E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

Innovation

Why Do Social When You Can Live Social?

Gran Canaria - Ayacata

One of my favourite activities at the moment, after having resumed my blogging mojo just recently, is to currently revisit a number of different blog articles I have put together over the course of time in this blog to check whether they are still relevant or not, in this day and age, in terms of exploring how further along we may have gone into that so-called Digital Transformation journey, if at all, and so far the results haven’t been too comforting, nor reassuring, for that matter, since a good number of those articles seem to be still incredibly relevant. Yes, I know what you are all thinking right now, that it’s a good thing for you in terms of what you saw coming back in the day, but then again I think it’s just another indication of how we are all, pretty much, just on the tip of the iceberg in terms of the change and transformation we would all want to witness AND experience. Let’s start with some of the basics, for instance: where, or when, (and why?!?!) did we go from Live Social to Do Social? 

My good friend, Jane Bozarth, author of the wonderfully inspiring book ’Show Your Work’, which I can highly recommend as a splendid summer read, put together a rather thought-provoking article a couple of weeks back that reminded me about how little we have progressed, if at all, in the last decade or so, around our very own Social Business efforts. In ‘It’s Not About ‘Doing’ Social’ she exemplifies a couple of instances that relate to how most businesses try to embark themselves nowadays into that so-called Digital Transformation journey and how one of them would be more successful than the other and for obvious reasons. Mostly, the one that’s least manufactured, structured, over-engineered, institutionalised (or industrialised for that matter) and governed by command and control, top down hierarchical decisions. Yet, it seems most change efforts out there around Social keep reinventing themselves as just another IT project for which we’ve been given two years to show, prove and demonstrate results. Yikes! 

I’m not going to spoil for you the two scenarios Jane describes quite accurately in her blog post, on the contrary, I’d encourage all to go ahead and read through them to see where your own adaptation efforts around Social Business have been happening at your workplace. It’s a rather eye-opening exercise, I tell you. However, what I’d really like to point out, and perhaps quote over here as well, is the brilliantly captured conclusion as to why one of the scenarios keeps failing big time. Like I said, to quote her: 

So it’s not about “doing social.” It’s about supporting workers as they work by giving them the time and the right space to talk about it. It’s about listening. And it’s about using social tools to support conversations and performance already in progress.

While reading through it, I just couldn’t help but nodding my head in violent agreement with her reflections as to how spot on she is. It reminded about a couple of blog posts I put together over here myself over 4 years ago that pretty much touched on those very same points Jane has been highlighting as to what’s stopping us all from moving forward with our very own adaptation efforts around Social. Have a look into ‘Dear Social Business Evangelist, Where Art Thou?’ and ’The Fallacy of Social Networking’ to see what I mean. 

At one point in time, not sure when, why or how, we seem to have decided to do social (at work) vs. living social. And I suspect that’s where we got it all wrong, because you can do as much social as you probably wish, or can, and still pretty much bring forward with you plenty of the dysfunctional behaviours and mindset that keep troubling organisations to date. It’s like we have just switched masks by putting on a new one, hoping that all business problems will disappear and new markets will be created. Well, not likely. Remember? Putting more lipstick on the pig, it will still be a pig! 🐷

Yes, indeed, as you may have guessed it, Social Business & Digital Transformation efforts aren’t just another IT project with a rather reduced budget put in place hoping it will stick around for employees to fully embrace it, because, you know, they won’t have a choice anyway. Otherwise, it will be just another IT project going in the gutter. The thing is that employees *do* have a choice, they always had it, they have it now and will have in the near future. And that choice is all about the mindset and behaviours they would want to exhibit as they adapt to a new working reality with all of these social tools available at their disposal. It’s their choice as well to showcase how dysfunctional the organisations they work in really are, not necessarily to demonstrate how broken they may well be, since they all know it already, but to perhaps highlight an opportunity to want to do something about it and fix that dysfunctional corporate culture. It’s their choice.

That’s why, all along, I have always advocated about the subtle differences between doing social vs. living social. And, eventually, be more inclined towards living social as a philosophical movement that can inspire yourself, and others, for that matter, to embark on that equally exciting and exhilarating personal transformation journey where we become more open, transparent, collaborative, caring and empathic about the work we all do. Why I’ve always been such a huge fan of Open Business vs. Social Business more than anything else, because long long time ago I realised you just can’t change people, nor organisations for that matter!

Change is personal, one individual at a time, and for their reasons, not your own, so the only thing we can all do is to provide the necessary conditions for that change, hopefully, in small increments, to take place as a personal decision from each and every knowledge Web worker out there, which means that everything we’ve been doing at work around adaptation to social tools over the last few years, including change management, needs to change, pun intended!, and pronto! There are tons of really good work to be done and this past decade has just helped us understand why we need to shift gears from doing social to living social. Default to open as an opportunity to help organisations understand the new dynamics of organising, AND getting work done more effectively, via social networks and communities and not just through the traditional, hierarchical, top down archaic structures.

Time to up the game, all of us, collectively, because, remember, after all, it’s our individual choice to help define how we get to spend more than one third of our lifetime (i.e. at work), and reframe, accordingly, what work should be like for us all, not just a few, don’t you think? 

0 votes
Read More »

The Home You Never Left

Gran Canaria - Pozo de las Nieves in the Winter

There are plenty of times when you have got that strong, unstoppable urge to spend more time in someone else’s home rather than in your own, either as an opportunity to want to learn something new, whatever that may well be, meet new people or perhaps because you may need a change of some kind, maybe even some new fresh air, who knows, to really appreciate what you may have had all along till it is then gone. It’s pretty much like when you grew up with that determination to leave your parents’ home as soon as you could possibly make it, to then realise, a few years later, how perhaps you shouldn’t have left in such a rush in the first place to understand what you have had all along: a home. Your home.

That’s pretty much how I feel at this very moment, as I get to write this blog post, upon reflecting on when was it the last time I have blogged over here, nearly 8 months ago!, thinking I may well have been away from home for far too long, spending plenty of time perhaps where I shouldn’t have, to then realise it may well be a good time now, if at all, to come back again and make an effort to stick around for a while, pretty much like when you return back home after an extended absence thinking the last thing you may want to do is leave again. At least, not yet.

I fully realise that this blog post may well be too cryptic on its own, it’s not intended to be, frankly, but in a way it’s something I needed to finally write down somewhere and what a better place than my own online home from over the last 11 years and counting: my own personal blog. That place that’s always waiting out there for you, like the good parents anxiously awaiting for the return of their prodigal son; that place that once you arrive it makes you feel like you are right at home, comfy, with no attachments, nor strings, where you don’t have to pretend to be who you are not, and you can be just you, the authentic you. No masks. No bullshit.

That’s what I have been missing all along since the last time I wrote a blog post over here. That online space where I could be me, without having to pretend to be someone else, or to play a different role, or to put on that dreaded mask I just don’t feel too comfortable with in the first place as once you have it on, before you realise it, you cannot longer take it off.

That online space, that is, your blog, where you no longer feel like you are being butchered left and right by multiple social spaces that only care about how much data and information I can keep feeding them with without asking for pretty much anything in return. As if I ever had a choice in that silly game of us being the product.

I’m tired of being targeted, of the constant surveillance state of our very moves throughout those social tools and apps, of the silly algorithms being put together by people who just don’t have a single clue of who you are, what you do or what you care for, not that they would care anyway, in the first place, but that have promised to improve our overall user experience, when in reality they keep destroying it big time to no avail, nor say from our part. I’m tired of reading on a daily basis multiple articles about how certain social tools keep improving the way they surveil and capture our data and knowledge, our relationships and our connections to a great detail and how everyone seems to be celebrating it all with much anticipation as an opportunity to be on the crest of the wave, when, in reality, they have already been swallowed by the savaging digital capitalism wave(s) themselves we once thought would change the world, and, in reality, just keep on perpetuating a dying status quo that doesn’t seem to be too keen on wanting to become extinct in the first place. Quite the opposite, It’s as alive and kicking as ever. And we only ought to blame us all for that to have happened in the short course of a bit over a decade. Just yesterday, if it were. 

