Enterprise 2.0 vs. Social Business – The Final 2.0 Transformation
Continuing further with wrapping up 2010, there are plenty of things I am really excited about for 2011, both at work and on a personal level, but there is one in particular that I just can’t wait for it to unleash its full potential, as it has already started to happen during the course of 2010, specially, the second half of the year, although somewhat timidly, despite some folks been busy with it for the last couple of years. Of course, I am referring to the transition we are all, finally, making towards Social Business vs. just Enterprise 2.0. Can you see how we are, at long last!, shifting gears from that technology focus only from over the course of the years with Enterprise 1.0, 2.0, etc. into purely a business related one with Social Business? Indeed, finally, we are all coming together to what a few visionaries detailed over 15 years ago when Knowledge Management first came about. The thing though that is different now is how we are not placing a specific focus on either technology, or processes, nor people, but, instead, we keep thriving to strike that balance between (social) tools, (social) business processes AND people. Yes, WELCOME to a new era, folks! Welcome to Knowledge Management 2.0 … done right! Welcome to Social Business!!
I am usually not that kind of person who is keen on writing year-in-review or highlights blog posts from a year that’s about to end, or to put together some predictions for that new year that’s about to start in a few days, but I think, for this time around, I am going to make an exception and share with you folks a good number of the various different articles I have bumped into over the course of the last few weeks and which basically touch base on this much anticipated transition into Social Business we are witnessing at the moment and which I think is going to help prepare, for most businesses, *the* final transformation into a successful 2.0 business that thrives on knowledge sharing, collaboration and innovation, right at the core, that a bunch of us have been longing for all along. Yes, I do realise there are plenty of great links that I am sharing on this entry and I am hoping you will excuse the, perhaps excessive cross-linking itself, but then again I think it’s a good exercise to read through some of those to get a glimpse of how that transition has started and how there is no way back, which is perhaps the part I am most excited about, just as well as eternally grateful to Enterprise 2.0 for helping make it a reality for all of us for 2011 and beyond …
Out of all of those various links I have mentioned above, there are a couple of them though (Read Kevin’s thoughts on where the real focus needs to be … It’s *not* on Enterprise 2.0, by the way!) that resonate the most with what we are about to witness as the next phase for Enterprise 2.0 within the corporate world, which is basically provoke an opportunity for that profound transformation for companies out there, willing to listen and engage, to become themselves altogether social businesses that truly believe they should behave that very same way as well. In Social Means Business my good friend, and 2.0 extraordinaire, Susan Scrupski, reflects a bit on that very same fact:
“[...] I caution all our members to keep their eye on the bigger picture. The [2.0 Adoption] Council is expanding to embrace all facets of social business. Going forward, it will not be possible to separate where social media initiatives begin and e20 ends. And, every customer will tell you they rarely use any jargon when they’re presenting business cases to their executives. The language they use is rooted in the benefits of social collaboration, not the features. This is typically different for every company too, and becoming more and more strategic” [Emphasis mine]
Rather notable remarks, don’t you think? I thought so, too, indeed! In fact, that blog post by Susan reminded me of the wonderful, and rather thought provoking, summary blog post, and I can certainly recommend you all to have a look and read further in detail, by the incredibly smart Lee Bryant about the Enterprise 2.0 Summit event a bunch of us attended in Frankfurt by the end of October, where he talked extensively about the whole concept behind Trojan Mice; in this context, obviously, Enterprise 2.0 itself, and how it needs to move into the next challenge: facilitate the transition for companies to become successful social businesses.
Or, as Susan herself puts together rather nicely on that article with this other noteworthy quote, worth while remembering as we enter 2011 as well:
“This next phase of the evolution of the social business market is about integration. Social Integration of people, process, and technology. Integration of Work, Society, and Technology. Integration of the past with the future“
Like I said, I would strongly recommend you have a look into the rather long, but, very insightful, blog post put together by Lee to see how that integration of people, (social) business processes and technology (i.e. Enterprise 2.0) will be coming together to mark the birth of the Social Business in the Knowledge Economy of the 21st century. If you have been reading this blog for a while, you will realise how this may not be that new after all, nor different from the main premises of how Knowledge Management came about over 15 years ago. Exactly the same end-goal, the same mission, the same commitment to make it work this / that time around, the same excitement and long-term vision as today’s Social Business. Hopefully, we have learned the lessons from back then, try not to make the very same mistakes again (Specially the extra emphasis on technology and processes as the killer-app for everything!) and get it right this time around, because so far it looks like the focus is right where it should be; striking that worthy balance between people + process + technology = social business!
That’s just why I can’t wait for 2011 to kick things off already! Exciting times ahead, indeed, don’t you think? … Are you ready?