E L S U A ~ A KM Blog by Luis Suarez


(Under construction… in perpetual beta)

I work at panagenda as a Digital Transformation and Data Analytics Doer. A well seasoned Social / Open Business strategist and 2.0 practitioner with over 21 years of working experience on Knowledge Management, Collaboration, Learning, Online Communities and Social Networking for Business, I’m currently focusing on helping organizations make the most out of their own change initiatives and digital transformation programmes (including Social Business) through making sense of their own data analytics visualisations.

I can also be contacted over in Twitter at @elsua.


  1. Hola,

    Al grano. Desde hace tres años colaboro en la elaboración del capítulo de tendencias del informe eEspaña de la Fundación Orange…

    Este año, en colaboración con un grupo de investigación de la UPM hemos lanzado un pequeño proyecto para realizar un estudio del uso del software social en la empresa española. El estudio, que se integrará en el capítulo dedicado a las TIC en la empresa, incluirá un análisis cuantitativo –a partir de una sencilla encuesta- y también cualitativo.

    La idea –para ese apartado cualitativo- es realizar unas pocas entrevistas, más o menos en profundidad, con responsables de innovación y tecnología de una reducido conjunto de empresas que podamos analizar como casos de estudio en el ámbito del informe. IBM puede servir, no sólo como usuaria de esas tecnologías y herramientas, sino también como prescriptora y conocedora de la demanda de sus clientes.

    Me pongo en contacto contigo para pedirte, si es posible que tú, como conocedor del tema y miembro de la empresa, nos des una visión amplia del uso que hacéis internamente, a nivel global y/o regional; y me orientes a la hora de llegar a algún responsable regional que nos ofrezca una visión corporativa.

    El formato podría ser una serie de preguntas cortas vía correo electrónico + entrevista telefónica o cara a cara … está por definir ¿Crees que eso es posible? Evidentemente una vez desarrollado el “caso de estudio” se validaría con quien fuera necesario antes de integrarlo en el informe definitivo.

    Te escribo aquí porque no tengo una dirección de correo tuya y, como no me sigues en Twitter, no puedo atacarte con un Directo 🙂

    Gracias y …

    … Salud!

    1. ¡Hola Antonio! ¡Estaría encantado de poder participar con vosotros en esa entrevista y en el estudio en sí y poder aportar en la que medida que me sea posible mi experiencia en el tema de la Empresa 2.0 y dar información también sobre lo que IBM está haciendo en este respecto.

      La semana que viene estaré en Madrid durante 4 días y luego me voy a Barcelona otros 4, o sea, que si quieres podemos quedar en Madrid para la entrevista cara a cara y, si no, lo podemos hacer por teléfono. Sin ningún problema. Ya me dirás cuál es la mejor opción.

      ¡Un saludo y gracias por la invitación! !Deseando ya poder participar! Saludos

      1. Al final no ha sido posible vernos; te tendré al tanto para la entrevista… de momento, si me envías una dirección de correo operativa te pongo en contacto con Pablo Campo, un estudiante que está elaborando parte del estudio: sería bueno que lo orientaras hacia datos y fuentes secundarias más o menos fiables, aparte de las típicas que uno se puede encontrar en la Red.. Gracias!

        1. ¡Hola Antonio! Gracias por la información y por todo el apoyo… Te acabo de mandar un correo muy corto con la dirección para que se la puedas pasar a Pablo y nos podamos poner en contacto. Alternativamente, también podríamos hablar por Skype, si eso facilita las cosas mejor. Incluiré ese dato también en el correo.

          ¡Gracias de nuevo y seguiré en contacto tanto contigo como con Pablo!

          ¡Un saludo! ¡Y gracias a tí!

  2. hola Luis!
    I was just reading your article about surviving a google ban.
    My wife and i are going through the basically the same thing. Wanted to know how long did it take for you to get back on google, and did you have to restart from zero on google?
    We’ve been losing alot of sleep over this and are both so sad about the Google ban. Any other suggestions of what u did to help out the situation?
    I’ve already submitted reconsideration request to Google Webmaster Tools. Now we are just waiting… and the waiting is what really stinks!
    I just cant believe Google doesn’t give you a warning before they ban you! We had no idea that our site didn’t follow “Google Quality Site” standards.

    HELP Luis!

