E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez


10th Year Blogiversary – The Unfinished Journey of Blogging and Why It Matters

Gran Canaria - Playa del Inglés' Beach

Remember the good old days when people were writing about the death of blogging thanks to social media tools? When they wrote, rather prolifically, about how Google Plus, Tumblr, LinkedIn’s Pulse, Facebook’s Notes, Medium and a whole bunch of other platforms were just going to kill our own ability to have a personal Web Journal of sorts where we would be able to host our own thoughts, have conversations, learn and overall  build, over time, strong online communities about topics we were all passionate about and that we would keep on writing about for years to come? Well, 21 years later, blogging is still alive and kicking, thank you very much! And on October 10th, 2015, I just made it through my 10th year blogiversary for http://elsua.net. Who knew… The Death of Blogging? Hummm, I don’t think so!

Thing is this is not the first time I write about this very same topic, and I’m pretty sure it won’t be the last one either. It’s also not the first time I share across the many benefits as to why blogging still rules in the social / digital tools extensive landscape. But what I find the most baffling from it all is while a few people keep claiming that it’s now a dead medium for online publishing and personal journaling several other dozens more keep talking, and writing extensively, about the many perks behind having your own blog, whether it’s a corporate blog or not. The articles with dozens and dozens of tips can get quite overwhelming, but then again I keep getting dragged into reading through all of those listicles, because, you know, we are always going to be drawn upon them, whether we like it or not, so we better try to enjoy them and move on, don’t you think? Phew! That linking exercise I just did above to curated blog posts I have enjoyed in the last few months alone! has just been exhausting!  Oh, don’t worry, I don’t expect you to go through all of them. It’ was just an opportunity for me to highlight how blogging is alive and kicking if just a sample of the articles linked above contained hundreds of different blogging tips, whether you are a beginner, intermediate or an advanced blogger. Mind you, if you are starting your own blog, or think you could go and learn some new tricks, put some time aside to go through some of those. I can recommend reading through them to learn a new trick or two. I did. 

Anyway, see how silly the whole argument about the death of blogging really is? Here we are, 2015, and we are still talking about it. Yet, we keep on blogging. Regardless. And that’s a good thing, more than anything else because, if anything, blogging should be about just that: you writing along as an extension of your brain, of your thoughts and ideas you would want to share out there with the world. Just because you want to, not because of whatever other people may tell you otherwise. It’s about a unique opportunity, we all keep taking for granted, it seems, about having a voice (your voice!) and an opinion on a particular subject at your own place, that you care about and / or are really passionate about. Blogging, essentially, writing, is all about you. You are what you write. It’s a personal craft that takes years to master, if at all, and nothing, nor anyone, should be able to take that away from you. Ever. Don’t let them.

See? Writing in your blog on a more or regular basis can be both therapeutic and rather healthy, but perhaps, most importantly, cathartic and while you are all going to tell me you keep on writing on multiple different venues, i.e. social tools, with exactly that very same flair writing in the long from in your own blog where you reflect deeper on a particular topic of interest can well be a rather intimate and overall engaging activity of you yourself and your idea(s), before you allow the world to get a glimpse of them and do something about it.

David Weinberger (@dweinberger) put it brilliantly in this particular article under the thought-provoking title ‘Why Blogging Still Matters’: 

But, we thought, the most important challenge blogging posed was to the idea of the self in self-expression. Blogging was more about connecting with others than about expressing ourselves. Truth, we thought, was more likely to live in webs of ideas and responses than in the mouth of any one individual braying from soapbox, whether that soapbox was The New York Times or a blogger read by five people. By linking and commenting, we were consciously building a social space for voices in conversation.

 To then continue with this other rather relevant quote: 

We bloggers are still there, connecting, learning from one another, and speaking in our own flawed human voices’.

And that’s where I am myself, after 10 years of blogging in this blog, and although I have been blogging for nearly 13 years now in total plenty of other blogs I have had in the past have come and gone, whether on Intranets or not; and whether using various other different platforms for online publishing the thing is http://elsua.net still remains that special place I always call Home. A place, over the course of the years, I can always return to and be just my self

‘[…] a place for the sound of the individual’s own flawed voice in open conversation with others, building something bigger than itself.’

Thank you very much for sticking around throughout all of these years, faithful readers of this blog, and for allowing me to show and share with you my special place, my blog, my home. Thank you for being an integral part of quite an amazing, yet unfinished, journey!

Welcome on board! 

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A New Beginning…

Gran Canaria - Maspalomas Dunes at Sunset

After having gone through the longest blogging hiatus I can remember in the 13 years of regular posting I have done through multiple blogs, I guess I can now say it’s a good time for a hard reset. A new start. After all, it’s been nearly 8 months since the last article I put together over here and it just feels very weird. Like I am no longer the person who used to write over here regularly back in the day. Like I have lost? both my blogging voice and style. Like something has been missing and it’s now a good time to, finally, get it back. It does feel like a reboot of sorts, I must confess. An opportunity to perhaps resume my blogging mojo right on the brink of celebrating the 10th year anniversary of this blog later on this year and, this time around, make it stick. But will I be able to though? Will I be capable of coming back in full force to one of my all time favourite Social Web related activities? I don’t know, who knows… At this point in time though, it just feels like an exciting new beginning … and one which I have been waiting for, apparently, a long long time… 

The thing is throughout all of these recent past months I have missed blogging a great deal. Writing in the long form is an art, no matter what people tell you about it otherwise. At times, it did feel as if part of my extended brain decided to live a slow and rather painful death, without asking for help, since the motivation to come back has been pretty much intact all along, but both my work as a freelancer and my personal life had other plans, week after week, month after month, till today. I am rusty though. I can feel it. Big time. Words that once used to come out pretty easily no longer do so. Now I have to think twice, or even thrice, before a sentence comes out and makes sense. I guess my muscle brain is no longer used to writing in the long form and snacking around on social networking sites is, finally, taking its toll. It needs to stop. I need to stop it and focus back on writing more long-form. And this time around make it work, if anything, for my own sake and sanity 😉

A new beginning, indeed! That’s what it feels like at the moment. Both terrifying and exciting at the same time. A reboot where I may need to re-discover both my, long lost, blogging voice and style. One blog post at a time. Paragraph by paragraph, step by step, figuring out whether I’m still made up of that thing we used to call bloggers, or not. Remember how we used to introduce ourselves back in the good old days before social networking tools kicked in? 

