E L S U A ~ A KM Blog by Luis Suarez

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Enterprise 2.0 Summit Highlights – “Knowledge Shared Is Power”

Toledo - Alcázar de Toledo by the River TajoLike I mentioned in yesterday’s blog post, there are lots of things that I would want to share across with you folks over the next few weeks, but for today I thought I would go ahead and get started sharing some initial highlights from the Enterprise 2.0 Summit event that took place in Frankfurt by the end of October. Now, I have accumulated a good number of draft posts with various insights around what I learned and thought about the event overall, but how about if we get started with some “Knowledge Shared *Is* Power“?

As you may have been able to see by now, while I was at the Enterprise 2.0 Summit, I had the opportunity to participate in multiple sessions, including a presentation I did on “Exploring the Adoption Archetypes”as well as a couple of panels on the topics of “Avoiding Enterprise 2.0 Pitfalls” and “Unlocking the Cultural War between Knowledge Management and Enterprise 2.0“. I will be talking about each and everyone of them in their due time, not to worry, but for now, I thought I would get this blog post going with a teaser that would certainly set the stage of what the overall event was all about, as well as what my main expectations were of hanging out with some of the most impressive Enterprise 2.0 talented folks out there from this side of the pond.

So when Cathrin Gill kindly asked me to participate on an interview to help set the stage for the event as well as detail what my expectations were before heading there, like it happened with a whole bunch of other folks, you can imagine how I just couldn’t resist the offer… The end result is a recently published article over at the Enterprise2Open blog under the following heading: “Luis Suarez on #e20s: “Knowledge shared is power”“.

In that interview we tried to cover a good number of topics whose headings I will be reproducing below, so you can have a look on what to expect when you read through all of them:


  1. “You take part in the panel on different adoption archetypes for Enterprise 2.0 initiatives. Please give us three tags that describe what to expect from your contribution to this session.
  2. In your opinion: What is the best way to implement an E2.0 initiative in a corporation?

  3. At IBM, you call yourself a “knowledge worker”, helping to push and accelerate the adoption of social software within the enterprise. What are your personal experiences and key learnings from that task?

  4. What are the crucial points in making the adoption successful? Is the cultural change a prerequisite or a key element of the adoption activities?

  5. At E2.0 SUMMIT we try to discuss the challenges for the E20 initiatives from the following perspectives: adoption, hindering aspects, management. This is still a classical approach to the topic – but as E2.0 works differently, must we also discuss the topic differently?

  6. What are your expectations for the upcoming Enterprise 2.0 SUMMIT?


I do realise that article is nearly a month old, but when re-reading through it, as I was finalising this blog post, I just couldn’t help thinking how relevant it still is with regards to how most businesses out there are preparing their social software adoption and community building programs in order to help transform their own businesses into the next generation of the XXI century enterprise. Now, I am not going to spoil it all for you folks and talk further about what we shared over there. I would certainly encourage you all to have a look into it, read further on, and then come back for a little present…

Yes, that’s right! In that interview I shared a link to a white paper that, just recently, two of my team colleagues, and good friends, Jeanne Murray and Rawn Shah, put together and shared for free out there around the methodology that we have been using ourselves inside IBM with our very own Social Software Adoption Program called BlueIQ. In that white paper you will be able to read, quite extensively, how our social software adoption program came into existence, how it works and what are the various different components that we have put together over the last three years.

It surely has been quite a journey with no final destination just yet; yes, that’s right! Still going strong, which is why I thought I would go ahead and share it over here as well, once more, as I am sure plenty of folks may be rather interested in finding out some more how we have been going at it all along and perhaps help improve it as well sharing their own experiences. It’s a living document, so feel free to download it, read through it, and comment right there on the document location itself or over here in this blog post. If you have got trouble downloading it, please do get in touch with me, as we have had a couple of issues in the past, which, we believe, are now solved. But you never know …

Finally, you may be wondering what’s my favourite quote from that interview itself altogether, right? Well, I think you know it already; one I have been using myself for a long while now… “Knowledge Shared IS Power”, regardless of what some people may have been claiming over the years … We hope that interview, as well as the white paper itself, may help folks get going with their own social software adoption programs within their own companies, because, eventually, that was the main purpose why we shared it openly in the first place. If we benefited from it ourselves, why not share it along openly, right? Isn’t that what Enterprise 2.0 is all about…?


(Stay tuned, because in upcoming blog posts I will be continuing to share further insights on some of the key highlights from the Enterprise 2.0 Summit itself, including my ¢2 on what I learned from the various different sessions I attended while in there… )

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