As more and more blog posts are starting to come along sharing further insights on some of the major highlights from the recent IBM Lotusphere and IBM Connect 2012 events held last week in Orlando, Florida, I guess it’s now time for me to start sharing my two cents on what both events were like, what I learned, what I thought were some pretty interesting developments and happenings, as well as a bunch of other tidbits that I think would prove useful to share over here in this blog. So over the course of the next few days, perhaps couple of weeks, and in between other blog entries here and there, I will be sharing plenty of those highlights pointing folks out to individual keynote and speaker sessions that I enjoyed quite a bit attending and learning from, but this time around with a slight difference. Not going to give entire details for each of them, since for the first time ever that I can remember, and over the course of the next few days, we are going to start seeing how recordings of live streamed sessions, as well as presentations for each of them will be shared out there publicly for everyone to enjoy, if not already. So, instead of sounding a bit too repetitive, I’m going to be sharing my thoughts and personal opinions about what I gathered from each of the sessions I attended, as well as the overall events themselves. Ready? Let’s go!

I couldn’t start this series of blog posts without mentioning something that I have talked about in the past, while trying to redefine my own Social Web experience, and which from there onwards it’s now pretty much shaped how I view things with regards to technology, connectivity, and all things social, whether attending conference events live or not. I guess, at this point in time, if you have been reading this blog for a while now, you will see where I am heading, but, to be honest, I couldn’t kick-off this series of entries without commenting what, to me, has been one of the major highlights from the overall conference events from last week: once again, and for the zillionth time, the conference wi-fi connectivity throughout the entire week failed big time. Appalling. A mega fail, actually, if I may add!

So, why am I saying that incident was one of the most powerful and empowering highlights from the overall event? Am I crazy? No. Not really. At least, not anymore. If you folks remember, there used to be a time when I tended to get really upset whenever I would be attending technical conference events and the wi-fi connectivity would not be working accordingly to meet up the expectations we all had. Not that I would want to constantly be connected to the Social Web for my own purposes, but, essentially, because for the vast majority of the occasions I always was very keen on sharing along, through live tweeting, further insights and additional thoughts that those of us, who were privileged enough to be there in person, could share with those who didn’t have that opportunity.

Over time one comes to the conclusion that in today’s world it’s almost impossible to host and organise a technical conference without taking for granted that the wi-fi connection will fail. Even for IBM itself. I am saying almost, because there are a couple of exceptions where really relevant events have managed to make it happen consistently over the course of time without failure and the experiences have been phenomenal, for both folks attending the event live and those watching from the distance. Yet, for the vast majority, they haven’t been able to make it consistently. And, once again, IBM has fallen into that trap as well, once more.

Why am I saying “once again”? Well, because, if you folks would remember, last year the connectivity throughout the entire week of Lotusphere was just absolutely brilliant! Yes, there were a couple of hiccups here and there, but overall it was just fantastic! So energising and refreshing seeing how your own employer can get it right with regards to providing a beautiful experience to help connect the dots, those physical and virtual ones, that I guess I was expecting too much this year. You know, if you set up the standard that you know how to make wi-fi work at large conferences, and you succeed big time!, the least I am going to expect is that in following, sub-sequent years you would be able to keep up with that expectation and meet, once again, that standard. No rocket science, right?

Thus what happened this year then? Not sure about all of the details, and I doubt I would ever get to find out more about them, but I can tell you what happened. None of my iOS devices managed to get connected throughout the entire week. None of them! And that means that, for the vast majority of the event, I was in the dark. Frustrated and irritated? Upset and extremely disappointed? Furious that, once again, we have gone back to square one? No, I wasn’t. You know, when life gives you lemons, the best thing you can do is do some lemonade! And that’s just exactly what I did. And, boy, I had a blast the entire week making it one of the best conference events I have attended in a long long while! What happened then, right?, you may be wondering …

Well, this is what happened… I no longer get stressed about that lack of connectivity, nor upset, irritated, frustrated, disappointed, gutted, and whatever else that, once again, the whole world would be missing out seeing Lotusphere, or whatever the event, through my eyes. Yes, a few weeks back, while on holidays, I decided it was no longer worth it stressing about it, losing focus from the real thing, that is, attending the event live!, and perhaps be that loud mouth that no-one wants to keep hearing telling the same thing over and over again. That’s why now I only give it about 15 minutes at the beginning of the event to try to get connected to the Social Web. If it works, great! If it doesn’t, right away I lose the motivation to keep trying and I move on, never coming back. I am done with the negativity and the subsequent frustration that typically comes out as a result of not being connected. Time to move on then …

And that’s why, while I experienced the same disappointing behaviour of not having a working wi-fi connection while at Lotusphere, I remembered this absolutely brilliant article by Mary K. Pratt, over at CIO.com, under the suggestive title “How to Get the Most Out of IT Conferences” where she shares plenty of amazingly good insights on how to get the most out of technical events without having to rely on being connected to the Web. What a great idea! Taking conferences back into the time where we were all involved with a completely different game altogether. Meeting people face to face, and engage on what, as of late, has become one of my favourite activities when I attend live events: physical social networking. It cannot get any better than that! In that article, Mary gets to share hints and tips from various different angles, which I thought would be worth while sharing over here, so that you could see how that game can change for the better, without the hassle, nor the frustrations:

• Know Your Purpose
• Do Your Homework in Advance
• Learn to Network, The Right Way
• Put Yourself Out There
• Create Your Own Opportunities
• Recap and Reach Out
• Have a Post-Game Plan

Of special interest for folks out there would be the sections “Learn to Network, The Right Way“, as well as “Put Yourself Out There”. Specially, with golden nuggets like this quote:

“But networking isn’t about how many business cards you can hand out and collect. Rather, it’s about  building relationships and finding ways to help others. [...] “Networking is the art of building and maintaining connections for shared positive outcomes“

Or this other one:

“It’s tempting to spend downtime fiddling with your iPhone, but checking email or downloading an app won’t advance your career. So put away your smartphones and laptops and find ways to be more engaged in the event“

And that’s exactly what I did! I put down my iPhone and my iPad and started embarking on some pretty massive offline social networking talking and conversing with as many people as I could possibly find and bump into. Whether they were folks I knew from the past, or just recently met, or just got introduced to them, I basically pretty much didn’t stop networking throughout the entire week! And that was just absolutely delightful!! Even if I didn’t have enough physical hours to meet up with all of the folks I wanted to talk to and catch up with!!

That’s when it came to me the realisation that perhaps we need to look with fresh new eyes into how we participate at live conference events. Take for a fact that the wi-fi connection will fail, what’s next? Well, to me, from now onwards it’s going to remain pretty much exactly like I did during the course of last week: network, network, network!

Knowing that there would always be replays for some of keynote and breakout sessions through the live streamed recordings, knowing as well how the vast majority of the presentations would be made publicly available has certainly helped a lot as well in another aspect that I wasn’t really aware till I faced it myself. How many times have you been engaged on an amazing conversation with other fellow attendees, to then realise you need to dash off quickly into the next breakout session. Then the heat of the moment is gone, and the conversation dies right there?!? Far too many times, don’t you think? Well, I missed a bunch of sessions just because of that! I made a conscious choice that I rather prefer to have the human contact, that human touch of the conversation, that sparks that inspiring moment you know you can bump into while meeting other people and be wowed big time than rushing off from one session to another. And it was the perfect choice!

Because over the course of the entire week I have been involved in quite a few amazingly deep conversations on the topics of Social, Adoption, Enablement, Collaboration, Knowledge Sharing, Communities, Learning, you name it, and right now my head is spinning with plenty of ideas that I would want to share over here across with you folks, as reflections, in multiple upcoming blog entries. I guess that’s probably the main point of “Recap and Reach Out“, that Mary mentioned in her article, while jotting down these thoughts over here in this blog, which, in a way, doesn’t sound like such a bad idea, don’t you think?

Perhaps that’s my own way to contribute, from here onwards, into the Social Web after attending all of these conference events and see that, since we are not going to be connected, we may as well do something much more productive: stay focused, learn, engage, converse, practice and truly live offline social networking! The Social Web is always going to be there. You might not have another chance of meeting those people, face to face, you are learning from a great deal any time soon! So you may as well take the chance and dive right in!

And that’s exactly what I did! As frustrating and irritating as not having good, reliable connectivity last week at Lotusphere was (By spending those 15 minutes to get connected initially) like I said above, this year, the event has been one of the very best yet to attend and learn plenty more about all things Social, as well as the Social Enterprise.

The most rewarding bit from the overall event was the huge amount of conversations I had with plenty of customers, and business partners, who were very keen on sharing their success stories, their experiences with adoption, their journey to become fully socially integrated enterprises and their passion for helping drive, redesign and redefine the future of the workplace for the corporate world of the 21st century. Not just for their businesses, but also for their own customers’!!  In short, to me, Lotusphere and IBM Connect this year have demonstrated clearly how the conversation has moved from the trying to justify the WHY and the WHAT (Yes, the sempiternal set of inhibitors, showstoppers and ROI related questions) into the more socially transformational the HOW. Biggest key takeaway for me so far has been having learned from them all so much in over the course of one week than the last six months of trying to catch up with the Social Web. Yes, indeed, and I should be grateful to the lack of connectivity to be able to do that, because, from now onwards, I will be coming back for more!

Now, I just need to ensure I do justice to all of those folks I talked with and learned from, as they are about to be featured on upcoming blog posts, from yours truly, where I will be sharing their story, which I guess is just probably as good as it gets… Applying storytelling and narrative to business, and, in particular, solving business problems through the lens of Social. Who would have thought about that, right? As interconnected and networked as we are, we are back to basics: sharing and learning plenty more from one another and from our own stories that we keep telling while meeting up face to face, something that even the Social Web would never be capable of replacing. And perhaps it shouldn’t. It makes us all much more approachable, closer, engaged, in short, humane and that is a good thing!

Thank you much, Lotusphere and IBM Connect, for enabling and facilitating a new, refreshing view for yours truly on how to get the most out of technical conferences from now onwards …

Ohhh, by the way, seeing Ok Go! play live in front of an engaged and riveted audience of several thousand geeks blasting out quite an amazing tunes and positive, energetic vibes surely was one of the major highlights as well!

Whoahh! Who would have thought about that, eh? Here is this English Language and English Literature BA just going through one of those milestones difficult to achieve in today’s current time and age. Who would have thought that on January 20th 1997 I would start working for IBM and that 15 years later I would still be there having a blast loving what I love doing: working smarter, not necessarily harder, with plenty of people as passionate as I am for everything related to knowledge sharing, collaboration, communities, learning and social networking, and aiming at doing, or, at least, trying my hardest, something meaningful and purposeful. Yay!! Happy IBM Anniversary to me!

If someone would have told me, back then, in January 1997, that I would be making 15 years in the IT company that hired me back then, as a contractor, to then full time regular employee in November 1999, enjoying the work I do without focusing too much on the technology piece, that I never liked anyway, I would have told them that they would be just plain crazy. If someone would have told me that after IBM making its 100th anniversary last year, and with over 50% of its population less than 5 years in the company, while I just hit 15 years, I would have told them there would be no way for me to last that long! Seriously. Can you imagine yourself in today’s world, 2012, where the average knowledge worker hangs around a job for 4 years approximately, lasting in any business for 15 years and still have a feeling that you are just getting started? Yes, I know, too difficult to imagine, but the reality is that’s the time I have been at IBM and it feels just like yesterday!

Long gone are the days when I first started working as a Customer Support Representative for the mainframe, supporting the UK, to then move to the PC environment (OS/2 and Windows 3.11!), to then end up on the Training Department from the Help Centre where I spent 4 years in total getting folks up to speed on how to make effective use of computers to get work their work done, as customer support representatives. Long gone are the years where I spent one of the most unforgettable years on a physical assignment in Dublin helping out with the migration of the Help Center from Zoetermeer, NL, to Dublin itself. Long gone, too, are the years where I was in the Global Technology Services line of business, working as a Knowledge Manager for the whole of EMEA implementing and deploying KMS and other Learning & Knowledge initiatives. Long gone, as well, are the years where I worked at the Systems and Technology Group business unit on their Technical Communities Programme or the Global Business Services Community Building programme within their Learning & Knowledge section. Yes, indeed, time flies when you are having plenty of good fun and you have that strong feeling of contributing into something bigger, much bigger, than you.

So much fun as the last 5 years that I have been part of the BlueIQ Team, as a social computing evangelist and community builder, helping accelerate the adoption rate of social software tools, both internally and externally, from fellow IBMers. So much fun as the last 11 years that I have been involved with social networking tools, having gotten started with that precious gem a bunch of us got busy with back then called Fringe and which, right from the start, initiated my journey towards living social till today. And still going strong!

Late last year, with the craze from year end activities and the bunch of business travelling I did, I missed a couple of other important milestones: the 8th anniversary of my internal blog (December 2003) and the 6th anniversary of my external blog (October 2005); as well as my 12th anniversary as a full time employee at IBM (November 1999). I couldn’t possibly miss out on another important one, this 15th consecutive year I have been working for IBM, and which I made a couple of days ago. So what did I do to celebrate it?

Well, after having completed a face to face team meeting to prepare and put together the last few details from the planning of our internal and external Adoption Programme for 2012 and beyond, and after a rather intense, exhausting, but equally rather exciting and exhilarating experience at one of the best conference events I have attended in a long while (Lotusphere and IBM Connect 2012), I decided to take the vast majority of the day off, hang out by the pool (After all, the weather in Orlando last Friday was just stunning!), relax, muse and ponder some more, about how lucky I am for working where I work, for living where I live, for doing what I love doing, and for having around me an incredible amount of really smart folks, both IBMers, and non IBMers, who, without them realising much about it, have managed to shape up, over the course of the years, yours truly, what I do, what I care for, in short, who I am today.

