10 Tips for Becoming a Great Corporate Blogger

Just this morning, and while checking my RSS Newsfeeds, I have bumped into a particularly interesting weblog post by Ted Demopoulos over at Blogging for Business around the subject on 10 Tips for Becoming a Great Corporate Blogger and which references another superb article from Scout on this very same subject. A pretty good and must-read post for everyone who may want to get started not just with their own corporate weblog but with weblogging in general.

Indeed, I feel that most of the different tips that are mentioned over at 10 Tips for Becoming a Great Corporate Blogger would be applicable to weblogging in general, whether it is done on a personal level or on a business / corporate like levels. In fact, I have been weblogging in my Intranet weblog for over two years now and every now and then I still get questions from people who would want to know how to make it as a successful corporate weblogger. And this particular article just seems to fit in the profile so nicely that I decided to weblog about it in my Intranet weblog earlier on this morning.

However, I thought that this time around, while I do realise that this is, yet again, another metablogging post in elsua, I decided to create a cross link over here but instead of just reference it I will try to add a brief commentary on each of the tips to share with your folks my two cents worth of comments in order to be able to add further into the conversation.

To get us started and positioned into the right mood here is a superb quote that I am sure would demonstrate the value of weblogging showing that in most cases it is not about being the best writer, nor the most prolific, but:

“Being a successful blogger is about creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links and keeping the dialogue flowing. Here are ten tips to get you started.” (Emphasis mine)

With that introduction, and as a teaser including my commentary, here you have got a little taste of what the article is all about:

  1. Understanding the fundamentals of Blogger Relations: I never thought about it this way but the article has got a point. If you want to get out there and connect with others you would need to work on your Blogger Relations, indeed, perhaps at the same level if not more (Because of the remoteness) than the traditional PR. And perhaps being shy may not help a lot.
  2. Create value: Indeed, this is one of the reasons why I primarily created all of my weblogs. To be able to add further into the conversation(s) my two cents worth of comments on the topics that I have got a passion for, because after all, it is all down to how passionate you are about the topics you want to discuss in order to be able to create that sustainable value.
  3. Grow and sustain your audience by providing real analysis: Spot on! Otherwise why would you want to reference on something if you are going to be able to read in the original resource. What is the point? We can all read the original article by ourselves. In my case, I just want to know people’s opinions about that piece of news. For the rest I can get the details myself. That is where I think the power of weblogging is; in augmenting the original conversation(s).
  4. Report on community opinion: This is a very powerful option since it would allow to build further up on that sense of belonging to the group or the community with which you can start creating multiple connections at multiple levels and make it all a very worth while discussion where everyone provides their share on establishing the connection.
  5. Respond with comments to build relationships and traffic: This is one of those tips that I cannot but stress how important it is. I am one of those lucky folks whose Internet weblog is not very popular. Yes, to me, that is a good thing ! It has got a good share of readers who get to comment every now and then and I am just very delighted that I can dedicate the time to respond to them the way they deserve for coming back over and over again and sharing their thoughts. That is, to me, what differentiates a good weblogger from a mediocre one just looking to have their traffic increased so that they rank higher. Waste of time.
  6. Track your conversations: This is also another tip that I have been employing from the very beginning since I started weblogging away. I have even weblogged myself about it elsewhere when I provided an overview about coComment and how I am currently using myself BlinkList  to keep track of all of the comments I share out there in the Blogosphere. Yes, indeed, it is all about the conversations so you might as well go ahead and keep track of them.
  7. Don’t be afraid of criticism: No, indeed, don’t be afraid of it because that is actually what is going to give character to your weblog and what will make people stick together with you. Believe it or not, you will be able to attract some more traffic through that criticism than just talking to yourself. It is just so much more entertaining and engaging, specially if you would want to be part of the conversations.
  8. Conduct interviews to generate content and ideas: Great tip ! Something I haven’t exploited myself yet for any of my weblogs I maintain but perhaps something that I may be able to use some time in the future. Does anybody out there from you folks fancy doing an interview to talk about KM, Communities of Practice, Social Networking and the like? Let me know ;-)
  9. Promote your weblog: Yes, in principle, I agree with giving some more promotion to your own weblogs, like I have mentioned elsewhere in another weblog posts, but I have also indicated that you should probably not overdo it in detriment of providing that value that is mentioned above. I think they could both walk hand in hand to provide some good balance. Sometimes it is not about getting the word out and about all over the place, but getting the right word out and about. That is, to me, what really matters. The rest is circumstantial. Check this other weblog post from Steve Rubel on the subject and its subsequent commentary (I will talk about it more in detail at a later time, not to worry; one metablog post at a time) for some additional reading on the topic.
  10. Monitor the web for brand names and references: As far as I can see anybody who may not have been doing this for quite some time now, even if you do not have a weblog, I feel that they just do not want to be part of the conversations taking place out there and therefore become an integral part of them. Thus, if you haven’t done so yet, get involved ! We will all be much better off if you do so.