I want to come back to blogging. I really do. I have been missing it more than whatever I could have anticipated it in the past and I just can’t explain anymore why it took me so long to come back. I simply have run out of excuses to try to explain it, even for myself. And I have kept failing miserably day in day out. It’s been quite a surreal experience overall to have blogged for nearly 13 years and spend nearly 8 months now with nothing at all. Like taking a sabbatical of sorts, although it’s now time to come back. Can I say I lost the way? Can I say I desperately want to get it back? Will I be capable of getting it back? Will I find the path again to blogging on a regular basis? Or will that same path re-find me again? 

I don’t know. I seriously don’t have the faintest of ideas, but I am certainly going to give it a try. Why not? At this point in time there are far many more questions than answers I can offer popping inside my head and perhaps the only thing I can do is dive right in, have a play, unlearn, relearn and iterate again and see where it would take me. Something tells me the person who used to blog over here on a regular basis before the beginning of this year is someone completely different to who I am today. I sense things will be quite different. Substantially different. We’ll have to find out, eventually. But, at the same time, I’m pretty excited about coming back and resume this blogging journey into the unknown. As you can imagine, I have got tons of stuff I would want to write about. Loads of ideas, experiences, insights, things I am doing for both work and in my personal life and somehow I feel I’m just going back to basics, to that nerve-wrecking experience of online publishing with intent, to the bare essentials of what blogging was all about when I first got started nearly 13 years ago: Start now and write! 

Oh, and keep writing over and over again. Never, ever, stop writing in the long-form! No matter how good and nurturing the snacking around through social networking sites may well have been so far. It’s now a good time to go for the whole meal without forgetting the lovely dessert, of course!

I am ready, are you?

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2014, The Year That Was

View of Campo Internacional from Playa del Inglés on my way to #running Gotta love the eternal spring, don't you think?  #grancanaria #playadelingles #campointernacional# #running  #exercise  #lifeisgood #landscapes #winter #eternalspring #sunshine #sunAnd nearly four months later… I am back to blogging. Again. And for how long this time around? I just don’t know. We will have to wait and see, but, I tell you, if I were to describe what 2014 has been like so far for yours truly, as we are coming close to its end, I would probably be able to describe it with just a couple of words: “in transition”. Frankly, I never thought it would be that way, or that it would take this long for it to be completed, specially, on a personal level, but you know how it goes, you make lots of exciting plans ahead of you in terms of what you would want to do and focus on and then life does its own thing and makes sure none of them eventually work out the way you intended them to in the first place. Well, at least, one thing did work out in the end though: at long last, and after a massively long hiatus (that is now over, by the way) I am back to blogging. Why? Plain and simple. Because I needed it.

2014 is one of those years that I will be remembering for a good number of different reasons (good and bad, in equal terms), but, mainly, because, if anything, it has been a year of change for myself, both on a professional and personal levels. And, as we are in the process of wrapping things up for another year (Goodness! Does time fly when you are having plenty of good fun or what?!), I thought what a better way to resume my blogging mojo than perhaps put together this article where I can reflect on a rather personal account of what has happened month by month sharing some of the highlights (and lowlights!) as an opportunity to not only go through a rather needed cathartic and reflective moment of sorts for myself, but also as a chance to consider that “in transition” period, finally, over, done and dealt with. Time to move on …

Oh, talking about moving on, I am sensing this entry is going to be rather long, so I am thinking that if you aren’t really interested in following up with the different thoughts and reflections of what 2014 has been for me so far, I would suggest you stop reading now, and come back to the next post I will be putting together shortly as well now that I am, finally, back to writing. No worries, no offence taken if you move on. I totally understand it. What’s about to come up shortly is perhaps a bit too personal any way; an exercise of self-introspection to help me understand better what’s happened this year and venture into what 2015 may bring forward. It’s an exercise I have been looking forward to engaging with for a good couple of months, since the last post I shared over here.

So I better get on with it then, don’t you think? Again, no offence if you would stop reading from here onwards. or if you decide to unsubscribe from the blog altogether after all of this time of silence. There is a new spirit, a massive transformation in the making, a rebirth of sorts, coming along to this blog as well that I will be writing plenty more about over the next few entries and it may well not be what you may be interested in reading, after all. It’s going to be good fun though as I will be rediscovering the true spirit from this blog from way back when it was first born in October 2005 as I get to celebrate its 10th year anniversary next October. Who knows… You’ll tell me, I’m sure. So let’s go! Let’s do it!


Christmas holidays. As usual, the time of the year where I take extended holidays (have been doing that for the last 15 years and counting…). However, this time around a little bit of a special one, since upon my return, on January 20th, I announced, after 17 years of (big) corporate life, I would be leaving IBM, my former employer, and embark on to whatever my next adventure may be like. Not knowing exactly how things would work out eventually, whether I’d be landing safe and sound, whether I’ll be able to justify what’s been my working life for the last of those 14 years as a social computing evangelist or whether I may be able to stay right where I am without having to migrate elsewhere, given the current poor state of things in this country. Lots of uncertainty, indeed, but at the same time plenty of excitement about the new adventures, whatever those may well be. About the change itself, about the new bits of fresh air coming along about figuring out whether I still have got a chance to do something else for the next few years outside of the well established comfort zone I have grown into over the last decade or so. But then … life kicked in, as home care of a rather close family member continued throughout the whole month. Not much of a holiday, after all, as I got to experience, in full force, the initial shift of priorities kicking in and, officially, beginning the “in transition” period…