I think it was Gary Hamel who once said that we, human beings, are pretty much shaped up by those people who we are surrounded with, you know, the folks who we usually hang out with (Gosh, wish I would remember the exact quote! Anyone wanting to come to the rescue, please?) and that’s probably the best way for me to define how I feel about work (at IBM) and perhaps share some further insights as to why, all along, I am a people person who cares about who I work with, what we do together and what we can learn new. Long gone are the days where I would worry about making more than enough money, or about having enough (executive) decision power, or influence, to change things, or about having wide spread recognition (even if I don’t deserve it) or just simply having enough work in order to be able to keep up paying my bills. While I can imagine some of that may tick for some people out there, it is no longer the case for me. Maybe even it never was in the first place.

Yes, I guess you could call me a hippie, a Hippie 2.0, but I have always believed work should be a whole lot more than just that. Work. It should be about constantly finding new meaning, new focus, new purpose, new goals in one’s life, a strong sense of pride on what you do and who you know, who you connect with, collaborate or share your knowledge with; it should be about finding new ways to keep up with the learning curve so you can stay away from stagnation to no end; from being a passive consumer, or witness, of things (passing by); it should be about having that rather rewarding and fulfilling feeling that you are, hopefully, contributing into something bigger, much larger, something beautiful, that we could then pass on to our future generations knowing that we have done the right thing: leave them with an opportunity to remember and treasure a legacy that will make their lives, and those of their grandkids, much better altogether.

Yes, I know. I am a hippie 2.0 at heart, probably on the verge of being flagged as well as a utopian, but very proud of it eventually! Always have. And while I may continue to work on helping achieve that purpose and those goals for as long as I possibly can, there is one thing that I could share with you all out there who may be reading this blog post as I reflect further on about how those 15 years have gone by lightning fast and with me hardly noticing it: carpe diem! Seize the day!! Make the most not only out of (your) work, but also out of your own life!

If you come to think about it, we have been given one single life to try to enjoy to the fullest. To get the most out of it, while we can! Yet, we haven’t been given a single job to carry out in our lifetime, have we? But dozens, if not hundreds of them! So, why would we continue to work for something that we may not believe in, that we may not feel motivated, nor engaged enough, nor recognised for and whatever else? Just because it keeps paying the bills without involving too much thinking on the side from you? Really? I hope not. Otherwise we would be totally wasting another precious life. Our own.

Just think of it. Already one third of it is spent getting plenty of much needed sleep, specially, those who have learned how important it can well be for your own well being to sleep good enough hours (So we don’t notice it…); the second third is spent at work (where I do realise a good bunch of folks do have a tendency to work plenty more hours than that second third!!) and that just leaves us with one third of our lifetimes to enjoy and celebrate what we enjoy doing the most: our true passion(s). Whatever those may well be…

Why waste our meaningful and purposeful lives, just like that?!? Shouldn’t we all wake up, once and for all, and try to aim for better things? We know we can do it. We know we just need that gentle push to get us going. Perhaps 2012 is the year where we can break loose and start living much more fulfilling lives altogether. Otherwise, what’s the alternative? Do you like it? I surely wouldn’t. I guess at this point in time in these reflections I shouldn’t spend entire afternoons at the pool in Orlando, Florida, reflecting on these things, but as I went through my 15th year anniversary at IBM last Friday, while enjoying the sunshine, the good weather, a lovely drink and plenty of thinking along the side(s), I just couldn’t help but reminding myself of one of my favourite speeches, quite an inspiring and thought-provoking reminder for us all on what really matters, and which you can find out more about it on this YouTube video, which I will also embed over here. You know, the same thing over again, the small things: Wear Sunscreen!

I am not too sure what I would be doing in the next 15 years, whether I would still be working at IBM, or elsewhere, but one thing for certain is that I definitely plan to continue having a blast with what I do, on a daily basis, living social and all. Life is just too short not to grab it by the face and smack it left and right, if it isn’t facilitating, nor helping, to provide you with you truly deserve. So go ahead and grab it, before it vanishes and moves on, leaving you behind!

Happy IBM Anniversary, my dear hippie 2.0! Here’s to another 15 coming along …

The question should not be ‘What keeps you up at night?’, but ‘What gets you up in the morning?’ @practicallyrad at #ls12

— Stuart McIntyre (@StuartMcIntyre) January 17, 2012

You can surely feel the vibe and the excitement building up nicely over the last few hours. I’m already in Orlando, Florida, having had a really good night sleep and plenty of rest, probably the last one of the week!, once the Lotusphere mayhem breaks loose and chaos unleashes with no remedy and I can already see lots of buzz and people getting excited about what’s to come over the next few days. So I thought that perhaps for the potential last blog post from yours truly for a short while over here, while I get to enjoy plenty of offline social networking, it would be a good thing to share some insights around the agendas of both Lotusphere and IBM Connect that will be kicking off officially tomorrow morning and that, by the looks of it, this year they are much more social than ever before!

Yes, that’s right! If there would be a single keyword that could describe quite nicely both agendas from both events running in parallel that keyword would be social. This year, more than ever, we will be seeing how Lotusphere has become more socialised than ever before and the IBM Connect parallel event that got kicked-off last year surely has improved, and tremendously!, the overall quality of the lineup of speakers and the overall topics themselves as well. It’s going to be tough to choose between one or the other, or perhaps try to attend both!

That’s essentially what I will be doing this week myself. IBM Connect runs shorter, just a couple of days, versus the four days of Lotusphere so, initially, I have decided that this year I will be putting more focus on the IBM Connect event itself for Monday and Tuesday, and then for the rest of the week Lotusphere all the way! And here is why…

Lotusphere itself is probably one of the most complete, varied and comprehensive conference events out there around Collaboration, Knowledge Sharing and Social Business at the moment that I can think of. It combines both a rather strong technical focus, with an incredibly energising business focus that makes up for all audiences to get exposed to everything in a single event. This year, Lotusphere itself is divided in a whole bunch of different tracks, each of them capable of satisfying even the most demanding of tastes. To name:

• JumpStart & Master Class Sessions: The warm-up of the conference event for sure and the one that sets the stage of what’s about to happen in the next couple of days. Already started on Sunday morning and throughout the whole day, it will bring folks an opportunity to get exposed to the main themes of the conference through the week.
• Insights and Innovation: Tracks that “focus on the business value, implications and opportunities of new technology” and perhaps the perfect opportunity to see what IBM Research has been working all along in the last year, specially, in the area of Social Research for social computing. 
• Technology for Collaboration Solutions - Infrastructure & Deployment: This is the perfect track for techies out there to get exposed to a good number of IBM Collaboration Solutions covering multiple areas from traditional offline collaboration, real-time, or social collaboration. There will be a track out there for everything to meet their taste(s). 
• Technology for Collaboration Solutions – Application Development: Another techie track specially meant for developers out there who would want to get exposed to what’s happening with IBM’s products and their development and where folks can have a direct opportunity to interact with the developers of the products they may be using already or perhaps just interested in…
• Best practices: Not liking much the term, as you folks already know, if you have been reading this blog for a while, but this track focuses on sharing good practices on applying technology to complex problems, scenarios, business issues, etc. etc. to get the most out of what technology can do to help out business become more effective at what it does already.
• Customer Case Studies: This is probably my favourite track from Lotusphere and the one where I feel I am going to be spending most of my time attending the various different sessions from IBM customers who will be sharing their experiences, as case studies, on how they have become a fully integrated social business. This is the one that has always become my main source of inspiration for learning about what’s happening out there, outside IBM’s firewall, on what other folks are doing to push forward for innovation, open collaboration, and open knowledge sharing to become more effective businesses at what they are already excelling at! Always very inspiring to see what other people are up to and how we can learn plenty more how to leverage some of those good practices, techniques, solutions to our very own issues. After all, it’s just too scary to think how close our corporate environments are to one another!
• Show and Tell: The practical track. The one that is most oriented towards those folks who would want to see technology at its best, applied with plenty of good, hands-on live demos of what (social) tools can do for you. Very helpful for those folks who would want to play with the tools and learn plenty more about them while at the conference!

Now, to mention and share all of the different sessions for each of those tracks would probably make it a bit cumbersome to go through all of them. So, instead, what I would like to do is to point you folks to the absolutely delightful piece of work from The Turtle Partnership, that, once again, has pretty much nailed it with the must-have, essential LS Mobile App that contains all of the tracks with all of the sessions and its full details, and a great opportunity to add them into your own calendars, which is basically what I did yesterday while on the plane and my calendar for this week looks massive, to say the least! W00t!! Can’t wait!!

But that’s all for Lotusphere. Like I said above already, this year I’ll be attending the IBM Connect event as well, where the agenda itself is probably one of the most impressive ones I have seen in a long time with regards to Social Business related topics. As you would be able to see, it includes top notch, high quality external speakers like Guy Kawasaki, my good friends Sameer Patel and Rachel Happe, plus a whole bunch of IBM customers ready to share their story on what it is like becoming a Social Enterprise and its real value and business benefits altogether!

It’s going to be tough to try to select amongst the various different tracks for this parallel event, but will be trying my best to select the ones that I would think would be the most beneficial for everyone to enjoy from my live tweeting that will be starting up soon, within the next few hours.

Like I mentioned in yesterday’s blog post, there will be plenty of options and opportunities to follow up the various different keynote sessions, including the OGS (Opening General Session), as well as various other breakout sessions, but one resource that I thought was worth while remembering and bringing it up again would be the great and unique opportunity to livestream a good number of those sessions. You can find a pretty good and comprehensive blog post with the scheduling over at this link, put together by Constance Daglis. Worth while looking into it, specially, knowing that there will be recordings afterwards, in case you may have missed them during the live sessions.

I guess that would be pretty much all of it. Like I said, I will be doing lots of live tweeting on the sides mentioning which sessions I will be attending and all to, hopefully, give you guys a glimpse of what we are about to get exposed to ourselves. But I wouldn’t want to finish off this blog entry without highlighting one of the main activities that those folks attending live should not let go by just like that. It’s probably one of the most impressive and immersive experiences you can enjoy while at Lotusphere and that is to visit AND participate in the various IBM Labs available, specially, the User Experience and Innovation Labs, along with the Developer ones where you will have a unique opportunity not only to interact with developers and designers of various IBM technical solutions, but you would also have an exclusive opportunity to check what even us, fellow IBMers, have not seen just yet: IBM Research with their social innovations getting ready to show the world what they have been working on over the course of the last few months.

This experience of the Labs is, by far, one of my all time favourites, because it just gives us all an opportunity to not just witness and experience the world of social today, but also the world of social of tomorrow! Which is, no doubt, when it really gets exciting! And I am hoping to be sharing plenty of insights in this regard as well as I get to spend plenty of time with those folks learning, interacting and participating with them throughout the entire week!

Get ready! Both Lotusphere and IBM Connect are already here! The buzz is already building up quite nicely, so you better prepare yourself to be WOWed and overwhelmed once again! Because you will … no doubt!

And I just can’t wait for it to get started!

Yesterday was my last vacation day and today, once again, to kick off another exciting year ahead of living social, and a few other things, I am sure!, I am on the road again on what means my first business trip of the year, with plenty more to come along over the next few months! And like every year, it is time for that yearly pilgrimage to what, to me, is *the* main IBM event of events on the topics of Collaboration, Knowledge Sharing and Social Business and, specially, this time around more than ever. Of course, I am talking about the IBM Lotusphere 2012 event, which this time around, also comes along with the second edition of the CONNECT 2012 event. Orlando, here we come! Are you ready?

The first word that comes to mind when describing what we are about to experience, those of us, lucky enough to be there in person, is probably going to be overwhelming. At best. And very much so! The amount of online resources, references, places to check out (and hang out for a while before, during and after the event!), communities to join, blog posts, podcasting episodes, live tweets, plusses, articles, various press releases, and whatever other publications that keeps popping up all over the place (And we haven’t even just gotten started!) surely don’t have anything to envy to the real life experience of being there, where this year there are going to be even more social activities than I can remember in the last 4 editions that I have been to so far! It’s going to be rather difficult and very tough at times figure out what to do and where to go to, thinking about the richness of what promises to be a great event, for sure!

But that’s just fine! That’s where I am hoping that serendipity will do its magic (once again) and help out clearing up the good mess and total chaos we are just about to get exposed to. Last year it did such a wonderful job that perhaps one of these days I should describe on a blog post how I look up to these kinds of massive events without having that sense of having lost it all and lose track of everything that’s happening… But, so far, it looks like my tips for those folks going there for the first time still stand more relevant than ever before for yours truly as well: walk around with a couple of good, comfortable shoes and network! Never stop moving! The rest will come at its own pace!

For those folks who may not be coming to the event though, but who would still be interested in finding out some more of what will be happening, there are lots of ways to catch up with it altogether. Let’s start perhaps with some of my favourites… Beginning with the Lotusphere Social Media Aggregator or the Social Business Aggregator, where people can follow up with all of the social media activities coming along in a single place. No need to have multiple windows open or anything; those two aggregators will help folks get sorted out right away! Phew! And thank goodness for that!

Moving on with the tweets … There will be plenty of hash tags that folks will be using during the event and which have already started to get some steam in the last few hours as plenty of us are heading to Orlando to attend the events. First, we have got the general ones for #ls12, #IBMConnect or #IBMSocialbiz; then there is also a hash tag (#ls12u) for the several hundred students that will be attending the event in person as well; and another one for scavenger hunts under #ls12hunt, another one for the usual TweetUps under #ls12Tweetup and then there is this other one, #ls12ask, rather interesting, and new as well, where folks watching over it may be able to ask questions to developers and product managers about IBM Collaboration Solutions products. Yes, indeed, going straight to the source! hehe

But there is more! Watch out for the #TEAMSOCIAL group. A very special group of very smart and talented folks, which includes plenty of the IBM Champions recently announced and fellow IBM volunteers, who will be making sure that this year you are the one who becomes more social than ever!, by putting together a whole bunch of different activities that I’m sure will get publicized in time for everyone to enjoy the experience to the max!

