It has been nearly two weeks since the last post that I put over here in this blog, so I am sure that plenty of you folks out there may have been thinking I have been on holidays, or taking the typical summer break, and that at some point in time I may well be coming back to blogging on a regular basis, along with picking up my external social networking activities. Well, not really. I have just concluded, and be dealt with for good, I hope, what I think is the first time ever in my 13 years of social software exposure what I never thought I would be confronting: a week of denial of the Social Web.
Goodness! That was intense. Indeed, to the point where it nearly broke me apart and made me gave up on the whole thing altogether. Those who know me well, specially, fellow colleagues, know that the last two to three weeks have been incredibly emotional at work and with quite a draining toll that I don’t even have the energy just yet to write about. And those two last weeks of July finally paid off with this last week of denial for the Social Web where I just basically withdrew from the whole thing. And it was painful. Very painful. And it was ugly. Very ugly. With the end result that at the end of the day I just had to bounce back. That’s just what passion does for you, I guess. It lets you go through your odd moments of weakness, so you can do plenty of thinking and reflection on what’s going on with you, your surroundings and whatever else you may be interested or rather passionate about, to then help you re-focus and bring back the phoenix in you, restore the faith, restore the commitment, the urge, the purpose and meaning of wanting to still make a difference and, in a blink, just like it started, that week of denial is just gone. Gone to never return!
Perhaps what kicked off that week of denial was that article I put over here under the heading “Google Plus – Who Owns the Filter Bubble?“, more than anything else, because my last haven for hope for the Social Web out there just vanished into becoming what most social networking tools are nowadays at best: vulgar and ordinary, just to help us continue being stoned with that digital bliss where it seems to be the only model that works is to have you glued to your computing device(s) hitting refresh constantly, so that you wouldn’t miss a single thing happening from what’s delivered to you by those so-called social networking providers that keep claiming they know better than yourself what you need, when they themselves refuse to engage or provide you with support, thinking that, after all, you are just that, the mob. And you know how it goes. We don’t talk to the mob. We just keep it entertained and hooked, so that we can get away with our own agenda(s). Well, I have got news for all of you. Enough is enough. It’s time to wake up, everyone! There is just a whole lot more in life than just being an ignored product of the system. Life is too precious to waste it just like that.
See? The reason why all of these social networking tools are so popular with 2.0 practitioners is not necessarily because of the technology, which is, as I have said above already, rather vulgar, ordinary and miserable, if, as a result of it, your own health is at risk. It’s actually the people who keep dragging us all into the whole thing. Vast majority of practitioners don’t really care what features a social networking tool may well have or not, if the community is there. You stick around because those people who you have built wonderful personal (business) relationships with over the course of time they keep coming back, just like you do. That’s actually one of the reasons why I haven’t been actively sharing content across, but I have been observing how my networks have been interacting during that week, without me, and, interestingly enough, things have changed quite a bit and not sure it’s for the better. But I think I may know why that’s happening, because I am starting to see it at work as well. And it’s not pretty.
A couple of days back, I celebrated my fourth month on the new job as a Lead Social Business Enabler at IBM and it just feels like such a long long time ago already. I guess time flies when you are still having lots of good fun enjoying what you do the most: enabling and helping practitioners adapt to a new way of working where collaboration and knowledge sharing through social technologies take a new meaning by becoming more open, trustworthy, public and transparent. Essentially, more effective and productive at the same time by understanding that the corporate world is no longer ruled by the scarcity of knowledge stocks but by the abundance of knowledge flows through multiple social networks.
The thing is though that, while I have been getting more and more involved with the new job, where scalability has taken a new meaning for me, I have had a chance to witness, and experienced fully!, how the 2.0 bubble I may have lived in for the last 6 to 8 years may have already burst. For good. Why? Well, for multiple different reasons that I am going to be blogging about over the course of time, but mainly because of a single one to kick things off: knowledge workers are no longer allowed to Play, Learn, Work, as my good friend, Harold Jarche blogged about beautifully just recently. No, they are not. They are just told, advised, and encouraged to just carry on their work into exhaustion, as if they were androids. And what would you expect they would do? Indeed, they have, eventually, become commoditised robotic entities that do their work and once those resources are no longer deemed helpful or relevant they are easily disposed of.
