E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

Ghost Writing – Good or Bad?

Once again, I am on the road on to my next business trip, this time around with two distinctive parts; one of them to Helsinki, Finland, where I will be participating in a number of IBM sponsored events around the Social Enterprise, a really cool, inspiring and rather innovative initiative on “Redefining Work 925” and, believe it or not, Living “A World Without Email” (One of my favourite topics du jour, as you can imagine …) and the other one to Paris, France, where I will be participating, and moderating a couple of panels, at the always engaging, entertaining and rather thought-provoking Enterprise 2.0 Summit, which starts next week on February 7th, and that this year promises to be quite an amazing event! But more on that one later on …

Yet, once again, since connectivity while on the road has got a lot to be desired for, I have picked up the good habit of pruning my RSS feeds (Remember RSS?), spice them up a bit and enjoy offline reading while I’m disconnected. And while I am doing that up in the air, I bumped into this brilliantly provocative blog entry by Tim Elmore on “Confessions of a Ghost Writer … for Students“. Goodness! How low can we, human beings, get? Or, even worse, how can we still allow that to happen?

Indeed, in a rather sharp article Tim comes to question not just the ability of ghost writing for students per se, but the ethics, or, better said, the lack of ethics and morale, in doing so when students are employing those ghost writers to pass on their exams on subjects that may be of interest to them, or not. Showing, at best, how laziness, and perhaps that lack of morale or motivation combined altogether, can certainly damage the true spirit of hard labour (Even on the literal sense of the word!) in delivering something for which one would feel very proud of. At least.

The story of the ghost writer that Tim exemplifies in that article will surely give you chills going through your spine big time, as it highlights all of those traits that a bunch of us have been wanting to wipe out from the corporate world as well for a while now: hypocrisy, lack of ethics and morale, unwillingness to do meaningful work (that’s truly yours, not someone else’s), lack of responsibility and co-ownership, laziness, instant gratification for the sake of it, not the value you may be providing, etc. etc. You know the gist…

What’s really troubling though from the article itself is not what Tim portraits quite clearly of what’s happening out there right at this very minute with students and the work they produce (Or don’t produce, better said), but a rather poignant question that I thought I would include as well over here to see the whole context of where we may be heading:

“What will our world look like if these students become our leaders?“

Whoahh! Sorry, but before we try to venture an answer for that rather provocative question allow me to comment on it for a minute: No, we do NOT want to have those leaders governing in our world. Sorry, that may have worked in the recent past, but as we moved into a (business) world that’s more interconnected, networked, engaged, transparent, public, nimble, collaborative, trustworthy, engaged, committed, authentic, and whatever else you can think of, along those lines, that is, the last thing we need is to have a range of generations who become our leaders by doing something that doesn’t match, really, any of those traits: cheating (due to lack of ethics and morale).

Tim’s article clearly reminds me of a recent internal conversation I had with a bunch of fellow IBMers where we were discussing the concept of ghost writing on blog posts and social networking sites, specially, with senior leaders in mind, as a way to allow them to enter the world of Social slowly, but steadily, helping them adjust to new ways of interacting with the help of others, who may be a bit more versed. Well, now more than ever, and after reading Tim’s piece, I’m not convinced at all that ghost writing, even for executives!, is a good thing!

The Social Enterprise has always demanded authenticity, co-ownership, responsibility, trust, transparency, commitment, engagement, motivation, being the real you, your self, the don’t pretend to be who you are not, etc. etc. Around the world of blogging, I have always found it very difficult to try to justify ghost writing when authenticity and trust kick in, even for senior leaders and that article surely confirms that belief. If you can’t be you, please don’t get someone to be you. No matter how important you are, how busy you may well be, how much of a thought leader you are (and perceived by others), engaging in social networks requires your personal you to do it. Sorry, no ghost writing.

