over again, all over the place and time, because, you know, you need to get your message out, or so we are told. Essentially, yes, I am still missing the days when Twitter was The Pulse of the Planet: The Global Conversation. The place to be.

Still is today, in my opinion, but all of the things we cherished and loved about Twitter seemed to have been long gone and lost, and, probably, not returning back any time soon. Unless we do something about it. Twitter, on its own, it’s just one of the many hundreds of different digital tools within the Social Web. It’s our smart use of the tool that makes the difference, like in pretty much anything technology related. Always. So when you know it is no longer working out for you there are a few things you can do:

  1. Let inertia run its course and stick around just because everyone else is still in there anyway and continue on the path to get bored to death over time.
  2. Move on to the next shiny object where you think everyone else is hanging out usually (Nowadays, it’s Facebook, apparently #Meh)
  3. Or do something about it, break the chain, challenge the status quo and redefine a completely new user experience. See if it works and, if it does, stick around with it. Move on. 

About a month and a half ago I decided to go for #3 and see whether it would work or not. Indeed, over 6 weeks ago I decided to run #elsuahackstwitter. An experiment where I’d be challenging not only how I make good use of Twitter, but those around me as well. I decided to unfollow everyone. Yes, everyone. No exceptions. From one day to another. And instead of relying on a combination of Twitter Lists and my home timeline, which is what I have been doing for years already, I decided to be brave enough and see whether I could survive just with Twitter Lists and following zero people and witness, first hand, whether the conversations moved elsewhere. Or not. Eventually, I wanted to see how disruptive such bold move would be like on how we use Twitter today.

Why Did I Do It Then?

Essentially, I wanted to challenge our basic perception of how we use Twitter nowadays and whether it would make sense without it or not. Everyone has got followers and their own following, but what happens when your following is no longer there? When you decide to stop following everyone and question the purpose of that connection in the first place? Is it still worth it, is it just a vanity metric, is it an influence metric you can make good use of? Why do we follow people on Twitter in the first place? To show off anticipating reciprocation, perhaps because of what they share across or maybe because of the conversations they host? I had to run the experiment and see what the fuss was all about.

What if Twitter decided to drop off the count of both followers and following? Would you still make use of it, like you are doing today? Imagine if Twitter decided get rid of that vanity metric, so that we would focus more on the conversations themselves, i.e. on topics, hashtags, events, etc., etc., do you think you would still be making use of Twitter and enjoy the overall experience as much as you are doing nowadays? Or maybe not much really. That’s exactly what I wanted to try out, whether I could live without that ego centric metric we all seem to be very keen on nurturing to prove and validate our own so-called influence and take my Twitter experience on to a different level. That’s how #elsuahackstwitter got started over a month and a half ago and I must confess, after a few weeks have gone by, I am quite enjoying the results and the overall experience. Although not too sure about what everyone else would think for that matter!

What Has Actually Happened?

It’s been a bit of a roller-coaster ride, I can tell you. An emotional journey of sorts, testing how far I could tame my own ego, that one of others, my reactions, their reactions, our two-way conversations and see whether after all that I would still be able to survive and not want to come back to the old model of following and be followed.

Six weeks later things are back to normal. In fact, after the initial frenzy of interactions with a bunch of folks who wanted to know why I was doing such thing the craze started to fade away to the point where I am back to where I was before, but with zero following. Perhaps vast majority of people who still follow me on Twitter didn’t even notice a single bit the crack I tried to provoke in the system 😉 as plenty of people keep saying, you know, that no-one reads Twitter anymore anyway. It’s just the place where we go to broadcast our messages and toot our very own horn without hearing others’ opinions, thoughts and experiences, so why bother, right?

The thing is that, on its own, it’s transformed entirely the way not only I see Twitter as my own personal learning network, but also how I use it on a regular basis and, although I can’t tell for others, it’s helped me find a new way of making it more personal, more conversational, more topic driven (while still keeping in touch with people), in short, overall more engaging and much less stressful altogether. And that’s exactly what I wanted to achieve with this experiment of #elsuahackstwitter.

In order for me to be able to conduct this experiment successfully though I had to continue running a parallel one I eventually got started with a while ago already and with some very good results altogether. I had to open my Twitter Direct Messages to everyone. Yes, that is right, if I was going to stop following everyone sending a direct message without opening them up first would have been a challenge. So before I got things started with that I opened DMs to everyone and played with it over the course of a few weeks to see whether I would be constantly abused by this new capability with lots of spam from whoever.

And the results from that other bold move have been, if anything, rather surprising, because contrary to the perception from everyone else out there, I haven’t been spammed to the point where I’d be needing to turn it off. Currently, I am getting about 1 DM per week unsolicited from anyone whom I typically don’t even know. Very doable, if you ask me. And now that we no longer have the 140 character limitation for those DMs even all the better! I can now send DMs to folks without having to use multiple 1/N messages to get the overall message across. And it’s also working very well. Oh, don’t worry, I haven’t even come close to the 10k character we are allowed to share across in a direct message on Twitter so far, and I doubt I’d ever come close to it. 

What Have I Learned?

So, with all of that said, let’s do a quick recap of the overall experiment I have been running with #elsuahackstwitter:

  1. I decided to unfollow everyone on Twitter and instead rely on three Public Twitter Lists (I will blog about them in a follow-up entry to explain what they are and why I picked up the names for them that I did)
  2. I opened up my Twitter Direct Messages, so everyone of the potential 300+ million Twitter users could send me a DM, if they so wish to.
  3. I love the now expanded 10k limit for direct messages and for a good simple reason: I am still doing #noemail every single day, I deleted my Facebook account over 5 years ago, I deleted my LinkedIn profile nearly 18 months ago, I am currently going through a hate relationship with Google Plus (As I have recently talked about), so I was running out of options to exchange messages longer than 140 characters. Yes, I know, I am weird, but who isn’t, right? heh

Anyway, over the course of the first few weeks, I took plenty of copious notes (on the side) about what I was learning along the way with this experiment. I have shared a good number of them already under the hashtag #elsuahackstwitter on Twitter itself. 45 in total, as of the last count, and there may well be some more coming up to round up on 50. We shall see. Since I am not too sure how long they would be there anyway, that is, on Twitter, I thought I would add them all to this blog entry as well. Each and everyone of them, why not? More than anything else to remind me of not only what I learned about it, but also how I (and others) felt about it as well.

I will probably just share a single one-liner, or two, hopefully, not too long, for each of them and, where needed, and for very specific reasons, I may be able to pick up some of them and expand them further in upcoming blog posts over the course of time to explain some more about them and why I wrote what I wrote in the moment.

