E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

Ghost Writing – Good or Bad?

Once again, I am on the road on to my next business trip, this time around with two distinctive parts; one of them to Helsinki, Finland, where I will be participating in a number of IBM sponsored events around the Social Enterprise, a really cool, inspiring and rather innovative initiative on “Redefining Work 925” and, believe it or not, Living “A World Without Email” (One of my favourite topics du jour, as you can imagine …) and the other one to Paris, France, where I will be participating, and moderating a couple of panels, at the always engaging, entertaining and rather thought-provoking Enterprise 2.0 Summit, which starts next week on February 7th, and that this year promises to be quite an amazing event! But more on that one later on …

Yet, once again, since connectivity while on the road has got a lot to be desired for, I have picked up the good habit of pruning my RSS feeds (Remember RSS?), spice them up a bit and enjoy offline reading while I’m disconnected. And while I am doing that up in the air, I bumped into this brilliantly provocative blog entry by Tim Elmore on “Confessions of a Ghost Writer … for Students“. Goodness! How low can we, human beings, get? Or, even worse, how can we still allow that to happen?

Indeed, in a rather sharp article Tim comes to question not just the ability of ghost writing for students per se, but the ethics, or, better said, the lack of ethics and morale, in doing so when students are employing those ghost writers to pass on their exams on subjects that may be of interest to them, or not. Showing, at best, how laziness, and perhaps that lack of morale or motivation combined altogether, can certainly damage the true spirit of hard labour (Even on the literal sense of the word!) in delivering something for which one would feel very proud of. At least.

The story of the ghost writer that Tim exemplifies in that article will surely give you chills going through your spine big time, as it highlights all of those traits that a bunch of us have been wanting to wipe out from the corporate world as well for a while now: hypocrisy, lack of ethics and morale, unwillingness to do meaningful work (that’s truly yours, not someone else’s), lack of responsibility and co-ownership, laziness, instant gratification for the sake of it, not the value you may be providing, etc. etc. You know the gist…

What’s really troubling though from the article itself is not what Tim portraits quite clearly of what’s happening out there right at this very minute with students and the work they produce (Or don’t produce, better said), but a rather poignant question that I thought I would include as well over here to see the whole context of where we may be heading:

“What will our world look like if these students become our leaders?“

Whoahh! Sorry, but before we try to venture an answer for that rather provocative question allow me to comment on it for a minute: No, we do NOT want to have those leaders governing in our world. Sorry, that may have worked in the recent past, but as we moved into a (business) world that’s more interconnected, networked, engaged, transparent, public, nimble, collaborative, trustworthy, engaged, committed, authentic, and whatever else you can think of, along those lines, that is, the last thing we need is to have a range of generations who become our leaders by doing something that doesn’t match, really, any of those traits: cheating (due to lack of ethics and morale).

Tim’s article clearly reminds me of a recent internal conversation I had with a bunch of fellow IBMers where we were discussing the concept of ghost writing on blog posts and social networking sites, specially, with senior leaders in mind, as a way to allow them to enter the world of Social slowly, but steadily, helping them adjust to new ways of interacting with the help of others, who may be a bit more versed. Well, now more than ever, and after reading Tim’s piece, I’m not convinced at all that ghost writing, even for executives!, is a good thing!

The Social Enterprise has always demanded authenticity, co-ownership, responsibility, trust, transparency, commitment, engagement, motivation, being the real you, your self, the don’t pretend to be who you are not, etc. etc. Around the world of blogging, I have always found it very difficult to try to justify ghost writing when authenticity and trust kick in, even for senior leaders and that article surely confirms that belief. If you can’t be you, please don’t get someone to be you. No matter how important you are, how busy you may well be, how much of a thought leader you are (and perceived by others), engaging in social networks requires your personal you to do it. Sorry, no ghost writing.

Yes, I can imagine such activity may have worked in the traditional world of communications and marketing, and, to a certain degree, I can agree with doing such activity when you need to deliver a certain corporate message, whatever that may well be, but when it’s just you (your thoughts, your beliefs, your ideas, etc.) what you are delivering we want to hear, read, learn from you, AND interact and engage with you!, no intermediaries, please. We had enough of those in the recent decades and I am starting to think we need to move on from that discourse. To the point where I am more and more convinced by the day that if you can’t engage with your real self in social networking sites, your blog and whatever other means of living social, I think it would be much preferred that you don’t engage at all. We want the authentic you, the trustworthy you; we want to have the certainty that we are talking with the real thing: your own person.

