This Is What The Circular Economy Looks Like
Ok, here we go, folks! Here comes 2012 and it looks like it’s going to be busier and more hectic than ever! Are you ready for it? We better be, because there is no way back! We are already fully immersed in it and it surely looks like it’s going to be another exciting, enlightening and rather interesting new year with lots of very inspiring and encouraging things worth while experiencing to the fullest! And today is no different! While I am still enjoying a few more days on holidays, before getting things rolling with another year at work, I thought I would drop by over here and kick-off the series of blog posts for 2012 with what promises to be *the* most Inspiring Video of the Year (Yes, I know! Already!!). One of those videos you must stop everything you are doing right now and watch it through! Specially, with lots of people around. Specially, with your kids or grand-kids. It’ll change completely the way you view things, and the way they, too, see them themselves. It’s the re-birth of the Circular Economy, as we know it. And about time, too!
I cannot believe that the video clip was put together, and shared across, in YouTube on November last year and that we all totally missed it, since it hardly has got more than 180 views so far. But, believe me, it will be worth while the 18 minutes of your life that it lasts. Every single second of it! It will change your life for good and plenty of your beliefs on what rules the world today and what should be eventually. Yes, indeed, it’s that good! It’s a rather short video interview that the one and only, Loren Feldman, put together for 1938 Creative in association with Important Media, to interview Ken Anderson, long-time naturalist, who word after word cannot but keep inspiring us all to help us understand how we need to redefine the way we live and the way we treasure, or not, certain things in today’s world.
Over at Ken Anderson: Perspectives From A Long-Time Naturalist Loren himself describes briefly in a short blog post what the interview will be all about, and in order not to spoil it, I will just briefly mentioned how, while going through the clip on its entirety I just couldn’t help thinking about two different blog entries that I put together last year and which would make up for some interesting reading along the lines of what Ken has got to tell us all on where we are heading. Remember “The Social Enterprise and The Circular Economy“? Or “Welcome to the Social Enterprise Awakening!“? In case you may not have, you would see how Ken demonstrates, time and time again, how it is possible to live, and embrace fully, a healthy, prosperous AND sustainable Circular Economy, as long as we shift focus from what drives our global economy nowadays (Not to worry, I’m not going to spoil it for you what Ken thinks are the main culprits of where we are today… Couldn’t have put it myself in better words either though!) and we start reverting things in the opposite direction of where we are heading.
Eventually, provoking what Ken calls out for as “The Awakening“, which, and I surely agree with him 100%, is very much needed at the moment. Now, I could go ahead and describe that awakening referencing back again that blog post whose link I shared above already, but, no, I am not going to do that. I’m actually going to point you instead to a superb piece of art that my very dear good friend Susan Scrupski put together a couple of days back and which describes, quite nicely and with quite powerful words, what our focus and purpose for 2012 (And beyond!) is going to be. At least, that one from yours truly. Have a look and check out “#OccupyEnterprise and Start your own Revolution” and be inspired by amazingly powerful statements as this one:
“The Council members are fighting for a new way of working where freedom of ideas will produce increased employee motivation and loyalty which in turn will spur innovation and problem-solving. Yes, business objectives are driving this change, but the natural by-product is the humanization of the workforce. Transparency will go a long way to revealing the unsavory underbelly of the corporate beast” [Emphasis mine]
And now, right after you have read Susan’s article, come back, hit the Play button of this embedded YouTube interview and be WOWed by Ken’s words of wisdom, knowledge, lifetime experiences, hope, optimism, outrageousness, deep caring, sharing, mother nature and our role in it, and, in short, ourselves, and our future in this world. Specially, for those who are coming after us and for whom we have got a lot to account for. Still.
Not sure what you would think, but after watching that video clip, there are two other things I’m going to be doing in 2012 plenty more: Wear Sunscreen and listen, and learn plenty more!, from our elders. They have always known, and experienced fully, a whole lot more than we do…