It’s certainly, extremely worrying, how all of that passion, enthusiasm, energy, and huge effort by early adopters and first thinkers on helping set the stage, act as pathfinders, provide the initial roads to get started with that wonderful journey of becoming a Social / Open Business are now things of the past. That’s what I have been noticing these past few days while going through that stage of denial of the Social Web. You see? People nowadays are just putting check marks on their massively ever growing to-do lists that they have tweeted, plussed, facebooked, linkedined and what not, so that they can move back into their real work: the one that doesn’t require critical, constructive thinking, engaging, conversing, caring, or helping others and so forth for that matter. Essentially, people are back to what has gotten them to the stage of being androids: their meetings and email Inboxes. Those wonderful hide-out places where you can just get by, good enough, pretending you are working, when you know you aren’t. But, hey, that’s what your boss wants you to do, right? Why change? Why bother? Why trying to look for new, better, more effective ways of working if your boss and your senior management / leadership team(s) keep accumulating fatter and fatter bonuses anyway? You know, you are just sitting inside of your own little mental cubicle, your own comfort zone, that one that doesn’t require you to think much in order to go through 12 to 14 hours of hard automated work each day for who knows what business value.
It’s really interesting to see what you get to learn when you start questioning everything you have believed in over the course of the last 13 years, in this case, for me, around social networking, but even more interesting when instead of going into broadcasting mode, that is, that industrialisation of your social activities, just like everyone else is doing, you decide to pause and reflect and see how people really interact. Don’t worry, you won’t have to look into it with much detail. Actually, people just don’t interact anymore. They post whatever they have been told they need to share across, or, even better, they scheduled it all, so that they don’t have to leave their Inboxes and really important meetings, then they place the check marks on their to-do lists and the whole thing dies. Right there. But, you know, that’s all right, because they have done their work already, that is, put a check mark in their lovely spreadsheet, so that it all shows lovely green even though no-one else would be looking into it anyway.
You see? This is what’s happening right now. And not just externally, but also internally, behind the firewall, with all of those Enterprise Social Networking tools and across the corporate world. We have defaulted to stop learning, to stop with all the play and, eventually, we have stopped to do our real work more effectively (The work we are truly passionate about), when we all know we can deliver and so much more, but, yet, we don’t, because we no longer feel engaged employees anymore and our managers, bosses and senior leadership teams are right there ready to remind us through our monthly paychecks and bonuses what happens when you are not heads down supposedly.
Exhaustion and overwork, but, specially, fear (I will be blogging plenty more about this one, not to worry), are not helping people go out and play with other fellow social networkers, in order to promote and engage on meaningful conversations to get work done. Instead, people just keep putting on more and more hours of work, just because they want to keep up with those extra work pressures that have been imposed on them, as they wouldn’t want to lag behind their colleagues. See the trend? It gets better. Managers and senior leadership only care about how much money you have made for them today. Anything else is redundant and they will keep reminding you of it, in case you didn’t deliver the fat bonuses to their front door. So when they come to you telling you you need to be social they all make it look like it is, yet again, another spreadsheet to fill-in, put the checkmarks in place and move on. It’s easier to manage individuals as exhausted and overworked androids than to treasure and nurture powerful networks that thrive in free flows of knowledge where the hierarchy is no longer the one that calls the shots anymore. You need to earn both the merit and your reputation with total strangers. Every day. Every single day of the year. Year in, year out. And that’s pretty though, you know, specially, when you are not used to. So what do you do?
Very simple. The same good old thing you have been doing all along, except that at the moment you have got a new spreadsheet with a bunch of to-dos where it says “Be social or else. Spread around my own messages, so I don’t have to do the homework. Represent the brand according to the corporate branding guidelines, never mind your own personal brand, we don’t care, and, above all, ensure our customers know about our same good old messages, because we still know more than they do“. Whoahhh! I know! That’s what I keep seeing, more often than not, when I hang out on both internal and external social networking tools nowadays as I watch, learn and observe how people pretend to interact on the Social Web.
My goodness! Where did we go wrong?!?! How could we possibly waste 6 to 8 years of some wonderfully inspiring 2.0 thought leadership that we knew was going to change the business world for good? Where did we get off the train? Why have we stopped this absolutely inspirational journey to go out there and keep making a difference? And instead go back right into our comfort zones, our spreadsheets, meetings and email, where little thinking is required and minimum action is encouraged so managing things still is relatively easy.
Exactly, that’s why I needed to finish off with my own week in denial of the Social Web. That’s why I needed, I wanted it!, to bounce back. I had enough of it. It was just killing me to witness how all around me, both inside and, most worryingly outside!, over the course of the last three weeks, I have spent far too much time experiencing what that exhaustive, overworked, under pressured work mentality can do to the corporate world. To all of us, me included. And, in essence, it’s managing to do one thing very well: kill all of our passion, all of our critical thinking skills, because we just want to fit in, all of our motivation and purpose to want to do interesting and relevant things, and, eventually, become, at long last, an engaged employee.
