The Connection Economy – The One to Rule Them All

Over the course of the last few years, and with the emergence (AND convergence) of social networking tools for business, cloud computing, big data and social analytics (amongst several other buzzwords and hyped concepts), we are starting to see that growing trend of shaping up one other key concept from today’s business world: our own economy. … Continue reading The Connection Economy – The One to Rule Them All

Open Business – The Narrative vs. The Ruthless Measurement

Social Analytics. Don’t you just love it? Oh, metrics, what would we do without you in the business world, right? They are the main reason, apparently, of our mere existence in a corporate environment. And, lately, attempting to measure the Return On Investment of Social / Open Business has been grabbing most of attention in the … Continue reading Open Business – The Narrative vs. The Ruthless Measurement