So without much further ado, here is what I learned, over six weeks ago, from having unfollowed the 1220 people I was following on Twitter back in the day:

  1. People I used to follow back in the day started to follow me back again once I unfollowed them. I haven’t followed them back again, of course, so they are still in one of the three public lists I put together. I guess it highlights the power of sending signals across as social gestures :-)
  2. Number of reciprocal unfollows was rather significant in the first three weeks (About 10% of those 1220 folks). Ouch! My ego hurt and a lot! Oh, yes!, it was also part of the experiment to figure out how my own ego will react from being brutally unfollowed the moment I did as well. Very emotional at first, but, lucky enough, it’s now dead, for good.
  3. Originally, I decided to create a Public List with all of those 1220 folks. In doing so I knew it would be sending out a notification (another social gesture), where I’d be pointing to a tweet which explained what I was doing. The unexpected result: A few folks (about 25) subscribed to the Public List itself. It felt weird.
  4. I knew I could unfollow everyone with a single click using a Chrome plugin, but, instead, I decided to unfollow everyone manually, one by one. Soon enough I was immersed on a superb trip down the memory lane of the folks I used to follow from over the years (I can highly recommend it, for sure!), and whom I am still in touch with, but also others where the contact was no more. I guess it was time to unfollow for good, I suppose. Life goes on, for all of us :-)
  5. As mentioned above in #3, by creating that public list of those folks I used to follow, I was exposing my own timeline and making it public to everyone for the first time. Before, it was just too cumbersome to do so. Now people could take a sneak peek into what I am getting exposed to myself daily. And that is still happening today with the three public lists I created and that I will be talking about in a new blog entry.
  6. Ever since I started with this experiment, lots of reactions & intriguing conversations have come through. Plenty of folks seem to be rather interested in the experiment itself, what I may have learned and whether it will work, or not. That’s why during the first three weeks the engagement in Twitter was just phenomenal, till things settled back in on the fourth week and we are now, once more, back to normal.
  7. Apparently, adding people to Public Lists allows them to automate a response back to you. Who knew? Oh, yes, that deserves an Unfollow for good! That was my first reaction AND action. Pretty much like when you generate an auto DM response if I would start following someone. No, thanks! Not interested in interacting with bots, but with humans.
  8. Was it something I said? :)’ eventually came about with a smiley at the end. I knew, from other folks doing similar experiments that this reaction would come along. I was ready for it :) Like I said, folks, it’s never been personal. At least, from me. It’s about finding a way to redefine how I use certain social tools. Nothing more, nothing less. And this time around Twitter was the chosen one. Not you, as individuals. 
  9. This is perhaps one of my favourite highlights from the whole experiment, the fact that I got exposed to a whole bunch of great memories while going through each unfollow manually. Remembering the when, the how, the why, the what for, the good fun. It’s amazing what 8 years of building your networks through Twitter can do to your brain. A highly recommended exercise for real!
  10. Apart from the initial rush of reactions from different people, there were a whole bunch of other folks who decided to use other social gestures to acknowledge what I was doing. Indeed, lots of those additional responses came by as Favourites from the original tweet to share a gesture of awareness, perhaps, even consent to the experiment. I surely loved the succinct method of engagement, as it confirmed the signal ‘Hi there, I know what you are doing, go ahead and enjoy it. It sounds interesting…’
  11. The word ‘friend’ also came up. And it was coming from a good friend of mine, too! ‘Yeah, you know, but we were friends all along, right? Right?’ Oh dear. No exceptions! 😀 (Yes, we will still be friends, as I know plenty of other places, whether offline and online, where I can find you, don’t worry!)
  12. First issue I bumped into, I still haven’t figured out just yet, is how to handle Private Twitter handles as Lists can’t follow their tweets :-( Apparently, you need to follow them, they need to approve your request and off you go, but with lists following people with private accounts is a dead end. So long, folks! Sad. Very sad, indeed. But, like I said, this was an exercise of no exceptions. Unfollow everyone.
  13. Something interesting I learned about setting up the right expectations, so things wouldn’t come up as a surprise: Creating a Public List to alert folks was a hit! A keeper! People were informed ahead of time of what I was about to start and became aware what was going on, without having to get asked multiple times what was going on …
  14. Some folks indicated they didn’t like being ‘an experiment’, after all. This was probably triggered by the name of the initial Public List I used: ‘Unfollowing Experiment‘. Lesson learned for next time around: avoid using the word ‘experiment‘ at all costs!
  15. Another favourite highlight and key learning is how, all along, it’s been a rather emotional experience for me, but also for some of the folks I used to follow. Somehow it feels like detaching one self from something, or someone. Will it come back after a while? I don’t know, but, originally, this was part of the experiment in terms of finding out for myself how much of my own ego was driving those Twitter interactions in the first place vs. everything else. It felt like being an orphan at first, for real! But then again you get to shake off that ego and move on to better things, i.e. the conversations. And I can now confirm that six weeks later, that emotional detach is no longer there. 
  16. Your Twitter home timeline becomes, all of a sudden, a weird thing on its own where only your own tweets will show along with recommendations to follow people who are already following you to entice you to build the network, again. One sided, really. Twitter needs to start getting their act together on Lists as it’s perhaps its most powerful, yet often ignored, capability. There is just so much potential that we haven’t discovered just yet about Lists…
  17. To my surprise and pure delight, there are already a number of people who are already doing exactly this very same thing of working with Twitter lists and zero following: Stephen Downes, a.k.a. @downes (See https://twitter.com/Downes/status/628575174309318656), Simon Calder, a.k.a. @simoncalder, as examples, etc., confirming that nowadays it’s very hard to be the very first one at doing something you think it’s new. There will always be someone way ahead of you, no matter what. And you know what is the best part? Well, it looks like for those folks it’s working out really well. Who knew?
  18. At the beginning, I was worried that several other systems I use on a regular basis to make the most out of Twitter would break, but so far I haven’t noticed any real impact from Nuzzle, Twitter’s email digest and bunch of other Twitter Tools, as they are based on my followers and not my following, apparently. Good news! Phew!
  19. If you are wondering about the number of new followers and whether it has started to decrease a little bit or not, I can definitely confirm your new followers count will drop off dramatically. As an example, overall, in the last six weeks I have had 236 new followers and 269 unfollows. It looks like if people notice you are not following anyone, you are not interested in conversing with anyone anymore and therefore only care about tooting your horn. Beep, wrong assumption. A quick check of the timeline, the Mentions and conversation threads will confirm whether you’re there for the broadcast or the engaging dialogue and overall conversation. I am much more interested in the latter, even if I decide not to follow anyone for that matter. The conversations will still flow along, if you care to dive in, that is… It just requires nowadays a bit more effort. That’s all. 
  20. An unintended (social) gesture I am re-discovering due to the experiment: using Favourites much more discretionarily as an opportunity to highlight ‘I’m here, listening, I haven’t gone away that far’. Eventually, showing I still care about what you tweet, no matter whether I’m following you or not. See where breaking off the mold was coming from? Who knew that Favourites could be used for that?
  21. Interestingly enough, plenty of people view Following as a personal touch, as a ‘connection’, even if they have never exchanged a single tweet with you! How weird is that? Seriously. When did it happen we all became just numbers in a counter?!?! Really sorry, but that’s not what, to me, makes up for a ‘connection’, if we have never exchanged a single tweet! Conversations are the new connections, I am afraid. That simple.
  22. Here is something that I wasn’t expecting either, and that I am finding fascinating to no end: those folks I know & have followed for a long long time haven’t said a single thing throughout all of these weeks about this experiment. Silence = consent? I don’t know. We are still conversing as much as we used to, although they all probably think I’m weirder than originally thought! Bless them for sticking around all along! :)
  23. Oh, and the so-called ‘Celebrities’ (those people with thousands of followers and following), as usual, will still keep ignoring you, just as ever, whether you follow them or not. It’s not their game. Their game is to keep bloating away their followers and following numbers even if they cannot longer even grasp what’s going on around them. But here is a little secret: they will never admit to it, but, they, too, make heavy use of Twitter Lists. It’s how they keep ignoring vast majority of what goes around while they focus on rather small niches. Off they go … Pretending is their currency, apparently. Not ours. 
  24. In case you are wondering what Twitter tools I am using to handle my Lists, so far the one that rules them all, at least, for me, is Tweetbot (On the Mac) or Tweetbot v2 & v3 (on my iPad & iPhone, respectively). You can make a single list your new home timeline and then work with the others as additional ‘sections / columns’ with the overall UI and quite like that approach, specially, when travelling on my iPhone. It’s like, all of a sudden, I have gone from a single timeline to three of them: one for each public list. I have said this many many times in the past, but it’s worth repeating: I love fragmentation. Helps me make better sense of the world around me, including Twitter, for that matter.
  25. It’s probably hard to believe, but using Public Lists makes conversations more organised and focused, therefore much more productive, and effective and overall much more engaging. To the point where two or three weeks into the experiment I started to question why go back then? One of the biggest issues with Twitter’s Following timeline is that it’s got a limit, imposed by the system, whereas with lists I am the one who sets the limit, helping me decide what goes and what doesn’t, what I read and what I don’t. Finally, the Personal Learning Network is defined by the end-user, not by the system.
  26. Roughly on the 4th day, after a few hectic days of full throttle, non stop, conversations, peace and quiet, finally, came back. Very much needed and appreciated, so I could catch up my breath and come back to business as usual :) Here is the thing though, if you are going to start doing something similar, set aside plenty of time, because you will be spending that time having plenty of conversations to explain, and somehow justify, why you are doing that and what you expect to get out of it. Get ready! Be prepared for the adrenaline rush and constant beeps.
  27. Oh, remember the good old days when we used to blog on a more or less regular basis and we didn’t care much about vanity metrics, but about conversations and ideas we shared across? That’s what I want back. After all, Twitter is all about microblogging, right? It was never framed as micro-following (or be followed), so why keep bothering with it eventually?
  28. By focusing so much more on conversations nowadays, it means I have to get my own act together and become more effective in terms of what content I get to share. It’s no longer oversharing for the sake of oversharing, but sharing with intent, with a purpose, that one of starting a conversation, of sparking an idea through dialogue, not just sharing across to demonstrate my presence. It’s the main reason why I never cared about being on Twitter constantly, or automating my interactions, or just simply pretending I was constantly living there. Back then, I wasn’t, and I am not going to start now either!
  29. Another intriguing highlight from this experiment so far is how it is making me question more and more by the day whether I’m valued because of what I know and share across through conversations and interesting links or who I am: one more number in a follower / following list? Somehow, I keep wanting to fight the notion I am just another number. No, I am not. I am a human being with an eagerness to learn through dialogue, through conversation. Curiosity will never be replaced by a number. Not today, not ever.
  30. For the record, and perhaps I’m writing this down once and for all, emotional blackmail will never work on yours truly. Ever. The ‘Why did you unfollow me after all of this time we have been together? I would have never done that to you’ is never going to work, specially, if a couple of days later you end up being the one unfollowing me as punishment. I’d rather prefer to quit Twitter altogether (or whatever other social tool) and move on. Please, please, don’t play that game. It never ends well. That is not how you should build your social capital and your networks, regardless of the digital tool you make use of. 
  31. Moving on to the next highlight, but still, perhaps, somewhat related: What’s more valuable eventually from our ‘relationship’? A conversation where we both learn something new, or, at least, give it try, or my following you? If the latter, really? I mean, seriously? Convince me otherwise, please. Again, we are not numbers, we are people, human beings, thriving in dialogue and always keen on wanting to learn more and more by the day. 
  32. It’s been, if anything, a liberating experience altogether, because of tweets like this one:
  33. Or this other one: 