There is also an official blog for the event: The Social Business Insights, where a bunch of guest bloggers will be sharing along their experiences, insights, and highlights of both events before, after and during the course of the entire week! Worth while subscribing to it, for sure! Then we move into the online communities space where there are a whole bunch of options in there already up and running. We will have the IBM Lotusphere Community, the IBM Connect Community (Notice that for these two you would need to have an account over at the Greenhouse), the IBM Social Business Facebook page, the Lotusphere Community LinkedIn community and other groups like the sempiternal PlanetLotus, which will continue to always provide lots of great insights not only on both events, but also on the overall IBM Collaboration Solutions community (Formerly known as Lotus).

On the YouTube front there will be a couple of channels to watch out for. Starting off with IBMSocialBizEvents, followed by the IBM Social Business one and perhaps also the IBM SmarterPlanet Social channel, where I am sure we will starting seeing a whole bunch of video interviews, and recordings of the various different activities during the event.

Lotusphere and Connect 2012 will also have a strong presence in Flickr with a couple of links that will try to capture most of the imagery from the event. Starting off with the IBMSocial Business account or the Flickr group IBMSocialBizEvents.

Of course, on a face to face conference event things would not have been the same if we didn’t have our mobile devices to help us enjoy the experience even more. And this year both events come fully loaded with lots of social mobile opportunities. Going from Foursquare checkins (Even for sessions!), the always incredibly helpful LSMobile Session App, Instragram and a few other bits and pieces that I am sure will gain air coverage as we move closer to the starting time. So stay tuned for more to come along!

And then, finally, my favourite resource of them all and the one that’s surely going to challenge the way I have been doing live tweeting, blogging, plussing in the past, which is the availability of Livestreaming of a good number of the keynote presentations (the Opening General Session, a.k.a. OGS), and breakout sessions which would surely give a new dimension to the entire week. The main link for the livestreaming will be over here with the corresponding replays over as follows: Lotusphere and IBM Connect.

Gosh, and the list of online resources to keep up with quite an amazing week to follow both events keeps piling up on and on and on. And all of that without mentioning the social activities on the side; yes, the ones that all along have also been my favourites and which I can clearly summarise them this year with three single keywords: networking, networking, networking! Indeed, the amount of informal gatherings, parties, cocktails, receptions, dinners, drinks at the bars, etc. etc. are just simply mind-blowing! I think I would not be exaggerating much if I were to confirm that we would probably have to clone ourselves a couple of times just to make it to all of them! Going to be a huge challenge having to make a pick without going crazy! But good fun altogether, I am sure! hehe

I bet I am leaving behind plenty of stuff, for sure! Hoping that, if that’s the case, folks who may have had an opportunity to absorb more of the events logistics may be able to drop by and share their thoughts in the comments adding further on some more of the activities that will be going on… That would be much much appreciated by everyone, including me!, to figure out what’s happening this year.

Now, to close off this first initial blog post from the series of entries I will be putting together, to share along plenty of the highlights from both Lotusphere and CONNECT 2012, here’s the challenge I am facing this year with what I hinted earlier on about my own live tweeting, plussing or blogging experiences. If the vast majority of the keynote sessions and breakout sessions are going to be livestreamed, like they are starting off on Monday morning, what’s the point of live tweeting or live blogging, without risking the opportunity to repeating yourself, amongst several other hundred twitterers and bloggers when people out there may be able to watch the sessions online, even with the replays available right afterwards, as well as the opportunity to download the presentation materials for each of the sessions? Hummm … I am not sure what you folks would think about, but the last thing I would want to do is bore the online audience(s) to death with repeated messages or blog posts about the very same stuff they may have seen themselves through the livestream. It would sound pretty much like a “marketing” machine-gun of mindless tweets and retweets that I am sure are going to turn people completely off right from the start!

Nice challenge, eh? And a tough one to come around it, I would think! So this year I have decided to take a different approach. I will be doing some live tweeting over at @elsua for both #ls12 and #connect12 but, instead of reporting live the course of events from the keynotes, as well as the breakout sessions, I will just be doing some casual live tweeting, but always trying to add some new insights on additional thoughts, with the aim to make it somewhat original and provide rather my ¢2 on what I have learned, what I may have found important, or what I would think would be of interest to those folks I have been interacting with for a while or, just simply, what may be worth while annotating without sounding too repetitive about all things Social.

Then when I get back home next weekend, after the event is over, I will be putting together a series of blog posts where I will be sharing my major highlights from both events, as well as what I have learned throughout the entire week and some additional thoughts folks may not have heard or read about from what we get exposed to. I was initially thinking about doing some blogging during the course of the week as well, but knowing how challenging that’s going to be with a non-stop conference from 7:00 am till 7:00 pm, plus the extra curricular social activities, I think I’m going to spare the very little energy left that I would have (And, most importantly, the last few hours of sleep I will have!) and save it for something that time and time again I just can’t get enough from live events: offline social networking!

Yes, indeed, as good as it gets!

Look forward to seeing you all at Lotusphere and IBM Connect 2012 … Oh and don’t be shy! Say “Hi!” whenever we may bump into each other! The week is long, the conferences are just about to get started. Let’s go!

Let’s keep having plenty of good fun altogether!

PS. Big Kudos to both The Taking Notes Podcast as well as This Week in Lotus podcasts, where Bruce Elgort, Julian Robichaux and Stuart McIntyre & Darren Duke have done a tremendous piece of work through a good number of podcasting episodes to help us all get around what promises to be one of those events not to forget in a long while! Thanks much, folks!! Well done!

(Note: You see? This is what happens when you go away on holidays and your team decides to have plenty of good fun without you hehe and they embark on launching our first external blog to talk plenty more about IBM’s internal and external Social Software Adoption Program: BlueIQ, which this year will be making our 5th anniversary… Here is a cross post of my introductory blog entry over there, so you can see what you can expect from it, should you decide to subscribe to it and keep the dialogue going… I will probably be writing one or two articles per week over there, along with the rest of my team, so let the fun begin! … And thanks for reading!)

One of the many things that you realise about, while you are on vacation, and something that over the course of the years you tend to come to terms with is the fact that, while you are away, life goes on, work goes on; with or without you. And that’s just fine! That’s how things go by and probably very little left for us to do on that matter anyway. So, as I am ramping up the last few hours of my holidays, yesterday afternoon I found out, through my colleagues, that, after a long while, our IBM Social Software Internal Adoption Program is now ready to transcend the firewall and go external. And, as such, a couple of days back we have now launched an external blog, called BlueIQ at IBM where, from now onwards, my team, along with myself, will be blogging every so often about IBM’s own adoption of social networking tools, as well as our full transformation, over the course of the years, on becoming a fully Integrated Social Enterprise. Yes!, folks, BlueIQ, finally, goes external!

And as you may have noticed already, a couple of my colleagues (Including our boss) have already been blogging away earlier on this week setting up the stage of the kind of articles you can expect to read, and engage with, hopefully, in our team blog. The vast majority of the topics that we will cover will describe how BlueIQ works, what we do to help accelerate IBM’s own adoption of social technologies, both inside and outside of the firewall, and at the same time you will also find interesting and relevant articles around topics like The Social Enterprise, Social Business, Social Networking, Adoption, Collaboration, Knowledge Sharing, Communities and Community Building, etc. etc. Pretty much along the lines of the kinds of articles I have been sharing myself on my own personal Internet blog as well over the course of time.

The thing is that it’s not the first time that BlueIQ goes out there to the general public. In the past, there have been a good number of resources made available from our team on what we currently do at IBM, whether it’s our public wiki site available here, or the free whitepaper that both Jeanne Murray and Rawn Shah co-published a few months back and which covers our entire methodology on our social software adoption program (What’s worked, what hasn’t, lessons learned, program activities, metrics, etc. etc.), or the several presentations we have done at various conference events where we have been telling the BlueIQ Story.

However, this is the first time that we are working our way through our first public Internet team blog, where we are surely hoping to keep sharing further stories, experiences, know-how, lessons learned, hints and tips, and whatever other anecdotal evidence on what’s worked for us with our own social software adoption program and what’s happening in this very same space out there for other businesses. However, since this is also my first entry over here I thought I would point you folks to perhaps the most comprehensive BlueIQ Story we have got out there at the moment and which would certainly help serve as a good Introduction of who we are and what we are working on…

Yesterday, Rawn Shah, who, by the way, has now moved into another role within IBM as a Social Business Strategist, but you know how it goes, once a BlueIQer, always a BlueIQer tweeted about something that is pretty exciting for all of us at BlueIQ:

made Finalist for @profhamel ‘s Management Info Exchange “Beyond Bureaucracy challenge” @hackmanagement ow.ly/8rAYW

— Rawn Shah (@rawn) January 12, 2012

Indeed, over at “Cutting through BigBlue Tape: Using Collective Passion to Scissor Bureacuracy at IBM“, you will be able to see how our very own “BlueIQ at IBM” program is now one of the finalists on the “Beyond Bureaucracy Challenge” that Gary Hamel is sponsoring. And to say that we are incredibly eager and over-excited about the great news of even just being the final round would probably fall short pretty badly. We don’t know, obviously, who the winner will be, but to us all, on the BlueIQ team as well as our army of volunteers, the BlueIQ Ambassadors community of social software evangelists, it’s already a huge success and something to be very proud of.

But for you folks out there, you may be wondering what it is all about, right? Well, like I said, on that nomination paper that Rawn submitted, you would probably be able to find one of the most comprehensive and thorough descriptions of how, when, why, and for what purpose BlueIQ came into existence nearly 5 years ago to help fellow IBMers accelerate their own adoption of social technologies, both inside and outside of the firewall.

In a recent article I shared over on my Internet blog, I described a little bit IBM’s own journey to become a fully integrated socially enterprise, which would certainly be a rather nice complement to plenty of the historical and anecdotal evidence you would find also on Rawn’s piece of how IBM got started living social in the first place. However, what’s most interesting about that nomination piece is the various different sections that put together a rather nice picture of the kind of work we do and what triggered us to get started in the first place. So, to give you a taster of what you could find in it, allow me to include over here the headings of the various different sections, so you could have a look and read further on about them:

• Summary
• Moonshots
• Context
• Triggers
• Key Innovations & Timeline
• Challenges & Solutions (Which covers “Building an environment that fosters social collaboration”, “Enabling social collaboration skills by tailoring to specific needs”, “Gaining support from executives” and “Developing country-specific focus where needed”)
• Benefits & Metrics (With plenty of anecdotal evidence, and success stories from fellow IBMers who were facing real problems and found real solutions with social technologies)
• Lessons (Which covers “Keep the eye on the prize”, “Teach tasks, not tools, and help people learn socially”, “Engage your peers”, “Showcase executive participation”, “Use a deliberate approach”, “There is no “finish”")
• Credits
• Tags
• Helpful Materials”

Like I said, a rather extensive and pretty comprehensive resource, no doubt, that will surely give you all a pretty good base of what BlueIQ at IBM is and perhaps get also some other ideas you folks may want to give a try for your own internal or external adoption programs, and which we would all be more than happy to help out where we possibly can. Don’t forget to check out the extensive list of Helpful Materials as well, where you can find plenty more details about our overall program.

From here onwards, I would just personally want to thank Rawn very much for the wonderful piece of work done on that nomination piece and for making it into the finalists and I do wish him, and us, I suppose lots of good luck with it, knowing that we are already feeling winners just being on that final round, after checking out some of the amazing initiatives other people have been working on. Exciting times to be working on the Social Business space, for sure, and even more exciting when next week our entire team will be in Orlando, Florida, attending this year’s IBM Lotusphere 2012 event, where we hope to see all of you, face to face, to keep the conversations going about the Social Enterprise and its / our / your own adoption of social technologies.

Oh, and don’t forget we will be posting several articles per week in this blog with the whole purpose of keeping the dialogue going, before, during and after the event, because as Rawn mentioned, “there is no “finish”"

“Innovation never stops, and culture change takes time. Understand that victory is in the daily accumulation of social exchanges, content, and connections that lead to value. Understand that serendipity happens because the seeds of collaboration are sown throughout the organization. And understand that innovation never stops. You are not reaching an end line with social business adoption. Rather, you are creating patterns of behavior for collaborating and connecting that will transcend today’s innovations and position your business and your people for tomorrow.“

And if you would want to meet us up while at Lotusphere next week, to talk about adoption, enablement and share / exchange some further experiences around social technologies, here you have got some contact details from yours truly on where you can find me online, and, with me, the rest of the team as well …

Luis Suarez a.k.a. @elsua
Blog: http://elsua.net
Google Plus Profile

Welcome everyone to BlueIQ at IBM! Glad you could join us on this exciting journey!

As I am about to enjoy my last day on vacation, since tomorrow morning I will be heading over to Orlando, Florida, to embark on the regular yearly pilgrimage trip to attend IBM’s event of events around the world of Collaboration, Knowledge Sharing and the Social Enterprise (Of course, I’m talking about the one and only: Lotusphere 2012), I just couldn’t help putting together this blog post about an article that, when I first bumped into it, I found it incredibly innovative, rather refreshing and very re-energising, but after finishing it up I just thought… “Gosh, that’s a given! Why are we not doing it in today’s corporate world on a wider scale?” … “Give Your Employees Unlimited Vacation Days” may sound all to unrealistic and utopian at best, yet, to me, it’s the ultimate goal for any employer out there around Employee Engagement: Trust your employees to do the right thing!