That’s why instead of giving up on it altogether and move on with the flow (with that rather dangerous inertia of just wanting to blend in, not being noticed) I decided, over the weakend (while I have been on full recovery mode from some rather exhaustive and emotional work experiences through multiple interactions with the business 1.0 world, but equally inspiring and rather thought provoking – I am really looking forward to blog some more about) to … bounce back!
To keep up the fight. Because, amongst several other things, there can be no resilience without transformation. And this is what it is all about, folks: transformation and our ability to shake up everything we have been experiencing and living over the course of the last 150 years and realise that in order for us, knowledge workers, to survive in today’s corporate environment, the sooner we adapt to living the values and philosophy of Social / Open Business and how they apply to how we work, the sooner we will finally transform not only the way we work, but also the way we live. And that’s just so important.
Why? Well, because since a few years back it’s a matter of our own mere survival: that one of the Knowledge Web Worker, finally, fully embracing that digital transformation we all keep talking about, but that we keep seeing slipping away from our fingers time and time again, because we refuse to change.
Change is hard, I think we all know that, but it’s now time to take a new grip. And don’t let go. Play, Learn and Work like you have never done before! It has always been part of our human nature, an integral part of who we are, so we might as well awaken ourselves and embrace what’s inevitable: our very own human digital transformation.
Boy, I am game. And you?
I can’t remember when was the last time that I updated my Curriculum Vitae. Actually, that’s not accurate. Of course, I do. It was around beginning of 2009 and it surely sounds like ages ago! Either way, I can’t help going through a giggle or two every time folks ask me why don’t I update my resume more often, at least, for the sake of keeping it up to date. I keep responding back that I actually do update it on a regular basis. It’s just that for me the concept of CV has got a completely different meaning than to them. I mean, to them, it’s all about having an A4 page, stored somewhere in a static location, perhaps your own computing device, telling everyone how wonderful and skilful you are for whatever the job you may be applying to. To me, my CV though is nowadays pretty much my own online presence out there on the Social Web, where you constantly need to prove your skills, talent and expertise, so that eventually people can find you and corroborate whether you are fake or not, and whether your merit and online reputation clearly represent not only who you are, but also what you do: essentially, your own digital footprint, or, … personal brand.
That is one of the many reasons why I have truly enjoyed the Forbes article Dorie Clark put together, just recently, under the rather suggestive heading of “Reputation 3.0: The Internet Is Your Resume“, where she gets to explain how more and more recruiters and employers are starting to flock to the Social Web in order to find new talent and if that expertise cannot be found there, it seems you no longer exist, quoting Debra Feldman with the following paragraph:
“If the search inquiry doesn’t find you, there’s a void like you don’t exist. Your credibility suffers. You’ll never know that you were eliminated [from consideration for a position], or what chances you’ve missed…Anonymity and mistaken identity are the biggest threats to your reputation“
Very powerful words, indeed. In fact, perhaps a bit too scary that your career, from here onwards, may well depend on the fact of not only whether you have a digital footprint out there on the Internet, but also whether you may have left a mark, a legacy, on that very same Social Web.
I guess that’s one of the reasons why all along, and over the course of the years, every now and then I keep googling my own name, which I am sure you would know by now how much of a popular name that is, at least, in the hispanic world, in order to figure out what people are talking about around my online presence, my skills, my experience and expertise and essentially my digital footprint. Yes, I know most of you folks out there would be associating that activity towards doing some social ego searches just to see what people are talking about you, but the thing is that it’s one of those rather refreshing and mind-blowing activities I keep telling people to actually do in order to find out how others perceive you out there on the Social Web. You never know what you are going to learn about yourself from how others perceive you online…
So while you “consider your Internet search results “a perpetual resume – a dynamic record of achievements, affiliations and ideas””, I am sure you may be thinking about how can you keep feeding the beast, that is, the Internet itself, in order to make it easier for you to be found out there. After all, that’s all part of looking after your brand and while I have seen plenty of people thinking about using social networking tools to help amplify that digital footprint, I keep saying the most elaborate, powerful and relevant tool to help you manage that online reputation is probably your own blog.