Yes, I can imagine such activity may have worked in the traditional world of communications and marketing, and, to a certain degree, I can agree with doing such activity when you need to deliver a certain corporate message, whatever that may well be, but when it’s just you (your thoughts, your beliefs, your ideas, etc.) what you are delivering we want to hear, read, learn from you, AND interact and engage with you!, no intermediaries, please. We had enough of those in the recent decades and I am starting to think we need to move on from that discourse. To the point where I am more and more convinced by the day that if you can’t engage with your real self in social networking sites, your blog and whatever other means of living social, I think it would be much preferred that you don’t engage at all. We want the authentic you, the trustworthy you; we want to have the certainty that we are talking with the real thing: your own person.

I guess you folks may be thinking that I am a purist and all, and perhaps I am (Don’t think I will have any issues with that notion in this context, to be honest), but read Tim’s article once again, move that context into the corporate world, and try to answer that question again: “What will our world look like if these students become our leaders?” … with that mentality, but, even worse, with that notion of ethics and morale about meaningful work, inspired by their so-called role models that have already starting shaping up that wrong set of core values. Not sure what you would think, but I feel we need to stop it. And very soon, before it is just too late!

How can we possibly justify ghost writing / engaging in social networks today when that lack of authenticity, trust, openness and transparency, amongst others, will clearly not just damage your reputation as a business (Remember businesses are made of people!), but also your engagement with your peers, subordinates, thought leaders, customers and business partners alike?

Is this the new workplace of the future, we have been envisioning over the course of the last few years, that we would want to inspire within our younger generations, as well as our more senior knowledge workers? I surely hope not! There is something very wrong about this out there, in my opinion, and the sooner we all put a stop to it, the better. So next time that you may be thinking about doing ghost writing, or ghost blogging, please do think about it, think of the repercussions, of the implications, of the consequences, of the potential damage you will be creating. And, above all, be transparent and open enough about it and let us know you will be still carrying on with it… so that we can move on in search for those other leaders who want to be their selves inspiring lots of trust, authenticity, transparency, openness, engagement and whatever else, because, somehow, I feel we would ALL be much, much, better off altogether!

Business. Made Social. Earn it!

Lotusphere and IBM Connect 2012 Highlights – Back to Basics of Conferences! #ls12 #ibmconnect

As more and more blog posts are starting to come along sharing further insights on some of the major highlights from the recent IBM Lotusphere and IBM Connect 2012 events held last week in Orlando, Florida, I guess it’s now time for me to start sharing my two cents on what both events were like, what I learned, what I thought were some pretty interesting developments and happenings, as well as a bunch of other tidbits that I think would prove useful to share over here in this blog. So over the course of the next few days, perhaps couple of weeks, and in between other blog entries here and there, I will be sharing plenty of those highlights pointing folks out to individual keynote and speaker sessions that I enjoyed quite a bit attending and learning from, but this time around with a slight difference. Not going to give entire details for each of them, since for the first time ever that I can remember, and over the course of the next few days, we are going to start seeing how recordings of live streamed sessions, as well as presentations for each of them will be shared out there publicly for everyone to enjoy, if not already. So, instead of sounding a bit too repetitive, I’m going to be sharing my thoughts and personal opinions about what I gathered from each of the sessions I attended, as well as the overall events themselves. Ready? Let’s go!

I couldn’t start this series of blog posts without mentioning something that I have talked about in the past, while trying to redefine my own Social Web experience, and which from there onwards it’s now pretty much shaped how I view things with regards to technology, connectivity, and all things social, whether attending conference events live or not. I guess, at this point in time, if you have been reading this blog for a while now, you will see where I am heading, but, to be honest, I couldn’t kick-off this series of entries without commenting what, to me, has been one of the major highlights from the overall conference events from last week: once again, and for the zillionth time, the conference wi-fi connectivity throughout the entire week failed big time. Appalling. A mega fail, actually, if I may add!

So, why am I saying that incident was one of the most powerful and empowering highlights from the overall event? Am I crazy? No. Not really. At least, not anymore. If you folks remember, there used to be a time when I tended to get really upset whenever I would be attending technical conference events and the wi-fi connectivity would not be working accordingly to meet up the expectations we all had. Not that I would want to constantly be connected to the Social Web for my own purposes, but, essentially, because for the vast majority of the occasions I always was very keen on sharing along, through live tweeting, further insights and additional thoughts that those of us, who were privileged enough to be there in person, could share with those who didn’t have that opportunity.

