One of the things that I have always enjoyed, and quite a bit, from the Social Web, and the different social networking tools out there, and the main reason why I keep coming back for more, is that no matter how much time may have just gone by, the good content, the golden gems, those pieces of reflection and insight that you know you are going to bump into over time they keep resurfacing time and time again, making the mere presence on social networking tools just worth it on its own. Earlier on this week, I had the opportunity to experience it once more, by bumping into “The Mindset of a Winner“. Perhaps one of the best short video clips you will be bumping into this year on the topic of focusing and pursuing your passion(s) through multiple dips.
It’s pretty remarkable that the video clip is a short interview published on January 2008, conducted by Gerhard Gschwandtner from Selling Power, of Seth Godin and how five and a half years later it’s just as fresh, insightful and relevant as ever. In it, Seth, once again, is at his best talking about a whole bunch of different subjects, starting off with spending a few minutes on what I feel is one of the main issues at all levels we have got to deal with in today’s (business) world: mediocrity.
While the interview may have that connotation of just being relevant for sellers, as that’s the primary audience, I can tell you that it’s very much worth while going through it as plenty of Seth’s relevant insights would apply to everyone out there who wants to escape mediocrity on everything they do, whether at work or in their personal lives, with stunning reflections like this one: “The big win is when you refuse to settle for average or mediocre. […] What you do as a sales person is you communicate emotion. But you can’t communicate emotion and trust to someone if they are not listening and the only people who are going to listen to you are the people who are pre-sold on you, because someone told them about what you do and how you do it.” Just brilliant, don’t you think? Specially, how it applies to not just everyone out there, but to everything else that we do as well for that matter.
From there onwards, it just gets better. Seth then gets to talk about focusing on what you are good at and forget about all of the different distractions that may well be out there enticing you to go into multiple directions making you lose focus of what you should be working on. He uses the example of his blog, which is just a part of himself, as his own voice out there on the Web. That is, his presence, his digital footprint and personal brand for that matter, in contrast to his light involvement on the various social networking spaces out there. His follow-up insights on experiencing multiple dips to keep moving forward is just rather inspirational on its own. If not, judge for yourselves playing the video clip below:
The interesting thing, for me, while going through the interview itself, is how it reminded me of a superb blog post by the always inspiring Valeria Maltoni under the rather thought provoking title of “Why on Earth Would You Still Bother with Blogging?” where you would find incredibly insightful quotes like this one:
“Providing a frame of reference, composing thoughts in an open forum like a blog, publishing a point of view, are more than merely a way to develop a personal channel for getting the word out on what matters in your world.
Stand for something and work on backing it up over time“
that she then develops further under “Why bother with all the blogs” with perhaps one of the most descriptive, helpful and reflective reasons as to why blogging still matters. To quote:
“They are an opportunity to shape a conversation about topics that matter right now — whatever we call this moment, whether the age of conversation, or real time something, or collaboration, the path to useful is a path to usefulness.
Sticking with topics also allows you to explore ideas and develop new thinking. In most cases it goes beyond that. A blog helps you keep track of what you said about how something would develop. And that is incredibly useful to understand how you got to where you are today”
So perhaps that’s what blogging is after all. An opportunity to experience plenty of dips on multiple topics of interest that you can reflect upon at your own leisure, so that, over time, while you develop your own blogging voice and style, and you keep building on your own digital footprint, you get to understand what your focus area(s) may well be, find those strengths that keep you moving along, and stick around with them, so that at some point in time they become you, you become them, without having to fall back into that world of mediocrity that’s just destroying everything we have ever believed in and built over time.
Yes, I, too, “refuse to settle for average or mediocre”. And that’s probably one of the main reasons as well why I keep blogging on a regular basis, i.e. to reflect on these golden gems that one keeps bumping into, but also as an opportunity to share, out there in the open, what my passion(s) are and what drives me to work day in day out. Why? Well, because, amongst several other things, the alternative, that mediocrity, is just too ugly to bear.
Yes, indeed, I refuse to settle for average or mediocre. And you?
Earlier on this month, my good friend, Euan Semple wrote a short blog post on the topic of how tough it is to put together that initial first blog entry, if you are new to blogging, and even more so if you are an executive. It’s just like the whole world is watching you for that first article and you just want to do things right. You certainly don’t want to look like a fool, never mind that feeling of being ridiculed by your peers if things don’t work out. You just can’t afford to go through that and that’s where most of your reluctance to blogging comes from nowadays. You know how it goes, the longer you leave it, the stronger the pressure on you and when you, finally, decide to get things started with your own blogging you realise it’s not going to be as easy as you thought it would have been, but will it be worth it? Well, for the sake of bravery, authenticity, honesty and openness, yes, it surely will. Even for you as a CEO.
