E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez


Blog Talk Radio – Business Value of Social Networking: Become a Hippie 2.0!

Gran Canaria - Pozo de las Nieves & Surroundings in the SpringYesterday, if you would remember, I put together a short blog post where I was mentioning how apart from having one of those days of meetings galore jumping from one to the next, I was also looking forward to the great opportunity of participating live on the Blog Talk Radio podcasting show, hosted by John Moore, and along with one of my favourite Enterprise 2.0 people, Mark Masterson, as co-guest. Well, I am happy to confirm that the recording of that podcast episode is now available for replay.

And, boy, did we have such a good fun with that interview or not? John asked us a few rather interesting, insightful and provocative questions on what we thought were some of the major key points behind figuring out the business value of social networking. That was just a blast! What an adrenaline rush of back and forth between Mark, John and yours truly! I had such a great time!

John himself has actually put together a rather nice short blog post on that podcast under the title Social Media ROI and Hippy 2.0… It all made sense... In it he mentions how the recording lasts for about 56 minutes and it starts off at around minute 5, after he spent a little while sharing some further thoughts on the news and trends of the day / week related to social media.

I bet you may be wondering, right now, what we actually talked about during the course of nearly one hour, right? Yes, I agree with you, that’s a long time to spend on a podcast, but it certainly was such a good fun that I don’t think none of us minded at all! Thus here you have got some of the headlines and an annotation of two on the topics that we covered during that live podcast show:

  • Business Value of Social Networking: Where we talked about how sometimes it’s much more effective, and productive, to focus on figuring out how to get the most of all of these social networking tools as our next generation of business tools to help us collaborate and share our knowledge more efficiently than trying to figure out the Return On Investment (ROI) of those social interactions without having even gotten things started in the first place!

    How it may prove to be much more convenient to demonstrate how social software can change the way we interact with customers, as well as with the rest of our peers, by humanising those very same business interactions helping nurture, even better, our own personal business relationships. We eventually shared plenty of thoughts and ideas of how this could pave out for almost any business out there!

  • Living "A World Without Email": Yes, of course, we couldn’t miss out on this one, could we? Most of you folks, regular readers of this blog, already know quite a bit what this topic would be about, but what you may be interested in is the part of the conversation where I shared some further insights on demonstrating the ROI of giving up on corporate email and what it’s meant not only for me as a knowledge worker, but also for the organisation I work for and for those other peers I get to interact on a regular basis.

    Reducing your corporate email conversations by over 95% and instead move those into open social software spaces is one heck of a success story, don’t you think? Specially when over 3.5 years ago, most people felt I was crazy for doing such thing in such an email driven corporation like IBM (And probably like most of them out there as well!) and today, more and more teams and groups are also seeing such substantial reduction with their incoming emails by utilising more various different social tools. I may not be that crazy after all …

  • Or, maybe, I still am! Because the other topic we talked about, during that one hour conversation and which we covered quite extensively, was a new crazy? idea that I came up with a few days back and which is picking a rather nice momentum and plenty of traction. Of course, I am talking about Hippie 2.0.

    Who would have thought about that? An initial blog post that I put together and shared across a little bit weary about it (I wasn’t sure whether it was going to strike a chord or not!), eventually has been raising a huge amount of rather interesting and very refreshing conversations on the true nature of embracing social networking beyond the business context, that is, how it is affecting us all as a society.

    That blog entry so far is one of the most popular threads on this blog and has sparked a good number of developments that will certainly keep a bunch of us buzzing for a little while longer! Who knows, perhaps for a long while…

    The thing is that we already have got a Web site up and running under Hippie 2.0 (Using Posterous at the moment and with a unique opportunity to have an open space where everyone can contribute with whatever the relevant content); we talked extensively about it on yesterday’s live podcast; a few people have already contributed some top notch content (Including some fun stuff!); and a few folks have been leaving comments already throughout the various entries and we have got a bunch of other really cool things coming up!

    I say we because my good friend Jay Deragon has been doing an outstanding job in pushing forward some of the content you will see on the Web site when you head over there. And for that, I am incredibly grateful! Thanks ever so much, Jay!! Really appreciate all of your efforts and glad you, too, feel the same way about this crazy idea! 😉

Right, there were plenty of things related to social networking and proving its business value altogether that we talked about during that live podcasting episode over at Blog Talk Radio, but I think I am going to stop commenting further on it for now. Instead, I would encourage you all to go and listen to it, by perhaps quoting one of the best live tweets that people shared across during the show and which clearly represents the true spirit behind such a movement as Hippie 2.0:

"If you focus on fear, you’ll get fear. If you focus on humor, you’ll get laughs" (Superb quote from Mark captured by Susan Scrupski)

I hope you have enjoyed listening to the episode, just as much as we did during the live recording of the podcast. Like I said above, I had a great time participating in it and from here I just would want to take this opportunity to thank John Moore for inviting both Mark and myself into the show, to Mark for being such great fun, smart, insightful, witty, and another Hippie 2.0, like yours truly, and, finally, to Eric Andersen for helping facilitate the connection over … Twitter!

Thanks ever so much, guys! It’s been a great pleasure and hope to see you all soon over at Hippies20.com!

