E L S U A ~ A KM Blog by Luis Suarez

Innovation

Blogging and Corporate Hippies by Luis Suarez

Gran Canaria - Roque BentaygaYou gotta love Twitter and those wonderfully inspiring serendipitous knowledge discoveries that it helps you bump into, time and time again, because most of the times they surely help you make up for whatever the tough situation(s) you may be going through. And bring you back on track, of course, to what your focus area(s) may well have been all along. Well, I have just had one of those the last couple of weeks (Which I am hoping to be able to blog out it at some point, since it’s still burning inside my brain like hell), but since we are just about to wrap it up for another week at work and move into the weekend, I couldn’t help blogging about that delightful serendipitous moment I experienced earlier on this week, because it surely has been quite an interesting learning experience and a superb reminder, perhaps even to us all: never, ever, lose track of your purpose, and your focus, on what drives your passion(s)

It’s not even worth the effort, nor the energy, being sidetracked, just because it may well all seem more enticing altogether. It won’t. It never will. That’s why I am really glad that a few days back, my good friend, and fellow IBM colleague, Ben Martin, introduced me to Bernie Mitchell, who along with Andy Bargery, they run the absolutely delightful London Bloggers podcasting series. Bernie invited me to participate in the recording of an episode around blogging, after having read a recent article I wrote on the topic under the title “Why Blogging Still Matters“. 

Of course, I couldn’t reject such a generous and enticing offer and earlier on this week, the three of us, Bernie, Andy and myself got together to record “LBM Audible #9: Luis Suarez from IBM on Blogging and Corporate Hippies” and while the main topic was around the purpose of blogging and why it still makes plenty of sense as perhaps one of the most powerful tools out there to help enhance your own personal brand and digital footprint out there in today’s Social Web, mostly dominated by social networking tools, we eventually ended up talking about pretty much everything around Social / Open Business. 

It was a rather enjoyable, gratifying and delicious podcast recording, more than anything else, because, while we were going through a rather fast pace and jolly dialogue, it helped me realise how much off track I have gotten from my core beliefs around Open Business over the course of the last few months. It felt like my own reckoning that I may have been losing, slowly, but steadily, my hippie 2.0 mojo, and that, somehow, I needed to get it back at some point. Well, that some point is exactly that podcasting episode I did with both Bernie and Andy, because they helped me recover from the back of my mind a good number of ideas I have been rather passionate about over time and that, for one reason or another, they went into hiding, because of other things.

So, what did we talk about then on that podcast, you may be wondering, right? What were some of the themes that helped me get back on track on keep on pushing for Open Business with that rather well known, by now, flair of being the outlier, the corporate rebel, the outrageous heretic and free radical optimist, and, essentially, that hippie 2.0 practitioner. Well, like I said, we talked about lots of various different subjects, but here are some keywords that hopefully will help describe what we discussed and talked about as a brief teaser for the longer piece, in case you may be interested in listening in: Open Business, Adaptation, #lawwe, business blogging as your personal / digital footprint, being bold, fear and reluctance, trust, relinquishing control, leaving a legacy (i.e. a digital footprint), executive (lame) excuses on doing both social and open, ghost writing, authenticity, honesty, best practices don’t exist for knowledge work, blogging101, employee engagement, sustainable growth, evolution vs. [r]evolution of social, servant leadership, managers vs. leaders, hierarchy vs. wirearchy … phew! A lot of topics, indeed, but above them all, we talked extensively about passion for what you do and for what you have always believed in!

The podcasting episode lasts for a bit over 30 minutes and you can listen to the podcast here, if you would be interested in tuning in further: 

Hope you folks enjoy it just as much as I did going through that interview with both Bernie and Andy, and from here onwards I just want to take the opportunity to thank them both sincerely for having me in the show and for allowing me to participate on one of the most fun interviews / podcasts I have participated in that I can remember.  More than anything else, because it’s helped me realise how I need to re-focus on doing what I know best: change the business world, one step at a time, continuing to challenge the status quo of how certain things happen in order to let that passion do the magic of realising what a Socially Integrated Enterprise is all about in a world dominated by Open Business. 

WOW! What a journey, indeed! 

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The Art of Adaptation Does Require Time

The Prague Astronomical Clock or Prague OrlojI am not too sure what happened yesterday, but it looks like the previous blog post I wrote over here on Mastering the Art of Creativity in the Workplace dragged some massive traffic all around and for that I am very grateful. So thanks much to all of those folks who visited the blog and checked out that article. Well, today, I guess I am back for more! If on that article I talked about creativity and how it is being affected by both constraints and boundaries, I thought today it’s probably a good time to talk briefly about the impact of time in the whole creative process. Specially, in an environment where more often than not one could surely benefit from the Joy of Pause and Reflect.