Reflection month. Spent vast majority of the time reflecting on what I wanted to do next, whether it was working for another vendor in the Social Business & Enterprise Social Networking space, or work for an international business, or work at a startup or, eventually, set up my own business. In the end, and after much thought put into it, I decided to go from one extreme to the other and from having worked 17 years in one of the largest and most complex IT environments out there (through 6 different Lines of Business and dozens of project teams) I decided to set up my own advisory firm around Social Business & Digital Transformation, Knowledge Management, Learning, and Online Community Building. Was that the right choice? I don’t know. Nearly a year later, it looks like I may have made it, after all. But can I sustain it for the next few years? Or was it just the beginner’s luck of someone starting up hoping for the best? I still haven’t been able to answer those questions and I suppose it may need to wait way into 2015 to confirm it. What I knew for sure back then was that I needed something different than whatever I was involved with over the last 17 years. Shifting work environments of similar traits was not going to do it. At the same time, I knew I also needed to have a Plan B and may be a Plan C as well, both of which I haven’t resorted to just yet, which may confirm that initial decision as the potential correct one, if there ever was one. Home care, after nearly three months, finished up on a high note and everything was back in order, although too close for comfort! Phew!


The start of my next adventure. Going solo, as they call it, although I have never been, nor felt, alone, as some people say when you are just getting stated with a new career. Having cultivated and nurtured social networks over the course of the years (As an opportunity to build further up on the collective digital footprint of those friends who you care about and who, in return, would care back), I spent lot of time catching up with folks, whether face to face, or virtually. A very much worth while doing exercise, since it helped me rekindle plenty of those personal business relationships as well as come to terms with the fact and comprehend how plenty of people move on from you, once you stop being enterprisey with no corporate tag attached at the back of your neck, and, how, instead, you meet up other new, but equally interesting and fascinating people you feel you would have never met working in a corporate environment. The “in transition” period fully kicks in by then, as I started working on the pipeline of my own business; trying to figure things out, as I go along, as an independent freelancer, realising the massive learning curve I had just embarked on. Things will never be the same anymore. Excitement is peaking up by the minute as the first potential client prospects help me build that so-called pipeline. No income yet though. Uncertainty makes an entrance. Again. Do I need a Web site to describe my services and myself and hope for the best or will just my Social Web presence (including this blog) be good enough? I still don’t have my site up and I keep wondering whether it’s necessary, or not, in the age of the Social Web, specially, for the kind of work I do.

[Oh, don’t worry, there *is* a Web site in the making, right as we speak, so I guess I may have answered for myself that question… Yes!, you do need a Web site for those people who do not know you just yet to get to know you eventually before they will engage through other digital channels!]


Resumed travelling for business (to a couple of conferences, mainly), but this time around, and for the first time since I can remember, as an independent advisor. The business world changes around you. Or you change. Or both for that matter. I don’t know. Things are no longer the same, that’s for sure! You start seeing things through a different lens and all of a sudden you notice how your opinions, thoughts and reflections run free, unbiased, uncensored. Liberating to no end. Hugely refreshing and soul rewarding at the same time. The pipeline for potential work keeps growing, but still no income. Excitement still high though, mainly through the rekindling of those personal business relationships, while forming new ones, as my close social networks morph along to meet, connect and share (with) the new me. Uncertainty starts crippling in, but it doesn’t bother me. Still doesn’t today. A new world to discover and enjoy opens up every single day. Opportunity takes a new meaning. Self-discovery regains strength on everything I do as I try to figure out the what next and, most importantly, the whom with. 


Travelling for business to present at conference events continues to take place, although starting to appreciate, and quite a lot, how the frenzy of biz travelling from back in the day (i.e. almost always on the road) is no longer there, so I can start enjoying travelling again with a pace that just feels right! Yes! The every other week on the road mindset, all of a sudden, drops almost dead and, instead, I get to appreciate how wonderful it is to travel the world, still today in 2014, to meet up some rather beautiful and amazingly talented people. Still one of the things I appreciate the most from my past corporate life, even though it’s no longer happening with the maddening frenzy as it used to be, which means that every time I travel nowadays I enjoy it even so much more. Pace is everything. Pause is the killer. Time is all we got left as the new currency, so making the most out of it, day in day out, takes a whole new meaning altogether. Apparently, I have become a nowist. And I am enjoying it quite a bit, because who knows what will happen tomorrow or the day after? That’s just too far into a future we can never grasp, nor comprehend accordingly, so why bother? Why not enjoy the now as much as we possibly can? And let the worrying about the future for a later time…

Pipeline work continues to build up helping me realise, finally, how important it is to constantly keep moving, regardless. Multiple touch points, follow-ups, conversations, social networks and other groupings or associations, etc. No waiting times. If it comes, it comes, if not, we’ll just keep moving along. It will come back at some point, eventually, if it needs my attention, help and support or further involvement. Still no income. Uncertainty grows on the third month in a row without revenue starting to make me wonder whether I made the right decision back in January about moving on. The excitement of the new adventure, the unknown, and what may potentially lay ahead, day in day out, still keeps trumping it all though. Life moves on and so do we. No turning point back. That’s what decisions do for you. You just keep moving on. The constant learning never stops. Regardless.


Surprise, surprise! Huge month ahead! Finally, I got to discover and fully experience what, till today, have been my two main sources of income as an independent advisor: 1) Client work and 2) Hosting face to face workshops around Social Business Adoption & Digital Transformation. Yay! We are back in business! Phew! Was starting to get worried to see how some work streams I initially thought were perhaps going to help me generate some earnings didn’t produce a single dime. Nothing. Zip. Nada. And, yet, on the other hand, and all of a sudden, BANG! first round of revenue kicks in from a work activity I never thought I would be able to pull it through, but there it was … Extremely happy AND hugely relieved. The adrenaline rush of your first client kicks in confirming what you initially felt may have been the right move from the start.