I’m exhausted about the sickening polarisation, the despiteful vitriol, the useless hatred, the time-wasting and ever tiring trolling for no particular reason, nor excuse, and, above all, the bullying the Social Web has institutionalised over the course of time with those very same social spaces wanting to do very little about it themselves, because, you know, it’s morbid enough to drive huge traffic and therefore generate more revenue for the benefit of a few while rejoicing on the disgrace from everyone else who keep suffering from all of these horrendous and dysfunctional behaviours the Social Media keeps pontificating and advocating for. Well done to all of us! We truly deserve the Social Web we keep building on and on and on.

I’m utterly worn out about how we, collectively, don’t seem to want to change things, nor to put a stop to it all, to quit making heavy use of those very same social tools ensuring they die a slow, painful death for having mistreated us for years as if we were just resources to feed their hungry needs for with tons of data, to then be disposed off and find someone else to drain in the process. Somehow it feels like we haven’t learned much over the last decade or so about ‘The lost infrastructure of Social Media’ and how it’s turned itself into something completely different than what we originally envisioned in the first place. Remember Web 2.0 … The Machine is Us/ing Us?

 

But then again, we are the media, indeed, and, as such, we have got a responsibility to make a smarter use of these social tools to help us connect, learn and collaborate more effectively; we have got a responsibility to *not* make use of these social tools that are only interested in the data we provide them with on a regular basis, so that they can then use it against us time and time again, if we ought to change things. We’ve all got a volume control on mob rule and, as such, we should exercise that right, instead of letting morbid, tragic and dramatic news flood our feeds while we watch and observe from the comfort of our couches, as we left the computer desks behind us. We know better. We should do better. We must do better. We should break the chain. Today. 

That’s essentially what I’ll be doing myself from here onwards as an opportunity to come back home, to come back to those special social spaces we once treasured and loved dearly for how they helped and allowed us to change the world as we knew it and make better people out of ourselves altogether. Each and every single time. Back in the day I deleted both my Facebook and LinkedIn accounts, amongst several other social spaces, and it looks like that was one of the best things I could ever have done in the last few years. But that doesn’t seem to have been enough, at least, for now and there isn’t an indication that things will change any time soon. 

Time to regain control of our conversation(s) then and leave the silly, pretentious algorithms behind thinking they know better than us. They won’t. They can’t. It’s going to be us, knowledge Web workers of the 21st century, the ones who need to decide what kind of Social Web do we want to build and nurture over the years, not the social tools themselves dictating how us, the mindless sheep (according to them), will continue to behave. I know, and realise fully, how this may well be a bit too radical and everything, a bit of an outlier, if you wish, but then again it wouldn’t be the first, nor the second time for yours truly. I want a totally different Social Web user experience and I know that unless I do something about it for myself, no-one will. It’s in our hands to change it and I realise now that by resuming my blogging mojo it’s perhaps the perfect opportunity to reclaim back the conversations. So we better get started with it, don’t you think? 

That’s why, from here onwards, at least, for myself, there will be a whole lot more blogging and a whole lot less time spent in social tools, specially, those that seem to be only interested in me for the data I keep feeding them with and not for the conversations they can start and facilitate accordingly with me. Remember blogging? That’s exactly what it once did and why it feels good to, finally, be back home.

The home I never left… 

1 vote
Read More »

Social Computing Guidelines and Why You Would Still Need Them

Gran Canaria - Playa del Inglés Beach

A few weeks back I wrote about the first of the 5 pillars I keep using with clients, time and time again, whenever they are embarking on the so-called Digital Transformation journey. Back in that blog entry I mentioned how having the right purpose is the main trigger to get things going. From there onwards it all starts rolling out and for today I thought I would go ahead and continue with the series of articles and write about the second pillar itself, which I know is going to cause a bit of a surprise, and perhaps a bit of a stir, too, because most people are not going to believe that here we are, nearly at the end of 2015, and we still need them and pretty badly: Social Computing Guidelines.

Yes, that is right, whenever you are embarking on the Social Business journey, right after you may have figured out what the main purpose is for that transformation initiative through social / digital tools, the next big activity to look into is to have a rather robust, representative and relevant set of social computing guidelines. I know what you are thinking, here we are, already passed through 2015, and we still need guidelines? Really? Haven’t we learned much from the last 10 years or so? Well, you are probably not going to believe it, but we certainly do need them! 

Initially, because when starting to make use of social tools, whether internally, or externally, you would *not* want to use or talk about rules to describe how people should behave at work, no matter how insistent senior leadership may well be when stating they want to control how people behave in this brave new world of digital tools. Narrative matters, nowadays more than whatever you would have thought of in the past, and that’s the very first thing senior management would tell you that you would need to take care of: ‘Yes, I want to have a bunch of rules, so that my employees would not be goofing off, nor misbehave and what not and instead continue to work really hard. I want to command and control what they do‘. As if that ever happened in the past, right? Bless them … 

Here is the thing, if you let that happen you are just opening a can of worms you don’t want to open. Rules, control, entitlement, arrogance, (a certain) position or status, micro-management, etc. etc. don’t work well in an unstructured, almost chaotic, network driven environment where democratisation of conversations by earning the merit, the attention and the conversation of your peers is the new modus operandi. We no longer talk about rules, but guidelines. We no longer talk about imposing a certain method of operating while getting work done, but, instead, work through influencing certain behaviours to flourish and thrive over the course of time. Openness, transparency, publicy, trust, engagement don’t work well with rules. Quite the opposite. Those Social Computing Guidelines are your entrance door into modelling certain new mindset(s), behaviours and overall good business practices. 

Now, let’s have a look into what it would be like not having those social guidelines in placeLet’s take, for example, Twitter. Umair Haque put together, not long ago, a superb piece of writing in which it became pretty clear, right from the start, what Twitter is all about without those social guidelines themselves. The World Wide West would not suffice to put it mildly. You haven’t seen it just yet? Take a good look into Twitter’s Trending Topics, for instance, whenever you have got a chance, and you will see the kind of vitriol that takes a whole new level of describing what both trolling and bullying is all about. It’s just as if we are using these social tools as an additional digital layer of sociopathy that de-humanises not only who we are, but also both our actions and interactions with others. No wonder senior leaders are so scared of embracing internally social / digital tools, if they think things would be pretty much the same as what happens out there in the Social Web. 

See? There are many reasons why you would want to put together some Social Computing Guidelines in place, before you would run into potential trouble, but perhaps there are two of them that keep coming up time and time again in the conversations I usually have with my clients: 

  • Organisations need to become comfortable with their employees making good, smart and responsible use of these social tools, so they can put together a green check on their corporate legal records, and move on…
  • And people in organisations (i.e. knowledge workers) need to become smarter in terms of how they can make the most out of social tools to collaborate more openly and share more of their knowledge across to, eventually, help them get work done effectively vs. using it as a corporate weapon of massive destruction (of one’s own digital reputation, that is). 

That’s why whenever I work with clients I firstly asked them: ‘What’s your purpose?’ and, right after they have shared across the why, the what’s in it for them, I usually ask them whether they have thought about putting together a certain number of social guidelines to help their employees, and the overall organisation, prepare for the journey. And, if not, why not? Having a conversation about potential social media bloopers and evaluating, initially, the potential (negative) impact they can have within an organisation helps understand why those guidelines may well be needed, after all. From there onwards, ‘how do we get started with them?‘ usually comes up and it’s time to roll up our sleeves and start working on them. 