Some time ago I bumped into an article that included a reference to a short video clip where it was indicated how we, human beings, seem to become more effective at the creative process when we have got the constraint(s) of time. Essentially, meaning that we would use all of our creativity spark much more effectively when we are constrained by time than when we are not. I wish I could find the reference to that article again with the short video, but alas my memory is not playing nice with me at the moment and can’t locate it anymore. Perhaps folks reading this post may well know which one I am referring to and add the link to it in the comments. Thanks in advance, if you manage to locate it. [Appreciated]

The thing is that while that may hold true and rather accurate, I am also starting to think what would happen otherwise? I mean, what would happen if we wouldn’t have that time constraint in terms of how our creativity processes would work out eventually, after all. What would happen if in a business world where things seem to pass by at lightning speed, and without much of an opportunity for a breather, we would eventually take time out to pause and reflect, to let our creativity juices do their magic and serve us to address that pending business need or solve that business problem that seems to be escaping us time and time again, because we just can’t focus well enough with all that’s going on around us? 

Well, it seems like kids, once again, have the answer for all of us. Right there, in front of our eyes and at our fingertips, as usual. While I was putting together the previous article doing some additional research on Mastering the Art of Creativity in the Workplace I bumped into this particular short YouTube video, that lasts a bit over 2 minutes, titled Creativity Requires TIME, that explains the potential issues behind time constraints when engaging through a creative process, whatever that may well be. The video describes one relatively easy exercise that needs to be carried by a bunch of kids over a short period of time (10 seconds) and that very same exercise over a longer period of time (10 minutes). 

In terms of achieving the goal, that is, completing that particular task, the kids succeed through both rather nicely, but if you pay close attention you will notice how the magic happens when that time constraint seems to be longer, substantially longer, to the point that it allows creativity to take place in full force allowing all of the students to utilise their imagination, smarts and ability to create something beautiful in ways perhaps none of us would have envisioned in the first place: 

I know you folks may be wondering what does this blog post got to do with Social / Open Business and Adoption / Adaptation, right? Well, it’s got do very little, or a lot! If you think about how most businesses are approaching the adaptation of social software in a business context, you would notice how time constraints are rather common, to the point of becoming the norm. For most businesses, and social enablement teams, adaptation doesn’t have much time. It needs to happen yesterday, by everyone, and for everyone, in all contexts, at all costs, with no restrictions and never mind whatever the waves of adapters. If it doesn’t happen within the first few weeks, it’s a failure, and like all failures, it’s bound to be ignored, neglected and never to be looked at again. 

The reality is that adaptation takes time, usually an average of 6 to 12 months, before you can start seeing the very first results in terms of how knowledge workers may have adapted to a new set of behaviours and habits, while embracing a new mindset altogether of becoming a bit more open and transparent on how they work using social technologies. Yet, time and time again the business world, in general, already begins to demand results within the first month, of in the first week or two, if too pushy. In reality, what they are doing, without not realising much about it, is that they are shooting themselves on the foot, because that adaptation is not going to take place in such a short period of time and the sheer frustration that would come up as a result of it, from both the business (for not seeing results sooner) and the practitioners themselves (For being pushed back and forth, left and right, non stop), pretty much kills that adaptation effort in a split moment, just like we saw the creativity process being trumped down on that video clip with the restrictive time constraint put in place. 

Thus next time that people may push you around during the first few weeks of getting started into delivering results for your adaptation efforts of Open Business within your company, I would strongly encourage you all to show them this video clip that although dealing with the whole concept of creativity, I would venture to state that it would also be applicable to Open Business Adaptation, more than anything else, because, as with all knowledge work, Open Business Adaptation is, pretty much, a creative process.

And, as such, it would need time to both produce and deliver best, optimal results.

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Mastering the Art of Creativity in the Workplace

Gran Canaria - Puerto de MoganIf you would ask me what’s that single component I keep missing within the corporate world more and more by the day to help enhance both the innovation and open knowledge sharing processes, amongst several others, I would venture to state that single one missing component would be creativity. I am sure you would all agree with me that creativity on its own is perhaps one of the most precious things we have, as human beings, and which makes us all, each and everyone of us, for that matter, rather unique. Yes, indeed, we can all be creative on our own. Yet, if you look into the business world there is very little creativity going around apparently. Do you know why?