I guess you folks may be thinking that I am a purist and all, and perhaps I am (Don’t think I will have any issues with that notion in this context, to be honest), but read Tim’s article once again, move that context into the corporate world, and try to answer that question again: “What will our world look like if these students become our leaders?” … with that mentality, but, even worse, with that notion of ethics and morale about meaningful work, inspired by their so-called role models that have already starting shaping up that wrong set of core values. Not sure what you would think, but I feel we need to stop it. And very soon, before it is just too late!

How can we possibly justify ghost writing / engaging in social networks today when that lack of authenticity, trust, openness and transparency, amongst others, will clearly not just damage your reputation as a business (Remember businesses are made of people!), but also your engagement with your peers, subordinates, thought leaders, customers and business partners alike?

Is this the new workplace of the future, we have been envisioning over the course of the last few years, that we would want to inspire within our younger generations, as well as our more senior knowledge workers? I surely hope not! There is something very wrong about this out there, in my opinion, and the sooner we all put a stop to it, the better. So next time that you may be thinking about doing ghost writing, or ghost blogging, please do think about it, think of the repercussions, of the implications, of the consequences, of the potential damage you will be creating. And, above all, be transparent and open enough about it and let us know you will be still carrying on with it… so that we can move on in search for those other leaders who want to be their selves inspiring lots of trust, authenticity, transparency, openness, engagement and whatever else, because, somehow, I feel we would ALL be much, much, better off altogether!

Business. Made Social. Earn it!

On Humanising Titans Through Perseverance and Resilience

About two years ago, I wrote a short blog post on the topic “On Humanising Titans“, where I tried to put in perspective what it was like being humane by showing and demonstrating a new kind of leadership, that one of leaders as servants, as I was trying to capture what must have been, till then, one of those sport battles of epic proportions difficult to forget. Even today. Well, three years later, almost at that very same time, and at the very same venue (The Australian Open) I guess we have just witnessed another example where we can surely take the word epic into a new level! But even more so I think we have just witnessed, in its purest form, two very distinctive traits from that new kind of leadership that a bunch of us have been advocating all along over the course of the last couple of years: Perseverance and Resilience.

No doubt, last Sunday’s Australian Open’s tennis final between Novak Djokovic and Rafael Nadal was one that’s going to be rather tough to forget, and perhaps we shouldn’t. In fact, I hope we don’t. If anything, I think, and I am hoping you would all agree with me, that it was magical to witness, over the course of 6 wonderfully long hours!,  how just a single tennis game can transcend the court, and send a clear message, across the globe, when these two titans get together, to help us understand what we all are made of. Perseverance and Resilience at their best.

Now, at this point in time, most folks out there who know me know that I’m a true nadalist at heart, but at the same time I do recognise and acknowledge when someone is playing some absolutely stunning tennis, just like Roger Federer has done for years already!, and in this case the tide is shifting towards Nole. So big congrats to him and his team for making quite an entrance into 2012! Just fantastic!

However, I would want to share a couple of thoughts with regards to Nadal himself, since I cannot imagine what he must have felt like after losing such a tremendously powerful game down to a couple of details that I am sure we can all think about. And remember. Still. Here is this Spaniard, who has already lost a good bunch of finals with Nole during 2011 wanting to come back for more. Never giving up. Nor wanting to do so any time soon. Not only does he want to improve his game, knowing 2011 wasn’t enough to beat him, but also trying to search from within himself for new ways of re-finding excellence. He knows he just needs to keep coming back for more. He knows that the next time he will be one step closer. Perhaps that one that time around. He may be going down again though, as it has happened last Sunday, but there he is, standing up again, thinking about the next time. Because there will always be a next time. Whenever, wherever. Talking about being stubbornly perseverant and resilient, right?

