If you have been reading this blog long enough, by now, you are more or less familiar with my opinion around the subject of Social Computing and trying to figure out its Return on Investment (a.k.a ROI) from a business perspective. All along, just like we did with Knowledge Management from the very beginning, I have the feeling, growing stronger and stronger by the day, we are basically wasting our time and valuable resources on trying to crack what may not be no longer necessary, nor needed. To me putting together Social Software next to the traditional ROI concept is pretty much an oxymoron. Something we try to really make it work, yet, we keep failing over and over again.
Well, I am glad I am not the only one thinking along those lines. On another short blog post I thought I would go ahead and point you to another superb, and wonderfully written, blog post ("Just do the right thing") shared by my good friend Rachel Happe (Over at The Social Organization – Another highly recommendable blog you should be subscribed to, in case you haven’t done so already!) where she gets to share little, precious gems like this one:
"Many business decisions do not need calculated proof to know that they are right"
Or this other one:
"[…] Just do the right thing. Stop the analysis, stop the wondering if you are right, stop the endless hand wringing, and more than anything stop the fear that you don’t have ‘proof’ that something works. Just do the right thing"
Or her brilliant wrap up of the blog post:
"And no, I am not entirely against tracking metrics – I just think we’ve used them as a cruch for so long that we have forgotten how to think for ourselves and use our judgement to solve problems"
Amen to that, Rachel! I doubt I would have been able to put it all in much better words than those you shared in such a sharp blog post! Oh, folks, I won’t spoil the little story Rachel shared over at her blog post as well, but if you head over to "Just do the right thing", find out how some times the big, large enterprise world could learn a thing or two from the small, just round the corner, community business! Fantastic!
Oh, and if you want to go through another thought-provoking, mind-blowing, wonderfully crafted piece by Rachel check out "Radical transparency: Where the rubber hits the road". I will comment on it much more in depth at a later time, but I am sure it won’t leave you indifferent…
Tags: Enterprise 2.0, Social Software, Social Networking, Social Computing, Social Media, Collaboration, Communities, Learning, Knowledge Sharing, KM, Knowledge Management, Remote Collaboration, Innovation, IBM, Networking, Social Networks, Social Networks, Networking, Conversations, Dialogue, Connections, Relationships, ROI, Return On Investment, Business Value, Metrics, Measurements, Value Add, Rachel Happe, The Social Organization, Do The Right Thing, Transparency, Radical Transparency, Corporate World, Enterprise, Business World