Indeed, in a rather inspiring and incredibly thought-provoking article, Joe Reynolds (From Red Frog Events) shares the story of how over at his company (Red Frog) they celebrate vacation. They encourage it and they ensure that once work is done and you are covered you are happy to take as many holidays, as an employee, as you would want to. And interestingly enough he comments that this new system has never been abused so far. Surprise, surprise. Well, not really. Why should it?

I mean, last time I brought this subject up, perhaps not over here in this blog, (Although I think I may have hinted it earlier on over at “Reflections from 2011 – Is Employee Engagement Still a Myth?“) but certainly in multiple conversations all over the place, unless you are a rather special business, you have always got a tendency to hire the smartest of talent out there; truly hard working networked professionals who know exactly what’s expected of them and how to excel at their jobs. I know that most of you out there would get a good giggle out of this one, but last time I checked no-one out there is hiring jerks nowadays, and, if you are, you certainly have got a rather problematic issue with your own HR hiring process that needs fixing really soon, that has got nothing to do with social networking tools nor how people use them, by the way. It’s more of a fundamental, organisational issue altogether.

So considering that you have got a whole bunch of hard working networked knowledge workers, why wouldn’t you allow them to take as many holidays as they would want to? It’s not surprising, indeed, that the system won’t be abused, as Joe mentions on that article. On the contrary. If your knowledge workers are truly motivated, and rather passionate, appreciated, recognised and rewarded for their exceedingly good jobs, not only are they going to be willing to take their extended holidays, but there is also a great chance that they would come back to work sooner than expected! That’s what passion does for you. You can’t think any longer whether work is holiday, or whether holiday is work. It’s no longer about striking a good balance between work and life, but more moving things into the next frontier: work life integration.

Yes, that’s right! It’s all about finding that flexibility of doing your job in an effective manner, when you need to do work, and treasuring your personal life when you would need to do so as well. More than anything else because, as Joe mentions, the traditional concept of office work (From 9:00 am to 5:00 pm) is now a thing of the past! Things have moved on and we are at the stage where more and more employers are starting to lower down their own center of gravity, and the power of decision, and leave it down to employees to make the right decisions for the work they are doing. Main reason why? Well, as a starting point, they are beginning to trust their employees much more than whatever else in the past. And this is an important matter, because we are seeing, finally!, that social transformation where knowledge workers are no longer treated like sheep, as in sheeple (and, as such, they no longer behave like sheep either!), and, instead, they are treated as what they are: people with enough motivation and passion for their jobs to want to go the extra mile, if you offer to go the extra mile yourself. So why not offering that opportunity of unlimited vacation days then? It does make plenty of sense, right?

Of course, it does! If not, have a look into the main reasons that Joe mentions why this rather creative initiative is working out really well for them:

• “It treats employees like the adults they are
• It reduces costs by not having to track vacation time
• It shows appreciation
• It’s a great recruitment tool“

Plenty of common sense altogether, no doubt! But perhaps this quote from Joe’s article is much more accurate in describing why such innovative policies will be key, critical, and essential, to attract and retain top talent in a world where we are starting to see plenty of fierce competition on the subject:

“Through building a company on accountability, mutual respect, and teamwork, we’ve seen our unlimited vacation day policy have tremendous results for our employees’ personal development and for productivity“

Both of my good friends Beth Laking and Paul Gillin pretty much nailed it a few days back as well when they tweeted their thoughts about this very same article:

Trust your staff and they will reward you…Give Your Employees Unlimited Vacation Days bit.ly/wSbQN1 @IncMagazine

— Beth Laking (@bethlaking1) January 6, 2012

From Inc.: ‘Give Your Employees Unlimited Vacation Days. It’s true. Ppl take fewer days if you don’t limit them. ow.ly/8o8Rk

— Paul Gillin (@pgillin) January 10, 2012

The rather interesting and exciting thing though is that Red Frog is not the only company doing this. One of my favourite people, and really good friend, the always insightful and rather smart Maggie Fox, has been doing that at Social Media Group for a good couple of years now and has been having tremendous success with this initiative highlighting how it exactly works out for all of them. She wrote about it a while ago under “Why we decided to offer unlimited vacation at Social Media Group” and it’s even more surprising how the only negative reaction towards that initiative is that most people, specially, new hires, don’t believe that there could be such a thing! Goodness! If that’s all, perhaps we also need to start shifting gears ourselves, knowledge workers, thinking that it is also possible working for employers who truly respect and very much appreciate us, employees, to do what we do best, i.e. our jobs, and be rewarded with that much deserved extended holiday break.

After all, it’s thanks to that flexibility, passion, engagement and commitment to our jobs, in keeping excelling at what we are already pretty good at, that clearly demonstrate how not only do we love what we do, but also how we love our lives even more, like Elizabeth Lupfer talked about over at The Social Workplace just recently in a beautiful blog post, which I would highly recommend you go ahead and read through it all, to ponder further and digest on some golden nuggets like this one, which clearly sets the stage of how the corporate world is, finally, starting to come to terms with embracing that new concept of Social Transformation of Your Business – The Workplace of the Future:

“Organizations that create cultures that value balance, and assist employees to achieve life balance will be rewarded with highly engaged employees. Work-life balance does not mean  that employees are not loyal, nor committed to their organizations, it means that employees want to lead whole lives, not lives solely centered on work“

To me, replace “balance” with ”integration” and we are already there! Don’t think about striking a good balance between work and life, because you will never achieve it (Work will always eat that balance up any given time, before you even notice it!), but more a full integration of your personal life into work and work into your personal life. That’s the key, the sweet spot. That’s what really matters.

I just had one of the most amazing holidays I can remember; mostly disconnected, unwinding from everything online, re-charging my batteries fully, getting plenty more energy levels, full again of optimism and outrageousness, and yet, I can’t wait to get back to work tomorrow, on my way to Orlando, Florida, to attend Lotusphere, even if that happens over the weekend… Already looking forward to seeing over there lots of smart friends and customers wanting to Live Social. Do Business.

(WARNING: I do realise that I have already included a warning and word of caution throughout this article about the length of it, but I thought I would let folks know as well how if you would just want to check out the yearly progress report you would just need to read the first section and move on to other things. While putting this blog entry together, maybe the longest article I have ever written anywhere, I now realise that the main purpose of why I wrote in its entirety in the first place was more than anything else as an exercise for yours truly to go down the memory lane and see what happened during the course of 2011 in this area. That’s why I’m including this entry as part of the “Reflections from 2011″ series. Please do not feel obliged to read through it all, if you wouldn’t want to. Perhaps the best option would be to read each section every other day. I thought initially about splitting it up in multiple parts, but I wasn’t convinced by the end result, so eventually decided to leave it all as one piece. Hope folks enjoy it just as much as I did putting it together and bringing up some great memories from last year! Yes, after this one I’ll be taking a short break… to give you all a breather … Don’t worry hehe)

It looks like the series of blog posts on the “Reflections from 2011” meme that I have been putting together over here in the last few days keeps moving further along nicely to the next take with an article that I do realise is very much long overdue not just by weeks, but by months altogether! Goodness, if I go back to the last blog entry I published on this very same subject, it was almost a year ago: “A World Without Email – Year 3, Weeks 29 to 51 (The Email Starvation Continues…)“. Yes, indeed, nearly 12 months ago was the last time that I shared over here further insights on how that initiative of mine around living “A World Without Email” was coming along and report on due progress. Yet, for one reason or another, it didn’t happen. I mean, the progress report, because the initiative itself has been working wonderfully all right all along. So I guess it’s probably a good time now to finally provide folks with an opportunity to find out what’s happened in the last year of #lawwe. Are you ready? Let’s go! Let’s do it!

Ok, before I get started with that progress report, a word of caution though, I am actually going to do something different this time around. Not only am I going to provide an account on what’s happened in the last few months of living “A World Without Email“, but also I am going to be sharing a good number of insights on what’s happened around me, out there on the Social Web, and how other folks have been thinking, and taking action, too!, about living their own “worlds without email“. As such, this blog post will be a rather massive one, perhaps the longest I have ever written, so I have decided as well to split it up in sections; that way it would be much easier to consume, but please do allow me to warn you ahead of time that this post will try to summarise nearly one year of what I would call now a world wide trend to continue Thinking Outside the Inbox.

A World Without Email – The Progress Report

To get us started I thought it would be a good entry point to refer folks to the last article I published on this topic over here in this blog, where I covered the latest progress report up to Year 3, Week #51. And what a better way of finishing that year end report than sharing with you all the last week, i.e. week #52, along with the overall yearly report itself. All in a single place so that you can take a look into how things developed further during the course of 2010. I know, a long time ago, but still worth while sharing across before we catch up with 2011′s, don’t you think? Here it goes:

As you would be able to see from the above screen shot, for week #52 I received 14 emails during the course of that week, to make up for a total amount of 929, coming from 1167 in 2009 and 1647 in 2008, as seen in previous reports. And that basically means that I have consistently gone down on the amount of incoming corporate emails year in year out. Starting off in 2008 with an average of 32 emails per week, to 22 emails received per week in 2009, to then, finally, 18 emails received in 2010. I am not sure what you folks would think, but that is not so bad after all considering how when I first got started with this experiment I was receiving between 30 to 40 emails per day, which sounds like a rather substantial reduction over the course of time taking place very steady and at a good pace. I am sure you may be rather intrigued by now about what happened in 2011, and till today, and whether I have been able to keep things going at such rate as well … Or not.

Before we go on to that though I thought I would also share something rather interesting that I have discovered over the course of the years and that’s how the peak days and lowest days of incoming email have been reducing its figures just as much. Going from 63 max. to 3 minimum in 2008 to 44 and 2 in 2010, respectively.

So what happened in 2011 and till last week, since the progress reports are running from February to February every year and I am still a few weeks away from that cut-over date to finish off the progress report for 2011? Not to worry I have got some pretty good news and I can share with you folks some really good statistics as to what’s happened from week #1 to week #47 of Year 4 – 2011 of living “A World Without Email“. Here’s the screen shot of the report so far:

Well, there it is. I am very pleased to let you folks know that, so far, I have received 767 incoming emails for those first 47 weeks of the year. And that, basically, means that in Year 4 of reporting progress the average of corporate email I’m receiving on a weekly basis is now down to 16 emails per week. Yes, indeed, only 16 emails per week! And still going down, judging by what’s happening this week so far with another rather low number. Ohhh, and talking about low numbers, see how the highest peak of incoming email went down from 44 to 30 emails and minimum to just 1. That’s not bad either, since that eventually means I am almost there to enjoy a full week where I won’t receive a single email at my corporate email address. Wooohooo! Yes, almost there!

I am not sure what will happen with the remaining weeks till week #52, but somehow I feel that things will continue to go down consistently, to the point where I may reach well below the #15 emails per week mark that I envisioned a few months back. And that wonderful thought implies just an average of 2.1 emails per day! Double w00t!! Needless to say that I will keep folks updated on how things are moving along, hoping that this time around I am not going to take that long to give you that particular report. Fingers crossed things will go all right and will keep those numbers going down …

Improving the Overall Email User Experience

Ok, time now to move into the second of the upcoming sections I mentioned earlier on I was going to split up this blog post on, to make it somewhat easier to digest overall. I am sure that at this point in time plenty of folks out there are wondering what my thoughts are right now with regards to corporate email and to venture to state whether it’s got its days numbered, or whether we are going to have email lingering around for a long while. Well, 4 years ago if people would have asked me that very same question, I would have probably said that email would be dying a very painful and slow death over the course of time, as the Social Web and Enterprise Social Software tools continue to take by storm the corporate world as the preferred methods for knowledge sharing and collaboration.

Yet, first hand experience, and a few years later, have shown me that we may not be there just yet. Email is not dead right now, and it won’t be for a good number of years. At least, not yet. Like I have been saying in a good number of occasions, there are a couple of incredibly good use cases for corporate email to still survive nice and dandy: 1) Managing Calendaring & Scheduling events and 2) Hosting 1:1 confidential, or rather sensitive, conversations in a private manner. For the rest, there is no reason why we couldn’t have the vast majority of those email driven conversations hosted elsewhere, which is essentially what’s been happening in the last few months.

What we are seeing then is how email is morphing, and moving away, from being the King of Communication and therefore a rather powerless content repository (with a good number of issues I’m sure we are all rather familiar with – i.e. mail jail, finding missing content, losing email archives, mail quotas exceeded, attachments, Reply to All, etc. etc.) into an incredibly powerful social messaging and notification system of content that’s stored elsewhere, i.e. social networking, collaborative and knowledge sharing tools eventually.

What’s rather interesting from this transformation is how, nearly 40 years later, email is just going back to basics, and in full force! And what’s even more exciting is that it’s starting to happen at the right time, for once, because over the course of the last few months we have been exposed to a good number of different relevant reads as to why plenty of knowledge workers keep considering corporate email a time waster, a hindrance of one’s own productivity, or rather costly to the business, not to mention the potential security issues incurred or a rather growing issue of email overload altogether.

But, like I said, and perhaps worth while repeating over here as well, once again, email, per se, as a communication system is not that bad; it’s actually a rather effective tool overall. What’s been happening though all along is how we have consistently abused it ourselves, left and right!, to adjust its way of working to our very own way of working (i.e. secretive, private, opaque, political and power struggles, cover your a**e, proof of work, etc. etc.). So if there is something out there that it’s killing our very own productivity, it’s not email itself, but our abuse of it that’s killing such productivity. Why? Well, because we don’t know how to properly make use of it. Hold on, let me correct that, yes, we do know how to properly use it, it’s just that we don’t do it any longer, because we have grown rather comfortable living with the current status-quo it provides: a corporate weapon for delegating work on to someone else, just as much as that full inbox of to-dos from people’s work and no longer your own. So perhaps we do deserve that misuse of email, since we don’t seem to want to break the chain and starting using email smarter, not necessarily harder.