The good thing is when trying to get things started we are never starting from scratch. There are tons of really good resources out there already, as well as dozens of examples, of other businesses and organisations that have graciously shared their own as an opportunity to contribute into the overall #SocBiz community effort. Take a look into the Social Media Governance Web site, for instance, where you will find hundreds of those same examples I just mentioned above. Even just go into Google and search for ‘Social Computing Guidelines‘ and you will find (first link on the top!) the one that has been perused over and over again over the years: IBM’s own Social Computing Guidelines.

Back in May 2005, yes, that’s not a typo, IBM decided to ask a bunch of very brave and rather prolific IBM bloggers to come together over the course of a couple of weeks, and using a wiki, put together an initial ‘Blogging Policy & Guidelines‘ that will then need to be cross-checked with both corporate communications and the legal teams to ensure things were all right and then publicise them both internally and externally. After a couple of weeks of frantic co-editing, updating, adding, removing, revising and working together the guidelines were done and presented to both of those teams. Not a single update was needed and IBM’s Blogging Policy & Guidelines were born. May 2005

That was, right there, IBM’s opportunity to, instead of blocking the use of social tools, send out a pretty loud and clear message to its employees, customers, business partners and competitors that, if anything, IBM wasn’t going to block access to them at all, but, instead, fully support and embrace them altogether. And IBM’s official journey to become a Socially Integrated Enterprise had just begun. Two years later, pretty much the same group of bloggers, as well as everyone else already using, internally and externally, those social tools, came together again to revise them and update them accordingly with guidelines about new tools, trends, and what not. And IBM’s official Social Computing Guidelines were born. During that time none of us, i.e. that group of bloggers, would know such guidelines would become an industry standard, but they, eventually, did. If anything, reaffirming the power of co-creation, through a wiki, of a bunch of enthusiasts, advocates and overall 2.0 practitioners. 

10 years later I keep thinking the main reason why those different guidelines (not rules!) were a success, both for IBM, as well as other companies that decided to adapt them to their needs and embrace them accordingly, was because of two different factors that were taken into consideration right from the start: 

  • Match those guidelines to the corporate culture of the organisation, to send out there a very clear message to everyone that these social tools are business tools, and, as such, there is a certain netiquette that needs to be respected, complied with and abide to. It’s how you do business, people to people. 

  • Put yourself in the shoes of those (back then new) 2.0 practitioners and ask them how they would want to make a smarter use of those digital tools in a business context. Then invite them to tell you what directives they would feel comfortable with and embrace those. Helping define a level of comfort for those 2.0 practitioners in a co-creative manner they would want to go ahead with is just the beginning of sending out a clear message, from there onwards, that you, as an organisation, do care as much as they do. Why? Well, you trust them to do the right thing. And they will. 

With those two underlying principles in mind, and with all of the resources already mentioned above, it’s now a good time to get things going and decide whether you would want to open up the process of creating those social computing guidelines, as IBM did back in the day, or whether you would want to have a representative team, as much as possible, to work on them. Either way, let’s start!

Here are though, some additional thoughts you may want to take into consideration as well when beginning to work in those social guidelines that may prove to be both helpful and relevant: 

  • Align them to current, existing business conduct guidelines, corporate values, code of conduct, etc. that you may be using already to set the tone and their overall purpose. In a nutshell, it’s still work.
  • Keep them simple and straight to the point. You would not want them to be longer than a single page people can go ahead and quickly print & have it ready at their desk for when in doubt. Don’t over engineer nor add too much corporate speak into them. You don’t need it, neither do they. 
  • Use plenty of common sense. If you see those guidelines don’t have much of that, start again. Till they make good business sense both to the organisation and to those 2.0 practitioners.
  • When in doubt, ask those social computing champions, ambassadors, evangelists (or whatever other naming convention you may be using) to give you advice. They live daily this brave new world of social networking for business. Use that to your advantage and let them help you accordingly, where you may need it.
  • Think about your customers, because, more than anything else, you need to remember the final frontier is not that people should use internal social tools and that’s it. It’s way bigger than that. They need to be able to use, in a smarter manner, external ones to interact, collaborate, connect and share with your customers and business partners.
  • Don’t spend too much time in them; get them out of the way as soon as you can and publish them out there for everyone to use. Observe and learn how people would behave through them and if you would need to adjust, correct, update them and iterate again, do it. Better adjusting on the way than having to wait for 6 months or a year for your legal team to come around telling you it’s ok. Keep the pace up.
  • Ensure confidential content is properly addressed in the guidelines. There is a chance everyone would already know what to do with it, but better to still have it down in writing, in case people might forget. You know, just in case.
  • Be prepared for the unexpected; there is a great chance once you get started with this process you would be entering unknown territory and that’s a good thing. Learning to act accordingly while on the move will probably dictate whether the guidelines will be a success or not. Adjust and adapt accordingly.
  • Finally, once the guidelines are done, publicise them externally, communicate about them, bring them up at every single place you can imagine. The more you communicate about them, the better. You would want to have every single employee wanting to use social tools be well aware of them even way before they dive right into it. 

From there onwards, let the fun begin!

It’d then be a good time to move into pillar #3 of the Social Business and Digital Transformation Journey, where, in an upcoming blog entry, I will be talking about Building a Solid Library of Use Cases to help your 2.0 practitioners dive right into how they can get work done more effectively by working smarter, not necessarily harder. By making good use of the social / digital tools at their disposal, focusing on the tasks and activities at hand to help, in the long run, entice a new set of behaviours and mindset and, overall, good business practices to become a successful Socially Integrated Enterprise. But that would be the topic for another blog entry coming up next! 😀

0 votes
Read More »

10th Year Blogiversary – The Unfinished Journey of Blogging and Why It Matters

Gran Canaria - Playa del Inglés' Beach

Remember the good old days when people were writing about the death of blogging thanks to social media tools? When they wrote, rather prolifically, about how Google Plus, Tumblr, LinkedIn’s Pulse, Facebook’s Notes, Medium and a whole bunch of other platforms were just going to kill our own ability to have a personal Web Journal of sorts where we would be able to host our own thoughts, have conversations, learn and overall  build, over time, strong online communities about topics we were all passionate about and that we would keep on writing about for years to come? Well, 21 years later, blogging is still alive and kicking, thank you very much! And on October 10th, 2015, I just made it through my 10th year blogiversary for http://elsua.net. Who knew… The Death of Blogging? Hummm, I don’t think so!

Thing is this is not the first time I write about this very same topic, and I’m pretty sure it won’t be the last one either. It’s also not the first time I share across the many benefits as to why blogging still rules in the social / digital tools extensive landscape. But what I find the most baffling from it all is while a few people keep claiming that it’s now a dead medium for online publishing and personal journaling several other dozens more keep talking, and writing extensively, about the many perks behind having your own blog, whether it’s a corporate blog or not. The articles with dozens and dozens of tips can get quite overwhelming, but then again I keep getting dragged into reading through all of those listicles, because, you know, we are always going to be drawn upon them, whether we like it or not, so we better try to enjoy them and move on, don’t you think? Phew! That linking exercise I just did above to curated blog posts I have enjoyed in the last few months alone! has just been exhausting!  Oh, don’t worry, I don’t expect you to go through all of them. It’ was just an opportunity for me to highlight how blogging is alive and kicking if just a sample of the articles linked above contained hundreds of different blogging tips, whether you are a beginner, intermediate or an advanced blogger. Mind you, if you are starting your own blog, or think you could go and learn some new tricks, put some time aside to go through some of those. I can recommend reading through them to learn a new trick or two. I did. 

Anyway, see how silly the whole argument about the death of blogging really is? Here we are, 2015, and we are still talking about it. Yet, we keep on blogging. Regardless. And that’s a good thing, more than anything else because, if anything, blogging should be about just that: you writing along as an extension of your brain, of your thoughts and ideas you would want to share out there with the world. Just because you want to, not because of whatever other people may tell you otherwise. It’s about a unique opportunity, we all keep taking for granted, it seems, about having a voice (your voice!) and an opinion on a particular subject at your own place, that you care about and / or are really passionate about. Blogging, essentially, writing, is all about you. You are what you write. It’s a personal craft that takes years to master, if at all, and nothing, nor anyone, should be able to take that away from you. Ever. Don’t let them.