    1. Hi John, many thanks for reaching out and for the feedback comments! Really sorry to hear that you guys have also been affected by a Google ban. I must say that it is quite unnerving, specially because of the unexpected results it can have. In my case the whole thing from finding out about the ban, to eventually get it all sorted out took about a week, but the good news is that the impact was minimal. Yes, I was not reachable through Google for about a week, but then after I got everything back in place I was back into the game without having lost anything. Just like it was before.

      So if you guys have already done what needs to be done to undo the ban you should be all right. Perhaps what you need to watch out for is the fact that you will not get any kind of notification, at least, I didn’t, when the ban is lifted, so check periodically through Google Search and see if you can find yourself again.

      But, like I said, all in all, about a week is what it will take you to get over the ban and get everything back into place.

      One thing that the entire experience showed me was to eventually keep up with the WordPress upgrades instead of just keeping it for months on previous versions. I paid my price, learned the lesson and now working like a charm.

      Hope that helps. If you would need more help or info details please do get in touch! Thanks again for the feedback and best of luck!

  3. Wow…i truly truly hope we get similiar results as you do. My wife has been doing her tennis blog for 2 years now, and we JUST migrated her site to WordPress in Feb and have had so many long nites getting everything back in order, and now Google bans us! It was a stab in the heart and just straight out disheartening! We get at least 1/3 of our traffic from google. It’s pretty scary to think that a search engine can have so much power over ANY website out there.
    I just hope we are back on there soon as our website is reliant on current day-to-day tennis news.
    Thank you again Luis! Your response has brought back hope to our site. I was almost ready to ditch the old domain name and start a new one! pheewww

  4. You wont believe it…as i finished my last response to you, i was finishing up some 301 redirects on our website, and checking against links in Google Webmaster, and it had me check for our site again on Google, and LOW AND BEHOLD! ITS BACK!!! It’s slowly trickling back in! But its BACK!!! Thanks Luis for your response!

    1. Hi John! What an EXCELLENT piece of news! I am really glad you folks are up and running and enjoying the Google juice, once again! I know it must have been quite an experience going through such unfortunate set of events, but, indeed, while reading your last couple of comments I can also sense the excitement of moving further on with things as should be and I am relaly glad for you folks!

      Keep up the great work and glad to have helped a bit with those words of encouragement on “Hang in there!”. 🙂

      1. Hey Luis…we’ve noticed that Google doesnt seem to give us the search love like it did before the ban.
        In the past, when we posted, we would see our posts show up in the 1st couple pages on google searches, now, not even close.
        Did you notice this too?
        Did this happen to you as well?
        Did it ever come back to the way it was?
        We are very sad 🙁

        1. Hi John! Thanks again for the follow up and for the feedback comments! I am really sorry to hear that the search results aren’t up to the expectations they once were.

          When I went through the ban myself, I eventually noticed it took me a few days before my blog would come on the 1st page of results, where it is still now, so I am thinking it may take a little bit of time before you guys get back in shape.

          I eventually got there, so I am sure you would be able to get there as well with no problem. One other thing worth while trying would be to get in touch with other SEO experts, like John Mu (http://johnmu.com/). He was the one who kindly first alerted me of the issue and helped me solve it. I know he is a busy man, but on his blog (I get to talk to him through Twitter), he lists a Contact page and you may want to have a look into that and see if he can share further details.

          Hope that helps, John, and hope you guys get back in shape shortly, too!

  5. Hi Lidia, as much as I would have hoped to chime in at Locopo.net, I am afraid that if it is going to be all in Bulgarian it is going to make my contributions rather cumbersome, if not almost too impossible, since I don’t speak, nor write in that language, although I wish I could hehe

    It is really cool to see how you folks are making use of Connections to drive the adoption of social software! Thanks for sharing that link! And for reaching out in the various other networks!

  6. Hola Luis,

    Trabajo en el proyecto Andalucía Compromiso Digital (www.andaluciacompromisodigital.org) un proyecto solidario promovido por la Consejería de Innovación, Ciencia y Empresa de la Junta de Andalucía cuya finalidad es acercar el conocimiento y la accesibilidad de las NNTT´s a toda la ciudadanía principalmente a las personas que están en riesgo de brecha digital. La peculiaridad es que esta acción se realiza a traves de voluntarios.

    Para las próximas semanas vamos a organizar el primer encuentro de voluntarios de Andalucía Compromiso Digital y entre las distintas ponencias y talleres queremos incluir uno relacionado con las redes sociales, para el que hemos pensado que puedes ser la persona idonea para acometer ese taller.

    Te agradecería te pusieses en contacto para poder tratar contigo este tema.