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Blog Talk Radio – Business Value of Social Networking with Mark Masterson and Luis Suarez

Gran Canaria - Pozo de las Nieves & Surroundings in the SpringWith meetings and activities galore happening at work right as we speak, and with the usual catchup of the daily routines in multiple social spaces, I think that today is going to be one of those days where blogging will be rather light, as opposed to keep sharing some additional insights on that topic that keeps coming up over and over again on Social Computing and business processes. So, you will have to excuse me for a minute till I get back into my usual swing of things. Or, alternatively, you could go ahead and join my good friend Mark Masterson and yours truly, later on today, at 3pm EDT – 8pm UK – 9pm CEDT, at the Blog Talk Radio show, with John Moore as our host, talking about the "Business Value of Social Media".

Yes, that’s right, later on today, in just a bit over an hour, both Mark and myself will be spending a few minutes with John talking about the business value of Social Software. I know, indeed, one of my favourite topics from all along: the good old ROI of Social Networking. Now, if you have been reading this blog for a while … you will know more or less what we will be talking about, but, in case you may not have, here is the link to the details of the show itself.

As you may have noticed already, Blog Talk Radio is one of those shows where folks can participate live and as such you would be able to join us as well by dialling in using this call-in number: (347) 324-3248. We would very much like to have you on today’s show and participate with us in, I am sure, what promises to be some pretty interesting and exciting conversations around business value of social computing, and, perhaps, even a bit of the little movement a bunch of us got started with a few days back: Hippies 2.0.

Who knows what else we would end up talking about… Either way, knowing the subjects both Mark and myself have been talking about for a little while now, you would realise that if you are into Social Computing in the Enterprise, you are in the right spot! So, come and join us later on today! And be ready to share your thoughts on what you think the business value of social networking is all about! Happy to engage in a, for certain, enlightening and insightful conversation where we will all learn a thing or two. For sure!

Can’t wait to be on the show already! And you? Will you join us as well? … We hope so!

See you there! :-)

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The Sweettt Podcast – Episode 12 – Sources of Quality

Over the course of the last few months a bunch of folks have been asking us why The Sweettt Podcast, that weekly podcasting tertulia I used to co-host with my good friend, and fellow colleague, Matt Simpson, went into a dormant status and whether we would be picking things up again any time soon. So in the last few months we have been revisiting the opportunity to re-vive the podcast and after a few conversations here and there, we are very pleased to announce that The Sweettt Podcast is back!

Yes, that’s right! It’s been nearly a year ago since we published the last episode and during that period of absence both Matt and myself have been getting together on and off to check whether we would be ready to come back to it or not. And after a few conversations we have been having, we decided that we are just benefiting far too much from that dialogue, so we decided to re-vamp the show and get back to it, after the rather long hiatus, on a weekly basis, although perhaps with a few changes we hope folks would appreciate as well.

I am sure, at this point in time, if you were a regular listener of the podcast, you may be wondering what were the topics we discussed on our welcome back, right? Well, not going to reveal much of it for now, since you can start listening to (Or downloading) the podcast right away from here, but I will certainly share with you some of the highlights of what we tried to cover over the course of 1 hour 48 minutes:

  1. Flaming excuses for not posting our discussions for the past year (bonus – clean the inside of your computer screen!)
  2. The iPad experience, and what it takes to achieve quality (bonus – a cartoon!)
  3. Web Filtering – pros, cons, goods, and evils
  4. Employee happiness as a source of quality and productivity
  5. And then… Luis turns into a Robot

As you may have noticed, we touched base on a whole bunch of topics going from some flaming excuses as to why it took us so long to come back, along with explaining a little bit the new format of the podcasting series; then we talked about some of the various different reasons as to why I can’t wait to get my hands on an 3G iPad to, finally, be able to ditch both my 3G iPhone and iPod Touch (Diving into what user experiences with mobile gadgets should be like, or would be like very very soon! </stop drooling>).

From there onwards we touched base on some pretty interesting topics we keep hearing, or reading about, out there on the Internet around Social Computing and how some businesses are starting (If not fully on board by now!) to introduce Web Filtering. We covered the pros, the cons, the good, the bad and the ugly of filtering or blocking content for knowledge Web workers and, eventually, we started off a conversation on what employee happiness means and whether the motto "Happy People Produce Quality" (From the first project team I was part of when I started working for my current employer IBM over 13 years ago) would still stand in today’s corporate reality or whether we should be focusing on something else.

Some pretty interesting conversations that would take most of the actual podcasting episode, till the very last few minutes, when my Skype connection decided to play funny and make me become an automaton, a robot, which is funny, because that’s the main conclusion I have reached over the years on the main dangers behind Web Filtering. Oh the irony of technology some times … !!

So we stopped recording at that point and I am sure we would be covering that very important topic, once again, in the near future. For now though we thought it was a good welcome back! and we are surely looking forward to the next one! Like I said, you would be able to listen to the episode directly from this link, or download it for later playback with this other link. Alternatively, if you are using an .MP3 mobile device you would be able to subscribe to our iTunes podcasting series link and grab that and other future podcasting episodes.

We hope you will enjoy The Sweettt Podcast, just as much as we do when we record the episode(s) live! And, remember, if you would want to participate in any of these episodes feel free to reach out and get in touch with Matt or with yours truly. We do certainly treasure having guests in our tertulias and we hope to see you soon again!

(Gosh, it’s *good* to be back! It’s been far too long …)

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