  34. Over the course of the last few weeks, I have realised I am now much more conscious and aware of my own use of social gestures, like Likes / Favourites, Add to Lists, Mentions, etc. etc. More engaging altogether. It helps me bring forward, time and time again, a specific purpose of what I want to get out of Twitter by not being in there just for the sake of it, but always try to add some additional value others may as well benefit from, not just myself. That, to me, is where the magic happens.
  35. This is definitely one of my favourite highlights from the whole lot. By having moved my interactions into Lists, Twitter has turned itself to be pretty much like Slack where a List becomes a channel. No vanity metrics, just conversations, just learning, just work. How many people do you follow, or follow you, in Slack? Exactly what I mean! Just perfect!
  36. Earlier on in this blog entry I mentioned what an emotional experience it has been altogether. One other thing I can add though is that it helped me learn, probably the hard way, how to let go of my ego from the vanity metric and think of Twitter as just another collaboration, conversation and learning tool, pretty much like Slack, blogs, face to face, etc. where vanity metrics are just non-existent. After letting my ego go, and be torn down to pieces, I feel I’m, finally, getting the better of me out there as I keep using Twitter more purposefully and with plenty more intent, that one of adding value to the overall dialogue without expecting anything in between. If it comes, it comes, if it doesn’t, that’s fine, too. Time for me to work harder on it. 
  37. Six weeks have now passed and after having adjusted to that new flow of timelines, to having let go of my ego forgetting about the vanity metrics and, frankly, after enjoying the overall Twitter user experience ever so much more, my initial gut feeling is there is a great chance I’m going to stick around with the exclusive use of Lists, although next step would be to create 3 different public lists and group people in there, so they can see how I see them based on perceptions of our interactions. Six weeks later, those public lists are already up and running, even though it was quite a challenge to come up with names that would be both relevant and non offending at the same time and, judging from the reactions from people, it looks like the choice of words was just right: Collaborators, Cooperators and People I Learn From (In an upcoming blog post I will detail further how each of them is positioned against one another to build up my new Twitter timeline(s)) from scratch.
  38. I am getting close to the end of highlights and key things learned with this experiment and I think I am starting to come to terms with the fact that perhaps what I really wanted to do, all along, was to, eventually, disrupt not just my use of Twitter, but also everyone else’s of those whom I followed and see how we would all react collectively about something we might have never experienced ourselves, and see if it would have something to bring forward on to the table. For instance, a big question that keeps coming up in my mind is the following: imagine if Twitter would not have followers / following and not even show it, would you still use it daily? And if so, what’s stopping us from jumping forward and destroy Twitter’s elitism of super power users that keeps deterring new comers from jumping in and participating further along? We must make an effort in helping democratise the tool again by engaging in conversations and topics of interest vs. being purely driven pretty much by our very own bloated egos than anything else. 
  39. There have been tons of different reactions from folks over the course of last few weeks, so it’d be difficult to try to summarise them all. However, there is one in particular that pretty much nails it for me in terms of what I am trying to do. It comes from my very good friend Anne Marie McEwan (a.k.a. @smartco) who tweeted back in the day: ‘You are just paying attention to people in a different way’. And that is exactly right! Now, how many people can, actually, say that? When was the last time you read your entire timeline of wonderful tweets, insights, thoughts and ideas coming through? Yes, I know, I know, it’s just the river of news and we dip in and out as we may see fit, but, seriously, when was the last time you did that vs. just tooting your own horn and move on to the next thing;-)? And then we still wonder as to why people don’t read our tweets any more. Probably if we would make the effort to read theirs and engage accordingly, we may get some of that back as well… Who knows … 
  40. Here is another key learning that took me a while to digest and make some sense out of it: using Lists forces me to be more human, more conversational, focusing on people and what they share rather than just interactions, transactions, even, of tweets flying by. Somehow, the world of Twitter has stopped for me from pouring away like a firehose, to then re-gain a certain pause where I’m enjoying much more what people share across and have a better way of reacting accordingly adding my two cents worth of value, where I possibly can. Boy, I can assure you, if anything, how the massive quality of the conversation has hit a higher notch of awesomeness. Food for the brain and for the soul altogether! Just brilliant!
  41. Here’s another key insight shared across that describes pretty much the shift some of us have gone through while embarking on this new exciting journey: 