In the past I have mentioned how Google Search is probably your best friend out there, too, how it’s your new business card and pretty much one of the best options out there to help you understand your visibility in the context of how people find you, which social networking tools you hang out at, what blogging platform do you use, etc. with the ultimate premise, perhaps, of providing the most powerful business reason to invest in the Social Web today, as a knowledge worker:
““No longer can you plan on internal promotions for career progress. You must manage your own path and that’s best done through connections. Virtual ties can be as influential as in person relationships […]“
Indeed, in today’s more complex, disruptive and uncertain business environment than ever, it’s something you cannot afford not having anymore. You can’t even ignore it. People would keep talking about you, your product, or your brand, anyway, for a good while, resulting in that urgency of having to come up with an strategy that would work for you to help you ramp up efforts and get things going. And that you is no longer the corporate brand. That you is just the individual you, craving for that attention and exclusivity when in reality social networks work in much different ways, because, after all, ”It’s better to have a strong network before you need their help“.
And that’s the main reason why I keep telling folks how if they would still need to come up with a business reason as to why they would need to justify their Social / Open Business involvement and participation, let it be just this simple one: looking after your digital brand (One of my favourite online resources on the topic, by the way, put together by the one and only, Chris Brogan). Not necessarily because you may not need it now, but more specifically for when you really need it. Networks need to get ready. They need to know who you are, what you do and what you are good at, so that when you may need that help, they can highlight that sweet spot they can help out with and engage right away.
On that Forbes article, Dorie takes the liberty of sharing across some of Debra Feldman’s tips on how to build a strong social presence, so that your own online CV looks healthier, stronger and more relevant than ever. So I thought I would also take the same liberty and quote those helpful tips as well, not only for folks out there to savour, digest and start thinking about them, but also for myself as I continue to work on that digital footprint, because, you know, it’s never good enough, right? Thus here they are:
- “Positioning: differentiate yourself from the competition
- Distinguish yourself as a trustworthy expert within a niche market(s)
- Identify the target markets or employers you’d like to focus on
- Describe the unique contribution you can make in each target area
- Prepare and publish examples demonstrating your expertise across all media channels
- Direct your social and in-person networking towards attracting decision makers
- Evaluate your current online persona and compare it to how you’d ideally like to be perceived
- Establish social networking accounts, create profiles, and start participating
- Prioritize your social networking activities to generate the best ROI for your career goals
- Set up mechanisms to regularly monitor your reputation and address any negative or incorrect information”
The key message though when thinking about your online digital footprint and reputation, remember, your new CV, is not to think of personal branding as an external self-promotion campaign, but as an overall leadership trait. It’s not just that. It’s a whole lot more as well we need to start realising about, just as much. It’s essentially around that ability to recognise, and fully embrace, the fact that personal branding also happens on the inside, I mean, within the firewall, in each and every organisation, that’s where it all starts, because, after all, it does bring you one key aspect that we surely need more and more in today’s tougher than ever corporate environment: job satisfaction.
And that’s essentially why your personal brand matters, whether internally or externally, because whether you like it or not, if there isn’t job satisfaction coming along with what you do, there isn’t probably anything left out there. Yes, I know, there is always the money, but is it the only motivator that keeps you going in today’s Social / Open Business world?
Probably not. Perhaps, what you may just need is some Arbejdsglæde…
For a good couple of years I have been a huge fan, and big advocate, of what I think is one of the most empowering and refreshing social networking tools out there: Google Plus. Yes, I know I may have well been one of the very few, but all along I have always felt that in terms of features, capabilities, blending of online and offline interactions and, above all, the deeper level of engagement in conversations is what made G+ special. Very special. Till a couple of days ago, where I discovered, by pure chance, which is how these things happen usually, I suppose, how it has been hiding away the best part of that social networking tool: the conversations themselves. Remember the filter bubble?
From the very beginning, I read in one of the review blog posts around Google Plus how the Home Stream (All) doesn’t really display all of the various different posts that your networks get to share. It only displays a fraction that the system itself identifies based on whatever the algorithm. Now, I can imagine how plenty of people may not feel very comfortable with the fire hose of updates coming through, so they may actually appreciate, quite a bit, having Google figuring it all out how it would work for most people. Alas, not for me. I would want to see every single post that comes my way, so I can then decide whether I would want to read it or not. I have always felt that’s the ultimate choice from social networkers in terms of defining the amount of signal / noise they would get exposed to without having that social networking tool calculating automatically what may matter to you or not.
I am sorry, but it just doesn’t work that way. So a few months back I started relying more and more on Google Plus Circles to the point where I became rather dependent on them. I created a bunch of them, that I check on a rather regular basis, but there are four of them that I consider critical food for my brain. You know, the One50, Two50, and TheRest and a new one I created which is a combination of all three of those coming up to nearly 500 people in total, which is what I am checking out nowadays the most as my new timeline. Essentially, the one circle of those folks who I would want to receive whatever updates they share.