Over time one comes to the conclusion that in today’s world it’s almost impossible to host and organise a technical conference without taking for granted that the wi-fi connection will fail. Even for IBM itself. I am saying almost, because there are a couple of exceptions where really relevant events have managed to make it happen consistently over the course of time without failure and the experiences have been phenomenal, for both folks attending the event live and those watching from the distance. Yet, for the vast majority, they haven’t been able to make it consistently. And, once again, IBM has fallen into that trap as well, once more.

Why am I saying “once again”? Well, because, if you folks would remember, last year the connectivity throughout the entire week of Lotusphere was just absolutely brilliant! Yes, there were a couple of hiccups here and there, but overall it was just fantastic! So energising and refreshing seeing how your own employer can get it right with regards to providing a beautiful experience to help connect the dots, those physical and virtual ones, that I guess I was expecting too much this year. You know, if you set up the standard that you know how to make wi-fi work at large conferences, and you succeed big time!, the least I am going to expect is that in following, sub-sequent years you would be able to keep up with that expectation and meet, once again, that standard. No rocket science, right?

Thus what happened this year then? Not sure about all of the details, and I doubt I would ever get to find out more about them, but I can tell you what happened. None of my iOS devices managed to get connected throughout the entire week. None of them! And that means that, for the vast majority of the event, I was in the dark. Frustrated and irritated? Upset and extremely disappointed? Furious that, once again, we have gone back to square one? No, I wasn’t. You know, when life gives you lemons, the best thing you can do is do some lemonade! And that’s just exactly what I did. And, boy, I had a blast the entire week making it one of the best conference events I have attended in a long long while! What happened then, right?, you may be wondering …

Well, this is what happened… I no longer get stressed about that lack of connectivity, nor upset, irritated, frustrated, disappointed, gutted, and whatever else that, once again, the whole world would be missing out seeing Lotusphere, or whatever the event, through my eyes. Yes, a few weeks back, while on holidays, I decided it was no longer worth it stressing about it, losing focus from the real thing, that is, attending the event live!, and perhaps be that loud mouth that no-one wants to keep hearing telling the same thing over and over again. That’s why now I only give it about 15 minutes at the beginning of the event to try to get connected to the Social Web. If it works, great! If it doesn’t, right away I lose the motivation to keep trying and I move on, never coming back. I am done with the negativity and the subsequent frustration that typically comes out as a result of not being connected. Time to move on then …

And that’s why, while I experienced the same disappointing behaviour of not having a working wi-fi connection while at Lotusphere, I remembered this absolutely brilliant article by Mary K. Pratt, over at CIO.com, under the suggestive title “How to Get the Most Out of IT Conferences” where she shares plenty of amazingly good insights on how to get the most out of technical events without having to rely on being connected to the Web. What a great idea! Taking conferences back into the time where we were all involved with a completely different game altogether. Meeting people face to face, and engage on what, as of late, has become one of my favourite activities when I attend live events: physical social networking. It cannot get any better than that! In that article, Mary gets to share hints and tips from various different angles, which I thought would be worth while sharing over here, so that you could see how that game can change for the better, without the hassle, nor the frustrations:

• Know Your Purpose
• Do Your Homework in Advance
• Learn to Network, The Right Way
• Put Yourself Out There
• Create Your Own Opportunities
• Recap and Reach Out
• Have a Post-Game Plan

Of special interest for folks out there would be the sections “Learn to Network, The Right Way“, as well as “Put Yourself Out There”. Specially, with golden nuggets like this quote:

“But networking isn’t about how many business cards you can hand out and collect. Rather, it’s about  building relationships and finding ways to help others. [...] “Networking is the art of building and maintaining connections for shared positive outcomes“

Or this other one:

“It’s tempting to spend downtime fiddling with your iPhone, but checking email or downloading an app won’t advance your career. So put away your smartphones and laptops and find ways to be more engaged in the event“

And that’s exactly what I did! I put down my iPhone and my iPad and started embarking on some pretty massive offline social networking talking and conversing with as many people as I could possibly find and bump into. Whether they were folks I knew from the past, or just recently met, or just got introduced to them, I basically pretty much didn’t stop networking throughout the entire week! And that was just absolutely delightful!! Even if I didn’t have enough physical hours to meet up with all of the folks I wanted to talk to and catch up with!!