Take a look at this absolutely beautiful piece put together by Brian Philips under the title “Nadal vs. Djokovic: Here We Are Again, My Friend” (The epic warfare of tennis’ big three)”, where not only does he get to define, and pretty accurately, what epic means nowadays, like I said, taking a new meaning altogether in today’s sports’ world, but where he also gets to talk about how tennis matches like that one, where titans clash together like those two, brings up a whole new beauty of lessons learned about life in general not just for tennis lovers, but for all of us in general:

“Nadal, though? He plays like he’s fighting giants. It’s not just the sneer, or the muscles, or the hair, or that forehand — you know, the one where he swoops the racket all the way around his head like he’s whipping the team pulling his chariot. It’s also that frantic tenacity that used to drive me so nuts. Federer seems devastated when he loses but he also seems to sense losses coming and accept them before they arrive. When Nadal falls behind, he turns the match into life and death. He gets mad. He hesitates less. He hits the ball harder. He doesn’t look sad or scared. He looks defiant, and he plays like he’s possessed“

Imperial, indeed! Not sure what you folks would think about that quote, but, to me, it clearly defines a very simple concept that’s slowly, but steadily, re-entering the corporate world at long last: passion. Yes, indeed, it’s all about how passionate you are with your mission, whatever it may well be; how willing you are to go the extra mile to accomplish that sense of achievement for having done something you feel really passionate about; to demonstrate that no matter what the conditions you may be working under, you can still have plenty of good fun. You can still enjoy the game. Whatever the game. It’s basically about showing how that leaders as servants mantra takes a new meaning when you bump into a fearless leader like Nadal wanting to serve not just himself, nor the game, but everyone else along with it! That’s what passion does to you, for you. That’s why every time he hits the court I’m right there, watching him stand, waiting to be wowed and inspired alike, once again, and be ready for another unbelievable tennis match.

Because, just like he, Nadal himself, stated after the match, after that 6 hour long final with some incredible tennis on both sides of the court, he’ll “keep fighting“. Well, if he will keep on fighting, so will we, don’t you think? It’s the least we could do for him and for us. It’s the least we could do for our leaders of tomorrow. Today. Once again, that’s what passion, and true, unconditional inspiration to want to excel even more at what you already do can do for you. Now, imagine that happening in the corporate world, with our own business leaders? Can you imagine where they would be capable of taking us all? No exceptions?

Serving to lead will take us there. No doubt. I can hardly wait for it! And you?

Lotusphere and IBM Connect 2012 Highlights – Back to Basics of Conferences! #ls12 #ibmconnect

As more and more blog posts are starting to come along sharing further insights on some of the major highlights from the recent IBM Lotusphere and IBM Connect 2012 events held last week in Orlando, Florida, I guess it’s now time for me to start sharing my two cents on what both events were like, what I learned, what I thought were some pretty interesting developments and happenings, as well as a bunch of other tidbits that I think would prove useful to share over here in this blog. So over the course of the next few days, perhaps couple of weeks, and in between other blog entries here and there, I will be sharing plenty of those highlights pointing folks out to individual keynote and speaker sessions that I enjoyed quite a bit attending and learning from, but this time around with a slight difference. Not going to give entire details for each of them, since for the first time ever that I can remember, and over the course of the next few days, we are going to start seeing how recordings of live streamed sessions, as well as presentations for each of them will be shared out there publicly for everyone to enjoy, if not already. So, instead of sounding a bit too repetitive, I’m going to be sharing my thoughts and personal opinions about what I gathered from each of the sessions I attended, as well as the overall events themselves. Ready? Let’s go!

I couldn’t start this series of blog posts without mentioning something that I have talked about in the past, while trying to redefine my own Social Web experience, and which from there onwards it’s now pretty much shaped how I view things with regards to technology, connectivity, and all things social, whether attending conference events live or not. I guess, at this point in time, if you have been reading this blog for a while now, you will see where I am heading, but, to be honest, I couldn’t kick-off this series of entries without commenting what, to me, has been one of the major highlights from the overall conference events from last week: once again, and for the zillionth time, the conference wi-fi connectivity throughout the entire week failed big time. Appalling. A mega fail, actually, if I may add!

So, why am I saying that incident was one of the most powerful and empowering highlights from the overall event? Am I crazy? No. Not really. At least, not anymore. If you folks remember, there used to be a time when I tended to get really upset whenever I would be attending technical conference events and the wi-fi connectivity would not be working accordingly to meet up the expectations we all had. Not that I would want to constantly be connected to the Social Web for my own purposes, but, essentially, because for the vast majority of the occasions I always was very keen on sharing along, through live tweeting, further insights and additional thoughts that those of us, who were privileged enough to be there in person, could share with those who didn’t have that opportunity.