Blogging is coming back, in case you may not have noticed. Even for senior executives it’s becoming one of the most empowering opportunities to engage in an open, direct dialogue with your audience(s) about whatever the subject matter you may decide to write about. The thing is nowadays most executives feel like blogging is something that their communications & PR teams should be doing for them. After all, it’s just another publishing platform, right? Well, that may well not be the case, perhaps. Euan defined it as a “slippery slope” and I couldn’t have agreed more with him. To quote: “First they help you, then they start to write the posts for you, then you get busy or bored, and the next thing you know it is not your blog but someone else’s“.
That’s probably one of the best descriptions of why I have never believed in ghost writing myself either over the course of the last 10 years that I have been blogging already. It just doesn’t work. And that’s probably one of the main reasons as to why blogging is so tough. It requires lots of energy, hard work and good effort to make it happen and for that you may need more time than just posting a tweet, or a short message on LinkedIn, Google Plus or whatever the other social networking tool. And we all know how tough it is nowadays to make time for your social interactions, even for blogging, in between your ever increasing workloads, right? Where is the balance then?
The balance is on trying to figure out whether you really need a blog or not for yourself. Remember, blogging still is the most powerful key element on the Social Web out there to help you build, sustain, nurture and develop your own personal (digital) brand. So should you, as a CEO, or a senior executive, for that matter, start blogging? Most probably.
The good thing is that those folks who may decide to jump into the blogging bandwagon do have it relatively easy in terms of the huge amount of resources, helpful how-to articles, pragmatic blog posts, lessons learned, hints and tips, productivity hacks, numerous user guides on blogging that surely help address the potential technological barriers, even for guest blogging. Even more so The Next Web has put together a stunning article where they have detailed “The 15 Best Blogging and Publishing Platforms on the Internet Today. […]“.
So there are plenty of choices and helpful support / resources out there, no doubt. Why is it so tough to get things going with your own blog then? Well, I think Euan pretty much nails it with this particular quote which pretty much summarises some really good and practical advice:
“Be brave, say what you really think, say it in your own words. And I mean your own words – the way you would talk to a friend. Not falsely informal nor nervously official. Your real voice, the real you. Surprisingly this is what makes it so damn hard. We are often not usually our real selves at work. Often we have forgotten how to speak normally! It feels raw, you feel vulnerable, it an’t natural. But it is. It is the most natural and effective way to truly communicate with someone. To make a real connection. If you can remember how to do it, and write like you mean it, then things can only get easier and real magic starts to happen.” [Emphasis mine]
Indeed, at the end of the day, it’s all about a couple of things, really. It’s about whether you, as the blogger, may be able to find both your own blogging voice and your own blogging style, no matter how high you may well be in the organisation. And stick around with both of them. Being afraid or fearful about what others, including your peers!, may say about your own blogging style / voice is not going to help much. In fact, it will manage to keep you in your cave for a good while, so that you, too, can conform with their own inability to leap forward and get their own blogging going. That’s where Euan’s commentary on bravery is so accurate. We just need to be braver out there and share more of what we know and what we are good at and what we would be able to keep writing on and on and on for years as if it were still the first blog post.
Yes, absolutely!, blogging, eventually, is all about sharing your passion about that subject matter. About making it contagious for others. About being open, transparent, trustworthy enough to comfortably share your thoughts out there in the open, understanding that they may be incomplete, imperfect, awkward, at times, perhaps, but they are still your thoughts, your passion, your blogging voice and style coming together. Now, I am pretty sure we don’t have an issue with finding our passion, do we? I think we all know pretty well what it is that drives us not just at work, but also in our personal lives.
I think we all know how we can, once again, become more authentic, transparent, honest, open, engaged, more our selves, really, on the Social Web out there while we interact with others. We just need to bring it back and don’t take ourselves too seriously. Let’s not forget the play factor, please. Will your peers continue to make fun of you and ridicule you? Most probably, since that’s how they would want to keep hiding themselves and fight their own uncomfortable circumstances by deviating the attention elsewhere. Should you care about it? Definitely not. Remember, after all, you have got a passion hidden inside wanting to burst out and be shared with the rest of the world. Yes, that’s the moment you know you are now ready to start your own blog.
Yes, we know, we have been waiting for you all along. Don’t worry, the waters are lovely.
Welcome to the Internet Blogosphere!
Once again, it’s been nearly a couple of weeks since my last blog post over here on The Perks of Being an Early Riser and I am sure at this point in time folks out there may be thinking that, once more, I have failed to keep up with restoring my social presence as I mentioned on that last article. Far from the truth, I am afraid. Over the last few days I have been doing something that I have been looking forward to for quite some time and that it’s always something that I can never get tired of: Vacation. And this time around a very special kind of holiday, because it’s been a rather disconnected one, too! Not by choice though, although the world works in mysterious ways, so perhaps that was what I needed all along in the first place: a time to strike for “the best opportunity to take a step back, inhale, exhale, think about life, and ask: am I happy?“
Indeed, every year, during the course of the summer I have been enjoying tremendously that pilgrimage back home to see my family in León, Spain, where I was born and raised, and catch up with them for a few days to see what they have been up to. And time and time again, it’s been a fun experience, specially, when this time around you try to explain to your mum what you do for a living and you realise that she has never seen, played, enjoyed the Web. Quite an interesting and thrilling challenge I would encourage you all to go through, if you haven’t just yet!