[What were those other work streams I thought were going to generate $revenue$ but didn’t? Well, I will blog about them on a separate entry, as I think they deserve their own attention and perhaps additional discussion. You will see what I mean when I share that post across. It will be a bit surprising and very much thought provoking, at least, in what’s meant for me ever since I went independent]


Client work continues. Incredibly exciting and enjoying it tremendously, realising how lucky and privileged I have been to have worked with such a group of rather smart and talented group of clients, and very excited at the same time about helping them accelerate their own collective digital journeys starting it off as a personal transformation. Business travelling for client work picks up a notch or two as well, summer holidays kick in and that feeling that August will be a slow month starts to settle in. Unfortunately, life, once again, had other plans in the making…


Home care for a loved one. Again. Seriously, 2014 has been one of those years that will be rather tough to forget and for a good number of reasons! I couldn’t wait for it to be over, done and dealt with and off we go into 2015. Being stranded at your own home place takes a whole new meaning for the following three months of daily home care for the rest of the family and yours truly. Priorities get reshuffled big time: home nursing, looking after the household, Boira (our Belgian sheep dog), shopping, day to day work (to keep paying bills) and that strange feeling of a much more profound change in the making, building up more and more by the day, once you realise the village you once loved and moved into, because of how much you enjoyed the atmosphere and sense of closeness and proximity, is no longer as charming as it used to be. Quite the opposite.

I lost 6 kgs that month. Running every day for an hour kept me going as that was the space where I could get back my sanity from the frenetic day to day craziness of life taking over. It felt great, as it helped me go back to my expected weight that I lost during the course of the Christmas period just a few months back.


Still heavily involved in home care, although the worst was already over (Thank goodness!). Business travelling, after the summer break, resumes itself and additional client work comes along at a nice pace. The reshuffling of priorities and focusing on other more mundane work streams / aspirations, essentially, coming back down to earth, so I could keep paying the bills, results in me having to move on from Change Agents Worldwide. I will miss them, I still do every day, but, you know how it goes, life goes on and has got other plans for you that most of the times you just can’t control, nor manage, but embrace them and hope for the best of potential outcomes. This was one of them that I needed to prepare myself for. Time is the new currency, remember, and massive disruption starts lingering around in the horizon, right as we speak: after 10 years, we are, at long last, moving! Oh, the adrenaline rush of a much needed change kicking in again! Gotta love it. Yes, house hunting begins… A new home beckons a much needed change. A new light. A new life. Eventually, together.


Revenue keeps coming along nicely, helping me not having to worry too much about how we’re going to keep paying the bills. Grateful to no end. Eternally. Work is pretty much focused on helping clients achieve their goals in their own digital transformation journey(s) as well as face to face workshops (as already mentioned above). Things are starting to become more steady and pipeline continues to consolidate with 2015 already in the horizon and looking very good. Or so it seems…

For the first time in over 10 years though, it’s time to move on again. Change happens in many ways and this one of finding a new home was no different. It was the end point of the period I have been calling in this blog post as “in transition”. By the end of the month, after two to three weeks of heavy search all over the place, we, finally, had a new home. Boy, do I love this place! We were born to live in it right from the start for real! Just brilliant! Just what we needed to conclude that phase of our lives and move into the next one, whatever it may well be.


Within just a few days since we found the bungalow, i.e. our new home, we finally moved in! I still can’t believe how lucky we were in finding such a gorgeous place! Of course, I will be sharing some pictures both in my Flickr and Instagram accounts. Perhaps it was our lucky shot at that point in time, but so very much needed altogether, after such an interesting year gone by so far!

Conference month kicks in in full force so it looks like moving in needs to slow down a bit while I get to do a bit of business travelling around Europe. After Paris, Amsterdam, Brussels, Barcelona, Zaragoza, Madrid, London, Prague, Zurich (twice!) it is now time to check out Stockholm, Madrid (again) and Zurich (for the third time!). Not sure why there seems to be this obsession by conference organisers to put together all of their tech events either in March or November. It must be the winter! Do them in March to get people out of their homes right as spring kicks in or by November before everyone hides for the remaining of the year as winter approaches fast and furious. It’s crazy! Either way, loved the travelling to all of those cities and even more when the prospect of coming to a new home made it all really worth it.

But then another nightmare came through. As if I didn’t have enough with the rather tumultuous personal life throughout the year, my daily work was just about to be hugely disrupted. To the point where I haven’t recovered just yet from it and it may still take a while. Apparently, I have been forced, to put it mildly (by my telco / ISP) to go through this excruciating and horrifying experience of not having a landline, nor ADSL connection, at the new place, meaning that every single day that has gone by since November 7th (When I requested a landline / ADSL transfer) I have been losing revenue for not having worked with clients while collaborating remotely through the Social Web.

Yes!, 45 days and counting… Apparently, this is what you get in exchange of 10 years of customer loyalty spending about 175€ to 200€ per month steady for all the services I have contracted with them. And the worst part of it all? Well, that it is not over yet. 45 days later, I am still waiting for someone at that ISP to fully understand and comprehend the kind of damage they have done to this independent freelancer who happens to live off the Internet (as a remote knowledge Web worker) for his day to day work. Apparently, as a customer, that’s not important. After all, it’s not their revenue (they still get paid for not providing any kind of service!). It’s my own. Yes, you are guessing it right. There is a blog post coming up where I’ll be detailing what it is like living without access to the Internet when it’s your primary means of income while a Queen Between stands in the way not wanting to address and fix the issues sooner rather than later.


