E L S U A ~ A KM Blog by Luis Suarez

From the blog

#Movistar – The Cost of Lying to Your Customers

No Internet ConnectionToday is, officially, my first day at work for 2015 after the Christmas holidays. I am writing officially on purpose, because after 61 days I am still waiting for Movistar (That Queen Between that always wants to get paid, but fails to deliver on customer service big time!) to come by my new place and install both the landline and the ADSL connection, so I can resume my knowledge Web work I have been forced to put into a halt for over 2 months now. Latest news I have from the fire extinguishing community management team at Movister_es on Twitter is that they will finally make an appearance (or so I am hoping!) on January 16th. Yet no-one from the technical team has contacted me to confirm that appointment. Instead, they seem to have mastered the skill of lying to this customer left and right throughout all of that time to the point where, at long last, it will have a price to pay: my loyalty.

Or, perhaps, even worse, my trust. After all, how can I ever possibly trust my local telco / ISP again for helping me carry on with my job as an independent freelancer (autónomo, in Spain), working remotely from his home office, when they have locked me down for all of this time without a single apology or concern about the huge impact they have incurred upon this family where I am the solely source of income at the moment. And, instead, they take the route of lying day in day out as it is their business as usual modus operandi. It’s always been.

From 5 to 20 days to get it all sorted out, initially, to another 5 to 20 days to finally get it done and dealt with, to December 29th, to now January 16th (Perhaps?), all along I have been told they would make it all happen relatively fast. Yet, 61 days later I am still waiting… But that’s not the worst bit of it all, because earlier by mid-November last year I got a phone call (One of the many pointless interactions I have had so far!) from a rather helpful and supportive lady telling me they have acknowledged the request to transfer the phone / ADSL line and that it will be taking place by mid-January.

Yes, MID-JANUARY 2015!! So why bother with all the lying to this loyal, faithful 11 year long customer over the course of weeks through regular Twitter Mentions & DMs, phone calls, SMS messages and what not if right along from the start *you* knew exactly when it will all be addressed and fixed and since it was going to take over 2.5 months of rage, angst, impatience and unsettling unhappiness all around for yours truly I guess it was better to lie to this customer in order to tame the frustration. Bollocks! 

Let me tell you something, my dear Movistar, if you keep claiming you happen to be a people to people business, i.e. a successful Social Business, one who cares about their clients and their needs, about your own employees and their well being, one who aims at changing the landscape of B2C (if there ever was such a thing like that!), one who simply cares, there is one little thing you may want to add to your vocabulary from now onwards: never lie to your customers. Be willing to engage in a two-way, meaningful, open, transparent conversation where you are willing to acknowledge the shortcomings of your already appalling customer service, so that you might be able to spark that sentiment of empathy you now have long lost from yours truly, because you just weren’t ready to face the reality: you are everything BUT a social business. Sad state of things, really, if you can’t handle the simple fundamentals of what it is like being an Open Business through openness, trust and authenticity.

Yes, it’s going to take me about 2.5 months to get back on track and be connected to the Internet, once again, thanks to you, Movistar. In the mean time, I can tell you I have gone through some rather interesting and colourful times that will make me remember you not very fondly for a long while, but, right now, there is just something out there for you to worry about quite a bit more: my trust in you and your services, because if you cared about your customers and keep aiming at building one’s trust in you, I can now confirm you have totally lost mine and it will take you a substantial amount of time AND effort to repair it.

I know for sure though you won’t even think a single time in investing your always lacking resources. Why should you, right? After all, who am I? I am just A customer. One of the many millions you keep saying you are serving to the point of delight, but fail quite remarkably at it time and time again by ignoring their own needs and wants, just because you feel we should be obliged to you for offering the service of being connected to the Internet. According to you, it should be our privilege to be your customer, like we owe it to you, but, alas, you know what?, at this point in time, that trust and loyalty from yours truly you have accumulated over the course of over a decade is now lost and long gone forever to the point where you will now become a primer example of what a so-called social business should not be doing at all. You are the perfect case of the anti-social business mindset. Your weakness? Not the lack of resources, nor the lack of customer service skills and know-how while trying to fix your customers’ problems, but something much more fundamental and key to every single Open Business: never *ever* lie to your customers

You know, they will eventually find out. I just did. 

 

Written by Luis Suarez

Chief Emergineer and People Enabler. A well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business; and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua or Google Plus.

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