Even worse when you try to show her what it is like from your laptop and there isn’t any ADSL or wi-fi around. Or you try to show her on your mobile smartphone and tablet through a so-called rather robust 3G network and you see that it fails to keep getting connected to the point of embarrassment. And you eventually give up, because you know that so-called pervasive connectivity isn’t just coming around. Yes, indeed, someone had to say it out loud, I guess, there are parts in this world where broadband and the Internet are just … not … there!
Goodness! I can’t believe that I am writing about this in 2013, where everyone keeps claiming that we are now more connected than ever before in our history through the (Social) Web, where wi-fi and ADSL lines are pervasive enough to make it an enjoyable experience and where, as a last resort, 3G may come to the rescue. Well, not really. Not everywhere as I have been able to experience fully in the last 10 days or so. And this is happening right here, in Spain, not some kind of remote island, in the middle of the ocean, where the 21st century may not have arrived just yet!
See? Disconnected holiday not by choice, but then again perhaps it was better that way, because I had a real blast altogether! And for a good number of reasons, starting off with having an opportunity to do a proper catch-up with family and friends face-to-face and without any smartphone or tablet devices getting on the way. Never mind that wonderful opportunity as well to find plenty of time to pause and reflect wondering about things, in general, whether I have been enjoying work, my personal life, and so forth. You name it. It’s amazing to see how much one gets to think when you do have all of the time of the world without the so-called distractions we are all pretty familiar with. What Ted Leonsis brilliantly described on a recent article under the suggestive heading “Find Time to Reflect“.
Anyway, I am not too sure whether I eventually succeeded in explaining to my mum what I do for a living, or not, but I can tell you she was right on when she threw back at me a rather short, sharp question that I guess summarises everything and that it certainly puts things into perspective: “Are you happy, son? (Because that’s what really matters at the end of the day, you know)“.
Whoahhh!! Mums are wonderful, aren’t they? They just know us inside out, and without having to say much, to find out really quick everything they would want to know and in just 4 words she was capable of detailing whether I am on the right track or not, and not just in my professional career, but also on a personal level. The intriguing thing is that I failed to utter some words as a response. Instead, I just got a huge smile coming across my entire face that she received warmly with a nod of approval and “That’s all that matters, really, that you are happy with yourself and those around you and that you keep smiling. The world needs that, son“.
You can see why I am getting goose bumps all over again as I get to write down those few words of wisdom, right? And she didn’t even need to be aware of what the Internet is or have access to it or for me to explain what I do for work. Some things are just so profound, so touching and mind-blowing altogether, yet so simple and uncomplicated that it’s incredibly difficult to not just feel overwhelmed by that feeling of immense gratitude. She has done all right with all of her children all along throughout all of these years. And me being worried all along about not being connected to the Web to be in the know and everything, when all I needed was just right in front of my face! Right there! How could I possibly miss that?
I guess that’s what I meant earlier on in this post when talking about taking that disconnected holiday to visit my family and to pause and reflect on things, the smallest things, you know, the ones which seem to be the ones that keep driving us towards whatever our goals may well have been all along, but that, for whatever the reason, we may have deviated a bit in our directions and / or intent. I suppose that’s, amongst several other zillion things!, what mums are really good at over the course of time when they keep reminding you what you are here for in this world and everything, helping you focus on what you really need to focus on… those around you who you care for and … yourself.
In finding time to reflect Ted talks about several common steps that would surely help us all towards becoming happy and successful. To quote them briefly:
- Communities of Interest
- Personal Expression
- Empathy and Giving Back
- Higher Calling”
It is a rather fascinating and inspiring read all along for sure and I highly recommend going through it, specially, if you are still enjoying some time off and could do with some additional hints & tips on what that thinking time could be like. I can tell you, after the 10 days I have spent back home, with my family, in mainland Spain, there are a couple of them that truly resonate with what I have experienced during that time: personal expression, gratitude and empathy and giving back, understanding fully that all of the above will eventually help me figure out the biggie, that is, the higher calling (Whatever that may well be, whenever … time will tell).
Ether way, you can probably sense from this blog post how after that holiday break my batteries are fully charged, and ready for plenty more to come along! I will be back to work next Monday. That outrageous, heretic, corporate rebel optimist, that hippie 2.0, is back in full throttle and interestingly enough with a new focus (I told you, that thinking time was going to have its toll as well! hehe) that will start unfolding itself from next week onwards, when as an early riser back into the social grid, will start unleashing his personal expression. But for now, I thought I would share over here a couple of photos I had the chance to take as well of the town where I grew up back in the day…