See? Writing in your blog on a more or regular basis can be both therapeutic and rather healthy, but perhaps, most importantly, cathartic and while you are all going to tell me you keep on writing on multiple different venues, i.e. social tools, with exactly that very same flair writing in the long from in your own blog where you reflect deeper on a particular topic of interest can well be a rather intimate and overall engaging activity of you yourself and your idea(s), before you allow the world to get a glimpse of them and do something about it.

David Weinberger (@dweinberger) put it brilliantly in this particular article under the thought-provoking title ‘Why Blogging Still Matters’: 

But, we thought, the most important challenge blogging posed was to the idea of the self in self-expression. Blogging was more about connecting with others than about expressing ourselves. Truth, we thought, was more likely to live in webs of ideas and responses than in the mouth of any one individual braying from soapbox, whether that soapbox was The New York Times or a blogger read by five people. By linking and commenting, we were consciously building a social space for voices in conversation.

 To then continue with this other rather relevant quote: 

We bloggers are still there, connecting, learning from one another, and speaking in our own flawed human voices’.

And that’s where I am myself, after 10 years of blogging in this blog, and although I have been blogging for nearly 13 years now in total plenty of other blogs I have had in the past have come and gone, whether on Intranets or not; and whether using various other different platforms for online publishing the thing is http://elsua.net still remains that special place I always call Home. A place, over the course of the years, I can always return to and be just my self

‘[…] a place for the sound of the individual’s own flawed voice in open conversation with others, building something bigger than itself.’

Thank you very much for sticking around throughout all of these years, faithful readers of this blog, and for allowing me to show and share with you my special place, my blog, my home. Thank you for being an integral part of quite an amazing, yet unfinished, journey!

Welcome on board! 

2 votes
Read More »

What’s Your Purpose?

Gran Canaria in the Winter

Apparently, ‘two thirds of digital transformation projects fail’. I know that headline may well be both a bit too provocative and rather pessimistic at best, but I guess we can’t deny there are far too many reasons out there as to why that may be happening, as Dion Hinchcliffe himself wrote, quite nicely, over 6 years ago, in a rather insightful article titled: ’14 Reasons Why Enterprise 2.0 Projects Fail’. Even today. When looking into it with a bit more detail though, one can find that perhaps, right at the heart of the matter, one of the most powerful reasons as to why that happens is because most organisations haven’t been able to answer properly the one question that matters: ‘What’s your purpose?’

When talking about Social Business Adaptation (not the same as Adoption, by the way), there are 5 different pillars, over the years, I have considered essential for any successful Digital Transformation programme (not a project either, by the way); and since I mentioned earlier on, in another blog post, that I’d start sharing plenty of the methodologies, strategies, processes and tools I use for my work as an independent adviser, I thought I would get things started with the one single question that, to me, triggers those transformation efforts: figure out the why first, before you dive in to the how.

Throughout all of these years of having been involved in Social Business Adaptation (both while at IBM and nowadays as a freelancer) I have been exposed to a good number of different purposes as to why both people AND organisations embark on that so-called Digital Transformation journey. And time and time again there have been a number of them that typically fall sort of the expectations towards the second year that they have been put in place. Three of them in particular come to the top of the list and I thought I would share them over here in the hopes that, if you bump into them, you may have an early warning, and some pointers, on what you may need to do to shift things a fair bit in a different direction perhaps. On the other hand, there are also plenty of other great purposes for which people/organisations have pretty much nailed their efforts into becoming a Socially Integrated Enterprise. So we will talk about those other three as well in a few minutes (Yes, I know, I like to see things in threes and multiples of threes :-D).

Why Digital Transformation Projects Fail?

I am pretty sure that, by now, your head may be spinning around a fair bit coming up with a good number of different reasons as to why you think Digital Transformation programmes keep failing over and over again over the last few years. To me, it’s all down to figuring out what your purpose is. Why do you want to do what you are about to do? What is it that you expect to happen, once you get started with the Social Business journey? And what are, potentially, some of the expectations you would want to meet up at some point in time?

Now, this is not, at all, at this point in time, about trying to figure out the ROI of Social Business. We already had that conversation a while ago and it didn’t take us anywhere. Total waste of time, really. In fact, if you look around, today, you would hardly see anyone trying to question the return on investment from your digital transformation efforts anymore. It’s just not happening. It’s 2015, it’s considered a given. Why? Well, mainly, because we no longer have a choice (never had, actually!). I mean, look at the alternative(s) of not diving in to the Digital Transformation journey. It’s ugly and it will become uglier over the course of time even more so if we keep ignoring the inevitable: change. 

With all of that said, you may be wondering what are the main three purposes I bump into, every now and then, that are bound to create more trouble than help out with those transformation efforts. I am sure you all have your own favourites and I would love to read about them in the comments, but, for me, here are the Top 3 Reasons as to why digital transformation programmes fail, based on what their main purpose may well be: 

  • Cost savings: Bean counters, and everyone else, dealing with the financials of your organisation would love you lots if this is the main purpose of why you would want to start the Social Business journey. Yet, the reality would be quite different. Justifying the existence of a Digital Transformation programme within your organisation as an opportunity to cut / save costs and become more efficient as a result is bound to fail on the second year of life of the initiative. Why? Well, mainly, because there will always be something out there that would help you cut costs, specially, in the technology space, and that means the moment you find something else to help you cut costs there goes your Social Business effort. Down the drain. To no avail. Efficiency has never been a good friend of Change and Transformation programmes. What you are after is effectiveness. Big difference. 
  • Competitors driving your agenda: ‘My competitors are all going through this Digital Transformation programme already. We are late into the game!’. That’s typically another popular reason as to why people figure their purpose is just to play catch up with their competition. Don’t worry, you are already late, if you are just getting started now. Why worry then? What you may want to do is shake off that strong feeling that your competitors are driving your agenda, whatever that may will be, and perhaps re-focus on what you really want to do as a business, which, last time around we checked was no other endeavour than delighting your clients through an excelling employee experience. Focus on that. You will be much better off, believe me.

    Take a look, for instance, into IT vendors, specially, in the Social Software / Collaboration space. There are plenty of them that will always tell you that they are doing much much better than the competition, so they will flood you with all sorts of information, brochures and marketing speak on features and capabilities on a certain product, etc. etc., almost as if it were a whitewash of sorts, to then match themselves against their competitors for you to see how good they are, when, eventually, they keep failing on meeting up with a clear premise: what business problems are they trying to solve for you? Then there are other vendors that just focus on helping the competitioncompeting accordingly, and they are doing just fine, because that’s their main focus, both the employee AND the customer. Seriously, if the products you are trying to sell your customers are wonderful and meet their needs, you don’t need to worry about the competition. There isn’t any. Go the extra mile. 

  • Change for the sake of changing: It’s not a good idea. It’s never been. On the contrary, it would just show that you are not ready for the change itself, nor the (digital) transformation process. Whether we like it or not, we just can’t change organisations, nor can we change people, for that matter; we can only provide the (right) conditions for knowledge workers to be self-empowered to come forward and change themselves leaving it all up to them. So thinking that we need to change because we don’t have a choice anymore will only create even more trouble. If only, it would work out as adding another layer of (social) tools and think we have changed. When we have only put but more lipstick on the pig. Still a pig. 

    Yes, I can see the urge from most organisations to want to hang out with the cool kids who have already gotten started with their own transformation journey. I realise how plenty of businesses would want to jump the shark and join those very same cool kids on the open Social Web, interacting with their customers, business partners, even their competitors, but then again still operating, pretty much, as v1.0 on the inside. Frankly, to be 2.0 on the outside, requires that you may well be 2.0 on the inside, because otherwise you are off to a massive wake-up call when things go messy. And they will. 

