Commenting further on ROI and Social Computing – Part II

7 thoughts on “Commenting further on ROI and Social Computing – Part II”

  1. I don’t see a way of getting away from the ROI discussion but I think one of the flaws is you seem to be over complicating the problem. On one thing I will disagree. Once you get beyond Trojan mouse implementations then bottom up doesn’t work. Thats’ the pint where you need the top down buy-in. If that happens then the ROI case should be easier to identify. I say should because what might seem intuitively obvious to you and I is not going to be so in the culturally different CFOs office.

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