The good thing is though that we are making progress. We have finally understood and came to terms with the fact that we could no longer sustain that method of working in an environment where we now know there are much much better collaborative and knowledge sharing tools out there with social software. We are finally embracing that notion that we need to smarten up in our very own use of email, even if that implies playing games, and start considering how email is no longer the king and master of the corporate world, but just another useful tool for certain types of interactions where it is rather suited for the job.

That’s why over the course of the last few months we have seen a rather large, and growing number, of really interesting, relevant and worth while reading articles that can certainly help folks tame the email beast even more, so that we can fine tune not only the amount of time that we spend processing our daily work email, but also how we can find that sweet spot that email needs to land on in that complex collaborative environment with the emergence and adoption of social tools within the corporate environment. So plenty of the links I am referencing in this particular section of this article deal exclusively with various different hints & tips, productivity hacks, tools to use where appropriate, new intriguing and relevant initiatives and so forth. Yes, as you will be able to see, there is something out there for almost everyone and the least I could do is to share along those links that I know I, too, would have found rather useful if I were still relying somewhat heavily on corporate email. Hope folks enjoy them, too!

Research on Redefining Email AND Our Use

But it doesn’t end up there just sharing those good practices, productivity tips and whatever other hacks on making the most out of email. Over the course of the last few months we have witnessed how something is happening with email. After several decades of very little research on our user patterns, as well as some more research on redefining how we could best improve the overall email experience, we are starting to see various different studies, initiatives and some additional piece of research that are starting to gather around some pretty interesting data and key findings that I am sure over the course of the next few weeks, perhaps months, we are going to see how not only are they going to shape up our very own use of email, but also the various different email systems that we are currently using at the moment, and which, you would all agree with me, we could do plenty more innovation on that space alone!

I know how at this point in time you may be wondering whether I would believe, or not, if email could turn all around and become a whole lot more social. Well, I’m going to reserve the answer to that question for a little bit later on in this article, but I can certainly anticipate that Yes! we will, finally, see that full transformation from email into social email, although I can tell you, right now!, how we are no longer going to call it email, but something different… Keep reading till we reach that final conclusion on what it would be like …

The Naysayers & Denialists

Back in February 2008, and throughout the whole year, since I started this initiative on living “A World Without Email“, it never ceased to amaze me how very little email was questioned about whether it was still the king of corporate communication and collaboration. Or not. It was a given. No-one even dared to bring that up as a topic, and if you would do that people would think you would be crazy! (Like I was told several times …). How could we survive within the corporate environment not using work email to stay in touch, to keep in the know, to communicate, collaborate and share our knowledge across, store our very own content, etc. etc? How could we do things without email? That must not be possible! It cannot be. There cannot be any other way out there, for sure!, I was told time and time again … And fast forward 3 years, into 2011, and the number of articles, blog posts and whatever other publications trying to defend email from not falling off its corporate pedestal has been quite an amazing experience watching it through all along!

Notice how I am putting together this section over here, on purpose, before anything that will come later on to provide that counterpoint, but I have always thought that if you feel threatened enough to write about advocating for something else that is coming your way in full force, it’s probably because there may well be a few good reasons for you to worry, or, at least, to start thinking about it. You know how it goes, right? Where there is plenty of smoke out there, there’s gotta be fire somewhere! And that’s exactly what has happened during the course of 2011 at such a rampant pace that it’s been rather difficult, and quite tough, just to keep up with those writings from various publications, blog posts, industry analysts, power users, corporate thought leaders and a rather long etc., advocating for how essential and critical email continues to be within the corporate world and how we are going to have it for plenty more decades! Regardless of the huge, and rather disruptive, impact from corporate social networking. Goodness, like I said, where there’s smoke … Otherwise why would you feel threatened for that change in the first place and feel you need to defend the indefensible? Plenty of food for thought right there, don’t you think?

To The Crazy Ones, The Misfits, The Rebels, The Trouble-Makers … The Brave Ones

Yet we all know that “Email is where knowledge goes to die“. By the way, that quote I have borrowed for over the course of the last couple of years is not mine, contrary to a few people’s tweets I have bumped into over the course of time, but from Bill French himself, who coined it a whopping 13 years ago, back in 1999, and still is as relevant as ever. So during the course of 2011 we have seen how I am no longer alone on this crazy endeavour of wanting to ditch corporate email for good, at least, for the vast majority of internal, behind the firewall, interactions and instead make a progression, or a transition rather, towards embracing and making the most out of Enterprise Social Software tools. No, once again, I am not saying that we should be kissing good-bye to work email altogether, since I still see a couple of good use cases for it, but I am really glad that a good amount of folks are starting to see the light acknowledging that, certainly, there are better tools out there that help knowledge workers become more effective and efficient at what they already do with regards to being in the know, collaborating, sharing their knowledge across and helping their organisations understand new key concepts like openness, publicy or transparency, amongst several others like being more networked, interconnected, nimble, trustworthy, committed or even more motivated towards wanting to participate further out in the open in (knowledge) communities to keep up with the learning curve(s) and what’s happening around them. Regardless of whatever those may well be eventually.

So this section is dedicated to what I would call from now onwards, The Brave Ones. Those folks who, over the course of 2011, have been capable of challenging the status-quo of corporate email to the point where they have been rather successful in their efforts of starting to move away, rather progressively, from email itself and, instead, move to more powerful collaborative and knowledge sharing tools. This section is dedicated to those Brave Ones who make me feel right back at home, because I no longer feel like a weirdo within the corporate world trying to abandon what I feel is no longer a productive tool. They are the ones who keep inspiring me to push the limits on to the next level, even after 4 years of living “A World Without Email”. They are the ones who are, rather strongly, showing the way of how it is possible to live a work life, after all, without email as the main ruling tool available to them.

But who are those Brave Ones, you may be wondering, right? Well, here are a few of them and some of their rather interesting, thought-provoking and inspiring writings they have put together over the course of the last few months and still going strong!

Starting with “We Quit Email“; a rather fascinating initiative launched by Kim Spinder in The Netherlands and which is getting some lovely traction with plenty of advocates who have started their journey to move away from work email and who are making some really good progress altogether. Check out their Facebook Page for more details on how they are getting along and how you, too, could join them! We have also seen how some large cloud email providers like Cisco are moving away from providing that online service any longer and I would venture to state that we all probably know why that is happening…

Then we have got my good friend Prof. Paul Jones, at UNC-Chapel Hill; one of the smartest people I know in the Academia world, and in general, for sure, and whom I continue to have the great pleasure of interacting extensively over the course of months during 2011 through various social networking sites sharing plenty of really good insights about his bold move of giving up on work email and instead making use of social tools. Now, one of the reasons why I have enjoyed the vast majority of those interactions is because Paul has taken the opportunity to blog extensively about what’s meant for him to ditch work email and, instead, rely more on social networking tools to connect, reach out and collaborate with his peers and students. And he has been getting lots of great press altogether over the course of time, too! Amazingly inspiring stories that you folks can follow up on, and I strongly suggest you do!, throughout the various links I have been putting together over here, just to give you a glimpse of how he has been doing and how he, too!, has proved, and rather extensively, how you can live “A World Without Email” even in the Academia world, perhaps one of the most traditional environments where you could say email rules just as much as in the corporate world. Time and time again he has proved that it is possible to make it happen and perhaps a good introduction to find out more about how he does it is this wonderful Prezi presentation that he put together not long ago where he talks extensively about it, and, most importantly, what it’s meant for him and for those around him. Strongly recommended read, for sure!

Of course, we have got a few more examples of those “Brave Ones“; Geoff Kim would be another one of them. Check out this blog post where he announced a while ago that he, too, would be moving off away from work email and still going strong at it, judging from his Twitter bio. MG Siegler (@parislemon) has been sharing plenty of interesting thoughts about his recent move of giving up on work email as well, and has been getting some rather interesting follow-up conversations as a result of it. We have also seen how incredibly talented and smart folks like Chris Anderson are finding it rather cumbersome and challenging to deal with email altogether, so he, too, decided to challenge its status-quo introducing the Email Charter, a rather interesting initiative, for those folks still relying quite heavily on email, as their preferred method of communication and collaboration, to save their own inboxes, and which over the course of time got a whole bunch of relevant press and follow-up and which perhaps I will discuss some more about it on a separate blog post in its due time. But surely worth while checking out, no doubt! Specially, if you are still planning to continue making use of email …

And we have got more “Brave Ones” out there, folks! You see? This is exactly what I meant when I stated above that it’s a really really nice feeling when you are no longer alone doing something and people start joining you on their efforts on an initiative that they, too, feel is worth while pursuing further along, just because they would want to improve things on how we connect, communicate and collaborate onwards. And if there is someone out there who has made quite a difference as well with regards to this whole initiative of abandoning email that would be my good friend Paul Lancaster, over in the UK, who, back then, had the absolutely brilliant and unique idea of have a “No Email Day” on a date rather difficult to forget: 11th of November 2011 (In short, 11/11/11).

The initiative was rather simple and easy to follow: not to send a single email for an entire day on 11/11/11 and see whether folks would succeed, or not, and then share further insights about it on what the experience was like. He put together a rather fascinating “No Email Day” Manifesto over at Slideshare that you folks can still go out there and read further on. It’s a highly recommended read that surely captures the spirit of this No Email Day initiative with lots of really interesting and relevant points as to why email is no longer the kind of communication and collaboration, amongst several other types of interactions. He also published a Twitter report with the outcomes of the initiative that’s worth while skimming through to find plenty of really worth while digesting reads on how other folks across the globe joined the movement and enjoyed a email-less day at work. Fascinating to say the least!

The whole idea got plenty of attention and traction on both the social networking world, as well as traditional news mainstream resources. And Paul is already buzzing around on to the next thing! As he recently announced over on Twitter:

Ok, here we go. We’re officially declaring 12/12/12 as #noemailday No.2. Just under 12 months to take (back) control of your Inbox!

— NO EMAIL DAY (@NoEmailDayHQ) December 30, 2011

Yes, indeed! Mark your calendars, folks, for December 12th 2012 (12/12/12, for short), because we will be having the second “No Email Day” in a row and that, basically, means that we have got less than 12 months to take back control of our inboxes and start thinking outside the inbox a bit more! Oh, boy, I just can’t wait for that date to come along! Ohhh, and I am sure you may be wondering what my 11/11/11 was like, right, as an experiment. Well, of course, I didn’t send a single email; in fact, I haven’t sent emails in a long while! But it looks like folks around me were not very successful about it because I got one of the highest incoming numbers of email for the entire month!! Ironic, to be honest! But plenty of work ahead still if I would want to revert that trend for 12/12/12… And I am ready for the challenge! Will you be joining us as well?!?! We surely hope so!

So far this section has been about “The Brave Ones”, as people, as knowledge workers out there who have successfully challenged that status-quo that email has been providing for most of us within the corporate world for a good number of decades, but the really exciting thing from 2011 and with which I would want to close off this section is the fact that not only knowledge workers, but also different businesses and organisations are starting to consider, slowly, but rather steadily and progressively, and to a certain degree perhaps a bit too aggressive as well, transitioning away from corporate email into social networking tools, specially, for internal, behind the firewall conversations happening amongst employees.

Thus over the course of last year we have seen how companies like Intel, Deloitte, Lanvin, Klick, Notebooks & Gottabemobile, Nozbe or even Volkswagen (with a rather good press coverage as well altogether, by the way) have already started to make their move into a corporate environment where email is no longer as relevant as it used to be, or come to the point where it is no longer in use for internal interactions like for Klick, Notebooks & Gottabemobile, as well as Nozbe. Whoaaahhh! Who would have thought about that, right? They are surely leading the way, but if there is one other company out there that has been both the traditional media and social media darling with regards to their quest of ditching corporate email for its entirety over the course of three years that would be the French IT firm Atos Origin who earlier on this year made a very clear statement, a new mission, a new goal altogether: stop using email for internal interactions in three years.

At the beginning of the year, around February 2011, we saw the first announcement from Atos’ CEO Thierry Breton, explaining and sharing further details, about what their company will be doing in the next 3 years to ditch corporate email. Slowly, but steadily, move away from it, specially, for internal collaboration amongst employees and, instead, rely on both social networking and real-time collaborative tools, like blogs, wikis, microblogs, instant messaging, emeetings, etc. etc. in order to slow down, quite drastically, their reliance on email as a productivity tool to get the job done, because it was no longer happening and people were spending far too much time just processing those emails. It was no longer effective enough.

Needless to say that such a bold move provoked an unprecedented amount of very vibrant reactions of all sorts (Positive and negative), across multiple publications, newspapers, radio shows and caused quite a stir within the social networking realm, specially, since it was coming from such a large IT firm, with a top down corporate mandate inspired by Thierry himself, and which a good number of folks had plenty of concerns that it would eventually work out as announced. But they kept going and a few months later they came back for more! And if initially the whole announcement caused quite a commotion all over the place, their follow-up even more! Why? Well, because they were starting to prove they were walking the talk and got embarked on gradually moving away from corporate email and successfully continue to make use of social tools. Of course, there were a whole bunch of rather interesting follow-up conversations, blog posts, articles and whatever else with people starting to take sides. Those who feel they won’t make it, because email will always be there, and those of us who feel they would eventually be making it across because it’s all not just about abandoning email but inspiring an entirely new corporate culture where openness, trust, publicy, transparency and connectedness will rule instead.