Phew! 2014! The Year That Was, indeed! Still without connectivity at our new home and surviving on a hugely expensive data plan for my mobile which runs out incredibly fast given the demands of my Web work and where my telco / ISP has decided that, as a token of generosity, they have extended my monthly quota of 4GB at a lovely price increase I just can’t resist paying for it. Yes, I guess gratitude from their side is taking a new meaning I should fondly remember over time. Anyway, that separate blog post will detail plenty more what’s been happening so far, or better said, what’s not been happening…

For now I bet I will be spending the remaining of the year musing about the new exciting adventure(s) at work. The amazing people I have been meeting throughout the year and who have made it a rather special one (Yes, you know who you all are!). The excitement of doing what I love doing, finally, has kicked off the uncertainty into no-man’s land. And although current pipeline work for 2015 has been abruptly halted to a standstill by my local ISP blocking me from accessing the Internet to do my job, I am hopeful the issues will be sorted out soon enough to be able to enjoy a Christmas break I will be treasuring to bits after everything that has happened this year: 2104. The Year of Change. Massive change.

Finally, the most important thing, at least, to me, that clearly helps me understand what we are all up to in our personal lives with the odd distraction here and there: caring for one another. Indeed, home care, at long last!, is also now over! A thing of the past and, thank goodness!, everything worked out all right in the end, despite the initial hurdles and health scares! Our new wonderful home has done the rest in the healing process making up for a superb end of a rather interesting and challenging year, both on the professional and personal levels, and where I have learned perhaps the most important lesson to date: life has its own plans and ways of developing things further and only thing we can all do is to adjust and adapt accordingly, and make the most out of it all, while having plenty of really good fun!

Life is just too short not to enjoy it the fullest. Today. Don’t leave it for tomorrow. And if that means I am a nowist, be it. After all, it’s Christmas and a good time to get back plenty of the social life we just didn’t get a chance to invest in this year with all that’s happened. It’s never too late, I know. Life keeps moving on and with it all of us, whether we like it or not.

I guess it’s now time for you folks and me to move on, too! I suppose it’s good enough for today as a yearly catchup update of sorts, where I can share with you all what’s been happening so far this year and why there has been, at times, extensive periods of silence from yours truly while I was focusing and spending my time fiddling with other priorities. For those of you who have stuck around thus far into this blog entry, please do allow me to share with you all a sincere token of gratitude for sticking around. It’s hugely appreciated and I’m certainly looking forward to resuming plenty of the online interactions we used to have in between those periods of quietness. 

I’m now back business as usual (At least, for as long as I can without blowing away the monthly mobile data plan) and while I get to put together the next blog posts over here, as an opportunity to resume my blogging mojo, I thought I would share with you all one other major highlight that I went through earlier on this year that I think you might find interesting as well. It’s a podcasting recording. Perhaps one of the most thorough and intimate interviews I have recorded in a good few years.

The interview was hosted by the wonderful and incredibly smart Michael Hicks from the My Way Podcast show. During the course of an hour we got to discuss plenty of the key experiences that throughout the years, starting off at a rather early age!, have shaped and nurtured who I am today: Luis Suarez. It’s that kind of a rather personal podcasting episode where plenty of the nuggets I talked about may not well be known, if only, but a few rather close friends. My Way Podcast is “committed to telling people’s stories” and I guess that’s just what we did: narrate my story.

So, if after reading this rather long post you still feel like going for a good listen of what I have been up to in the last two decades, with lots of personal touch points, and hilarious anecdotes, feel free to head over to the podcasting episode and have a listen. I can guarantee you would have a good laugh or two in between some pretty interesting insights we talked about and shared across around “confidence, working in a team, why it’s important to work in customer service, how and why he no longer uses email at work, working remotely, pursuing multiple interests to find what you are really passionate about, how he uses his blog as his external brain, his recent switch to freelancing, and so much more”.

Hope you enjoy it and from here just a special thanks to both Michael Hicks and Amber Robbin for making it possible! What a wonderful finishing touch to quite an exhilarating year and here’s to plenty more for 2015 and beyond!

Written by Luis Suarez

Chief Emergineer and People Enabler. A well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business; and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua or Google Plus.

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The Soothing Effect of Blogging

Gran Canaria - Puerto de MoganIt’s hard to believe, even for myself, how the last time I wrote a blog post over here was a bit over two months ago. However, it doesn’t even feel totally awkward, as it used to be in the past, whenever I embarked on a longish blogging hiatus of sorts. Not even embarrassing anymore. I know, I am still trying to find an answer for that one, too. Go figure. I guess that’s what happens when a frenzy of activities both personal life and work related take over the daily blogging routines to the point they fall off to the bottom of the list of priorities and at some point they drop out altogether. To never come back though? I doubt it. Seriously. My fingers have been itching for a good while wanting to come back to the blog and keep up with the writing in the long form. Somehow it wasn’t the right time for me to come back just yet. But now that things seem to have settled down a bit, here I am, once again, bringing back my blogging mojo to life and this time around I guess it’s for good. Why? Well, for a good number of reasons, as you are about to see shortly, but, mainly, because I have been missing it all along more than I thought I would and it’s time to get busy writing again! There is just too much going on inside my head that wants to come out and I guess it’s now a good time to stop being the bottleneck and share along … 

Where shall I start then? How can I summarise plenty of the things that I have gone through in the last couple of months into a single blog entry without boring you all to death with my chaotic ramblings and still provide some helpful insights of what I have been exposed to so far? It’s going to be a challenge, I know, so I guess I better get down to it and see where it will take me. And what a better way of kicking things off than instead of writing long paragraphs to keep it short with some quick entry points that I can then develop into additional blog posts over the course of time, specially, for those key areas I’d want to develop further thoughts on as we move along.

Think of it as snacking around into my brain for bits and pieces here and there on what I have been going through in the last couple of months, of what’s been in my mind, what I have been learning, and overall how things are moving along for yours truly, as an independent trusted advisor around Social Business and Digital Transformation. So, let’s go ahead and do it! 

  • I can’t believe it’s been 6 months already since I left IBM and decided to go independent as a trusted advisor around Social / Open Business & Digital Transformation. And you know what? It is already starting to feel like it’s been ages ago, to the point where I’m beginning to question why didn’t I go independent 10 years ago when I had the first opportunity and, instead, I let it go? 
  • Yes, life as a freelancer on the subject matter(s) you are truly passionate about has just been wonderful all along, even more so when it all turns into paid client work. Clients who are just as passionate, committed and determined as you are, if not even more so!, in inspiring their own digital transformation and you are capable of bringing to life the “job title” you decided to embrace right from the start: Chief Emergineer & People Enabler. 