It’s as if we were educated, and told, consistently, over the course of decades, to not think out of the box, to stick to the given rules, to follow that inertia of accepting the status quo that has dominated that business environment as it is today and eventually to just keep quiet, since you never know what’s going to happen and for that matter you surely don’t want to stand out too much. It’s just as if you were told to even stop thinking on your own, because you might even get creative and that could well be frown upon with the argument that, you know, you are not working hard enough anymore. You are being creative, therefore you become dispensable. Careful where you are going… Your boss, all of a sudden, sadly owns your own decision making process. And you get stuck. For a (long) while. Does it ring a bell?

Over the course of the last few months I have been reading a good number of articles that, thankfully, are starting to question such status quo of neglecting creativity at work and we are seeing how there are more and more blog posts, articles, dissertations, inspiring presentations and what not that have helped us understand how Creativity (With a capital C) helps us accelerate, through both acts of playfulness and mindfulness, the process of how we share knowledge across and, more importantly, how we collaborate together in a much more effective manner by being capable of sharing ideas openly, build upon each other’s thoughts and eventually get work done in ways we would have never expected or assumed possible. Creativity is all about making the impossible today’s new reality, after all.

To me, it is, basically, just an opportunity to feel empowered enough about how your own thinking process, as crazy and wild as it may well be, can help make a difference in today’s corporate world by helping address and fix some of the most burning business problems. Yet, when you look into it, creativity is still not embraced as something very much necessary within the corporate world and I suppose after watching a particular short video clip, I am now starting to understand why: for creativity to flourish in a working environment the less constraints we have (As in the less right answers we have), the much more effective that creative process will be. See? That’s where the problem comes up, because, in general, the corporate world always aims at putting together constraints and live by them. Regardless. And the larger the corporation, the much heavier the constraints. 

But what would happen if that wouldn’t be the case? What would happen if, all of a sudden, businesses out there, in general, would tear down apart their own constraints and allow for knowledge workers to let creativity flow and thrive again? As usual, the answer is within our kids. Take a look into this particular short clip, that lasts for a bit over 2 minutes, and which explains, quite nicely, what I mean above with the kids always having the answer in terms of taking simplicity of a complex task into new levels: 

Goodness! Is that it? Can it be, indeed, so simple? I mean, can creativity make such a huge difference by just getting rid of the constraints, of the right answers, of not giving people enough freedom and autonomy and just let people use their imagination to achieve optimal results? Well, that seems to be the case and I am glad that video consistently demonstrates it rather well. 

It reminds me of an article though I put together over here as well, in this blog, about three years ago where I was also reflecting on the importance of creativity in the workplace but from a presentation that John Cleese, the one and only, I know!, did back then under the suggestive title of “The Source of Creativity“, where he talked not so much about constraints, but about boundaries, which is perhaps a softer concept in principle that helps expand further on with that flexibility towards the creative process. 

And this is just something really fascinating, because apparently those corporate driven constraints will eventually need to transform themselves into those human boundaries imposed by knowledge workers, who may have a better context for that creative activity anyway, resulting all in all in them establishing the rules, the guidelines and the modus operandi of what needs to be achieved, which also reminds me of this delightful blog post by Maria Popova quoting another two different video clips from John Cleese himself, once again, (Highly recommended going through both clips, by the way!) and with one killer quote that I think pretty much nails it in terms of how we can bring forward that whole creative process (And thinking) back into the workplace. To quote: 

This is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.

Perhaps that’s what it is all about. That the corporate world, once and for all, stops resisting creativity and becomes a bit more gentle and friendly towards it, to then leave it down to knowledge workers themselves thrive on what they have already been doing since an early age: “a way of operating” from their unconscious.

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What’s Next for the Social Enterprise? – #SocBizChat

La Palma - Roque Los MuchachosTweet Jams. Perhaps some of the most exhilarating, intriguing, mind-blowing, inspiring, and fast pacing online events out there on the Social Web that typically happen in a rather short time span, with hundreds of tweets, from a handful of top-notch really good quality experts on a given topic sharing generously with everyone their insights, experiences, know-how, practical hints and tips and whatever else. End-result? An adrenaline rush of new ideas, trends of thought, connections and a massive number of serendipitous knowledge discoveries that can leave you with a wonderful aftertaste to confirm why the Social Web matters: hyper-connectedness of both ideas AND people.