Yes, indeed, I believe they won’t be capable of ditching corporate email on its entirety for 100% of the internal interactions, but if they succeed with going all the way up to 99%, or 95%, or even 98%, which is what I am currently living myself, it should still be considered a huge success and another leading model to follow. You may be wondering why I am changing my perception and opinion from a recent article I published on the NYTimes where I stated how even then I would still envision a couple of use cases for email, as mentioned above on this article, but then while reflecting further along on it, if we take corporate mandates as what they are, game changers, and if we give them enough time to make it happen (3 years) and help knowledge workers to adjust properly to new ways of thinking and working, there is no reason why it wouldn’t be taking place altogether! And that’s why I am very excited to keep learning more about the progress they are making, because 18 months down the line, the news we are getting as a result of that blunt move, are very very encouraging altogether. Can you imagine if they eventually manage to pull it off?!?! What will be our excuse not to follow suit? … Plenty of food for thought in that regard, I would think … Specially, as bold moves like that one help redefine the corporate world of the 21st century. Something that you would agree with me is rather needed at the moment …

Musings About (Our Use And Abuse Of) Email

We are now approaching the end of this rather long blog entry. I do appreciate the continued patience and interest in reading this far, and I thought I would start working my way to the conclusion by sharing with you folks a good bunch of rather amusing, and equally inspiring, funny at times, too!, links to blog posts, tweets, Web sites that have been musing extensively about the whole topic of email and how it’s been dominating the way we collaborate, communicate and share knowledge across the corporate world. So we have seen Dilbert at its best, or xkcd (Twice!) bringing up a touch of hilariousness to the whole mess email has provoked over the course of time. The Oatmeal has done a pretty good job at it, too!, with some funnies that I am sure we could all relate to. We have been exposed to some brilliant email closing lines, rather clever Out Of Office messages, comics, other interesting initiatives and lots and lots of witty remarks of the pros and cons of work email. And I am sure you would all have plenty more favourites out there… Care to share them along as comments to this blog entry? Would love to read them as a lovely trip down the memory lane for what we experienced during the course of 2011 and perhaps still into 2012! Don’t be shy… Share away!!

Perhaps my old time favourite musing about this whole thing about email though is the absolutely hilarious blog post that my good friend, Dan Pontefract, put together earlier on in the year under the suggestive title “Email, A Love Story“. I would strongly encourage you all to go and read it if you would want to laugh really hard and fall off your chair! But please try to avoid having a drink while in front of the computer, because otherwise it will get messy and we certainly wouldn’t want that! But I can tell you, it won’t leave you indifferent! Thanks much, Dan, for the link love, too! (Pun intended!)

Towards A Social Messaging and Notification System

Almost there, folks! Almost done with perhaps the longest blog post I have ever written in my entire 9 years of blogging. Goodness! Who would have thought about that as I was getting started with the few paragraphs a while ago? Phew! Hang in there for a little longer! So, after having put together that particular yearly progress report on living “A World Without Email“, you may be wondering whether do I see email myself in the next few years, right? Well, back in February 2008 I would have probably told you that email would no longer exist within the following 5 to 7 years. But then again, like I have mentioned above already, first hand experience and lots and lots of conversations with hundreds, if no thousands of people sharing and exchanging insights on this subject, have taught that perhaps we are not going to see email go away in its entirety any time soon! We are certainly going to have it, but perhaps in a different shape and form. It’s not going to be like regular post, or telegrams, or even faxes, where we hardly use them anymore. All of those “systems” failed to reinvent themselves successfully and accommodate into a new space where they would fit in with a large complex environment of communication systems. That’s probably why we hardly use them anymore. Yet, they are still very much there!

However, email is not going to suffer from that same fate. For the first time in decades, email is starting to feel threaten by that complex collaborative, knowledge sharing and social networking environment and, as such, it’s starting to help re-define itself into the next wave of email. Funny enough, Google Wave was a pretty good representation from that re-encarnation, but it’s probably too bad that it never delivered, for whatever the reason. Perhaps one day I will share my ¢2 on why I feel it failed eventually, when I thought it was the closest we have probably ever had to move away effectively from email altogether!

Anyway, what I am trying to say over here is that I feel that email will successfully reinvent itself before we ditch it completely within the corporate world. It’s morphing already. If you look into what a good number of email system vendors are doing at the moment, they are not sitting back waiting for it to die. They, too, see the need to reinvent what they have been providing for a good number of years. It’s a big, fat cash cow that no-one wants to see going away far too soon. And that’s probably why we are seeing lots of interesting articles and publications that are covering its evolution into what may become over the course of time, making that massive transition from what I call a pure content repository tool, to a social messaging and notification system of content that’s stored elsewhere, which is just too funny, and perhaps ironic, too!, because that was exactly the main purpose behind email when it was first invented over 40 years ago! What comes around, goes around, I guess …

Living A World Without Email – The Documentary

Well, I suppose we would have to wait and watch attentively to see what happens eventually and see whether email will finally reinvent itself, or not, into accommodating a new set of needs where it would need to find its sweet spot and consider itself part of a bundle, a set of options, in a new, much more complex collaborative environment, where social collaboration consoles will rule; where it’s just one more of the mix, one more of the potential solutions for very specific use cases and from there onwards we would have to watch and see how it will decide to blend in. Because whether it would like it or not, if it doesn’t, I can surely guarantee you it would have its days numbered within the next year or two! Yes, that soon! Remember, the social transformation is already happening and email has got two choices at the moment: 1) Join the party and jump into the bandwagon and continue to live on merging into the new space filling in the gaps of what social tools don’t provide just yet (Standards, universal access, as good starting points!) & 2) Move on to die a rather slow, but painful death where hardly anyone will use it any more, like we are doing with faxes, telegrams, or postal letters nowadays (How many Christmas Cards did you send again this year, by the way? To me, the star, by far, of these Festive Holidays was something I was totally not expecting at all: WhatsApp. See what I mean?).

Thus where does that leave me then? That optimist, outrageous, heretic, free radical, potential trouble-maker, a true rebel at work, basically, who back in February 2008 decided to challenge the status-quo of the corporate world and undermine it big time by Living “A World Without Email” ever since. And not looking back! What happened to me during 2011 then? How did things go eventually for yours truly as I keep reflecting on everything I have been involved, or exposed to or immersed in? There are probably lots of different things that I could say to describe it, but I guess the one that would come the closest to accurate state what it was like was probably using the analogy of riding a roller-coaster non-stop! What an exhilarating, exciting, mind-blowing, rather hectic journey altogether! Being featured on a German IT Magazine as Menschen 2.0 is not such a bad thing to finish off the year, don’t you think? Well, there is more!

A whole bunch of good and very dear friends have helped me, over the course of months, spread the message about Thinking Outside the Inbox and start working your own magic to detox yourself from your email diet once and for all. They have also been rather instrumental in helping understand the new kind of leadership that’s emerging with social networking, the Future of Collaborative Enterprise and its rather complex environment and how we all start to fit in together in such ever changing landscape of Social Business. And for all of that, and so much more!!, I will always be ever so thankful! Without their unconditional support, their insights and extended views they have always been very willing to exchange with yours truly to keep learning more about this subject and all things social in general, without their true admiration which has always been mutual, helping out and rather often going the extra mile, #lawwe would have never happened.

So to all of you, you know who you are!, who have been sticking around through thick and thin over the course of the year(s) and, specially, in helping get the word out on “A World Without Email”, I would like to take this opportunity to thank you all for quite an amazing experience and a large token of gratitude for walking along with me on this rather exciting journey. It surely has been a blast and I am so looking forward to plenty more in 2012!

But before I would let you all go away and take a good rest from having read through this blog post on its entirety, which I do really appreciate, I would love to conclude this article, this yearly progress report, with what perhaps has been the most amazing experience for yours truly throughout 2011 and in this whole space of “A World Without Email”. No, it wasn’t just the couple of times I have participated in podcasting episodes from The Taking Notes Podcast, or This Week in Lotus podcast or from the delightful CBC Podcasting series (Or being featured on another BBC podcast or The Sunday Times as well, thanks to Paul Lancaster). It wasn’t just being a speaker at various different conference events where I talked about this very same subject, amongst several others related to all things Social, including The Social Enterprise theme, with perhaps #JamCamp being one of the most inspiring altogether!, or being featured in a recent NYTimes article over at Room For Debate with a bunch of really smart folks, under the title “Should Workplaces Curtail E-Mail?” and which Prof. Paul Jones captured its true essence beautifully on this blog post.

No, it wasn’t all of that, which I know would be more than enough on its own! (Phew!), and something that I would always be rather grateful for to even not forget about it. It was actually having that unique and once-in-a-lifetime opportunity to shoot a short documentary that my fellow colleagues from IBM Benelux decided to offer me, along with the fine folks from Ogilvy, as part of a Social Business campaign (#outsidetheinbox) that launched towards the end of last year and which, over the course of 4 minutes, describes pretty much who I am, what I do for a living, where I live, and, most importantly, how I continue to live day in day out a true life on “A World Without Email”. I am not sure whether you may have seen the video documentary already, or not, but, just in case, here is the embedded code of the clip (There are other versions of the documentary with subtitles in English, French) that has been making the rounds quite a bit over the course of the last few weeks and still going … so that you can watch it through…

Yes, that pretty much describes who I am, who @elsua is, what he does, what he believes in truly, and what he has been trying to do over the course of the last few years and which right now seeing how 2012 is presenting itself would, finally, become a global trend to follow. And, of course, I will be more than happy to keep up with these posts of progress reports, so that folks out there would be able to find out some more on how things are going. But for now, for me, that concludes this massive yearly progress report “A World Without Email“. I would want to take this opportunity to thank everyone who has managed to read it through in one single go. Hope it’s proved useful to you, just as much as it has for me as a remembering exercise of what’s happened in the last twelve months in this space… Stay tuned for more! And keep living those worlds without email!!

PS. Ohhh, before I let you all go now, for real, I promise, let me finish off this rather long and extensive entry with one of the experiences I’m the most excited about for 2012 and beyond (Probably for the next 100 years!). An experience that has totally made my 10 years of working as a social computing evangelist at IBM very much worth it all along! Earlier on this week, I got a bit too emotional and a bit too over-excited, when, while I am still on holidays, one of my colleagues, and good friends at IBM, sent me a quick message through Words With Friends sharing along how our new CEO, Ginni Rometty, put together the first blog post ever (In a community space above all that everyone is welcome to join!!) from any IBM CEO in our internal IBM Connections deployment with a short 3.30 minutes long video clip, with full text transcript and English subtitles as well, to greet all IBMers in the new year in her new role. And the most amazing thing is that, as Bob McMillan reported earlier on over at Wired, she did that without broadcasting it out there sending a single email altogether! Just put it out there and wait … Within a matter of hours it went viral throughout our Social Intranet to the point where it’s now the single blog post with the highest number of page views, comments and ratings altogether! Some whopping statistics for those folks who may be interested: 127k page views, over 560 comments and 108 ratings in just 3 days and counting! Bob is also commenting how she is not out there just yet on the Social Web, and he brings up a very good point, but, to be honest, she is already microblogging internally with a superb outreach and noticing how she has also got a Twitter ID I wouldn’t be surprise she will jump outside, too, soon enough! I guess my job is now done and complete. Probably a good time to start thinking about moving on to other things … If she has managed to make the time to write that blog post, put together the video clip and share it along, as our new CEO in a rather exciting and challenging new year, what’s our excuse? Or, even better, what’s your excuse? Live Social. Do Business.

Happy Epiphany everyone!

Continuing further along with another blog post from the series of articles on “Reflections from 2011“, I thought I would go ahead and spend a few minutes today musing about what I still think was one of the main key terms, within the Social Enterprise space, that most of us got exposed to, and talked extensively through a good number of rather interesting and enlightening articles and publications throughout last year and that I feel would continue to come along rather strongly during the course of 2012 as well. Probably, because we are not done with it yet, but, most possibly, because we need to shift gears with it. Why? Well, so far, we haven’t done good enough with it, despite the various claims we may have been exposed to over the course of time, and we are running out of time and pretty quick! Of course, I’m talking about Employee Engagement or, in other words, how do you keep your employees motivated to excel at what they already do, driven by their distinctive passions, purpose and meaning?

You may be wondering why I mentioned above that we are running out of time on this critical concept of Employee Engagement, right? Well, let’s see it with a couple of good examples. How about this recent, rather worrying, study on how “A Third Of Employees Are Ready To Quit” or how a good percentage of today’s workforce continues to feel more disengaged with what they do than ever before, as they no longer feel the passion for their work nor their job(s)? Or how another study finds out how “One Third of Employers Have Disciplined Employees Using Social Media“? Or take this other, even more interesting and intriguing, study, where it’s demonstrated how more and more employers are no longer trusting their employees to do their work. Or, another one where work inequalities are reaching alarming levels close to disengage them for good and with no point of return. Yes, the examples keep piling on and on and on and I am sure you folks have got your favourites out there as well.

The reality is that Employee Engagement still remains a critical success factor for most employers and large corporations, and small businesses, too!, and we are running out of time because we are not doing a very good job at it at all. Quite the opposite. Yes, I know, we have seen, or been exposed, to a good number of really good articles that talk extensively about how to keep your employees, i.e. your knowledge workers, motivated to do their best and keep growing further in their career aspirations, contributions, purpose, meaning, etc. etc. without losing track of the business revenues, which is what most corporations care about nowadays anyway (Always have, I am afraid!). Yet, we keep failing drastically, and rather miserably, in achieving that long term goal of keeping employees motivated and all of that due to a very simple reason that most organisations seem to keep ignoring or neglecting big time: we consistently don’t ask them what they really want!

