One of the themes around both Social and Open Business I have grown rather fond of over the course of the last 2 to 3 years is that one of Working Out Loud (Other related topics would be as well narrating your work or observable work, a.k.a. #owork). From the moment that fellow Change Agent Bryce Williams coined the term, nearly 4 years ago, to today, a lot has happened, but, surprisingly enough, the interest around this very same subject continues to raise the stakes that perhaps the realisation of becoming a successful Socially Integrated Enterprise is no longer just around how social you may well be, whether internal or external, with your peers, your customers, business partners or, even, your competitors, but maybe about how comfortable you may well feel when showing your work, out in the open, in a rather transparent manner, for others (even total strangers) to benefit from. What do you think? Are you ready to start working out loud as well?
I can imagine how throwing yourself out there into the unknown, hoping for the best, may well be a bit of a challenge in itself. I mean, if you look into it, within the corporate world, all along, we have always defaulted to work in private, close silos with team colleagues whom we knew rather well, or even just our very own selves, as we have kept protecting and hoarding our own knowledge thinking that would make us all become indispensable to the business. Remember the good old mantra of “Knowledge is power”? Well, it may well have its days numbered…
I know plenty of you folks out there would tell me that knowledge is power is still very much alive and kicking and, in fact, it pretty much rules everywhere, even in our social, digital activities, specially, when we just keep talking, referencing and sharing other people’s content and work items vs. our very own. Mainly, because we just don’t feel comfortable and open enough to think AND act different; to shift and change our very own behaviours and mindset; to show how vulnerable and limited we all are, after all, as we move on and transition into “Knowledge SHARED is power”. Yet, let me tell you, based on first hand experience, there is a lot to gain. And we are no longer alone. Not anymore. By far. Yes! It’s time to open up!
Like I said, over the course of the last couple of years plenty of people have been thinking and talking openly about the whole concept behind Working Out Loud. It’s become a mantra as well, for a long while now, for my fellow peers and myself at Change Agents Worldwide with folks like John Stepper, Susan Scrupski, Jonathan Anthony, Jane McConnell, Catherine Shinners, Simon Terry, Dennis Pearce, Christoph Schmaltz, Patti Anklam, Harold Jarche, Jon Husband, Eric Ziegler or Ian Thorpe talking about it extensively and, much more importantly, walking the talk in showcasing how it could work not just for organisations but for knowledge (Web) workers, in general, even when doing client work.
Oh, yes! We are not alone in this. Far from it. Plenty of other folks (to name a few), like Matthew Partovi, Dion Hinchcliffe, Rogier Noort, John Wenger, Marshall Kirkpatrick, John Hagel, Euan Semple, Stowe Boyd, Stephen Danelutti, Greg Lloyd, Sacha Chua, David Burkus, Maria Popova (Reflecting on Austin Kleon’s Show Your Work), Hugh MacLeod, Janet Choi, Sunder Ramachandran, Jessica Grose, Moyra Mackie, Louise McGregor, Laurie Webster, Rick Ladd, John Buonora, Jane Bozarth, Michael Sampson, CV Harquail, Inge Ignatia de Waard, Lloyd Davis, Bernie Mitchell, Nick Milton, Sarah Lay, Ewen Le Borgne, Mike Taylor, Russell Pearson, have been talking and writing about Working Out Loud for some time now, demonstrating how it’s not as scary as it may look like. Quite the opposite. They have been sharing plenty of first hand experiences and insights on what it’s meant for them all along and, if anything, it’s been pretty inspiring overall seeing how this topic is picking up more and more steam by the minute by everyone else.
Even organisations are jumping into it. Examples like Grundfos (Read as well Thomas Asger Hansen’s take on it), Deutsche Bank, National Fluid Power Association, Lowe’s, etc. etc. have been embracing this mantra as well of #workingoutloud (#WOL). Even some vendors like Salesforce, IBM or Podio have been advocating for it, too! You would probably say that, at this point in time, it’s an unstoppable movement towards opening up organisations, business processes and technology while inspiring, throughout the knowledge workforce, new, innovative ways of thinking different while doing business.
But what is Working Out Loud exactly, you may be wondering, right? Well, instead of me detailing a short explanation of what it would be like I thought I would point you to a short video clip of about 3 minutes, put together by my colleagues at Change Agents Worldwide, for Salesforce’s Chatter, that pretty much explains what it is and how you, too, could embark on it without too much effort or disruption from your already existing day to day work routines. Have a look and see what you think:
So, after watching that short video clip you now may be wondering why am I putting together this blog entry in the first place, right? Well, after having embraced Working Out Loud for a good number of years while I was at IBM, as both a Social Business Evangelist and Lead Social Business Enabler, more than anything else as an opportunity to show and demonstrate how it would work through pure hands-on, walking the talk, and leading by example, I thought it’s now a good time for me to pick it up again, even as an independent trusted advisor, and show what it would look like out there in the Social Web.
The interesting thing is that this is not the first time that I do it. I have done it in the past through Twitter multiple times, and even through Google Plus itself as well, as I have blogged about it a couple of years ago over here. That’s essentially how #elsuasworkbook was born in the first place and while I am just about to get things started with client work around Social Business and Digital Transformation and things are beginning to settle down a bit with my new life of being an independent I thought it would be the perfect opportunity to show everyone in my networks (and anyone else who may be interested for that matter) about what it is like Working Out Loud for yours truly.
It’s bound to be an interesting experiment, since I know I will be trying hard to be as open and transparent as I possibly can, through my Google Plus profile, to describe the kind of work that I am currently involved with at the moment. Oh, don’t worry, radical transparency is a bit too far away for me at the moment, specially, while I am trying to taste the waters of a new working life, but over time, as I, too, myself get comfortable with the uncertain, the level of transparency will keep increasing more and more by the day.
After all, if you would remember, transparency is one of the 10 Principles of Open Business and, to me, one of the key mantras I decided to adapt to over the course of time in my transition journey away from Social Business into Open Business. From not only talking about social, but also doing / living social AND Open.
Thus, if you would want to find out some more how things will work out for me from here onwards, check out my Google Plus Profile or just keep an eye on #elsuasworkbook every now and then to get a glimpse of what’s happening. Oh, and if you decide to jump in as well, let the world know (me, included, please!) about how and where we can find you, working out loud. For now, I will leave you all with a couple of rather inspiring quotes on the topic, as well as the prospect of enjoying the lovely weekend ahead of us. Mine is just about to get started now!
Have a good one everyone!
Work out loud? “If you ask me what I came to do in this world, I, an artist, will answer you: I am here to live out loud.” – Emile Zola.
— Felix Escribano (@felmundo) March 9, 2014
“Working Out Loud” is where knowledge, trust, credibility and a focus on results come together to party and get things done .. @chagww
— Jon Husband (@jonhusband) March 31, 2014
Written by Luis Suarez
Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business; and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua or Google Plus.