  42. Ohhh, and did I tell you how much people do appreciate being put in Lists whose names AND descriptions mean a whole lot more than just vague concepts, or over hyped buzzwords and lots of mumbo jumbo (i.e. gurus, ninjas, #socbiz, experts, etc. etc. )? Show them how you care and there is a great chance that they will be caring back in return. Just saying … :)
  43. Moving to Lists, if anything, has resulted in helping me focus so much more on Learning by Topic & than Learning by Following XYZ. Learning becomes more intentional and resourceful, as one idea sparks another, then another, and another one, and, before you know it, you are down a wonderfully spiral of no return that may help you achieve something you just didn’t expect all along from the beginning. Oh, yes, the magic wonders of serendipity, in case you are wondering out loud, are still pretty much intact, or, if anything, enhanced tremendously.
  44. Now, with all of this said, there is a bit of uncertainty, a rather mysterious one, but one of wonder and edginess. Why? Well, you no longer know for certain who is following you or not, who adds you into Lists or who isn’t, because people can very well add you to their public lists, or, to their private ones, which makes it even more interesting, as it results in embracing uncertainty by which the focus is the overall learning experience itself: Can I learn something from what you share when we both hit the conversation without knowing each other who is who and how we might be connected? I quite like that unexpected effect of conversations you never know where they will take you till you bump into them and dive right in. 
  45. And, finally, one final insight, which is perhaps the most rewarding so far, from what I can tell. In that exercise of becoming more observant of how people get to use Twitter around you, one can’t but notice, how, with learning by doing, after a short while, people start doing their own thing with lists, sort their following, conference speakers, attendees, folks they usually hang out with, etc. into lists. Proving, if anything, that walking the talk when trying to influence a change of sorts in other folks, actually, works! Each and every single time. How cool is that?!?

And here we are, coming close to the end of a rather long blog post that pretty much tries to explain what I have been up to last 6 weeks of running an experiment on Twitter that has certainly helped me gain new perspectives in terms of how I view certain social networking tools. Perhaps there is just one last question waiting for an answer at this point in time, I bet, from all of you: Will I go back and start following people on Twitter or will I stick around in this brave new world of human relationships and conversations rather than pure metrics and numbers? 

Well, if I judge by how much my own perception of Twitter, and how I make use of it on a daily basis (Remember, it’s still my number #1 social networking tool out there on the Social Web), has shifted for the better since I first got started with this experiment, I guess I can now conclude with these few words to try to answer that question: Yes, the Unfollowing Experiment is no longer an experiment. It’s my new reality. It’s how I plan to continue making use of Twitter from here onwards, more than anything because it helps me, tremendously, to up the game in working out loud, and therefore become more effective at what I do, and even more so than ever before (I will explain what I mean with this in a follow-up post) and, essentially, because it’s helped me understand how social networking is a whole lot more profound and soul feeding than just a meagre, worthless vanity metric. Twitter may well be the place where connections go to die. To me, Twitter is where a bloody good conversation (or two) just begins … 

Want to join me? 

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How Do I Make Sense of Social Networking Tools

Gran Canaria - Maspalomas Sunset

In one of my earlier blog posts from last week, I got asked the following question: “So, what we all want to know is what have you been doing and what/where can we find you in the future?” and while I will be answering the first part over the course of time with the various blog entries I’m currently drafting along, I thought for today I’d focus on trying to answer the second part: how do I make sense of social networking tools today? More than anything else because I realise that my heavy use of social tools has shifted over the course of the years, and I guess I’m not the only one having gone through pretty much the same, and even more so since I went independent nearly two years ago. So it’s probably a good time now to revisit where do I get most of my learning nowadays and what digital tools do I rely on, or not, to get my daily work done. 