Over time one comes to the conclusion that in today’s world it’s almost impossible to host and organise a technical conference without taking for granted that the wi-fi connection will fail. Even for IBM itself. I am saying almost, because there are a couple of exceptions where really relevant events have managed to make it happen consistently over the course of time without failure and the experiences have been phenomenal, for both folks attending the event live and those watching from the distance. Yet, for the vast majority, they haven’t been able to make it consistently. And, once again, IBM has fallen into that trap as well, once more.

Why am I saying “once again”? Well, because, if you folks would remember, last year the connectivity throughout the entire week of Lotusphere was just absolutely brilliant! Yes, there were a couple of hiccups here and there, but overall it was just fantastic! So energising and refreshing seeing how your own employer can get it right with regards to providing a beautiful experience to help connect the dots, those physical and virtual ones, that I guess I was expecting too much this year. You know, if you set up the standard that you know how to make wi-fi work at large conferences, and you succeed big time!, the least I am going to expect is that in following, sub-sequent years you would be able to keep up with that expectation and meet, once again, that standard. No rocket science, right?

Thus what happened this year then? Not sure about all of the details, and I doubt I would ever get to find out more about them, but I can tell you what happened. None of my iOS devices managed to get connected throughout the entire week. None of them! And that means that, for the vast majority of the event, I was in the dark. Frustrated and irritated? Upset and extremely disappointed? Furious that, once again, we have gone back to square one? No, I wasn’t. You know, when life gives you lemons, the best thing you can do is do some lemonade! And that’s just exactly what I did. And, boy, I had a blast the entire week making it one of the best conference events I have attended in a long long while! What happened then, right?, you may be wondering …

Well, this is what happened… I no longer get stressed about that lack of connectivity, nor upset, irritated, frustrated, disappointed, gutted, and whatever else that, once again, the whole world would be missing out seeing Lotusphere, or whatever the event, through my eyes. Yes, a few weeks back, while on holidays, I decided it was no longer worth it stressing about it, losing focus from the real thing, that is, attending the event live!, and perhaps be that loud mouth that no-one wants to keep hearing telling the same thing over and over again. That’s why now I only give it about 15 minutes at the beginning of the event to try to get connected to the Social Web. If it works, great! If it doesn’t, right away I lose the motivation to keep trying and I move on, never coming back. I am done with the negativity and the subsequent frustration that typically comes out as a result of not being connected. Time to move on then …

And that’s why, while I experienced the same disappointing behaviour of not having a working wi-fi connection while at Lotusphere, I remembered this absolutely brilliant article by Mary K. Pratt, over at CIO.com, under the suggestive title “How to Get the Most Out of IT Conferences” where she shares plenty of amazingly good insights on how to get the most out of technical events without having to rely on being connected to the Web. What a great idea! Taking conferences back into the time where we were all involved with a completely different game altogether. Meeting people face to face, and engage on what, as of late, has become one of my favourite activities when I attend live events: physical social networking. It cannot get any better than that! In that article, Mary gets to share hints and tips from various different angles, which I thought would be worth while sharing over here, so that you could see how that game can change for the better, without the hassle, nor the frustrations:

• Know Your Purpose
• Do Your Homework in Advance
• Learn to Network, The Right Way
• Put Yourself Out There
• Create Your Own Opportunities
• Recap and Reach Out
• Have a Post-Game Plan

Of special interest for folks out there would be the sections “Learn to Network, The Right Way“, as well as “Put Yourself Out There”. Specially, with golden nuggets like this quote:

“But networking isn’t about how many business cards you can hand out and collect. Rather, it’s about  building relationships and finding ways to help others. [...] “Networking is the art of building and maintaining connections for shared positive outcomes“

Or this other one:

“It’s tempting to spend downtime fiddling with your iPhone, but checking email or downloading an app won’t advance your career. So put away your smartphones and laptops and find ways to be more engaged in the event“

And that’s exactly what I did! I put down my iPhone and my iPad and started embarking on some pretty massive offline social networking talking and conversing with as many people as I could possibly find and bump into. Whether they were folks I knew from the past, or just recently met, or just got introduced to them, I basically pretty much didn’t stop networking throughout the entire week! And that was just absolutely delightful!! Even if I didn’t have enough physical hours to meet up with all of the folks I wanted to talk to and catch up with!!