Thus a little while ago I decided to try out an experiment, which was, essentially, keeping an open tab in Chrome throughout the day for Google Plus and, in particular, for that specific G+ Circle (That I called Everyone), and which would allow me to jump in every now and then and check what people may be saying, talking about or sharing across. You know, in between work tasks, coffee breaks, those spare idle moments in between meetings and so forth. The idea was to be able to catch up with everything that may have been shared across with an opportunity to do it at my own pace, and without any restrictions.
However, over the course of time, I started noticing how after a short period of time, without checking things out, the lovely blue box would show up indicating the number of new posts that I had catch up with since I last refreshed, and I started to notice how if I would have, say, 74 new posts, when clicking on refresh it would just display (I counted them!) about 36, which means that half of the content is gone. Just like that! WOW!!!
And here I was thinking that G+ algorithm was only in place for the Home Stream (All) page. Well, apparently, not. I have actually raised this very same issue on my Plus Profile, on this post, where I talked about it more extensively, and a bunch of other folks have been very helpful sharing their insights, including reference blog entries like this one on that very same topic with the flair that it’s working as designed. Well, no, it’s not. At least, it is not my design.
See? If I create a new Circle in Google Plus because there is a list of contacts / networks that I would want to keep up with and get exposed to everything they share in G+ that’s what I expect the circle to handle graciously, not just show to me what it thinks is better for me. Never mind how much data you have about me. No, sorry, systems should not be making that choice for people. At least, people should be given the opportunity to opt-in or opt-out of that model, which in this case it’s just not happening. And I am finding that incredibly frustrating and perhaps somewhat disturbing as well for that matter.
Why? Mainly, of course, because of that filter bubble. I would want to be the person in charge of what I get exposed to, how I would want to get exposed to, and, most importantly, how I would want to consume that content shared across. And let it be down to me to decide if I would want to mitigate, or not, the fire hose effect of content I get exposed to. It should be my decision, not the system’s. That’s actually one of the reasons why I have never been a fan of Facebook, Twitter and various other social networking tools that do pretty much the same thing: putting constraints in place by the system, within the streams, thinking it knows better than their end-users. Well, maybe not.
Yes, I realise that I am perhaps making a big fuss out of anything. I mean, I am sure that you folks would be able to identify a whole bunch of various different areas of improvement for Google Plus in terms of missing features and capabilities, but, to me, it’s all down to this: can I use it for work? Yes, I know I can use it for personal use, which I have already for a long while, just like any other social networking tool, but, to me, Google Plus was special, because I could also use it for work. Or, at least, that’s what I thought, because, after finding out about that behaviour, I am just not sure anymore. I mean, think of this very same scenario happening with work email…
Yes, that’s exactly what I meant. There is no way that you just can’t miss work related emails, specially, from a customer, or business partner, or from an urgent request from your boss or your fellow colleagues, only to find out the system thought about dropping it out, because it was not that important. Goodness! That would never happen with email. Period. It’s out of the question, even. So why should social networking tools be different? Why can’t we have that opt-in / opt-out option where we, the end-users, the social networkers, get to decide how we would want to process, consume and digest those streams? That’s a fair request, don’t you think?
So what’s going to happen next then, you may be wondering, right? Well, for now, and while I am awaiting for an official answer from Google Plus Help and some other folks, G+ has dropped out to the same level of attention, engagement, involvement and relevancy as plenty of other social networking tools, because no matter how hard you would try it looks like with Google Plus, just like with plenty of others, you will always be missing stuff and, to be frank, if that’s going to happen, I rather prefer to focus my attention elsewhere. It’s not even worth the effort anymore. Does that mean I will be ditching Google Plus for good? No, not yet. Like I said, I like it quite a bit. I am not going to give up on it that easy or that soon, even though I fully realise I will never get an answer from the Help & Support team(s), which is also another one of those issues with all of these public social networking tools on the Open Web. I will continue to make use of it. It’s just that instead of spending a substantial amount of time in it every day, the level of attention has dropped quite a bit, to the point where it no longer has the priority on my external social networking activities as it used to have. That focus is now gone.
And that’s a pity. I know and I fully realise about that. But I guess that’s what happens when you, Google Plus, in this case, make the assumption you can own the filter bubble of those who have given you the mere existence of your own being, ignoring their voices and opinions, thinking you know better than them. Perhaps you don’t, perhaps you shouldn’t have. Perhaps you need to address the issue before I will be coming back. Why? Well, because, amongst several other things, I still want to own the filter bubble. My filter bubble.
Thank you very much.