Every year Jane Hart does this absolutely wonderful exercise of putting together the Top 100 Tools for Learning (here’s the list for 2015 as a highly recommended read), and while I won’t be listing my Top 100 I will definitely try to put together some thoughts as to where I usually hang out nowadays, what I stopped using and why, and what I’m currently working on, specially, a very specific experiment that’s caused quite a stir over a month and a half ago, although that would be the story of the next blog post… 

So, here are my Top Learning Tools (for now), where ‘work is learning, learning is the work’, that my good friend Harold Jarche would say and that he wrote back in the day in a beautiful article. Mind you, it’s not a full list, since, to me, context is what defines what I will use at one point or another, so that very same context is what will define a whole bunch of other digital tools I make use of, often enough, but for very specific reasons. There may well be a time where I’ll write about them, specially, in the mobility scenario when both my iPhone and iPad Air have become my not so new anymore workplace. 

  • IBM Connections: Even though I left IBM nearly 2 years ago IBM Connections still remains my #1 business tool for work with my clients, specially, when they ask me their data to remain within the European Union borders. And IBM Connections Cloud does that beautifully. You know what some folks say, you need to be able to walk the talk, so if the vast majority of my clients are on IBM Connections at the moment, I better make good use of it as well so we can co-create together some really cool stuff along the way to help out with their own Digital Transformation journey(s).
  • Slack:  For all of the work I get to do with other clients, work groups, project teams, small niche networks on a given topic where I usually hang out on a daily basis, etc. Slack does the trick. And very much so! I truly heart it. In fact, any business tool that aims to improve both the way we communicate AND collaborate AND kill email in the process will always have my full attention. Slack has it. I use it for everything, as a personal knowledge sharing hub, as my operating system, and a whole lot more than just chat. In an upcoming blog entry I will explain plenty more how I make use of it on a daily basis, but for those of you who may be new to it, check out this stunning article put together by my good friend Thomas van der Wal that pretty much explains the nuts and bolts of what it is, what it does and why you would need to pay attention to it pretty soon, if not today already.
  • Twitter: From the Social Web, Twitter still remains my #1 tool for networking, for socialising, for (personal) learning, for getting a good sense of the pulse of the planet and, eventually, my preferred method of meeting up new people (whether online or after face to face conversations) and for social selling. Mostly accessed through Tweetbot (whether on iOS or Mac), is where I spend most of my online time on social networks today, even more so nowadays after nearly 6 weeks of running a rather fascinating experiment that’s certainly helped me challenge the status quo of how we all use it. Next blog post will talk about it in more detail, but here’s the gist of it: imagine no-one follows you on Twitter; now imagine if *you* don’t follow anyone on Twitter either, would you still use it? [Hint: Yes, I surely do!]
  • Google Plus: I wasn’t really sure whether to include G+ on this blog post, or not, initially, even though it’s one of the most powerful social networking tools out there that I have been exposed to in the last few years. However, lately, I am having a bit of a hate relationship with it witnessing, first hand, how it’s started cannibalising itself removing what once were really helpful and nifty features or splitting itself up in multiple parts (Hangouts, Photos, etc.). Some people call it re-focus. I call it, not knowing what to do with it when there isn’t a company directive in place showcasing commitment to it while listening and engaging with the community of practitioners who make it what it is today. So I continue to question its purpose and my overall use of it. I wouldn’t like it, at all, if, after 4 years of regular use, it would fall apart for good. I have gone through that path far too many times with other social tools and it’s never been pretty. One gets to learn, mostly, the hard way and, in this case, I want to do a bit of damage control this time around till things clear themselves a bit more.
  • Instagram: Ok, I confess. I still make use of some Apps from the darker side of the Social Web. In this case, Instagram. I’m totally hooked up with it and while I know and I fully understand I’m playing with the evil Facebook I don’t think I can escape from it any time soon. More than anything else because of something that Jason Fried also described quite nicely on this particularly interesting and refreshing blog post of what the original Open Social Web was supposed to be: ‘The important feel is how it makes *you* feel’… Oh, yes, using IG makes me feel good! Read Jason’s article and you will understand fully what I mean. 
  • Flickr: Despite being described as Zombie Land, it still is the main repository for the vast majority of my pictures shared across online through multiple other venues, including the source of imagery for this very same blog. And the almost daily reminder of what the Social Web was all about back in the day. Openness. Earlier on this year, it marked my 10th year anniversary as a very happy Flickr user, which means it’s the longest running social networking tool I have been using on the Internet and I don’t think I will be abandoning it any time soon. Even if just for nostalgic purposes.
  • WordPress Blog: Yes, I know, it’s not the first time we hear about the death of blogging mostly due to social networking tools, and it probably won’t be the last either, but even then, 21 years on, blogging still is a thing. More alive and kicking than ever before and perhaps still one of the most delightful self-empowering tools to help you build your digital brand over the course of the years that’s available out there, as I have been blogging about for a good while now. Later on, in October, I’ll be celebrating the 10th year anniversary of this blog and towards early December my 13th year overall of blogging since I first started my corporate blog back in 2002. 13 years of self-publishing online can give you tons of opportunities to build your own voice and writing style and eventually the perfect opportunity to keep demonstrating your thought leadership, expertise and abilities day in day out, year after year. That’s the reason why I came back to blogging after this year’s long hiatus. And why I am still in love with this medium.
  • WhatsApp and Telegram (Messaging Apps): Ok, confession #2: I still make use of some Apps from the darker side of the Social Web. In this case, WhatsApp for messaging purposes. I keep using it both for work and for personal use as it helps me keep in touch with some of my clients, business partners, family and loved ones. And when folks don’t want to make use of WhatsApp, because, you know, after all, it’s still Facebook, I basically switch to Telegram, which is an extremely decent substitute doing a really good job at it! If you already have my business mobile number, and don’t want to give me a call, but still get in touch for whatever reason, using either of those Apps will guarantee you a very speedy response from yours truly.
  • Skype / Hangouts (Instant Messaging): These are, currently, the main two options I still keep using, mostly on my desktop, for real-time, online communications. Good old Instant Messaging, and although I still rely somewhat on Skype, slowly, but, steadily, I am moving, mostly, into Hangouts, specially, for audio and video conversations where both quality and performance seem to be way better than Skype’s. So, if you need to get hold of me to check something quickly, and you may not have Twitter readily available to do so, reaching out through Hangouts IM is probably the best option to get hold of me, as I am also starting to use it much more often while I’m on the road on my phone. 
  • YouTube: No, don’t worry, I’m not one of those very talented YouTubers who earns their living making YouTube videos, although you never know. I have been known to do even way crazier things than that! But I still make use of it every now and then. Mostly through Google Hangouts on Air for the #noemail vodcasting series I’m currently co-hosting with the wonderful and rather smart Claire Burge). At the time I’m writing this we already have got 16 different episodes now in the books that we host every two weeks where we are trying to change the world to transition from #toomuchemail to #lessemail to #noemail altogether. Thus if you want to learn further more how to break free from the email yoke, or learn, at the same time, how other 2.0 practitioners (guest speakers), businesses and organisations have finally broken free, go and have a watch. I bet you will enjoy it.
  • Haiku Deck: I know, I know, while most folks are perhaps making heavy use of Slideshare to share their presentations online for whatever the speaking or customer engagement, I’m a rebel at heart, an outlier, so, instead, I use Haiku Deck. And I quite like it! You know, when putting together a presentation, most of the times the words are already there, somewhere inside one’s head, but not necessarily the imagery, so having such a superb tool as Haiku Deck to put images to your words and build your story line makes it a whole lot easier. So, if you want to check out some of the recent public presentations I have done at various events, that’s where you will find them. Not in Slideshare anymore, I am afraid.
  • Reeder: Of course, I still use RSS feeds. Daily. Remember them? Everyone thought that when Google terminated Google Reader that RSS newsfeeds would die a slow and painful death. Not likely! Quite the opposite, most probably. Gosh, while putting together this article, I realise I’m being very nostalgic by making use of social software tools that, in most cases, are considered pretty much dead, but, then again, there they are alive and kicking. RSS newsfeeds is another one to add into that pile. Yet, they are so critically and fundamentally important to curate content stored all over the Web that not only would you want to read, but also re-share over the course of time. That’s how I use my RSS feeds at the moment: for curation purposes. The reading part is mostly done when I’m disconnected, specially, when travelling for a good number of hours on plains, trains, etc. etc. That’s where Reeder kicks in as my preferred Mac App as newsfeed reader.