That’s when it came to me the realisation that perhaps we need to look with fresh new eyes into how we participate at live conference events. Take for a fact that the wi-fi connection will fail, what’s next? Well, to me, from now onwards it’s going to remain pretty much exactly like I did during the course of last week: network, network, network!

Knowing that there would always be replays for some of keynote and breakout sessions through the live streamed recordings, knowing as well how the vast majority of the presentations would be made publicly available has certainly helped a lot as well in another aspect that I wasn’t really aware till I faced it myself. How many times have you been engaged on an amazing conversation with other fellow attendees, to then realise you need to dash off quickly into the next breakout session. Then the heat of the moment is gone, and the conversation dies right there?!? Far too many times, don’t you think? Well, I missed a bunch of sessions just because of that! I made a conscious choice that I rather prefer to have the human contact, that human touch of the conversation, that sparks that inspiring moment you know you can bump into while meeting other people and be wowed big time than rushing off from one session to another. And it was the perfect choice!

Because over the course of the entire week I have been involved in quite a few amazingly deep conversations on the topics of Social, Adoption, Enablement, Collaboration, Knowledge Sharing, Communities, Learning, you name it, and right now my head is spinning with plenty of ideas that I would want to share over here across with you folks, as reflections, in multiple upcoming blog entries. I guess that’s probably the main point of “Recap and Reach Out“, that Mary mentioned in her article, while jotting down these thoughts over here in this blog, which, in a way, doesn’t sound like such a bad idea, don’t you think?

Perhaps that’s my own way to contribute, from here onwards, into the Social Web after attending all of these conference events and see that, since we are not going to be connected, we may as well do something much more productive: stay focused, learn, engage, converse, practice and truly live offline social networking! The Social Web is always going to be there. You might not have another chance of meeting those people, face to face, you are learning from a great deal any time soon! So you may as well take the chance and dive right in!

And that’s exactly what I did! As frustrating and irritating as not having good, reliable connectivity last week at Lotusphere was (By spending those 15 minutes to get connected initially) like I said above, this year, the event has been one of the very best yet to attend and learn plenty more about all things Social, as well as the Social Enterprise.

The most rewarding bit from the overall event was the huge amount of conversations I had with plenty of customers, and business partners, who were very keen on sharing their success stories, their experiences with adoption, their journey to become fully socially integrated enterprises and their passion for helping drive, redesign and redefine the future of the workplace for the corporate world of the 21st century. Not just for their businesses, but also for their own customers’!!  In short, to me, Lotusphere and IBM Connect this year have demonstrated clearly how the conversation has moved from the trying to justify the WHY and the WHAT (Yes, the sempiternal set of inhibitors, showstoppers and ROI related questions) into the more socially transformational the HOW. Biggest key takeaway for me so far has been having learned from them all so much in over the course of one week than the last six months of trying to catch up with the Social Web. Yes, indeed, and I should be grateful to the lack of connectivity to be able to do that, because, from now onwards, I will be coming back for more!

Now, I just need to ensure I do justice to all of those folks I talked with and learned from, as they are about to be featured on upcoming blog posts, from yours truly, where I will be sharing their story, which I guess is just probably as good as it gets… Applying storytelling and narrative to business, and, in particular, solving business problems through the lens of Social. Who would have thought about that, right? As interconnected and networked as we are, we are back to basics: sharing and learning plenty more from one another and from our own stories that we keep telling while meeting up face to face, something that even the Social Web would never be capable of replacing. And perhaps it shouldn’t. It makes us all much more approachable, closer, engaged, in short, humane and that is a good thing!

Thank you much, Lotusphere and IBM Connect, for enabling and facilitating a new, refreshing view for yours truly on how to get the most out of technical conferences from now onwards …

Ohhh, by the way, seeing Ok Go! play live in front of an engaged and riveted audience of several thousand geeks blasting out quite an amazing tunes and positive, energetic vibes surely was one of the major highlights as well!