Indeed, that simple! Employee Engagement has always been a concept driven top down by corporations and their executives, who keep wondering how do they keep their employees motivated to go the extra mile without asking for much in return. What can they do to entice their knowledge workers to keep thriving and shining at what they already do well, which eventually is going to provide more business revenue, better customer satisfaction by delighting their clients and, hopefully, happier employees, without having to spend perhaps too much cash on rewards, incentives or whatever else so that it doesn’t go out of proportion. See? That’s exactly the problem! That kind of mentality where we are inspiring our knowledge workforce to compete against each other for those rewards, for those incentives, as individuals, as treasure hunters, where you try to do your outmost just to stay on top, annihilating everyone else around you. It’s part of that legacy corporate culture we have inherited from the 20th century and which we don’t seem to be too keen on getting rid of it, probably because it perhaps keeps nurturing the main corporate system that feeds it rather nicely backwards as well: money, greed and power.

I mean, can you imagine an entire workforce earning just as much as the CEO and his / her corporate executives? Or having that same amount of power at the same time as a group, network, community, where traditional management is no longer the one ruling but instead a new kind of leadership would be required? Obviously, not! Which corporation could sustain that? The reality though is that mentality is what’s keeping us away from “Designing a beautiful business“, as my good friend, Esko Kilpi, put together on a superb blog post just recently that I strongly encourage you all to go ahead and read further on what it would entail to reach that mantra of a beautiful business that he envisions amazingly accurate, and very nicely done!, and not too far away from today’s corporate environment. At least, for some businesses out there.

Another interesting read to provoke that shift away from that industrial model of recognising your employees with that individual competitive environment of cash, and whatever other tangible incentives, and move into a much more accurate, relevant, pertinent, purposeful and perhaps very much needed networked, interconnected and community-driven approach would be the excellent article “The Philosophy of Motivation” put together by Greg Satell where you will be able to find precious little golden nuggets like this one very relevant to the whole conversation of how to approach it when wanting to keep your knowledge workers motivated:

“[...] treating people with dignity means treating them as ends in themselves, rather than as simply means. [...] motivation is much more about intrinsic rewards than extrinsic rewards. Motivated people join an organization in good faith and expect to find meaning in their work, instead they get an incentive program. No wonder they get discouraged“

Greg’s description of the shift from the industrial age to the passion economy is just brilliant, too!, with magical quotes like this one: “In the industrial age, value was created by harnessing energy. In the passion economy, value is created through superior design“. Like I said, a highly recommended read to help differentiate what’s at stake over here.

The challenge is out there for everyone though. As we move into another exciting and rather thrilling new year, it would be the perfect time to shift gears and start thinking about “Employee Engagement” not just from the top down in any and every organisation, but also from the bottom up! The good thing is that we are not alone! We don’t have to reinvent the wheel and wonder how we are going to get things started and make that shift happen. We are not starting from scratch and it would be silly to fool ourselves, if we believe it’s a whole lot harder than what it actually is. As a good starting point, we need to lower down the center of gravity and the decision power, starting by trusting more our very own employees, so that we get to find out what they really think; continuing further by discovering together different ways to keep rockstar employees happy, because whether we like it or not, they are the major driving force that gets everyone else excited wanting to jump into the bandwagon by following their true passion, which is the work they are already doing and excelling at!

I strongly believe that, at the end of the day, we would ALL be rather amazed and very pleasantly surprised to find out from those employees that, for them, it’s not all about the money, or the salary raises or whatever other cash, hard incentives. It’s a whole lot more than just that! We are talking about people in here, and as people do business with other people, there is a great chance that it will all be about fostering the right working environment where people are, AND feel, treated like people. Just what they are. An end in themselves, as Greg put it beautifully in an earlier article I mentioned above.

It’s all about finding ways to motivate your knowledge workforce to finally help you understand fully that this is all way beyond just thinking that money will do. Don’t take me wrong, money is good! It pays your bills and gives you an opportunity to enjoy a fulfilling life, but there is more to it. In fact, a whole lot more to it. And, like I said, we won’t need to start from scratch. In fact, there has been plenty of rather fascinating and thought-provoking research in this area, like Jack Wiley, executive director of the Kenexa High Performance Institute, recently wrote over at “Give employees what they really want” and where he talks about R.E.S.P.E.C.T., i.e. the main topics to cover, as an organisation, to keep your employees motivated and bring in Employee Engagement into the 21st century modus operandi of the new workplace, away from the industrial era:

• Recognition
• Exciting work
• Security of employment
• Pay
• Education and career growth
• Conditions
• Truth

Please do go ahead and read further on Jack’s insights for each and everyone of those items to see what lies ahead. Certainly, a good challenge for all of us, as I have mentioned above. It’s not going to be easy either, for sure. But no-one said it would be. It’s actually what’s at stake for all of us who would want to design those beautiful businesses that Esko mentioned over in his blog post. That’s what makes it the most exciting of challenges. It’s one we can all contribute and make it happen eventually. It’s our way out to define the workplace of the future and there is probably not a better way of doing it than reverting Employee Engagement into what really matters, as Esko concludes beautifully with this gem:

“The years with the Internet have proven that we are capable of working together competitively/cooperatively, building social communities that many would some time ago have dismissed as impossible dreams. Thus we don’t yet have a good idea of what cannot be done by connected people working together in new ways. Changes in existing organizations and the evolution of new ones will have characteristics in common. Just as natural systems like the human body are not vertical hierarchies with each part superior to another in ascending linear order, organizations of the future will not be structured that way. This is not to say that all present industrial organizations are doomed but our models to describe the world around us are. We need a new vocabulary beyond the models of industrial production and separatist, mechanistic concepts of a corporation“

Yes, indeed, we probably need a new vocabulary, but I suspect that along with that new vocabulary we would also need a new way of thinking, a new way of working where employees, through their trusted networks and social communities own the corporation, just as much as the latter owns them. That’s when engagement will take a new meaning. The one we have all been waiting and anticipating for all along. For all of us, not just for the few we already know who they are…

Are you ready to own your beautiful business? If the answer is “Yes!”, you better start working your magic to help make employee engagement no longer a myth, but today’s corporate reality. We very much need it. And fast!

After having put together last couple of blog posts about some of my reflections from the year we are about to end around The Social Web and Technology in general, I guess it’s now a good time to share with the world the third one from the series. The one I have been telling people about over the course of the last couple of months as the one that is going to mark a before and an after with regards to my own involvement with The Social Web. You could probably think of it as a redefining moment of my own Social strategy, pretty much like I did in February 2008, when I redefined my own use of email by living “A World Without Email” ever since. I do realise that some folks may not like it, and some other people may relate to it quite a bit. But, in principle, I am going to keep that spirit of living life in a perpetual beta, going through, yet again, another experiment and see how it would move along, except that, this time around, it’s my own virtual life. Welcome to the new elsua!

How can I summarise this new strategy towards social networking in a short sentence, so that you would be able to have a glimpse of what I am about to get started with? Hummm, that’s quite a nice challenge, indeed, but if you have read the last couple blog entries you may have sensed already what it would be like. In case you haven’t though, here is a single one liner describing what I am about to get started with in 2012: Finally, after 10 years in the making, I’ll be freeing up myself from the yokes of both technology and the Social Web in order to get around, connect with my various social network(s), share my knowledge across and collaborate further along on my terms and not longer theirs.

I am not sure what you folks would think, but I’m ready, at long last, to free up myself from the yoke that both Technology and the Social Web have over-imposed on all of us and to no remedy. Or, better said, I am ready to free up myself from those people who control both of those environments to get the most out of us, but at our very own costs; in most cases, our very own energy, efforts, and truly hard work, while they just sit there and wait for it to happen, because they know it will happen eventually. Most of us, knowledge workers, have always had that very strong urge to connect with others, to share our affinities and true passions, to care for what one embarks on, and to help out where we possibly can. And plenty of times we keep going through the extra mile to try to achieve it. And most of the times, we don’t. Rather technology fails, or The Social Web user experience fails. Or both! And what do we do? We keep trying over and over again till we eventually make it through and make it happen. I am tired of having to put up with it all, of having to spend a humongous amount of time trying to customise my virtual social life to meet someone else’s needs (Those of both technology and the Social Web, as good examples to start with), while ignoring and neglecting my own.

Well, not anymore from yours truly. It’s, finally, a good time for me to depart from that incredibly frustrating experience of having to adjust, time and time again, both my working and life styles to the constant failures from both technology and the Social Web. It’s time for me to let real life kick-in, once again, and bring back that very important component all of us, human beings, seemed to have been neglecting for a long while: our very own personal, real life, (business) relationships. Yes, the physical social networking no-one seems to have realised we have been having out there for thousands, if not millions!, of years! I am no longer going to wait for either technology, or social networking tools, to fix their silliness and have me try multiple times to reproduce an experience that I feel should be rather straightforward: sharing!

I am no longer willing to go and pay through my nose for a service, i.e. the Internet, that telcos have ingrained in all of us as an essential must-have. Well, not really. They never had the control and they are not going to start now. At least, not with me. if the connection is there, if technology enables it painlessly, if the Social Web works the way it is supposed to, I’ll be fine. I will be there! Just like in the last 10 years and counting… However, if either of those three factors fail to deliver, I hereby declare I no longer care. Like a very good offline friend of mine would say: “Life is just way too short to have to worry about certain things taking place. You better make them happen yourself and move on, instead!“

And that’s why, from here onwards, I am no longer going to worry about technology itself (Whether it’s connectivity, tools, or social software), nor going to rely on it much to get stuff done. If it works, it works, if it doesn’t, I won’t be bothering. I will be moving on to the next thing, because, you know, there will always be a next thing. Even after the Social Web. And that, basically, means I am no longer going to be around, waiting for things to happen and ask me, again, to spend my energy, effort and whatever other trouble, including my own time, to see if things would work out once again. Like I said, life is just too short for me to worry about those silly things. We should move on to better things, I am afraid.

WOW!! Really? Are you saying what I think you are saying with those few paragraphs mentioned above, you may be wondering, right? I mean, how will I get my stuff done, both internally and externally, both at work, and outside work, if I am no longer going to rely, as religiously as I used to, in both technology and social networking tools. Well, that’s a pretty good question, indeed, for which, at this point in time, I don’t have an answer for. However, I can tell you something else. I’m an optimist, an outrageous, a heretic, a free radical, in short, a rebel at work by heart who knows that if we don’t push the limits on helping redefine and reshape our very own social technology experiences no-one else is going to do it for us. So I’m having enough with it all. I am having enough with having to put up with plenty of frustration, of additional stress I know I could do without, rather low energy levels that keep draining both my motivation and energy to want to do great things, and a huge amount of unnecessary and unneeded tension that I know I just don’t need any longer anymore! And probably you, too!

Indeed, I am not sure how this is going to end up eventually, and whether I will be making it at all, or suffer along the way quite a bit. However, I am very willing to give it a try and see how it goes. That’s what life is all about, I guess, right? Trying new things to see whether they would work out for you or not, learn a lot about them along the way, and try not to make the same mistakes again. In short, keep applying some of that critical thinking in everything we do, because, like I said above already, if we don’t do it for ourselves, no-one else would. And perhaps rightly so. It’s got to get started within ourselves, because, whether we like or not, we are the ones who know best where the issues lay and what we can do about them. And act upon them! Long gone is the time where we remain passive about most of the stuff we used to do. Long gone is the time where we just waited for things to happen. It’s time to move on to better things and keep excelling at what we are already doing.

I am sure at this point in time you may be wondering what it would look like, right? I mean, how will it work for yours truly in today’s technology driven world by no longer being dependent on it, by freeing yourself from its everlasting yoke? Well, like I said, I will be reshaping it over the course of time, but here are some initial thoughts of how I’m planning to tackle both Technology and the Social Web in 2012 and beyond:

• Connectivity: Starting with a biggie, why not, right? Yes, from now onwards, I will no longer care whether I’m finally connected to the Web or not. If within the first 15 minutes I can’t manage to stay connected on a rather decent Internet connection, I will give up on it and move on with the offline world. Perhaps a whole lot more productive than trying to figure out, or troubleshoot, why I can’t get connected in the first place. This would apply mostly to my business travelling, whether to customer events, workshops, meetings, or conferences, seminars, summits, hotel rooms, etc. etc. I’ll be more than happy to live blog / tweet / plus on things around me while I am travelling and certainly share as much as I possibly can, but if connectivity fails to deliver, you won’t see me much, perhaps the odd message to alert folks I’m giving up for the day and move on into real life, where I am sure conversations would be just as good and fruitful, but without the excruciating experience of, time and time again, having to struggle with technology. Not to worry, my dear telcos and various different Internet providers, the b*tching will be rather limited, since I know you can’t care less about trying to improve our user experiences. Your wallet will notice it though. From day one… At least, from me.
• The Social Web – Blogging: One of my favourite social software activities from over the last 9 years (It’s hard to believe that I got started with my first internal blog way back on December 2003!!) will always be blogging. Like I said, if there is anything the last three months have shown me with these rather extensive breaks is that I need to keep writing. It’s healthy for the mind, it’s healthy for the soul. I realise now, as I am putting this round of blog entries that I cannot longer live without it. So what am I am changing in this area?

  Well, as a starting point, I am going to diversify my own blogging style. It’s no longer going to be those rather lengthy, hopefully, helpful, blog posts that I keep sharing over here. I do know and realise that plenty of them are far too complex to digest on a single read. Yes, they are, just as much as they are for me to put them together, since I truly love the research that goes along with it. The amount of extra linking I put together into it, the recommendations I share across on people to follow, including their writings and everything else and so forth. It’s quite a lot of time consuming, but totally worth it. Once you have got the right connectivity though, but since I know next year will be another year where I won’t have it, I better diversify on it. So, as a starting point, my blogging will continue to have lengthy blog posts where appropriate, but when I can’t put them together I will be going for shorter entries, sharper, sharing an initial idea I want to jot down somewhere and rather raw with hardly any additional links or hyperlinks to people’s work. That will need to come along at a later time. 

