Seth Godin Explains Why You Need a Tribe by Loic Lemeur

5 thoughts on “Seth Godin Explains Why You Need a Tribe by Loic Lemeur”

  1. I’ve been changing my pattern of reading online content, towards focusing on specific individuals, rather than on specific content. This is showing up on my behaviour on Friendfeed, as I’m spending less time on Facebook.

    I had made a comment on Don Tai’s blog about technological filtering (i.e. pipes/mashups) versus social filtering. I think that the idea of social filtering is closer to what Seth Godin was saying, except we’re not necessarily talking about huge tribes, just smaller micro-tribes on specific and ephemeral interests.

    1. Hi David! Great comments and follow up, indeed! I must admit that I am on your side as well. Ever since I first got involved with social software, around 2002 / 2003, I have had a tendency to reading online content focusing on the individuals and their ideas more than on a specific topic.

      In fact, I still do that same thing today. Latest example? Latest version of Twhirl that supposedly allows you to create groups based on searches you perform, when in reality it is actually searches on topics and not groups of people. A bit disappointing, but then again that’s what TweetDeck is there as well, right? Same thing goes for FriendFeed, by the way.

      I also agree with you that the future of Search is not just based on a technological filtering, but more a social or collaborative filtering that I like to call it. Why? Because of the validation factor, not only am I able to find the right content at the right time, but I am also having, right there, right then, instant contact with the expert or interested party who filtered that content. That can only be a winner, in my opinion.

      We may well be talking about micro-tribes, but they still have a tremendous influence in how we find and reuse content, both inside and outside of the firewall, so it would be interesting to see how it would pave out in the end adding all of these social technologies into the search engine area … Let’s see how it goes from here…

      Thanks again for the feedback!

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