Time Flies When You Are Having Fun – Happy IBM Anniversary!

Whoahh! Who would have thought about that, eh? Here is this English Language and English Literature BA just going through one of those milestones difficult to achieve in today’s current time and age. Who would have thought that on January 20th 1997 I would start working for IBM and that 15 years later I would still be there having a blast loving what I love doing: working smarter, not necessarily harder, with plenty of people as passionate as I am for everything related to knowledge sharing, collaboration, communities, learning and social networking, and aiming at doing, or, at least, trying my hardest, something meaningful and purposeful. Yay!! Happy IBM Anniversary to me!

If someone would have told me, back then, in January 1997, that I would be making 15 years in the IT company that hired me back then, as a contractor, to then full time regular employee in November 1999, enjoying the work I do without focusing too much on the technology piece, that I never liked anyway, I would have told them that they would be just plain crazy. If someone would have told me that after IBM making its 100th anniversary last year, and with over 50% of its population less than 5 years in the company, while I just hit 15 years, I would have told them there would be no way for me to last that long! Seriously. Can you imagine yourself in today’s world, 2012, where the average knowledge worker hangs around a job for 4 years approximately, lasting in any business for 15 years and still have a feeling that you are just getting started? Yes, I know, too difficult to imagine, but the reality is that’s the time I have been at IBM and it feels just like yesterday!

Long gone are the days when I first started working as a Customer Support Representative for the mainframe, supporting the UK, to then move to the PC environment (OS/2 and Windows 3.11!), to then end up on the Training Department from the Help Centre where I spent 4 years in total getting folks up to speed on how to make effective use of computers to get work their work done, as customer support representatives. Long gone are the years where I spent one of the most unforgettable years on a physical assignment in Dublin helping out with the migration of the Help Center from Zoetermeer, NL, to Dublin itself. Long gone, too, are the years where I was in the Global Technology Services line of business, working as a Knowledge Manager for the whole of EMEA implementing and deploying KMS and other Learning & Knowledge initiatives. Long gone, as well, are the years where I worked at the Systems and Technology Group business unit on their Technical Communities Programme or the Global Business Services Community Building programme within their Learning & Knowledge section. Yes, indeed, time flies when you are having plenty of good fun and you have that strong feeling of contributing into something bigger, much bigger, than you.

So much fun as the last 5 years that I have been part of the BlueIQ Team, as a social computing evangelist and community builder, helping accelerate the adoption rate of social software tools, both internally and externally, from fellow IBMers. So much fun as the last 11 years that I have been involved with social networking tools, having gotten started with that precious gem a bunch of us got busy with back then called Fringe and which, right from the start, initiated my journey towards living social till today. And still going strong!

Late last year, with the craze from year end activities and the bunch of business travelling I did, I missed a couple of other important milestones: the 8th anniversary of my internal blog (December 2003) and the 6th anniversary of my external blog (October 2005); as well as my 12th anniversary as a full time employee at IBM (November 1999). I couldn’t possibly miss out on another important one, this 15th consecutive year I have been working for IBM, and which I made a couple of days ago. So what did I do to celebrate it?

Well, after having completed a face to face team meeting to prepare and put together the last few details from the planning of our internal and external Adoption Programme for 2012 and beyond, and after a rather intense, exhausting, but equally rather exciting and exhilarating experience at one of the best conference events I have attended in a long while (Lotusphere and IBM Connect 2012), I decided to take the vast majority of the day off, hang out by the pool (After all, the weather in Orlando last Friday was just stunning!), relax, muse and ponder some more, about how lucky I am for working where I work, for living where I live, for doing what I love doing, and for having around me an incredible amount of really smart folks, both IBMers, and non IBMers, who, without them realising much about it, have managed to shape up, over the course of the years, yours truly, what I do, what I care for, in short, who I am today.