My favourite Tweet Jam event, and for a good while now, has always been the one that the smart and talented folks from CMSWire host on a monthly basis under #SocBizChat. One not to be missed, if you can, as you will be exposed to some of the most innovative first thinkers on this whole topic around Social / Open Business. Take, for instance, the one that was hosted for June 2013, earlier on last week, where the following hot topic was discussed and covered widely: What’s Next for the Social Enterprise?

These Tweet Jams usually have got a bunch of questions proposed by the CMSWire folks themselves around a particular topic that a pool of experts then get to answer and provide their insights on over the course of that 60 minute timeframe. So, for instance, this month, here’s the list of questions that were proposed for the subject mentioned above:

  1. What 3 key elements define the social enterprise?
  2. Is it important to distinguish between internal social practices & external marketing or customer related social or are they one & the same?
  3. What are the key challenges still blocking adoption of social in the enterprise?
  4. What role does IT play in the social enterprise?
  5. Wide vs. Narrow focus — how should social tools be deployed and why?
  6. Do any elements of 20th century business work in the social enterprise and if so, which?
  7. What three words would you ban from the social enterprise conversation?
  8. What is your vision for the future of the social enterprise?

From there onwards, that’s when the good fun starts, because over the course of just a few minutes you will start seeing dozens and dozens of live tweets going by covering those various different questions, along with multiple on-the-side conversations on the overall topic, reaching the state where at some point it’s almost impossible anymore to follow it all up! A real blast I can tell you that!

There used to be a time where, in the past, I made use of TweetChat in order to keep up with the flows of conversations, but since it is not working any longer I recently switched over to the rather nifty and powerful tool called Twubs. And it does make a difference following it all up from the traditional desktop / mobile clients or even the Web interface. So I am sticking around with it for now as perhaps one of the best options out there.

The really cool thing about these Tweet Jams though is not really the quality of the superb interactions that happen throughout such a short timeframe of 60 minutes, which would surely keep blowing away your mind time and time again. But it’s actually having folks, taking the time afterwards, curating the outcome of the Tweet Jam, sharing their favourite insights learned or discussed making up for a wonderful aftertaste of the event that can go on and on and on.

Usually, folks make use of CoveritLive or rather Storify (Like my fellow colleague Colleen Burns) as the potential options that there may well be out there to curate those tweets further along and share along the Storify links. One of my favourites, from last week’s event, was the one put together by my good friend, Greg Lloyd, who did an absolutely phenomenal piece of work capturing the vast majority of those golden nuggets into this Storify that I can certainly recommend folks out there to sit back, relax, grab a cup of coffee, or tea, or whatever your favourite beverage, and read through it to savour Greg’s brilliant curating skills. It will definitely be worth your time, I can guarantee you that!

As you go through the curated tweets, you would notice how I, too, was one of the panelists participating in the event as well sharing my insights on What’s Next for the Social Enterprise and I thought that, to close off this blog post, I would go ahead and grab those tweets that I initially shared trying to answer each and everyone of the questions that were put together and that I referenced above as well. I know sharing those tweets over here would act a little bit like teasers, but I am sure they would give you an opportunity to decide if you would want to tune in for next month’s CMSWire Tweet Jam, which I can certainly recommend you attend AND participate virtually in an effort to keep improving the overall user experience for all of us by participating in it getting exposed to plenty more different and varied points of view that would help enrich the event to no end. So, without much further ado, here you have the embedded tweets I shared to answer each and everyone of those questions:

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Open Business and The Power of Habit

Gran Canaria - Pozo de las Nieves in the SpringIf you have been reading this blog for a while you would remember how all along I have been insisting on the fact that for businesses to facilitate and adapt to that Social / Open Transformation technology is nothing more than just an enabler, it’s the icing on the cake, and how the key to become a successful Socially Integrated Enterprise there is nothing more than just acquiring a new set of behaviours, a new mindset, in short, a new core of good healthy habits to get things going on that journey. It may well be much easier saying it out loud than writing it down, but what is a habit though? Is that something that you inspire in yourself, and / or in others? Is that something that you aim to acquire by osmosis mimicking what other people may be doing already? Is it that inertia that keeps coming up without questioning the status quo of how certain things get done around the workplace? Well, may be not. A habit is, apparently, a reward.

Over the course of the last few months I have become very interested in the whole concept of behavioural dynamics, about how we may be able to influence the behaviours of those around us, and the good old habits they may have accumulated over the course of the years, in order to think differently in terms of how they share their knowledge across and collaborate perhaps much more openly and transparently through social technologies versus whatever other traditional means. And all along it looks like I haven’t been the only one interested in that topic judging by the extensive amount of additional reading materials in terms of blog posts, articles, dissertations, reflections, infographics, and numerous, never ending, Top N Habits posts to perform or do XYZ, you name it. Plenty of extensive reading on the topic of habit formation, too, I can tell you.