    Ohhh, and when I am online Twitter becomes my living, rather dynamic, and collaboratively filtered RSS newsfeed.

  • Pocket: And talking about reading content offline, curating it accordingly, and overall enjoy a superb user experience, that’s why I use Pocket and why I’m such a huge fan of it. In an upcoming blog post I will share a productivity tip of how I make use of Twitter (Through Tweetbot) and Pocket to curate an outstanding list of links I then re-share here and there into my Twitter stream over the course of time, once I have processed them. Pocket is like your extended urge to want to read all of the really cool tidbits shared across with you but not have the time right there, right then to do it. Will read it later takes a completely new meaning: Pocket.
  • Trello / Asana: For task management purposes, and where work items don’t usually take place elsewhere there are two options out there, out of perhaps far too many!, that keep dragging me back. Both Trello and Asana are the main social tools I use when I need to get work done with multiple people who may not have chosen a particular tool to keep track of those tasks. Whenever I ask if folks are familiar with either of them, the answer I get back, time and time again, is they are familiar with one or the other, or both, which makes it really easy. Mind you, they are not the only task management tools that I use, but they are definitely the ones I keep using the most in a collaborative manner. Effective Group Task Management, if you wish to call it that way.
  • Spotify: And, finally, one of my all time favourite productivity tools, which I know is going to sound very weird, pun intended, but, hey, you will know what I mean with that after you read this bunch of rather suggestive and thought-provoking articles on the power of music for getting work done, and not just to listen to it leisurely. And, yes, from all of the online / streaming services available out there, Spotify Premium is the one that does the trick for me, whether on my Mac, my iPad Air or my phone (usually, when I’m travelling or working out). 

After having gone through that list, I am pretty certain you may have noticed how there are number of different social software tools out there, some of the bit hitters, to some extent, that I haven’t mentioned above on my list of Top Learning Tools and there is a good reason for that. In fact, multiple reasons, so I thought I would mention a few usual suspects to close off this blog entry with a single liner, or two, as to why I’m no longer using them anymore or why they haven’t had enough traction to make me want to use them in the first place. Hopefully, that will help folks understand why they can’t, and won’t, find me there any time soon… So here we go: 

  • eMail: Yes, for those of you who have known me over the years, this one still is a no brainer. I’m still the #noemail guy. The think #outsidetheinbox lad who nearly 8 years ago decided to ditch email for work once and for all and still going strong at it. I know, it’s been over 18 months since the last blog post I shared across over here on the topic with some updates, but, over time, I’ll be sharing some more details, not to worry. For now, suffice to say that ever since I left my former employer, IBM, where I was averaging 16 emails received per week, and went independent, as a freelance adviser on Social Business and Digital Transformation, I’m now down to 5, yes!, I know, FIVE emails received per week, which, to me, that’s pretty much just that: #noemail.
  • Facebook: Apparently, everyone seems to be flocking away from Twitter, Google Plus, LinkedIn, and what not, and return back to the borg: Facebook, in this case, because, apparently, that’s where everyone is getting the most engagement at the moment. I’m sorry to disappoint those of you who are eagerly waiting for me to come back to it. It won’t happen. It’s not the kind of Social Web I want to live in and spend my time on and after having deleted my account in there over 5 years ago, it’s one of those decisions I don’t regret a single day. Even if it were the last and only social networking tool out there I still wouldn’t come back to it. Some times, you need to make a stand for what you believe in and somehow both Facebook and myself have got different beliefs at this point in time that are irreconcilable. If you are a frequent user, I’m pretty sure you know which ones at this stage. 
  • LinkedIn: Pretty much the very same thing as what I mentioned for Facebook above. Although it’s been nearly 18 months since I deleted my LinkedIn account, there isn’t a chance I will be coming back to it any time soon. Like I said, some times you need to make a stand in terms of the kind of Social Web you would want to live and thrive in and LI isn’t one of those places for me. And the same would apply to Slideshare, Pulse, and everything else that LI may contaminate over time.
  • Medium: No, thanks! I already have a lovely online publishing home where most of my articles will continue to become available over time, and that’s my personal business blog. No matter how beautiful someone else’s home may well be, your own home will always be special. It’s yours, no one else’s. Whatever happens, it will always remain your unadulterated, open window, your voice, to the world and that matters. A lot.
  • Tumblr: Same thing as for Medium. Just because you have pretty good looks and a good, decent user experience, it doesn’t necessarily mean I’ll grant you the pleasure of hosting my own content, just in case, after a while, you decide to shut down, like Posterous did back in the day, for instance. Remember? I think I learned my lessons here.  
  • Ello: I tried it and I failed, for the very same reasons as Medium and Tumblr. 
  • Meerkat & Periscope: Unfortunately, I live in a part of the world where free wifi is everything but pervasive and widely available and my mobile data has got a monthly cap of a ridiculous 2GB at a rather pricey tag, so as long as Europe doesn’t enter the 21st century in terms of pervasive, inexpensive connectivity across the entire region, I’ll be staying away from those two. For my own sanity and wallet. 
  • Snapchat: I am not enough hipster to have an account in there, I have been told, so I am staying away and probably for a good while, since I have never bought into the idea of content disappearing just like that into oblivion for no apparent reason.