I think it was Gary Hamel who once said that we, human beings, are pretty much shaped up by those people who we are surrounded with, you know, the folks who we usually hang out with (Gosh, wish I would remember the exact quote! Anyone wanting to come to the rescue, please?) and that’s probably the best way for me to define how I feel about work (at IBM) and perhaps share some further insights as to why, all along, I am a people person who cares about who I work with, what we do together and what we can learn new. Long gone are the days where I would worry about making more than enough money, or about having enough (executive) decision power, or influence, to change things, or about having wide spread recognition (even if I don’t deserve it) or just simply having enough work in order to be able to keep up paying my bills. While I can imagine some of that may tick for some people out there, it is no longer the case for me. Maybe even it never was in the first place.

Yes, I guess you could call me a hippie, a Hippie 2.0, but I have always believed work should be a whole lot more than just that. Work. It should be about constantly finding new meaning, new focus, new purpose, new goals in one’s life, a strong sense of pride on what you do and who you know, who you connect with, collaborate or share your knowledge with; it should be about finding new ways to keep up with the learning curve so you can stay away from stagnation to no end; from being a passive consumer, or witness, of things (passing by); it should be about having that rather rewarding and fulfilling feeling that you are, hopefully, contributing into something bigger, much larger, something beautiful, that we could then pass on to our future generations knowing that we have done the right thing: leave them with an opportunity to remember and treasure a legacy that will make their lives, and those of their grandkids, much better altogether.

Yes, I know. I am a hippie 2.0 at heart, probably on the verge of being flagged as well as a utopian, but very proud of it eventually! Always have. And while I may continue to work on helping achieve that purpose and those goals for as long as I possibly can, there is one thing that I could share with you all out there who may be reading this blog post as I reflect further on about how those 15 years have gone by lightning fast and with me hardly noticing it: carpe diem! Seize the day!! Make the most not only out of (your) work, but also out of your own life!

If you come to think about it, we have been given one single life to try to enjoy to the fullest. To get the most out of it, while we can! Yet, we haven’t been given a single job to carry out in our lifetime, have we? But dozens, if not hundreds of them! So, why would we continue to work for something that we may not believe in, that we may not feel motivated, nor engaged enough, nor recognised for and whatever else? Just because it keeps paying the bills without involving too much thinking on the side from you? Really? I hope not. Otherwise we would be totally wasting another precious life. Our own.

Just think of it. Already one third of it is spent getting plenty of much needed sleep, specially, those who have learned how important it can well be for your own well being to sleep good enough hours (So we don’t notice it…); the second third is spent at work (where I do realise a good bunch of folks do have a tendency to work plenty more hours than that second third!!) and that just leaves us with one third of our lifetimes to enjoy and celebrate what we enjoy doing the most: our true passion(s). Whatever those may well be…

Why waste our meaningful and purposeful lives, just like that?!? Shouldn’t we all wake up, once and for all, and try to aim for better things? We know we can do it. We know we just need that gentle push to get us going. Perhaps 2012 is the year where we can break loose and start living much more fulfilling lives altogether. Otherwise, what’s the alternative? Do you like it? I surely wouldn’t. I guess at this point in time in these reflections I shouldn’t spend entire afternoons at the pool in Orlando, Florida, reflecting on these things, but as I went through my 15th year anniversary at IBM last Friday, while enjoying the sunshine, the good weather, a lovely drink and plenty of thinking along the side(s), I just couldn’t help but reminding myself of one of my favourite speeches, quite an inspiring and thought-provoking reminder for us all on what really matters, and which you can find out more about it on this YouTube video, which I will also embed over here. You know, the same thing over again, the small things: Wear Sunscreen!

I am not too sure what I would be doing in the next 15 years, whether I would still be working at IBM, or elsewhere, but one thing for certain is that I definitely plan to continue having a blast with what I do, on a daily basis, living social and all. Life is just too short not to grab it by the face and smack it left and right, if it isn’t facilitating, nor helping, to provide you with you truly deserve. So go ahead and grab it, before it vanishes and moves on, leaving you behind!

Happy IBM Anniversary, my dear hippie 2.0! Here’s to another 15 coming along …

The question should not be ‘What keeps you up at night?’, but ‘What gets you up in the morning?’ @practicallyrad at #ls12

— Stuart McIntyre (@StuartMcIntyre) January 17, 2012