    1. Hola Javier, muchas gracias por los comentarios y por haberte acercado a este blog y colgar este mensaje. ¡¡Se agradece!! Acabo de mandarte un mensaje pidiendo un poco más de información sobre las jornadas y el evento y a ver si podemos conseguir que pueda asistir al mismo. Dame un toque cuando puedas y seguimos en contacto …

      ¡Gracias de nuevo por la estupenda invitación y espero nos podamos ver pronto!

    1. ¡Hola Raúl! ¡Gracias por el comentario! ¡Por supuesto que me acuerdo! Faltaría más jeje Ya me he puesto en contacto contigo por correo y dime qué es lo que puedo hacer por tí. ¡Nos leemos!

  7. Hola Luis, gran blog y gran conferencia la del EBE08, de lo mejor en lo que he estado en mucho tiempo.

    Me he llevado una grata sorpresa al encontrar tu conferencia en Vimeo, así que me he permitido el compartirla desde mi blog y se le enviado a mis jefes a ver si cambiamos la dinámica de la empresa 🙂

    1. Hola JJ, muchas gracias por los comentarios y por dejarte caer por aquí. Se agradece también el enlace al video de Vimeo y la presentación. ¡¡Muchas gracias por el feedback también sobre la charla en el EBE08!! Espero que tus jefes estén interesados en la temática y, mejor, que la pongan en práctica. Si necesitas ayuda para convencerles, no dudes en darme un toque y encantado de poder hablar con vosotros sobre el tema de lo que es vivir sin correo electrónico y todavía consiguiendo tener el trabajo acabado 🙂 jeje

      ¡Gracias de nuevo y espero nos podamos ver pronto!

  8. I manage Intuit’s Online Community website and am thinking about how our robust world of user generated content can compliment (or replace) our main Support Website. Any thoughts? Do you know any Fortune 1000 company that relies on Wisdom of the Customers vs. creating a bunch of KB articles and content?
    Thanks for your help.

    1. Hi Scott! Thanks a bunch for dropping by and for the feedback comments! I can imagine that it would be quite a drastic change, but seeing the robustness of what you have built up already, it can have a tremendous impact in how you can move things further with that wisdom of the customers. For example, instead of putting together a bunch of KB articles having a dynamic user experience, like a wiki, could help you generate much more relevant and accurate content according to the community’s needs & the overall Web site.

      So why not? I know of a few Fortune 1000 companies who are starting to rely more and more on the power of online communities, special in today’s times, where virtual teaming and collaboration is more key than ever. If you would need more info details on that topic, let me know and we may get in touch to share some more.

      Thanks again for the information details!

  9. Dear Luis

    I’m working on a company knowledge management project and would value your input to a few questions I have. I have submitted my e-mail address, please do get in touch if you can spare the time!

    Thank you!

    1. Hi Alistair, I haven’t heard from you in a long while and not sure whether you got my original email answering your query above on wanting to find out some more on KM; would you have an opportunity to come back and confirm whether you got that initial email? If not, more than happy to re-send it…


    1. Hola Miguel, pues si te digo la verdad estoy en demasiadas cosas a la vez como para poder disfrutar lo que yo querría de ese pedazo de whitepaper que has puesto sobre este estudio de comunidades; lo tengo un poco aparcado, y sé que vamos para largo en este tema, pero lo cierto es que todavía me apasiona y estoy interesado y ahora que he retomado lo de los “business trips” creo que me lo voy a volver a bajar y empezar a re-leerlo otra vez y comentar algo en el blog; ya te doy un toque cuando lo haya hecho y espero que haya un followup con una versión para el 2010 y ver cómo han evolucionado las cosas …

      ¡Saludos y gracias de nuevo por todo! Algún día llegaremos a vernos “face to face” y ese día las copas las paga un servidor 🙂

      ¡Hasta pronto!

  10. Hi Luis,
    I haven’t checked by for quite a long time now and surprise: you got a new design. I like it a lot. Cleaner than the old one.
    Keep up the good work.

    1. Hi Robert! Thanks a bunch for the kind comments on the blog and for the feedback on the new design. Yeah, I’m totally delighted about it and very happy with it all along! The designer has done a great job and very proud of her!

      I guess it’s a little bit late than usual responding to this comment, but then again, better late than never, right? And that’s one of the great things of blogs, i.e. you can always pick up the conversation and keep going at it where we left it! So here I am sharing a thought or two.