The Journey of Becoming a Socially Integrated Enterprise 

Like I said earlier on, I am pretty sure there are tons of other reasons as to why organisations have decided to embark on the so-called Digital Transformation journey, that may well not have worked out as planned, while trying to answer as well the key question ’What’s your purpose?’ I bet you all know, or have, quite a few and I would certainly love to hear them in the comments, if you would have a minute to share them with the rest of us, but for now, let’s go ahead and focus on the Top 3 Reasons as to why digital transformation programmes are a wonderful success within (some) organisations: 

  • Transform how the entire organisation works: Through a co-creative process, where no-one and everyone owns it, the social business and digital transformation journey is mostly focused on transforming how the entire business works. The focus moves on from being on either technology and business processes and, instead, it’s all about the people, about self-empowering them to become more accountable and responsible for what they do, how they work, connect, collaborate, share their knowledge more in the open, transparently, and, eventually, get work done in a much more democratic, egalitarian, wirearchical, engaged manner. The change process begins when the organisation realises they need to relinquish control, become less risk averse, more open and transparent, to then re-gain it back through how they nurture and build healthy networks and communities as the new operating model. The wake-up call? That these conditions of operating through social networks are not going to go away any time soon, so we better adapt to them and act accordingly. Or we are in trouble. Big trouble.
  • Address business pain points: Perhaps the toughest of reasons. I mean, no-one wants to air out, even internally, what doesn’t work, whether it’s related to technology, processes or people. We all want to keep drinking the kool-aid, to control the message, to continue distrusting our peers, because, after all, we never did, so why start now, right? Alas, it doesn’t work out that well in reality, so if you take those business pain points and turn them into business opportunities through both some bravery and courage admitting not all things are working all right, there is a great chance you will find the right purpose to correct your due course.

    And if you are brave, again, one more time, to involve your entire workforce to help you not only surface what doesn’t work, but also try to provide different solutions to each and everyone of those issues, there is a great chance that you will be on the mend sooner than you think. Both the change and transformation processes will kick off by themselves, without even needing to have a certain strategy. Biggest leap of faith to come across? Understand we are not the experts we all think we are; we are all weak, vulnerable, constantly making mistakes (and learning from them!), and it’s our relying on building those strong networks across the organisation that will only help us, collectively, address those pain points and venture to suggest some potential solutions. And initiate that process of self-healing that’s so very much needed in each and every single business today, in each and every single individual knowledge (Web) worker. 

  • Finally, identify new business opportunities: Indeed, create new markets. I know, I know, easier said than done, but what’s stopping us? What’s stopping us from thinking we can, collectively, change the (business) world for the better? The realisation that it’s going to be impossible? Or perhaps the itch that we can’t attempt to realise the impossible, because, you know, it’s the impossible, after all. How could we? That’s exactly why we need to venture into creating those new markets. New frontiers and I’m not necessarily just talking about technology in general. Think about the world we would all want to live in, say, 15 to 30 years from now. 2030 and 2045. What’s the world going to look like? Most importantly, what’s your dent in this universe for which you would want to be remembered when you are gone. How would you like your offspring to remember you? As those folks who had the chance to change the world and failed because they were not courageous enough to explore and create new markets? Or those folks who didn’t have a clue about what they wanted to do down the line, but there was a very clear premise in the air: leave behind a better (business) world than they themselves experienced throughout their (working) lifetime. And perhaps start working towards achieving that goal. Why not?

My goodness! Talking about having a meaningful and rather impactful purpose for us all! How does that sound to you folks in the long run? Please do tell me you are, with me, in the second group. Please do tell me that, when you are pondering to embark on this so-called Digital Transformation journey within your own business you are thinking about potentially answering ‘What’s your purpose’ with this particular mindset: what kind of world do I want to leave behind me / us when we are all long gone? Something tells me that if we shift focus on that short term purpose, gains, and think more into the near future, into the long run, we would all be so much better of, collectively. Not just for our own mere survival, but for all of those who come after us pushing harder, stronger, higher than whatever we all attempted to do in the past.

Yes, exactly, ‘What’s Your Purpose?’ starts with you asking yourself every single morning, when you come to work, what you would want to achieve that day to make this world a better place. After all, it’s our chance to make a dent in this universe while we change and transform not only the way we work, but also the way we live our lives. Not just for ourselves, but for them, whomever they may well be …

Signing off, sincerely, your #hippie2.0.

1 vote
Read More »

Is Twitter Where Connections Go to Die? – The Unfollowing Experiment

Gran Canaria - Pozo de las Nieves in the Winter

Over three years ago I wrote a blog entry over here about Twitter under the provocative heading: ‘Twitter is where conversations go to die’. It was a cathartic article I needed to get out of my system in order to re-find my love with that social networking tool. I wasn’t enjoying it much back in those days. Three years later, here I am again, writing about it, once more, but this time around with a different twist. I still love Twitter, as I wrote just recently. I use it every single day of the week, it’s my favourite personal learning network by far, but I am starting to question the value of connections over there. Why? Well, no-one seems to care anymore, apparently.

I have been on Twitter since early 2007 and I keep remembering fondly the time when people would eagerly connect with one another; when they would share lots of interesting tidbits just for the sake of adding further value into the network(s) and the overall conversation; when they would converse with one another and learn from each other (even from total strangers); when people didn’t have double agendas nor were just they tooting their own horn by blasting out marketing messages whole day long repeatedly. Over and over again, all over the place and time, because, you know, you need to get your message out, or so we are told. Essentially, yes, I am still missing the days when Twitter was The Pulse of the Planet: The Global Conversation. The place to be.

Still is today, in my opinion, but all of the things we cherished and loved about Twitter seemed to have been long gone and lost, and, probably, not returning back any time soon. Unless we do something about it. Twitter, on its own, it’s just one of the many hundreds of different digital tools within the Social Web. It’s our smart use of the tool that makes the difference, like in pretty much anything technology related. Always. So when you know it is no longer working out for you there are a few things you can do:

  1. Let inertia run its course and stick around just because everyone else is still in there anyway and continue on the path to get bored to death over time.
     
  2. Move on to the next shiny object where you think everyone else is hanging out usually (Nowadays, it’s Facebook, apparently #Meh)
     
  3. Or do something about it, break the chain, challenge the status quo and redefine a completely new user experience. See if it works and, if it does, stick around with it. Move on. 

About a month and a half ago I decided to go for #3 and see whether it would work or not. Indeed, over 6 weeks ago I decided to run #elsuahackstwitter. An experiment where I’d be challenging not only how I make good use of Twitter, but those around me as well. I decided to unfollow everyone. Yes, everyone. No exceptions. From one day to another. And instead of relying on a combination of Twitter Lists and my home timeline, which is what I have been doing for years already, I decided to be brave enough and see whether I could survive just with Twitter Lists and following zero people and witness, first hand, whether the conversations moved elsewhere. Or not. Eventually, I wanted to see how disruptive such bold move would be like on how we use Twitter today.

Why Did I Do It Then?

Essentially, I wanted to challenge our basic perception of how we use Twitter nowadays and whether it would make sense without it or not. Everyone has got followers and their own following, but what happens when your following is no longer there? When you decide to stop following everyone and question the purpose of that connection in the first place? Is it still worth it, is it just a vanity metric, is it an influence metric you can make good use of? Why do we follow people on Twitter in the first place? To show off anticipating reciprocation, perhaps because of what they share across or maybe because of the conversations they host? I had to run the experiment and see what the fuss was all about.