As I said a worth while read if you are interested in trying out not just corporate weblogging but also for your own personal weblogging efforts and not just because of the hype or because everyone is doing it but more because you feel it may well the right medium for you to get out, connect, share and collaborate with others. Good read, indeed !

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11 Comments »

  • Hi Luis, I’m really enjoying your recent blog posts, particularly how you’ve taken the popular 10 point format and elaborated on each point with your own analysis and links.

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  • Luis Suarez says:

    Hi Shawn ! Thanks very much for dropping by and for the kind comments. Appreciated. Actually, I am really glad that you mention this because I am never too sure about posting weblog articles like this one because adding my two cents worth of comments to each entry would eventually make it a rather long weblog post and although I do realise people might enjoy reading through them I am also aware of people’s times and certainly wouldn’t want to take more time than necessary. So getting this feedback is really appreciated, Shawn. Thanks again !

    (Perhaps one of these days I will weblog on this particular subject. I have meant to do it based on another interesting weblog post I found on the subject but haven’t gotten around it yet. Perhaps I will shortly).

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  • Scout says:

    Thoughts On How To Become A Great Blogger…

    Luis Suarez’s thoughts on the SCOUT blogging tips web page….

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  • Luis Suarez says:

    Hello John (Scout) and welcome to elsua ! Thanks very much for dropping by and for sharing your thoughts over at your weblog and for sending the Trackback. Appreciated. I think that would be a terrific idea and I would certainly like to get together with you and discuss this further. Since I am not sure what your IM client would be I think I will drop you an e-mail and then we can talk from there. Hope to be able to speak to you soon ! Till then, thanks again for the feedback and for the trackbacks !

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  • […] Here is another weblog post that is somehow a followup from a recent weblog entry that I did on Corporate Blogging (10 Tips for Becoming a Great Corporate Blogger) where I was mentioning with John Cass how we would be doing an online interview to discuss corporate weblogging and successful weblogging specially from a business perspective. And since I want to keep this weblog entry sweet and short it is now with great pleasure that I would like to share with you that same interview is readily available over at Backbone Blogging Survey. […]

  • 10 Great Strategic Benefits of Blogging…

    Some time ago I created a weblog post where I was detailing some hot tips on how to become a great corporate weblogger and over the last few days I have been receiving a number of e-mails from different folks……

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  • […] While I was putting together 10 Great Strategic Benefits of Blogging earlier on this morning, I bumped into another weblog post that I thought was worth while mentioning on its own since it comes to tackle a question that I keep getting several times a week from folks who are rather skeptic or reluctant to try out weblogging to help them with their knowledge sharing and collaboration techniques. The actual weblog post is titled How to become a Successful Blogger by Christopher Salazar and while going through it I just couldn’t help thinking about another weblog post I created in the past and which comes pretty close to the overall thinking as well: 10 Tips for Becoming a Great Corporate Blogger. […]

  • […] Also Check out 10 Tips for Becoming a Great Corporate Blogger where you would be able to read some further details on what a great corporate weblogger would be like. […]

  • […] 10 Tips for Becoming a Great Corporate Blogger […]

  • […] Luis Suarez wrote about the SCOUT blogging tips web page here on the new SCOUT weblog a few days ago. I enjoyed reading his perspective on each of the tips. […]

  • […] Luis Suarez wrote a really great follow up to the SCOUT tips on becoming a great blogger, and I would have blogged about it yesterday, but I`ve been busy with the Search Engine Strategies show. Luis thanks for the post and great ideas. Unfortunately I see that your website is down at the moment so I am not sure if my link to Luis`s site will work. […]

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