  • Back when I was still at IBM I thought I had it just right  in terms of striking that so-called work life integration, only to learn how wrong I was now that I’m fully experiencing what it is like being less busy and hectic, but more effective and creative on what I do, while I get to experience, fully, what it is like living in paradise island.
  • It’s been rather interesting, and somewhat intriguing, to be frank, to finally adjust and embrace the notion that what you thought were going to become work streams and potential revenue opportunities didn’t bring a single euro cent into your bank account after I left IBM. And other activities I thought would never have a chance with me have now become my second, most prolific, revenue stream. Yes, I’m doing a lot less business travelling for public speaking opportunities, I’m doing a lot more business travelling for client meetings to conduct face to face workshops around Adoption & Enablement techniques, regardless of the digital tool(s) in place. 
  • Less business travelling means I’m spending a whole lot more time getting stranded back at home, which is not a bad problem to have per se, contrary to what some people have mentioned when they found out I was moving on and thought I would get bored to death as a result. Not likely.
  • Life works in mysterious ways but always keen to remind you when you are spreading too thin and how it’s time to regroup, refocus on what you really want to do with your work and personal life and stick around with it, getting rid of all of the unnecessary baggage. Yes, family health scares (second one in a year!) will have such an impact that they would manage to make you re-prioritise how you spend your time online engaging with total strangers while you keep neglecting what you have got at home. Always. Never forget that. 
  • Summer months will always be relatively quiet, giving you plenty of offline time to think what you would want to do when people come back to work after the summer break. And, for me, this time around it’s meant coming up with tons of wonderful business travelling opportunities starting off by mid-September and till year end. Eventually, ending up in some kind of European Tour of sorts! Yes, I know, embrace the opportunities themselves, because you never know when they will come up again. Live the moment… 
  • The excitement and flexibility of being an independent advisor still trump the uncertainty of no longer having a fixed monthly pay check. Your brain adjusts, your lifestyle does as well and you manage to learn to live with more intent with less and still have a blast altogether. 
  • Somehow someone decided it was a good idea to pack up all of the different face to face conference events I’m interested in in 2 or 3 months and leave out the rest of the year. So June till mid-July have been somewhat buzzing as will be October – November. Enjoying quite a bit those peaks of activity, because right after I know things will go back to normal, vs. the continuous frenzy from my previous work life. 
  • It took me quite a bit of self-convincing, but after giving it plenty of thought over the course of the last three months, I have finally decided to turn Life Without eMail into another work stream for yours truly. Main reason being? Well, mostly, because after the 6 months that have gone by I can now confirm that even freelancers / independent advisors can, too!, live without email as an effective collaboration and knowledge sharing tool. I will be writing plenty more about this one from now onwards, but, as an example, if last year I was averaging around 35 incoming emails per week (More on that soon!), I’m 6 months into this new life of a freelancer and I’m down to 5.5 emails per week. If you’d remember, the lowest number of incoming email I managed to get while at IBM was in 2011 with 16 emails per week. Yes!!, it’s now time to show the rest of the business world how it works and how everyone can make it happen for themselves. And beyond!
  • It looks like I still have got running through my veins plenty of my teaching, educating, enabling from over the years, as I have been confirming lately with a number of different face to face workshops, so the interest towards Learning in a Connected World is back for yours truly and I suspect it will be back for a good while as I’m getting more and more interested in rather innovative learning approaches like heutagogy. 
  • I still don’t miss Facebook much after having deleted my account over 4 years ago, and specially, given some recent rather disturbing events. And, for that matter, I don’t miss a single bit my LinkedIn account either, that I deleted a couple of months back (as I wrote over in this article). That means, indeed, I am growing thicker, once again, around Twitter, Google Plus, this blog, my Flickr & Instagram IDs (for photoblogging), eventually, abandoning walled gardens to their own fate and trying to enjoy the Open Social Web, while it lasts… If it does … That is why you will see plenty more blogging over here coming along from now onwards, as I have also decided to take an extended break from closed spaces / groups. The legacy from all of them is dead right from the moment you hit the publish / post buttons.
  • There has been a one single event that has reminded me, quite fondly, why I have missed writing on this blog for far too long and that was writing a series of blog posts for a client. That blogging exercise alone reminded me how much I enjoy writing overall and why I’m back for a good while now. I fully understand I am a bit rusty, chaotic and messy at times, like with this blog entry of ramblings…, but, indeed, never underestimate the soothing and enticing power of sharing your ideas out there in the open for others to comment, improve and collaborate around them. It just can’t get better than that. Oh, wait, it certainly can: when the final product is better than the original idea. Collectively. 
  • And talking about writing, there is, finally!, a book in the making by yours truly. Yes, I know, it should have been done a long long time ago, but, hey, it’s never too late if the cause is a good one, right? hehe Stay tuned for more details on it, please. I will be writing about it some more in-depth shortly…
  • Ohhh, one more thing, I am currently toying with the idea of putting together as well an ebook around the Top 101 blog posts that have seen the light over here in this blog over the years around KM, Social / Open Business and Digital Transformation, as it’s approaching its 10th year anniversary in the Internet Blogosphere in memoriam to its predecessor, my corporate Intranet blog, that I got started back in 2003, but that, alas, is now sadly defunct. So long, my dear friend. Thank you for all of the rather good and fond memories from over the years! 