What if Twitter decided to drop off the count of both followers and following? Would you still make use of it, like you are doing today? Imagine if Twitter decided get rid of that vanity metric, so that we would focus more on the conversations themselves, i.e. on topics, hashtags, events, etc., etc., do you think you would still be making use of Twitter and enjoy the overall experience as much as you are doing nowadays? Or maybe not much really. That’s exactly what I wanted to try out, whether I could live without that ego centric metric we all seem to be very keen on nurturing to prove and validate our own so-called influence and take my Twitter experience on to a different level. That’s how #elsuahackstwitter got started over a month and a half ago and I must confess, after a few weeks have gone by, I am quite enjoying the results and the overall experience. Although not too sure about what everyone else would think for that matter!

What Has Actually Happened?

It’s been a bit of a roller-coaster ride, I can tell you. An emotional journey of sorts, testing how far I could tame my own ego, that one of others, my reactions, their reactions, our two-way conversations and see whether after all that I would still be able to survive and not want to come back to the old model of following and be followed.

Six weeks later things are back to normal. In fact, after the initial frenzy of interactions with a bunch of folks who wanted to know why I was doing such thing the craze started to fade away to the point where I am back to where I was before, but with zero following. Perhaps vast majority of people who still follow me on Twitter didn’t even notice a single bit the crack I tried to provoke in the system 😉 as plenty of people keep saying, you know, that no-one reads Twitter anymore anyway. It’s just the place where we go to broadcast our messages and toot our very own horn without hearing others’ opinions, thoughts and experiences, so why bother, right?

The thing is that, on its own, it’s transformed entirely the way not only I see Twitter as my own personal learning network, but also how I use it on a regular basis and, although I can’t tell for others, it’s helped me find a new way of making it more personal, more conversational, more topic driven (while still keeping in touch with people), in short, overall more engaging and much less stressful altogether. And that’s exactly what I wanted to achieve with this experiment of #elsuahackstwitter.

In order for me to be able to conduct this experiment successfully though I had to continue running a parallel one I eventually got started with a while ago already and with some very good results altogether. I had to open my Twitter Direct Messages to everyone. Yes, that is right, if I was going to stop following everyone sending a direct message without opening them up first would have been a challenge. So before I got things started with that I opened DMs to everyone and played with it over the course of a few weeks to see whether I would be constantly abused by this new capability with lots of spam from whoever.

And the results from that other bold move have been, if anything, rather surprising, because contrary to the perception from everyone else out there, I haven’t been spammed to the point where I’d be needing to turn it off. Currently, I am getting about 1 DM per week unsolicited from anyone whom I typically don’t even know. Very doable, if you ask me. And now that we no longer have the 140 character limitation for those DMs even all the better! I can now send DMs to folks without having to use multiple 1/N messages to get the overall message across. And it’s also working very well. Oh, don’t worry, I haven’t even come close to the 10k character we are allowed to share across in a direct message on Twitter so far, and I doubt I’d ever come close to it. 

What Have I Learned?

So, with all of that said, let’s do a quick recap of the overall experiment I have been running with #elsuahackstwitter:

  1. I decided to unfollow everyone on Twitter and instead rely on three Public Twitter Lists (I will blog about them in a follow-up entry to explain what they are and why I picked up the names for them that I did)
  2. I opened up my Twitter Direct Messages, so everyone of the potential 300+ million Twitter users could send me a DM, if they so wish to.
  3. I love the now expanded 10k limit for direct messages and for a good simple reason: I am still doing #noemail every single day, I deleted my Facebook account over 5 years ago, I deleted my LinkedIn profile nearly 18 months ago, I am currently going through a hate relationship with Google Plus (As I have recently talked about), so I was running out of options to exchange messages longer than 140 characters. Yes, I know, I am weird, but who isn’t, right? heh

Anyway, over the course of the first few weeks, I took plenty of copious notes (on the side) about what I was learning along the way with this experiment. I have shared a good number of them already under the hashtag #elsuahackstwitter on Twitter itself. 45 in total, as of the last count, and there may well be some more coming up to round up on 50. We shall see. Since I am not too sure how long they would be there anyway, that is, on Twitter, I thought I would add them all to this blog entry as well. Each and everyone of them, why not? More than anything else to remind me of not only what I learned about it, but also how I (and others) felt about it as well.

I will probably just share a single one-liner, or two, hopefully, not too long, for each of them and, where needed, and for very specific reasons, I may be able to pick up some of them and expand them further in upcoming blog posts over the course of time to explain some more about them and why I wrote what I wrote in the moment.

So without much further ado, here is what I learned, over six weeks ago, from having unfollowed the 1220 people I was following on Twitter back in the day:

  1. People I used to follow back in the day started to follow me back again once I unfollowed them. I haven’t followed them back again, of course, so they are still in one of the three public lists I put together. I guess it highlights the power of sending signals across as social gestures 🙂
     
  2. Number of reciprocal unfollows was rather significant in the first three weeks (About 10% of those 1220 folks). Ouch! My ego hurt and a lot! Oh, yes!, it was also part of the experiment to figure out how my own ego will react from being brutally unfollowed the moment I did as well. Very emotional at first, but, lucky enough, it’s now dead, for good.
     
  3. Originally, I decided to create a Public List with all of those 1220 folks. In doing so I knew it would be sending out a notification (another social gesture), where I’d be pointing to a tweet which explained what I was doing. The unexpected result: A few folks (about 25) subscribed to the Public List itself. It felt weird.
     
  4. I knew I could unfollow everyone with a single click using a Chrome plugin, but, instead, I decided to unfollow everyone manually, one by one. Soon enough I was immersed on a superb trip down the memory lane of the folks I used to follow from over the years (I can highly recommend it, for sure!), and whom I am still in touch with, but also others where the contact was no more. I guess it was time to unfollow for good, I suppose. Life goes on, for all of us 🙂
     
  5. As mentioned above in #3, by creating that public list of those folks I used to follow, I was exposing my own timeline and making it public to everyone for the first time. Before, it was just too cumbersome to do so. Now people could take a sneak peek into what I am getting exposed to myself daily. And that is still happening today with the three public lists I created and that I will be talking about in a new blog entry.
     
  6. Ever since I started with this experiment, lots of reactions & intriguing conversations have come through. Plenty of folks seem to be rather interested in the experiment itself, what I may have learned and whether it will work, or not. That’s why during the first three weeks the engagement in Twitter was just phenomenal, till things settled back in on the fourth week and we are now, once more, back to normal.
     
  7. Apparently, adding people to Public Lists allows them to automate a response back to you. Who knew? Oh, yes, that deserves an Unfollow for good! That was my first reaction AND action. Pretty much like when you generate an auto DM response if I would start following someone. No, thanks! Not interested in interacting with bots, but with humans.
     
  8. Was it something I said? 🙂’ eventually came about with a smiley at the end. I knew, from other folks doing similar experiments that this reaction would come along. I was ready for it 🙂 Like I said, folks, it’s never been personal. At least, from me. It’s about finding a way to redefine how I use certain social tools. Nothing more, nothing less. And this time around Twitter was the chosen one. Not you, as individuals. 
     
  9. This is perhaps one of my favourite highlights from the whole experiment, the fact that I got exposed to a whole bunch of great memories while going through each unfollow manually. Remembering the when, the how, the why, the what for, the good fun. It’s amazing what 8 years of building your networks through Twitter can do to your brain. A highly recommended exercise for real!
     
  10. Apart from the initial rush of reactions from different people, there were a whole bunch of other folks who decided to use other social gestures to acknowledge what I was doing. Indeed, lots of those additional responses came by as Favourites from the original tweet to share a gesture of awareness, perhaps, even consent to the experiment. I surely loved the succinct method of engagement, as it confirmed the signal ‘Hi there, I know what you are doing, go ahead and enjoy it. It sounds interesting…’
     
  11. The word ‘friend’ also came up. And it was coming from a good friend of mine, too! ‘Yeah, you know, but we were friends all along, right? Right?’ Oh dear. No exceptions! 😀 (Yes, we will still be friends, as I know plenty of other places, whether offline and online, where I can find you, don’t worry!)
     
