E L S U A ~ A KM Blog by Luis Suarez

From the blog

The Connection Economy – The One to Rule Them All

Gran Canaria - Pozo de las Nieves as Seen from Roque Nublo Over the course of the last few years, and with the emergence (AND convergence) of social networking tools for business, cloud computing, big data and social analytics (amongst several other buzzwords and hyped concepts), we are starting to see that growing trend of shaping up one other key concept from today’s business world: our own economy. It seems to be it’s starting to take control of our collective mindset, of our conversations, of our interests and attention, to the point where we are beginning to have no more time than to talk about just that: economy. And that’s understandable, seeing the current financial econoclypse we are going through, and still with plenty more to come! But what if there would be something else? What would happen if all of a sudden we would be able to switch from our traditional concept of economy into something much more meaningful, purposeful, refreshing and rather inspiring altogether? How about if we would start focusing quite a lot more on the Connection Economy instead, to eventually have a bigger impact beyond just focusing on the money, the power and the greed? 

In the recent past, we have seen plenty of various different people, including myself, blogging about the Circular Economy, the Semantic Economy, the Simulation Economy, the Hacker Economy, the Locust Economy, the Passion Economy, the Freelance Economy, the Attention Economy, the New Patronage Economy, the Post-Job Economy, the Content Economy, the Digital Economy, the Collaboration Economy, the Knowledge Economy, the Knowledge Networked Economy, the Creative Economy, the Sharing Economy, the Sustainable Economy, the Experimental Economy, the Gift Economy. Goodness gracious me! It looks like there is no end to the huge amount of economies we have got out there! Stop it! Seriously, once more, stop it! 

Never mind the main two economies that keep coming up over and over and over again. Such as the Sharing Economy and the Collaborative Economy, which a whole bunch of smart folks have been talking about extensively over the course of a good number of months through insightful blog posts, news articles, dissertations, and what not. At this point in time, we may as well just go ahead and kill the economy for all that matters. Something tells me that we may be much much better off altogether! 

But then again, serendipity does it magic, just like that, and it helps me bump into this particular video clip over the course of the weekend, from the one and only, Seth Godin, raising the bar big and helping introduce what I, too, think is at the heart of the matter in terms of helping our own global economy flourish, once again, but this time around through sustainable growth and focusing on what it is all about: connections and relationships.

Indeed, welcome to The Connections Economy!

In a superb short video clip of nearly 4 minutes long, Seth gets to talk about what, to him, the Connection Revolution is all about as the Industrial Economy is fading away. And he gets to describe, in a very powerful manner, what are the main fundamental pillars of such economy. To name: 

  • Coordination
  • Trust
  • Permission
  • Exchange of Ideas” 

From there onwards, he gets to build though on two additional underpinnings, two traits that make it all worth while, and that, for what matters, are essential to us all human beings, specially, in terms of what we can deliver. Generosity and Art. Yes, once again, it’s all about the givers and a rather inspiring and very refreshing notion of what art is all about. To quote him briefly: “Art is the human act of choosing to connect; the human ability to do something for the first time. Something that might not work“. Whoahhh! Powerful words, indeed! Stunning!


I couldn’t have agreed more with him when, towards the end of the clip, he quotes as well how “we crave connection“. It’s in our genes. Its part of our DNA. It’s about our ability to find that hidden connection through sharing our passion for a particular topic and for wanting to learn plenty more about it, based on those interactions and all of a sudden expose it all in full force out there in those open networks for others to benefit mutually from such connectedness. 

On another short clip, from the same SAPPHIRE NOW event, he gets to talk on what I feel Open Business is all about, while relying on social networks, as key components from that Connection Economy, as the glue that ties in everything altogether: caring. He then develops the thought that in that same Connection Economy adjusting while failing along, fast, is going to be critical altogether, more than anything else because we are already transitioning from an age of scarcity into an age of abundance, abundance to connect, to make a difference, to follow, and what not, by how it scales to … tribes. Another piece of brilliance! 


And to top it off there is a third short video clip where he gets to expand on how we can all enable others for success which is also priceless watching it through in its entirety, because he concludes with a killer sentence that I think needs to become our new mantra in terms of how we do business in that new economy: it’s not really about whether you would be able to succeed or not, since there is a great chance that you would, but whether you care enough to matter, after all.

Goodness! I doubt it would get any better than that, as to what our focus and purpose should be like on how we need to keep pushing for that transformation that Open Business will unleash as we move forward. The interesting thing is that, for the first time ever, and thanks to social networks, it’s all going to be based on something we never had before, that is, the intangibles, those connections; in short, those personal business relationships that will confirm how The Connection Economy will eventually rule them all. 

And that’s a good thing. Actually, it’s a wonderful thing altogether! 

I just can’t wait for it to unleash its full potential, and you? 

[Oh, and if neither of those three wonderfully refreshing and rather thought-provoking video clips got you going off to a rather inspiring start of another working week, here’s a bonus video clip, highly recommended as well, from Seth Godin himself, once again, from a recent event that he participated in at CreativeMornings where talked about “Backwards” and for which I am not going to share much more about it, but will just let it surprise you big time. It’s probably one of the best 20 minutes you would be spending on this whole year, I can guarantee you that!

From now onwards, you would eventually be thinking completely different around the whole concept of clients, including your own bosses!]

2013/05 Seth Godin | Backwards from CreativeMornings on Vimeo.

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