Now, talking about legacy, and an unforgettable footprint left behind, as I am about to wrap up this post for today, I just couldn’t help remembering and celebrating the one from someone who marked my youth (And I am sure that one from hundreds of millions of people out there!), and early years into adulthood, by teaching far too many key learnings and life lessons through the amazingly inspiring power of storytelling than the brilliant, rather witty, humorous, vast majority of times utterly hilarious and comforting Robin Williams. Laughter is a healthy thing. Making people laugh their hearts out is a gift. Quite a special human being, indeed, who always had a kind word for everyone and who knew how to channel through his immense talent to make this world a slightly better place. And now that he is gone, “we just have to work twice as hard to fill it back up again”. 

Thank you, O Captain, My Captain!

Get out there and “make your life spectacular!


Written by Luis Suarez

Chief Emergineer, People Enabler and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business; and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua or Google Plus.

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The Therapy of Blogging While Showing Off Your Ideas Out in the Open

You may have noticed how over the course of the last few days I haven’t had much of a chance to blog over here. And it is not because things may well be so incredibly hectic that I wouldn’t have enough time for it. Quite the opposite, actually. I am continually looking at the prospect of writing away, as, you know, there is always time for blogging, right? In my 11 years of blogging itself I don’t think I have ever experienced the good well known writer’s block when putting together the next article. I have always felt it’s just a matter of whether you have got something interesting, relevant and valuable to share across for others to keep improving with their additional commentary and eventually have a really good conversation on a given topic as a result of it. And today’s musing, while it’s been in my mind for over a week now, is pondering what is a blog without comments, after all? Is it still a blog? Or, on the other hand, just a regular Web site that you dip in your toes for a minute or two and then move on? Should blogs have comments turned off by default and still be called a blog? What do you think? 

The main reason why I am reflecting on this topic of whether a blog is still a blog without comments enabled is because over the course of the last few days (nearly a week now!) elsua.net has been under an attack of spam comments that I have never seen in the 11 years that I have been blogging away. So vicious that I eventually had to turn comments off, because even Akismet couldn’t handle the load. And they are still disabled. And it hurts. Tremendously. More than anything else because I feel like I have just killed off the conversation. 

This is not the first time that I get hit by spam comments. In fact, till recently, Akismet was telling me it caught over 4 million of them since October 2005 when I started this Internet blog (two years after my Intranet corporate one came alive). However, this is the first time that it’s taking me so long to turn on comments and bring back the conversation. And the issues are still there, which is the main reason why I haven’t been blogging in the last week, because I kept thinking what’s the point of writing over here, if other people can’t read AND comment on the blog, right? (If they so wish, that is…)

Yes, I know plenty of people out there would still view blogging (despite the 20 years that have gone by since the first weblog came out) as a publishing platform where people just show off. Of course, they do. They show off constantly, but not necessarily their selves, but, most importantly, their ideas or deeper thoughts on those topics they are truly passionate about and that they would want to share with others to start off a conversation. That’s where comments kick in. 

Yes, I know plenty of people out there think that blogging, in some way, is a kind of therapy and I would probably have to agree with that sentiment, as that is, some times, the kind of effect that I get when I sit down and start writing myself. Like in this case, for instance, this article I am putting together, where, out of sheer frustration about that spam comment attack, I am using it as an opportunity to flush it out, get it out of my system and carry on, hoping that at some point things would go back to normal. 

Yes, I know as well plenty of people have been writing over the course of time about the multiple various benefits of blogging and how to get things started with your own, whether for personal or business interests, but perhaps one of my favourite quotes that would keep justifying for me the argument as to why a blog is still incredibly powerful is the one that, just recently, Dave Winer put together under the heading Why Blog?

The mission of blogging is to empower all of us to go directly to each other with our expertise. So if you know something as well as anyone else, or you learn something or know something that should be shared, then you should share it on your blog” [Emphasis mine]

And, once again, here I am finding myself debating what’s the point of having and maintaining a blog if you cannot keep the comments open and available to everyone who may want to share their ¢2. Rather frustrating altogether. Then you remember the beautifully crafted articles like David Weinberger’s “What blogging was” or Tim Kastelle’s “You Should Start a Blog Right Now“ and you realise that you just need to build on further on your patience levels and wait for the attack to go by to then turn comments back on and you will be fine. Back in business. 

Well, that’s essentially what I will be doing. I will keep hanging in there and see if the spam comments attack will eventually go away so that I can get back on track. After all, blogging is still lots of good fun! And I miss it. Terribly. So I suppose I will just keep blogging away from here onwards imagining the wonderful conversations I could have had with you folks, but that they may need to wait for a little bit longer. So, please bear with me while we get over this spam storm. Hopefully, it won’t be too long before we get back to normal … 

Interestingly enough, and moving on into another topic that I would want to briefly touch base on, somewhat related, but perhaps worth of a separate blog post on its own to dig in further on it, a few of you commented, when I mentioned this issue through Twitter, and other social networking tools, that I should perhaps outsource the commenting system rather into Disqus or even Google Plus and move on forward with things. 

That certainly was a very interesting suggestion that I have been contemplating as well for a good while, even before this spam comment attack and all along I haven’t been convinced it would be the best option out there. In fact, it raises a number of different questions and concerns with yours truly in terms of where you host your (long term) content. Allow me to explain it perhaps with a metaphor I have been working my way through over the course of time, that I originally crafted for discerning the differences of publishing content in your blog versus elsewhere, i.e. other social networking tools. 

Imagine your blog is your home. That special space that you keep coming back to over and over again, because, you know, it’s your own online space on the Social Web. The place where you belong, where your thoughts are entertained in ways you couldn’t possibly even imagine by sharing them freely and openly with others, so that, over time, conversations develop, open knowledge sharing goes back and forth and trust builds up naturally, as folks have got an opportunity to visit your home, feel comfortable, learn about you and what you are passionate about and develop a relationship over the course of time through multiple interactions and overall good old participation in the back and forth dialogue.

Now, imagine you decide to go to someone else’s home and live there permanently. Like LinkedIn (with its recently open-to-everyone publishing platform), Medium (Blogging for the 9%), Tumblr, Google Plus, Blogger, WordPress.com, amongst several other options. How would you feel if, at one point, you are no longer welcome at their homes, or, even worse, how would you feel if those homes just disappear overnight without an opportunity for you to leave the party on time (with your content) to event share it elsewhere with others? I guess you know where I am heading, right? 