  12. First issue I bumped into, I still haven’t figured out just yet, is how to handle Private Twitter handles as Lists can’t follow their tweets 🙁 Apparently, you need to follow them, they need to approve your request and off you go, but with lists following people with private accounts is a dead end. So long, folks! Sad. Very sad, indeed. But, like I said, this was an exercise of no exceptions. Unfollow everyone.
     
  13. Something interesting I learned about setting up the right expectations, so things wouldn’t come up as a surprise: Creating a Public List to alert folks was a hit! A keeper! People were informed ahead of time of what I was about to start and became aware what was going on, without having to get asked multiple times what was going on …
     
  14. Some folks indicated they didn’t like being ‘an experiment’, after all. This was probably triggered by the name of the initial Public List I used: ‘Unfollowing Experiment‘. Lesson learned for next time around: avoid using the word ‘experiment‘ at all costs!
     
  15. Another favourite highlight and key learning is how, all along, it’s been a rather emotional experience for me, but also for some of the folks I used to follow. Somehow it feels like detaching one self from something, or someone. Will it come back after a while? I don’t know, but, originally, this was part of the experiment in terms of finding out for myself how much of my own ego was driving those Twitter interactions in the first place vs. everything else. It felt like being an orphan at first, for real! But then again you get to shake off that ego and move on to better things, i.e. the conversations. And I can now confirm that six weeks later, that emotional detach is no longer there. 
     
  16. Your Twitter home timeline becomes, all of a sudden, a weird thing on its own where only your own tweets will show along with recommendations to follow people who are already following you to entice you to build the network, again. One sided, really. Twitter needs to start getting their act together on Lists as it’s perhaps its most powerful, yet often ignored, capability. There is just so much potential that we haven’t discovered just yet about Lists…
     
  17. To my surprise and pure delight, there are already a number of people who are already doing exactly this very same thing of working with Twitter lists and zero following: Stephen Downes, a.k.a. @downes (See https://twitter.com/Downes/status/628575174309318656), Simon Calder, a.k.a. @simoncalder, as examples, etc., confirming that nowadays it’s very hard to be the very first one at doing something you think it’s new. There will always be someone way ahead of you, no matter what. And you know what is the best part? Well, it looks like for those folks it’s working out really well. Who knew?
     
  18. At the beginning, I was worried that several other systems I use on a regular basis to make the most out of Twitter would break, but so far I haven’t noticed any real impact from Nuzzle, Twitter’s email digest and bunch of other Twitter Tools, as they are based on my followers and not my following, apparently. Good news! Phew!
     
  19. If you are wondering about the number of new followers and whether it has started to decrease a little bit or not, I can definitely confirm your new followers count will drop off dramatically. As an example, overall, in the last six weeks I have had 236 new followers and 269 unfollows. It looks like if people notice you are not following anyone, you are not interested in conversing with anyone anymore and therefore only care about tooting your horn. Beep, wrong assumption. A quick check of the timeline, the Mentions and conversation threads will confirm whether you’re there for the broadcast or the engaging dialogue and overall conversation. I am much more interested in the latter, even if I decide not to follow anyone for that matter. The conversations will still flow along, if you care to dive in, that is… It just requires nowadays a bit more effort. That’s all. 
     
  20. An unintended (social) gesture I am re-discovering due to the experiment: using Favourites much more discretionarily as an opportunity to highlight ‘I’m here, listening, I haven’t gone away that far’. Eventually, showing I still care about what you tweet, no matter whether I’m following you or not. See where breaking off the mold was coming from? Who knew that Favourites could be used for that?
     
  21. Interestingly enough, plenty of people view Following as a personal touch, as a ‘connection’, even if they have never exchanged a single tweet with you! How weird is that? Seriously. When did it happen we all became just numbers in a counter?!?! Really sorry, but that’s not what, to me, makes up for a ‘connection’, if we have never exchanged a single tweet! Conversations are the new connections, I am afraid. That simple.
     
  22. Here is something that I wasn’t expecting either, and that I am finding fascinating to no end: those folks I know & have followed for a long long time haven’t said a single thing throughout all of these weeks about this experiment. Silence = consent? I don’t know. We are still conversing as much as we used to, although they all probably think I’m weirder than originally thought! Bless them for sticking around all along! 🙂
     
  23. Oh, and the so-called ‘Celebrities’ (those people with thousands of followers and following), as usual, will still keep ignoring you, just as ever, whether you follow them or not. It’s not their game. Their game is to keep bloating away their followers and following numbers even if they cannot longer even grasp what’s going on around them. But here is a little secret: they will never admit to it, but, they, too, make heavy use of Twitter Lists. It’s how they keep ignoring vast majority of what goes around while they focus on rather small niches. Off they go … Pretending is their currency, apparently. Not ours. 
     
  24. In case you are wondering what Twitter tools I am using to handle my Lists, so far the one that rules them all, at least, for me, is Tweetbot (On the Mac) or Tweetbot v2 & v3 (on my iPad & iPhone, respectively). You can make a single list your new home timeline and then work with the others as additional ‘sections / columns’ with the overall UI and quite like that approach, specially, when travelling on my iPhone. It’s like, all of a sudden, I have gone from a single timeline to three of them: one for each public list. I have said this many many times in the past, but it’s worth repeating: I love fragmentation. Helps me make better sense of the world around me, including Twitter, for that matter.
     
  25. It’s probably hard to believe, but using Public Lists makes conversations more organised and focused, therefore much more productive, and effective and overall much more engaging. To the point where two or three weeks into the experiment I started to question why go back then? One of the biggest issues with Twitter’s Following timeline is that it’s got a limit, imposed by the system, whereas with lists I am the one who sets the limit, helping me decide what goes and what doesn’t, what I read and what I don’t. Finally, the Personal Learning Network is defined by the end-user, not by the system.
     
  26. Roughly on the 4th day, after a few hectic days of full throttle, non stop, conversations, peace and quiet, finally, came back. Very much needed and appreciated, so I could catch up my breath and come back to business as usual 🙂 Here is the thing though, if you are going to start doing something similar, set aside plenty of time, because you will be spending that time having plenty of conversations to explain, and somehow justify, why you are doing that and what you expect to get out of it. Get ready! Be prepared for the adrenaline rush and constant beeps.
     
  27. Oh, remember the good old days when we used to blog on a more or less regular basis and we didn’t care much about vanity metrics, but about conversations and ideas we shared across? That’s what I want back. After all, Twitter is all about microblogging, right? It was never framed as micro-following (or be followed), so why keep bothering with it eventually?
     
  28. By focusing so much more on conversations nowadays, it means I have to get my own act together and become more effective in terms of what content I get to share. It’s no longer oversharing for the sake of oversharing, but sharing with intent, with a purpose, that one of starting a conversation, of sparking an idea through dialogue, not just sharing across to demonstrate my presence. It’s the main reason why I never cared about being on Twitter constantly, or automating my interactions, or just simply pretending I was constantly living there. Back then, I wasn’t, and I am not going to start now either!
     
  29. Another intriguing highlight from this experiment so far is how it is making me question more and more by the day whether I’m valued because of what I know and share across through conversations and interesting links or who I am: one more number in a follower / following list? Somehow, I keep wanting to fight the notion I am just another number. No, I am not. I am a human being with an eagerness to learn through dialogue, through conversation. Curiosity will never be replaced by a number. Not today, not ever.
     
  30. For the record, and perhaps I’m writing this down once and for all, emotional blackmail will never work on yours truly. Ever. The ‘Why did you unfollow me after all of this time we have been together? I would have never done that to you’ is never going to work, specially, if a couple of days later you end up being the one unfollowing me as punishment. I’d rather prefer to quit Twitter altogether (or whatever other social tool) and move on. Please, please, don’t play that game. It never ends well. That is not how you should build your social capital and your networks, regardless of the digital tool you make use of. 
     