  The idea would be to keep feeding the blog with, hopefully, interesting content we can all learn from, which is also one of the reasons why I’m planning to make much heavier use of my Google Plus profile to draft some of those ideas, get some conversations going and then perhaps move that dialogue into a blog post for everyone else to see and participate in. And whenever it happens that I’m offline I will move that writing exercise offline as well, which is where I am hoping to rely, quite a bit more, on Evernote on my iPad than what I have in the recent past. Somehow I would want my iPad to become my new moleskine that I can take with me and sync everywhere, whenever I regain back connectivity.

• The Social Web – Twitter and Google Plus: My use of both Twitter and Google Plus will continue to be pretty much the same from what I recently blogged about over at “Google Plus and Twitter – How They Work for Me Hand in Hand“. I will continue to work with both of them as part of “The Big Three“, but with the slight difference that, if good, decent connectivity is not there within the first 15 minutes of trying it out, I’m dropping both of them for what’s left of the day, till I regain that connection again. Like I said, if it works, it works, if it doesn’t, I am no longer going to wait. Instead, will focus on other offline activities, including real life conversations, specially, when I am on the road. 

  Mind you though perhaps on that same context of being a road warrior I will probably be focusing more on tweeting, than plussing, at least, till the overall user experience for Plus Mobile improves quite drastically, including the additional of a native iPad App. So if you don’t see me for a couple of days on Plus, it’s probably, because I am travelling and taking a short break; it doesn’t mean I have abandoned it. Not a chance. Remember, it’s still part of my “Big Three”, along with IBM Connections and Twitter. 

• The Social Web – The Rest: The rest of the various other social networking sites will probably remain the same for yours truly. I will continue to have a light presence in there, although I’m not going to invest much on it, at least, till they all dramatically improve the overall experiences, so that they don’t become more of a drain, like most of them are now at the moment, whether due to privacy issues, terms of service, awkward user interfaces, etc. etc. You name it. So if you would want to reach out to me, the best methods would still be through this blog, a Twitter mention to @elsua or My Google Plus Profile. If it doesn’t get eaten by the system you should be able to receive a response from me within a reasonable amount of time depending on the urgency of the request / query / matter. I will still be there, not to worry, it is just that my response would now probably take a bit longer … But it will get there eventually.
• The Social Web – Content Curation: And, finally, perhaps the biggest new move I will be making in 2012 and beyond. As good as knowledge sharing, collaborating with others, and generally connecting with other people are as activities on the Social Web, I’m going to start focusing plenty more on content curation. It’s the new black, it looks like, and I am hoping to bring it back into my social streams starting very very soon. Time and time again I keep getting healthily bombarded with terrific content I would want to share across, but usually I keep failing to share it along, because I just can’t keep up with it all while trying to add my ¢2, with the issues mentioned above already. So, instead of increasing my levels of frustration and irritation from not sharing those great links out there, I’m taking a different approach this time around and will start exploring the potential from one social software tool I have been following for a little while and enjoying from other folks: Scoop.it. 

  My profile in there is rather empty at the moment, but as we move along into the new year I surely plan to create a good number of different categories and start populating them a good bunch of interesting and relevant readings I have bumped into over the course of the last few months, and which, at some point or another, I would want to refer to once again on the odd blog posts, Plus conversations or tweets.

  I may be looking as well for an external social bookmarking service, to keep that curation going, but I am not too sure at this point in time just yet on what I will be doing. Still thinking about it, so if you folks out there have got any recommendations outside Delicious or Diigo, which have never convinced me much, I am afraid, I would love to learn about how you are managing your own social bookmarks. I have heard lots of great things about Pinboard, but not sure whether it would be worth the investment or not… What do you think? Is it worth while going for it? Would love to read your thoughts on it, if you are using it actively. 

And that’s it! Another rather lengthy blog post about to hit the Social Web out there. Another blog entry, that, like I said, will help shape up, once more, my overall Social Web Presence. Still in the making though and with plenty of room for improvements, I am sure, but I just love engaging on this kind of experiments to keep refining them over the course of time, just like I have been doing for almost 4 years now with living “A World Without Email“, more than anything else because of the unexpected situations and key learnings that will occur and that I am sure will be helping me put a stop with that excruciating and rather painful experience of having to adjust my social presence around certain social networking sites, when I feel it should be otherwise.

Did I complete lose it? Am I way off again? Did I jump the shark far too soon? I seriously don’t know. I guess time will tell, and this blog, too! Because I surely plan to share how the experience will be developing over the course of the next few months. Got any suggestions on what you feel could work, or not? Share them along, too, please! I would love to know whether I have gone completely crazy with all of this Social stuff or whether we are just witnessing the beginning of something bigger, much bigger: Redefining Our Own Social Web Presence with a Focus and a Purpose.

(Ohh, by the way, I haven’t revealed a couple of surprises here and there that will surely continue to shape up and change a few things on how I view self-publishing of new content and not necessarily on the blog alone; I will be sharing more details on each of them shortly as well, as I get ready to prepare last few things, before they go live … Stay tuned for more! It’s bound to provide lots of good fun, too!)

In a rather thought-provoking blog post shared a few days back, my good friend, the always insightful, Alan Lepofsky ventured to put together what could well be some very interesting predictions for 2012 with a slight twist that I am sure is going to provoke lots of healthy dialogue as we start moving into the new year. Of particular and relevant interest to this article I am putting together over here in this blog would be item #1 on “The Social Buzz Wears Off” where Alan comes to share this rather shocking, perhaps, too harsh statement: “2012 will be the year employees start hating social software“. Goodness! So soon?!?! I mean, we have only been having social software tools for merely 15 years and we are already starting to hate them, as end-users? Boy, look at email, it’s taken nearly 40 years to reach that kind of negative sentiment altogether and we are already claiming the Social Web will be reaching that same status that soon? Really? Well, I am afraid Alan is right, although I wouldn’t call it a prediction for 2012, but more a reality of today, 2011: the current state with all things social. Welcome to the Age of Effectiveness!

I am not sure what you folks would think about Alan’s thoughts in this area, but I think he pretty much nails it with a growing sentiment that plenty of us, knowledge Web workers, have been pondering about for a long while now and which another good friend of mine, Greg Lowe, put together beautifully in a rather inspiring tweet earlier on in the week:

Will 2012 be the year I settle for a single Social Network? I think so. FB, Twitter & G+. I’ll be scrutinizing for effecitveness.

— Greg Lowe (@Greg2dot0) December 27, 2011

Effectiveness, that’s all the rage coming along for 2012, and beyond, with regards to our overall user experience with social networking tools, whether inside, or outside of the firewall. Long gone are the days and the times when wasting time getting the Social Web to work for us was all what we were busy with during our working hours, as well as plenty of our private time. As we move into 2012 it looks like most of us are now ready to claim that we, knowledge workers, should no longer go around social software, but, instead, the latter should work around us, or, more specifically, what we would want to achieve, whether internally, or externally.

Why effectiveness? Well, for several reasons, but I would probably think that one of the strongest cases is to look for ways to fine tune our overall user experience with social at a time where we are now getting exposed to more data, information and knowledge than ever before, and we would want to get a grasp of what’s happening around us without having to focus much more on technology. We are already starting to see how technology is perceived as a means, as a tool, to achieve a goal, no longer an end on its own and we are probably owing that shift of focus of our attention to smartphones and tablets (Specially, Android, iPhone & iPad devices) where technology does no longer take as much preeminence, but instead, our overall user experience does. So, over time, we are becoming more and more demanding with our over social experiences and, as such, that’s where we are realising that we still have got a long long way ahead of us to make it work around & for us, instead of against us, which, funny enough, seems to have been my own experience in the last 12 months.

Greg mentions on that succinct tweet how he will be looking forward to potentially settle down on a single social networking site for 2012 and beyond to stay focused, which seems to be, and rightly so, the focus of attention nowadays for plenty of people, if I may add so myself. And that’s a good thing! Because right along with focus we have another concept I have grown rather fond of during the course of this year: purpose (Or purposeful). And whether most of those social networking sites and enterprise social software solutions would admit and acknowledge or realise about it or not, next year we, social software end-users, are going to become a whole lot more demanding with where our focus will be going (Or should be going), as well as for what purpose.

That shift has already started with yours truly, as I have come to ponder and muse about in this “Reflections from 2011” series of blog posts, where if I was previously blogging about how technology in general was one of my major disappointments from the year, the Social Web is not far behind. And that’s something that I find very worrying. Not because of what’s happened in this past year, but for what’s continuing to happen in the new year and that we seem to be doing very little about to avoid making the same mistakes. But perhaps we should see it with a couple of examples, so that you folks can see what I mean …

Earlier on this year, I put together a blog post where I talked about “The Big Three – How to Handle Your Fragmented Social Life“. In it, I mentioned how I may not be capable of settling down into a single social networking site to allow me get the most out of the Social Web, whether internal or external. So, instead, I decided to stick around with what I still call nowadays “The Big Three“: the three major social networking solutions I have learned to treasure and nurture over the course of time to reach the stage where I can no longer live without them, both on a personal and work levels. You know how it goes. Social software grows on you the more you use it, not because of the social technologies in place themselves, but more because of how they keep helping you manage to stay connected with those people who you care the most for and have learned to trust over the course of time a great deal thanks to that continuous social friction. Yes, the main purpose, if you want to call it that way, for social software, still today: connecting people to people and connecting people to content.

Yet, that overall user experience for myself with those big three (IBM Connections, Twitter and Google Plus) has been less than ideal to the point where I have been struggling more than succeeding on adjusting their ways of working to my ways of working and getting things done. Whether it may be related to their native features, or, better said, the lack of them, or whether the deployment has been everything but smooth, one has come to realise that in order to care for those social tools you love and heart quite a bit, there are some growing pains to put up with along the way. However, that doesn’t mean that those growing pains should be there for good. Quite the opposite. As we are about to enter a new year, we are all probably going to become a lot more demanding, like I was mentioning before, not just to kill off and terminate those pain points, but participate actively in helping re-design that overall user experience to the point where I’m starting to believe that those social networking sites that listen to their end-users the most and learn from them would be the ones that will be succeeding eventually. And big time!

One thing that we should not forget, and this is something that I kept telling the customers I have visited during 2011, is that, as a vendor of both your products and services, the group of people who would always know your own products much much better than you will always ever do, or dream of, would be your customers. Not only because they are using your solutions out of the box with the intended purpose you decided upon from the beginning, but also because those very same customers are the ones who are taking to the extreme your products, hacking away new behaviours, new ways of doing things, pushing the limits of how far they can go with your solutions to help them achieve what they want and not what you want. So those vendors that get to understand that and fully embrace it are the ones that are going to win us back all the way and for a long long while!

Take, for instance, Twitter. If you have been following this blog for a long while now, you would acknowledge the kind of love / hate relationship I have been having with that social networking site for years. I have loved it quite a few times, but I have also loathed many many more. Over the course of time, the user experience has deteriorated so bad, including its third party, or even their own, Twitter Apps that I have been on the brink of giving up on it altogether and never walk back several times. Yet, I’m still there. Why? Because of the connections I have nurtured and cultivated over the course of time, of course, because of the continuous and rampant learning curve one gets exposed to, because of the wonderful and magical serendipity it provides, but, above all, because after a long wait, there is finally a Twitter App that has helped me recover back the user experience I once had with Nambu. And that is Janetter. Perhaps the best Twitter desktop client out there at the moment. At least, for me, the one that has helped me love Twitter again. Why? Because it provides me with a purpose to shape up my focus on where I want it to be. Not where Twitter wants it to be, regardless of what they say or do. Something that before wasn’t happening.

Take another example: Google Plus. The social networking site that plenty of people want to see dead, but that just recently reached the 62 million users mark, which I guess is not too shabby for a walking dead social networking platform, don’t you think? Anyway, like I was saying, to me Plus has become the favourite place to host lengthier conversations that perhaps have got a better place than in Twitter or your own blog. It’s become for me my favourite deep thinking learning place on the stuff I am really passionate about. The overall Web browser experience is amazing; the amount of features put together where Google is bringing Google to Plus at a rather rampant pace is unprecedented. The reach it’s starting to have is one to none (i.e. In the last several months I have been having plenty of customers finding my Plus Profile before anything else… including my own blog!!). Yet the mobile experience has got a lot to be desired for. Yes, I know, there are Android as well as iPhone Apps and they are pretty nifty, but still somehow I think we all know and realise we could do a whole lot more with them. Most of the times they feel like we are just scratching the surface of what we could do with them.

We need to have a better mobile user experience for Google Plus. We need to have better options and feature sets that allow us to bring back that focus and purpose with this social software tool. And to make things even better we finally need a good iPad App that provides that unique experience we all know we can have. And should have, if they would want us to keep using it in the next few months…

You see? This is what I mean with the state of the Social Web. I am sure plenty of you folks could share lots of similar experiences with other social networking tools, like Facebook, LinkedIn, Slideshare, and whatever other mobile social tools, etc. etc. Both focus and purpose are back in the game for the new year. They are the new black! To the point, where seeing how hectic and incredibly busy 2012 looks ahead of its starting time so far, I fear that I would be having very very little time to waste trying to adjust, for the zillionth time, to their needs and wants, versus them trying to adjust to my / our own. If The Big Three, at least, for me, don’t step up and move forward to improve my overall user experience the way I would want to, I guess it will be a good time for me to focus back on where the real social networking activities will be happening from here onwards; that special place we all know we can always shape up to meet our needs and wants and achieve most of what we want: real life.