One of the interesting things that I have been exposed to over the course of time, specially, as more and more knowledge workers embark on their own journey of using social networking tools in a business context is how there seems to be this notion that we are almost done with that digital transformation. Meaning that those who have been using these social technologies for a while now feel like their work is done and dealt with in terms of that very same digital transformation. To them, it feels like it is time to move on and everything, in order not to stagnate or lag behind. The reality though is much different. We are just at the beginning of it all. We are just getting started.
Over the course of the last few months there have been multiple tipping points at work in our attempt to become a successful Socially Integrated Enterprise that kind of made me feel like as if my job as a Social / Open Business evangelist is now done and dealt with and it’s probably a good time now to start making the move into something else. One of those tipping points is of particular importance and relevance, since it comes all the way from the top (Finally, after over a decade of exposure to social networking tools) and I am hoping that I may be able to talk about it soon enough, but the intriguing thing is that while I was reflecting on that fact, that is, on whether my job as a Social Computing evangelist was now complete, my network(s), eventually, had other thoughts for me. You know what they say, networks will always outsmart you left and right no matter how much you think you know about your own subject matter expertise, skills and experience, so best thing you can do is listen to what they have to tell you. And learn.
That’s essentially what I have been doing over the last few days, while I have been going through that week of denial of the Social Web that I talked about yesterday. It’s been an interesting journey for yours truly all along through that long week of struggle and plenty of moments of weakness, because as I got to question everything that I have believed in over the course of the years on the impact and key role of social networking tools to change the way we work, interact and make business, one feels like once you reach through enough tipping points you are on your way out on to better things, hopefully. But then again your network(s) will always remind you as to whether it’s the right time for you to make a move or to stick around for a little while longer. After all, they know plenty more about you than you think you do about yourself.
And that’s what happened last week when fellow colleague Ruchi Bhatia pointed me in the direction of this absolutely brilliant short video clip that clearly describes where we are at the moment in that journey of the digital transformation. It’s a bit over 3 minutes long, but worth while going through it all the way. Specially, if you would also want to witness the power of storytelling coming together nicely.
The video clip features a short interview from my good friend Andy McAfee who tells a very inspiring, insightful and powerful story about the inventor of chess and how that correlates to our very own digital transformation that we have been experiencing for a little while now. It’s one of those videos that you would want to watch every now and then, as a social business evangelist, to remind you where we have been, where we are now and where we would need to be in terms of realising that full transformation of the business world in the near future, never mind our very own societies.
If, as a social business evangelist, you feel that your job is done, because you sense that everyone gets it, and it’s time for you to move on to the next thing, whether it may well be Mobile, Big Data, Social Analytics, Cloud Computing or whatever else, that video clip will certainly help you adjust your mindset accordingly, just like it did for me. Why? Well, not going to spoil it for you folks, you will have to watch through it, but, essentially, because of a single key message that Andy himself shared on that short interview and which is a brilliant reminder to inspire you back out of your potential moments of weakness, get that extra boost of energy and enthusiasm and re-focus on what really matters: we are just at the beginning.
And more shockingly, we haven’t even seen anything yet. Andy, once again, setting the record straight on helping us re-find that purpose, that meaning that keeps pushing us forward: start leading your very own digital transformation.