  31. Moving on to the next highlight, but still, perhaps, somewhat related: What’s more valuable eventually from our ‘relationship’? A conversation where we both learn something new, or, at least, give it try, or my following you? If the latter, really? I mean, seriously? Convince me otherwise, please. Again, we are not numbers, we are people, human beings, thriving in dialogue and always keen on wanting to learn more and more by the day. 
     
  32. It’s been, if anything, a liberating experience altogether, because of tweets like this one:
  33. Or this other one: 

  34. Over the course of the last few weeks, I have realised I am now much more conscious and aware of my own use of social gestures, like Likes / Favourites, Add to Lists, Mentions, etc. etc. More engaging altogether. It helps me bring forward, time and time again, a specific purpose of what I want to get out of Twitter by not being in there just for the sake of it, but always try to add some additional value others may as well benefit from, not just myself. That, to me, is where the magic happens.
     
  35. This is definitely one of my favourite highlights from the whole lot. By having moved my interactions into Lists, Twitter has turned itself to be pretty much like Slack where a List becomes a channel. No vanity metrics, just conversations, just learning, just work. How many people do you follow, or follow you, in Slack? Exactly what I mean! Just perfect!
     
  36. Earlier on in this blog entry I mentioned what an emotional experience it has been altogether. One other thing I can add though is that it helped me learn, probably the hard way, how to let go of my ego from the vanity metric and think of Twitter as just another collaboration, conversation and learning tool, pretty much like Slack, blogs, face to face, etc. where vanity metrics are just non-existent. After letting my ego go, and be torn down to pieces, I feel I’m, finally, getting the better of me out there as I keep using Twitter more purposefully and with plenty more intent, that one of adding value to the overall dialogue without expecting anything in between. If it comes, it comes, if it doesn’t, that’s fine, too. Time for me to work harder on it. 
     
  37. Six weeks have now passed and after having adjusted to that new flow of timelines, to having let go of my ego forgetting about the vanity metrics and, frankly, after enjoying the overall Twitter user experience ever so much more, my initial gut feeling is there is a great chance I’m going to stick around with the exclusive use of Lists, although next step would be to create 3 different public lists and group people in there, so they can see how I see them based on perceptions of our interactions. Six weeks later, those public lists are already up and running, even though it was quite a challenge to come up with names that would be both relevant and non offending at the same time and, judging from the reactions from people, it looks like the choice of words was just right: Collaborators, Cooperators and People I Learn From (In an upcoming blog post I will detail further how each of them is positioned against one another to build up my new Twitter timeline(s)) from scratch.
     
  38. I am getting close to the end of highlights and key things learned with this experiment and I think I am starting to come to terms with the fact that perhaps what I really wanted to do, all along, was to, eventually, disrupt not just my use of Twitter, but also everyone else’s of those whom I followed and see how we would all react collectively about something we might have never experienced ourselves, and see if it would have something to bring forward on to the table. For instance, a big question that keeps coming up in my mind is the following: imagine if Twitter would not have followers / following and not even show it, would you still use it daily? And if so, what’s stopping us from jumping forward and destroy Twitter’s elitism of super power users that keeps deterring new comers from jumping in and participating further along? We must make an effort in helping democratise the tool again by engaging in conversations and topics of interest vs. being purely driven pretty much by our very own bloated egos than anything else. 
     
  39. There have been tons of different reactions from folks over the course of last few weeks, so it’d be difficult to try to summarise them all. However, there is one in particular that pretty much nails it for me in terms of what I am trying to do. It comes from my very good friend Anne Marie McEwan (a.k.a. @smartco) who tweeted back in the day: ‘You are just paying attention to people in a different way’. And that is exactly right! Now, how many people can, actually, say that? When was the last time you read your entire timeline of wonderful tweets, insights, thoughts and ideas coming through? Yes, I know, I know, it’s just the river of news and we dip in and out as we may see fit, but, seriously, when was the last time you did that vs. just tooting your own horn and move on to the next thing;-)? And then we still wonder as to why people don’t read our tweets any more. Probably if we would make the effort to read theirs and engage accordingly, we may get some of that back as well… Who knows … 
     
  40. Here is another key learning that took me a while to digest and make some sense out of it: using Lists forces me to be more human, more conversational, focusing on people and what they share rather than just interactions, transactions, even, of tweets flying by. Somehow, the world of Twitter has stopped for me from pouring away like a firehose, to then re-gain a certain pause where I’m enjoying much more what people share across and have a better way of reacting accordingly adding my two cents worth of value, where I possibly can. Boy, I can assure you, if anything, how the massive quality of the conversation has hit a higher notch of awesomeness. Food for the brain and for the soul altogether! Just brilliant!
     
  41. Here’s another key insight shared across that describes pretty much the shift some of us have gone through while embarking on this new exciting journey: 

  42. Ohhh, and did I tell you how much people do appreciate being put in Lists whose names AND descriptions mean a whole lot more than just vague concepts, or over hyped buzzwords and lots of mumbo jumbo (i.e. gurus, ninjas, #socbiz, experts, etc. etc. )? Show them how you care and there is a great chance that they will be caring back in return. Just saying … 🙂
     
  43. Moving to Lists, if anything, has resulted in helping me focus so much more on Learning by Topic & than Learning by Following XYZ. Learning becomes more intentional and resourceful, as one idea sparks another, then another, and another one, and, before you know it, you are down a wonderfully spiral of no return that may help you achieve something you just didn’t expect all along from the beginning. Oh, yes, the magic wonders of serendipity, in case you are wondering out loud, are still pretty much intact, or, if anything, enhanced tremendously.
     
  44. Now, with all of this said, there is a bit of uncertainty, a rather mysterious one, but one of wonder and edginess. Why? Well, you no longer know for certain who is following you or not, who adds you into Lists or who isn’t, because people can very well add you to their public lists, or, to their private ones, which makes it even more interesting, as it results in embracing uncertainty by which the focus is the overall learning experience itself: Can I learn something from what you share when we both hit the conversation without knowing each other who is who and how we might be connected? I quite like that unexpected effect of conversations you never know where they will take you till you bump into them and dive right in. 
     
  45. And, finally, one final insight, which is perhaps the most rewarding so far, from what I can tell. In that exercise of becoming more observant of how people get to use Twitter around you, one can’t but notice, how, with learning by doing, after a short while, people start doing their own thing with lists, sort their following, conference speakers, attendees, folks they usually hang out with, etc. into lists. Proving, if anything, that walking the talk when trying to influence a change of sorts in other folks, actually, works! Each and every single time. How cool is that?!?

And here we are, coming close to the end of a rather long blog post that pretty much tries to explain what I have been up to last 6 weeks of running an experiment on Twitter that has certainly helped me gain new perspectives in terms of how I view certain social networking tools. Perhaps there is just one last question waiting for an answer at this point in time, I bet, from all of you: Will I go back and start following people on Twitter or will I stick around in this brave new world of human relationships and conversations rather than pure metrics and numbers? 

Well, if I judge by how much my own perception of Twitter, and how I make use of it on a daily basis (Remember, it’s still my number #1 social networking tool out there on the Social Web), has shifted for the better since I first got started with this experiment, I guess I can now conclude with these few words to try to answer that question: Yes, the Unfollowing Experiment is no longer an experiment. It’s my new reality. It’s how I plan to continue making use of Twitter from here onwards, more than anything because it helps me, tremendously, to up the game in working out loud, and therefore become more effective at what I do, and even more so than ever before (I will explain what I mean with this in a follow-up post) and, essentially, because it’s helped me understand how social networking is a whole lot more profound and soul feeding than just a meagre, worthless vanity metric. Twitter may well be the place where connections go to die. To me, Twitter is where a bloody good conversation (or two) just begins … 

Want to join me? 

2 votes
Read More »