That’s when it came to me the realisation that perhaps we need to look with fresh new eyes into how we participate at live conference events. Take for a fact that the wi-fi connection will fail, what’s next? Well, to me, from now onwards it’s going to remain pretty much exactly like I did during the course of last week: network, network, network!

Knowing that there would always be replays for some of keynote and breakout sessions through the live streamed recordings, knowing as well how the vast majority of the presentations would be made publicly available has certainly helped a lot as well in another aspect that I wasn’t really aware till I faced it myself. How many times have you been engaged on an amazing conversation with other fellow attendees, to then realise you need to dash off quickly into the next breakout session. Then the heat of the moment is gone, and the conversation dies right there?!? Far too many times, don’t you think? Well, I missed a bunch of sessions just because of that! I made a conscious choice that I rather prefer to have the human contact, that human touch of the conversation, that sparks that inspiring moment you know you can bump into while meeting other people and be wowed big time than rushing off from one session to another. And it was the perfect choice!

Because over the course of the entire week I have been involved in quite a few amazingly deep conversations on the topics of Social, Adoption, Enablement, Collaboration, Knowledge Sharing, Communities, Learning, you name it, and right now my head is spinning with plenty of ideas that I would want to share over here across with you folks, as reflections, in multiple upcoming blog entries. I guess that’s probably the main point of “Recap and Reach Out“, that Mary mentioned in her article, while jotting down these thoughts over here in this blog, which, in a way, doesn’t sound like such a bad idea, don’t you think?

Perhaps that’s my own way to contribute, from here onwards, into the Social Web after attending all of these conference events and see that, since we are not going to be connected, we may as well do something much more productive: stay focused, learn, engage, converse, practice and truly live offline social networking! The Social Web is always going to be there. You might not have another chance of meeting those people, face to face, you are learning from a great deal any time soon! So you may as well take the chance and dive right in!

And that’s exactly what I did! As frustrating and irritating as not having good, reliable connectivity last week at Lotusphere was (By spending those 15 minutes to get connected initially) like I said above, this year, the event has been one of the very best yet to attend and learn plenty more about all things Social, as well as the Social Enterprise.

The most rewarding bit from the overall event was the huge amount of conversations I had with plenty of customers, and business partners, who were very keen on sharing their success stories, their experiences with adoption, their journey to become fully socially integrated enterprises and their passion for helping drive, redesign and redefine the future of the workplace for the corporate world of the 21st century. Not just for their businesses, but also for their own customers’!!  In short, to me, Lotusphere and IBM Connect this year have demonstrated clearly how the conversation has moved from the trying to justify the WHY and the WHAT (Yes, the sempiternal set of inhibitors, showstoppers and ROI related questions) into the more socially transformational the HOW. Biggest key takeaway for me so far has been having learned from them all so much in over the course of one week than the last six months of trying to catch up with the Social Web. Yes, indeed, and I should be grateful to the lack of connectivity to be able to do that, because, from now onwards, I will be coming back for more!

Now, I just need to ensure I do justice to all of those folks I talked with and learned from, as they are about to be featured on upcoming blog posts, from yours truly, where I will be sharing their story, which I guess is just probably as good as it gets… Applying storytelling and narrative to business, and, in particular, solving business problems through the lens of Social. Who would have thought about that, right? As interconnected and networked as we are, we are back to basics: sharing and learning plenty more from one another and from our own stories that we keep telling while meeting up face to face, something that even the Social Web would never be capable of replacing. And perhaps it shouldn’t. It makes us all much more approachable, closer, engaged, in short, humane and that is a good thing!

Thank you much, Lotusphere and IBM Connect, for enabling and facilitating a new, refreshing view for yours truly on how to get the most out of technical conferences from now onwards …

Ohhh, by the way, seeing Ok Go! play live in front of an engaged and riveted audience of several thousand geeks blasting out quite an amazing tunes and positive, energetic vibes surely was one of the major highlights as well!