I am pretty sure there are tons of other social software tools, apps and services out there I’m missing from including in this blog entry that you think I should have a presence in. Well, I might as well have it already, since I have a tendency to claim my brand name in them early in the game, but perhaps I don’t regularly use it, because I haven’t found a specific reason for it, which was the main purpose of writing this article in the first place: to give you all a glimpse of where I spend most of my online time nowadays when making heavy use of social / digital tools not just to get work done, but also to keep learning, with plenty of sensemaking, along the way. #PKMastery, as Harold Jarche himself blogged about a while ago, as one of the must-have 21st century digital skills.

If you feel there is a social software tool I should be aware of to start making use of it, feel free to comment below your suggestion and perhaps share with us the why as well. Somehow one thing I have learned over time is that I have stopped making use of social tools without having a clear purpose about what to get out of them. Because just using them for the sake of using them not only is it boring, but it won’t take you / us anywhere.

Finding the right purpose (for each!) is where the magic happens. For the rest, life is just too short!

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Enterprise 2.0, Where Art Thou?

Gran Canaria - Risco Blanco in the Winter

While I was putting together yesterday’s blog post I kept thinking about something that’s been on my mind for a while and which I think is also going to help redefine, or reassure, depends on how you look into it, the next stage of my blogging mojo over here. Essentially, what will I continue to blog about? Over the course of the years, if you have been a long time reader, you may remember how there were a number of themes I kept coming back to from Knowledge Management, to Collaboration, (Social) Learning, Online Communities and, specially, Social / Open Business. Somehow I don’t think any of those would go away any time soon, but thinking it may well be as well a good time to up the game and introduce other topics like Org. Design, Change Management, Social Network Analysis, Wirearchy, and, specially, Employee Engagement, which I realise won’t be a new subject per se, since I have blogged about it for a good while already, but I still feel there is a lot more to share across and talk about. Pretty much like for Enterprise 2.0, since I still feel we are only now just getting started with it and its role in transforming organisations from the inside out. 

Almost 10 years ago, Andy McAfee coined the term Enterprise 2.0, as most of you folks out there would probably still remember. However, nearly 10 years later, no-one, or hardly anyone, seems to be talking, writing, tweeting, blogging, etc. anymore about that topic, as if it was left behind and gone with the wind. Remember Web 2.0 as well? 

Well, not exactly, perhaps. Let’s have a look into Andy’s original definition for Enterprise 2.0 to see what I mean: 

Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.

A key word, to me, from that short, but rather thoughtful definition is no other than within. You would probably agree with me that there are tons of articles, publications, video clips and what not, about the so-called Enterprise 2.0 between companies and their partners or customers. Social Business has been in full swing for a good while as well and while the former focuses pretty much on a new kind of digital, more collaborative and social tools that have been made available for a good while (as far back as 1994, for example, for the first instances of either blogs or wikis), the latter probably just focuses on the overall transformation of how businesses operate as a whole. Pretty much like the so-called notion of Digital Transformation. But what keeps bugging me is how, despite the abundance of content around the external impact of both Enterprise 2.0 and Social Business, never mind Digital Transformation, there is very very little information available about what’s happening on the inside. Of organisations, that is.

If you notice, even when you get to attend conference events around these topics, we always pretty much bump into the very same case studies from companies, vendors and so forth that we keep talking about over and over again for a good few years. Yet, there is hardly any information about newcomers, about their own internal digital transformation through a combination of both Enterprise 2.0 (Tools) and Social Business (Processes AND People). There aren’t just enough new examples of digital transformation journeys, from the inside, available out there. And, I must confess, that nearly 10 years later, it bugs me. And big time. 

My good friend Euan Semple quoted, at one point, and I’m paraphrasing, I am sure, something along these lines: 

“You just can’t be 2.0 on the outside, if you are still operating 1.0 on the inside”

Well, I would probably even go one step further and add that in most cases most businesses out there are still, pretty much, operating as 0.5 organisations, yet, while pretending to be 2.0 on the outside when interacting with their customers and business partners, or even their competitors. I am really sorry, but it just doesn’t work like that. There needs to be first an internal (r)evolution before you can even start thinking about what’s going to happen on the outside. And for multiple reasons that I’m hoping to unpack over the course of time in this renewed vow to resume my blogging mojo.

Almost a year ago Andy himself was also questioning (Over at ‘Enterprise 2.0, Finally?’) whether we were starting to see glimpses of that so-called digital (r)evolution through Enterprise 2.0 and while there are tons of signs out there that confirm we have gotten started with that journey I sense we are not even there just yet. Just few glimpses. In fact, we are, only now, just getting things started, more than anything else because almost every single 2.0 practitioner out there who keeps advocating for Social Business and Digital Transformation (yes, there is a new buzzword in town and it’s been there for a good while now!) is realising that the magic needs to happen internally first, before you may venture out there on the open Social Web. Yet, there isn’t enough information, nor content, nor idea exchange, about those internal experiences. 

I think I know why that’s happening, and it would probably be a topic for another blog post coming up soon, although my good friend, Thomas van der Wal had a go at it, a while ago, and he pretty much nailed it with this absolutely stunning article titled ‘Getting Good Case Studies in Today’s Competitive World’.

Either way, I suspect that resuming my blogging mojo will give me an excellent opportunity to talk plenty more about that internal transformation that I have been working on with several of my clients after I went independent, now almost two years ago, as I have been accumulating tops of additional insights, experiences, know-how, methodologies, and what not, not only from when I used to work at IBM, but also as a freelance adviser. Both diversity and variety of clients over time have given me, probably, a unique opportunity in terms of what’s happening with multiple industries in their so-called digital transformation journeys. It’s now a good time to start sharing them across, don’t you think?  It’s now a good time as well to reconcile Enterprise 2.0 not just with the extenuating external focus we seem to have been enjoying last few years, but perhaps also focus on the inside, which, to me, is where the real magic happens as we get a wonderful opportunity to transform the business world as we know it right from inside the core: the employee experience. Because, you know, after all, ‘happy employees produce happy customers’.