I would event bet you all may have your own favourite picks that you may have curated over the course of time in terms of what would be those desired good habits (Even for Community Managers!), or whether they are related to keeping up with healthy habits, or perhaps enjoy the odd pleasure of showing your gratitude. You may even want to break away from your email habits altogether (As my good friend, Oscar Berg brilliantly wrote recently at CMSWire) or from any other bad habit from that matter!

The thing is that habit formation is hard. And yet, it’s of paramount importance, because habits are at the heart of our successes and our failures, apparently. So when thinking about that Social / Open Business Transformation I just couldn’t help thinking whether we have got it figured out how we can inspire those new habits in terms of how people connect, collaborate and share their knowledge across. Whether we can model new behaviours and new habits and, if so, how can we achieve such goal, because something tells me that it’s not going to be an easy one. You know, they keep saying how for a human being to acquire a new habit for a particular action, it needs to be repeated, at least, 31 times. I know, that’s a lot! Well, that’s what would take us to build a new habit into what we do on a regular basis.

Interestingly enough, a couple of months back, I bumped into this superbly done short video clip (Under 3 minutes) from Epipheo that pretty much describes The Power of Habit from Charles Duhigg and which surely makes up for quite an interesting watch altogether. No, I haven’t read the book just yet, in case you are wondering, but I finally managed to buy it for my Kindle for my upcoming, and ever growing, summer reading.

The video though clearly highlights what’s perhaps the main challenge we, social / open business evangelists, keep facing when helping fellow knowledge workers adapt to those new behaviours, those newly built habits, in terms of whether they are going to succeed in the long term or not. Here it is, so you can have a look and see what I mean: 

Apparently, a habit is based on three components: a cue (the trigger), the routine (the behaviour itself) and, finally, the reward. I am sure, at this point in time, you may know exactly where I am heading, right? Well, may not. If you look into how most businesses have been facing the adoption / adaptation to Social Business as their new fabric, their new DNA in terms of how they get work done, you would notice how time and time again we do have the cue, we do have the routine in place as well for that matter (The hundreds, if not thousands, of use cases), but more often than not we seem to lack the reward. And I am not just thinking, perhaps, about tangible rewards, which is, I am certain, what most people would be thinking about out there. I am talking more about the long term reward of that habit, that is, of how we are transforming the way we work, interact, build relationships, while still keeping the focus on the business results.

That, to me, seems to be missing from most of the various different deployments of Enterprise 2.0 to help further along with the overall Social Business strategy; to the point where it is no longer surprising the apparent high % of failed deployments of social networking platforms for business, if your vision and focus are on the behaviour and the mindset (which is where it should be, in the first place), as Gartner recently indicated.

Somehow, it’s probably now a good time then to dive into the world of psychology, behavioural dynamics, and social sciences in general to understand how Social / Open Business has never been about technology, nor the business process themselves, but about the people, their mindset and their behaviours. In short, their day to day work habits they have accumulated over the course of time and the rewards in place to realise that long term vision of becoming a successful Socially Integrated Enterprise. Somehow, and like I have mentioned above, we seem to have the cue, the routine, but we better get our act together around the reward piece, because otherwise those new habits would not stick around for long, before people would move on to something else. And, once again, we would be going back to square one. Remember Knowledge Management?

We shouldn’t have to go back.

Instead, I do want to have my small piece of chocolate today, and you?

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The Connection Economy – The One to Rule Them All

Gran Canaria - Pozo de las Nieves as Seen from Roque Nublo Over the course of the last few years, and with the emergence (AND convergence) of social networking tools for business, cloud computing, big data and social analytics (amongst several other buzzwords and hyped concepts), we are starting to see that growing trend of shaping up one other key concept from today’s business world: our own economy. It seems to be it’s starting to take control of our collective mindset, of our conversations, of our interests and attention, to the point where we are beginning to have no more time than to talk about just that: economy. And that’s understandable, seeing the current financial econoclypse we are going through, and still with plenty more to come! But what if there would be something else? What would happen if all of a sudden we would be able to switch from our traditional concept of economy into something much more meaningful, purposeful, refreshing and rather inspiring altogether? How about if we would start focusing quite a lot more on the Connection Economy instead, to eventually have a bigger impact beyond just focusing on the money, the power and the greed? 