John Battelle described it beautifully in a recent LinkedIn article under the rather suggestive and thought provoking heading of “LinkedIn Is Now a Publishing Platform. Awesome. But First, Get Your Own Site”, where he confirms with this brilliant quote why I am myself not ready just yet to outsource my home for someone else’s: 

From now on I’m going on record as a passionate advocate of posting to your own site first, then posting to LinkedIn (or any other place, such as Medium).

Why? Well, it comes down to owning your own domain. Building out a professional profile on LinkedIn certainly makes sense, and bolstering that cv with intelligent pieces of writing is also a great idea. But if you’re going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone. WordPress makes it drop dead easy to start a site. Take my advice, and go do it. Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I can’t stress enough: Put your taproot in the independent web.

And that’s essentially what I will be doing from here onwards. Focus plenty more on building a beautiful home that everyone else out there on the (Social) Web can enjoy, if they so wish to drop by and pay a visit, and where I can help facilitate the space without hijacking the conversation just for the sake of thriving on attention. I don’t need it. At least, I don’t think I need it. What I do need though, for sure, is for the conversation to take place, openly, publicly, and available to others, because that’s how we, you and me, can keep up with our ongoing, constant learning paths.

For now, though, and while we wait for the spam comment attack to fade away, I guess this blog is under construction, currently being refurbished, if you wish, just like any home out there would do every so often, while we wait to turn on the comments once again. And bring back the conversation to life. 

I just can’t wait for that to happen! 

[Thanks ever so much everyone for the continued patience while enduring this painful experience and for all of the wonderful support offered thus far. It’s greatly appreciated. As always]

Written by Luis Suarez

Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business, and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua, Google Plus or LinkedIn.

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The Dangers of Mediocrity and The Power of the Dip

Leon - CathedralOne of the things that I have always enjoyed, and quite a bit, from the Social Web, and the different social networking tools out there, and the main reason why I keep coming back for more, is that no matter how much time may have just gone by, the good content, the golden gems, those pieces of reflection and insight that you know you are going to bump into over time they keep resurfacing time and time again, making the mere presence on social networking tools just worth it on its own. Earlier on this week, I had the opportunity to experience it once more, by bumping into “The Mindset of a Winner“. Perhaps one of the best short video clips you will be bumping into this year on the topic of focusing and pursuing your passion(s) through multiple dips.

It’s pretty remarkable that the video clip is a short interview published on January 2008, conducted by Gerhard Gschwandtner from Selling Power, of Seth Godin and how five and a half years later it’s just as fresh, insightful and relevant as ever. In it, Seth, once again, is at his best talking about a whole bunch of different subjects, starting off with spending a few minutes on what I feel is one of the main issues at all levels we have got to deal with in today’s (business) world: mediocrity.

While the interview may have that connotation of just being relevant for sellers, as that’s the primary audience, I can tell you that it’s very much worth while going through it as plenty of Seth’s relevant insights would apply to everyone out there who wants to escape mediocrity on everything they do, whether at work or in their personal lives, with stunning reflections like this one: “The big win is when you refuse to settle for average or mediocre. […] What you do as a sales person is you communicate emotion. But you can’t communicate emotion and trust  to someone if they are not listening and the only people who are going to listen to you are the people who are pre-sold on you, because someone told them about what you do and how you do it.” Just brilliant, don’t you think? Specially, how it applies to not just everyone out there, but to everything else that we do as well for that matter.

From there onwards, it just gets better. Seth then gets to talk about focusing on what you are good at and forget about all of the different distractions that may well be out there enticing you to go into multiple directions making you lose focus of what you should be working on. He uses the example of his blog, which is just a part of himself, as his own voice out there on the Web. That is, his presence, his digital footprint and personal brand for that matter, in contrast to his light involvement on the various social networking spaces out there. His follow-up insights on experiencing multiple dips to keep moving forward is just rather inspirational on its own. If not, judge for yourselves playing the video clip below:

The interesting thing, for me, while going through the interview itself, is how it reminded me of a superb blog post by the always inspiring Valeria Maltoni under the rather thought provoking title of “Why on Earth Would You Still Bother with Blogging?” where you would find incredibly insightful quotes like this one:

Providing a frame of reference, composing thoughts in an open forum like a blog, publishing a point of view, are more than merely a way to develop a personal channel for getting the word out on what matters in your world.

Stand for something and work on backing it up over time

that she then develops further under “Why bother with all the blogs” with perhaps one of the most descriptive, helpful and reflective reasons as to why blogging still matters. To quote:

They are an opportunity to shape a conversation about topics that matter right now — whatever we call this moment, whether the age of conversation, or real time something, or collaboration, the path to useful is a path to usefulness.

Sticking with topics also allows you to explore ideas and develop new thinking. In most cases it goes beyond that. A blog helps you keep track of what you said about how something would develop. And that is incredibly useful to understand how you got to where you are today”

So perhaps that’s what blogging is after all. An opportunity to experience plenty of dips on multiple topics of interest that you can reflect upon at your own leisure, so that, over time, while you develop your own blogging voice and style, and you keep building on your own digital footprint, you get to understand what your focus area(s) may well be, find those strengths that keep you moving along, and stick around with them, so that at some point in time they become you, you become them, without having to fall back into that world of mediocrity that’s just destroying everything we have ever believed in and built over time.

Yes, I, too, “refuse to settle for average or mediocre”. And that’s probably one of the main reasons as well why I keep blogging on a regular basis, i.e. to reflect on these golden gems that one keeps bumping into, but also as an opportunity to share, out there in the open, what my passion(s) are and what drives me to work day in day out. Why? Well, because, amongst several other things, the alternative, that mediocrity, is just too ugly to bear.

Yes, indeed, I refuse to settle for average or mediocre. And you? 

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