Always, no exceptions.

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Google Plus – Who Owns the Filter Bubble?

Gran Canaria - Degollada de las Yeguas in the SpringFor a good couple of years I have been a huge fan, and big advocate, of what I think is one of the most empowering and refreshing social networking tools out there: Google Plus. Yes, I know I may have well been one of the very few, but all along I have always felt that in terms of features, capabilities, blending of online and offline interactions and, above all, the deeper level of engagement in conversations is what made G+ special. Very special. Till a couple of days ago, where I discovered, by pure chance, which is how these things happen usually, I suppose, how it has been hiding away the best part of that social networking tool: the conversations themselves. Remember the filter bubble?

From the very beginning, I read in one of the review blog posts around Google Plus how the Home Stream (All) doesn’t really display all of the various different posts that your networks get to share. It only displays a fraction that the system itself identifies based on whatever the algorithm. Now, I can imagine how plenty of people may not feel very comfortable with the fire hose of updates coming through, so they may actually appreciate, quite a bit, having Google figuring it all out how it would work for most people. Alas, not for me. I would want to see every single post that comes my way, so I can then decide whether I would want to read it or not. I have always felt that’s the ultimate choice from social networkers in terms of defining the amount of signal / noise they would get exposed to without having that social networking tool calculating automatically what may matter to you or not.

I am sorry, but it just doesn’t work that way. So a few months back I started relying more and more on Google Plus Circles to the point where I became rather dependent on them. I created a bunch of them, that I check on a rather regular basis, but there are four of them that I consider critical food for my brain. You know, the One50, Two50,  and TheRest and a new one I created which is a combination of all three of those coming up to nearly 500 people in total, which is what I am checking out nowadays the most as my new timeline. Essentially, the one circle of those folks who I would want to receive whatever updates they share. 

Thus a little while ago I decided to try out an experiment, which was, essentially, keeping an open tab in Chrome throughout the day for Google Plus and, in particular, for that specific G+ Circle (That I called Everyone), and which would allow me to jump in every now and then and check what people may be saying, talking about or sharing across. You know, in between work tasks, coffee breaks, those spare idle moments in between meetings and so forth. The idea was to be able to catch up with everything that may have been shared across with an opportunity to do it at my own pace, and without any restrictions.

However, over the course of time, I started noticing how after a short period of time, without checking things out, the lovely blue box would show up indicating the number of new posts that I had catch up with since I last refreshed, and I started to notice how if I would have, say, 74 new posts, when clicking on refresh it would just display (I counted them!) about 36, which means that half of the content is gone. Just like that! WOW!!! 

And here I was thinking that G+ algorithm was only in place for the Home Stream (All) page. Well, apparently, not. I have actually raised this very same issue on my Plus Profile, on this post, where I talked about it more extensively, and a bunch of other folks have been very helpful sharing their insights, including reference blog entries like this one on that very same topic with the flair that it’s working as designed. Well, no, it’s not. At least, it is not my design. 

See? If I create a new Circle in Google Plus because there is a list of contacts / networks that I would want to keep up with and get exposed to everything they share in G+ that’s what I expect the circle to handle graciously, not just show to me what it thinks is better for me. Never mind how much data you have about me. No, sorry, systems should not be making that choice for people. At least, people should be given the opportunity to opt-in or opt-out of that model, which in this case it’s just not happening. And I am finding that incredibly frustrating and perhaps somewhat disturbing as well for that matter.

Why? Mainly, of course, because of that filter bubble. I would want to be the person in charge of what I get exposed to, how I would want to get exposed to, and, most importantly, how I would want to consume that content shared across. And let it be down to me to decide if I would want to mitigate, or not, the fire hose effect of content I get exposed to. It should be my decision, not the system’s. That’s actually one of the reasons why I have never been a fan of Facebook, Twitter and various other social networking tools that do pretty much the same thing: putting constraints in place by the system, within the streams, thinking it knows better than their end-users. Well, maybe not. 

Yes, I realise that I am perhaps making a big fuss out of anything. I mean, I am sure that you folks would be able to identify a whole bunch of various different areas of improvement for Google Plus in terms of missing features and capabilities, but, to me, it’s all down to this: can I use it for work? Yes, I know I can use it for personal use, which I have already for a long while, just like any other social networking tool, but, to me, Google Plus was special, because I could also use it for work. Or, at least, that’s what I thought, because, after finding out about that behaviour, I am just not sure anymore. I mean, think of this very same scenario happening with work email…

Yes, that’s exactly what I meant. There is no way that you just can’t miss work related emails, specially, from a customer, or business partner, or from an urgent request from your boss or your fellow colleagues, only to find out the system thought about dropping it out, because it was not that important. Goodness! That would never happen with email. Period. It’s out of the question, even. So why should social networking tools be different? Why can’t we have that opt-in / opt-out option where we, the end-users, the social networkers, get to decide how we would want to process, consume and digest those streams? That’s a fair request, don’t you think? 

So what’s going to happen next then, you may be wondering, right? Well, for now, and while I am awaiting for an official answer from Google Plus Help and some other folks, G+ has dropped out to the same level of attention, engagement, involvement and relevancy as plenty of other social networking tools, because no matter how hard you would try it looks like with Google Plus, just like with plenty of others, you will always  be missing stuff and, to be frank, if that’s going to happen, I rather prefer to focus my attention elsewhere. It’s not even worth the effort anymore. Does that mean I will be ditching Google Plus for good? No, not yet. Like I said, I like it quite a bit. I am not going to give up on it that easy or that soon, even though I fully realise I will never get an answer from the Help & Support team(s), which is also another one of those issues with all of these public social networking tools on the Open Web. I will continue to make use of it. It’s just that instead of spending a substantial amount of time in it every day, the level of attention has dropped quite a bit, to the point where it no longer has the priority on my external social networking activities as it used to have. That focus is now gone. 

And that’s a pity. I know and I fully realise about that. But I guess that’s what happens when you, Google Plus, in this case, make the assumption you can own the filter bubble of those who have given you the mere existence of your own being, ignoring their voices and opinions, thinking you know better than them. Perhaps you don’t, perhaps you shouldn’t have. Perhaps you need to address the issue before I will be coming back. Why? Well, because, amongst several other things, I still want to own the filter bubble. My filter bubble.

Thank you very much. 

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