In the recent past, we have seen plenty of various different people, including myself, blogging about the Circular Economy, the Semantic Economy, the Simulation Economy, the Hacker Economy, the Locust Economy, the Passion Economy, the Freelance Economy, the Attention Economy, the New Patronage Economy, the Post-Job Economy, the Content Economy, the Digital Economy, the Collaboration Economy, the Knowledge Economy, the Knowledge Networked Economy, the Creative Economy, the Sharing Economy, the Sustainable Economy, the Experimental Economy, the Gift Economy. Goodness gracious me! It looks like there is no end to the huge amount of economies we have got out there! Stop it! Seriously, once more, stop it! 

Never mind the main two economies that keep coming up over and over and over again. Such as the Sharing Economy and the Collaborative Economy, which a whole bunch of smart folks have been talking about extensively over the course of a good number of months through insightful blog posts, news articles, dissertations, and what not. At this point in time, we may as well just go ahead and kill the economy for all that matters. Something tells me that we may be much much better off altogether! 

But then again, serendipity does it magic, just like that, and it helps me bump into this particular video clip over the course of the weekend, from the one and only, Seth Godin, raising the bar big and helping introduce what I, too, think is at the heart of the matter in terms of helping our own global economy flourish, once again, but this time around through sustainable growth and focusing on what it is all about: connections and relationships.

Indeed, welcome to The Connections Economy!

In a superb short video clip of nearly 4 minutes long, Seth gets to talk about what, to him, the Connection Revolution is all about as the Industrial Economy is fading away. And he gets to describe, in a very powerful manner, what are the main fundamental pillars of such economy. To name: 

  • Coordination
  • Trust
  • Permission
  • Exchange of Ideas” 

From there onwards, he gets to build though on two additional underpinnings, two traits that make it all worth while, and that, for what matters, are essential to us all human beings, specially, in terms of what we can deliver. Generosity and Art. Yes, once again, it’s all about the givers and a rather inspiring and very refreshing notion of what art is all about. To quote him briefly: “Art is the human act of choosing to connect; the human ability to do something for the first time. Something that might not work“. Whoahhh! Powerful words, indeed! Stunning!

 

I couldn’t have agreed more with him when, towards the end of the clip, he quotes as well how “we crave connection“. It’s in our genes. Its part of our DNA. It’s about our ability to find that hidden connection through sharing our passion for a particular topic and for wanting to learn plenty more about it, based on those interactions and all of a sudden expose it all in full force out there in those open networks for others to benefit mutually from such connectedness. 

On another short clip, from the same SAPPHIRE NOW event, he gets to talk on what I feel Open Business is all about, while relying on social networks, as key components from that Connection Economy, as the glue that ties in everything altogether: caring. He then develops the thought that in that same Connection Economy adjusting while failing along, fast, is going to be critical altogether, more than anything else because we are already transitioning from an age of scarcity into an age of abundance, abundance to connect, to make a difference, to follow, and what not, by how it scales to … tribes. Another piece of brilliance! 

 

And to top it off there is a third short video clip where he gets to expand on how we can all enable others for success which is also priceless watching it through in its entirety, because he concludes with a killer sentence that I think needs to become our new mantra in terms of how we do business in that new economy: it’s not really about whether you would be able to succeed or not, since there is a great chance that you would, but whether you care enough to matter, after all.

Goodness! I doubt it would get any better than that, as to what our focus and purpose should be like on how we need to keep pushing for that transformation that Open Business will unleash as we move forward. The interesting thing is that, for the first time ever, and thanks to social networks, it’s all going to be based on something we never had before, that is, the intangibles, those connections; in short, those personal business relationships that will confirm how The Connection Economy will eventually rule them all. 

And that’s a good thing. Actually, it’s a wonderful thing altogether! 

I just can’t wait for it to unleash its full potential, and you? 


[Oh, and if neither of those three wonderfully refreshing and rather thought-provoking video clips got you going off to a rather inspiring start of another working week, here’s a bonus video clip, highly recommended as well, from Seth Godin himself, once again, from a recent event that he participated in at CreativeMornings where talked about “Backwards” and for which I am not going to share much more about it, but will just let it surprise you big time. It’s probably one of the best 20 minutes you would be spending on this whole year, I can guarantee you that!

From now onwards, you would eventually be thinking completely different around the whole concept of clients, including your own bosses!]

2013/05 Seth Godin | Backwards from CreativeMornings on Vimeo.

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