      Thanks again for the feedback and speak soon! 🙂

  11. Hi Luis:

    What a wonderful site and I wish you the best of luck with the new position!

    I discovered a wonderful piece you wrote on Dan Pink’s bestselling book A WHOLE NEW MIND, and I am happy to offer you an advance reading copy of his upcoming title “DRIVE: The Surprising Truth About What Motivates Us” for review consideration. I think it’s relevant to your audience and you would enjoy the new content.

    If you’re interested, I can be contacted at the email address listed. Regardless, keep up the wonderful site and thanks for sharing!

    Lydia Hirt

    1. Hi Lydia! Apologies for the long delay on the reply! I guess better late than never, right? 😉 Either way, I am really pleased you are enjoying the blog and its various readings; I would love to get a copy of Drive to read and review later in the blog, but at the moment, I have got about half a dozen books piled up that I need to finish off before I can add some more, but whenever I’m ready I will send along an email to you and see how we can get things moving.

      Really appreciate your support on this and surely hope to be in touch very very soon! Thanks again for the kind comments and speak soon! 🙂

  12. Estimado Luis, buenos días.
    Me dirijo a ti porque tengo un cliente que quiere insertar un banner en vuestro portal si es posible, por lo que te solicito si me puedes enviar medidas de banner, tarifas y forma de pago.
    La campaña en principio sería para 15 días.
    Gracias, un saludo,

    1. ¡Hola Ana María! ¡Gracias por la información! Parece interesante y como ya te comenté por correo hace unas semanas estaría interesado, siempre y cuando la temática coincidiera con los diferentes temas que trato en el blog y alguna que otra de mis pasiones, como la isla en la que vivo 😉

      O sea, que dependiendo de algún que otro detalle, no habría ningún problema 😀

    1. ¡Hola Jesús! Gracias por los comentarios y por toda la info; como ya te comenté en un correo reciente, podéis contar conmigo para el evento. ¡Ya nos mantendremos en contacto y allí nos veremos por esas fechas!

      ¡Gracias de nuevo y hasta pronto! Saludos

  13. Dear Luis,

    thank you for your great site! We find it very interesting.

    We are a team of olympic sportsmen and coaches from Germany, Australia UK and India. Based on our experience in top level sports, we have developed an easy-to-use life management software called Goalscape that your readers might find useful. It would be great if you could give it a review.

    With Goalscape you can quickly visualize experienced based knowledge, which we believe is in its essence about internalized (neuronal) structure and a sense of priorities of those structural elemnts.

    We would be very happy to talk to you about it. Goalscape also takes a very holistic approach to goalsetting and management. Please give it 5 minutes and let us know what you think. You can find it under http://www.goalscape.com.

    Kind regards, Marcus Baur – co-founder Goalscape Software GmbH

    1. Hi Marcus! Thanks a lot for dropping by and for sharing those very interesting details about Goalscape; I have now downloaded the 14 day trial version and will be playing with it over the course of the next few days, specially after I come back from my upcoming business trip to London; I will see whether I can make it work within my already existing workflow and context and, if so, I will go ahead and create a short blog post to point folks to it and share my reviews about it.

      Thanks for the heads up and for the info details! Surely looks interesting! 🙂

  14. Antes que nada felicitarte por tu trabajo y presencia en la Red, impresionante. Actualmente estoy trabajando en la organización de un evento de varios días sobre Innovación y Nuevas Tecnologías en Canarias. Para nosotros sería muy interesante poder contactar contigo y de alguna manera poder transmitir tu valioso trabajo y el de IBM. Un abrazo.

    1. ¡Hola Alejandro! ¡Muy agradecido por los comentarios arriba mencionados! Sería todo un placer el hablar con vosotros para ese evento para por lo menos compartir ideas; te mandaré un correo aparte para que podamos seguir con la conversación…

      ¡Gracias de nuevo por toda la información y deseoso de saber más sobre ese evento sobre Innovación y Nuevas Tecnologías en Canarias!


  15. Hola Luis,
    Leí un poco tu blog y me gustaría contarte un poco de SortFix ya que es una herramienta muy útil que puede ser utilizada con fines educativos. Hay alguna forma de contactarte en privado?

    PD: Por las dudas aclaro que no estoy vendiendo nada, es solo que me parece útil.

    1. ¡Hola Arya! ¡Gracias por la info y por los comentarios! ¡Muy agradecido! Siento no haber podido dejarme caer por aquí antes, lo cierto es que las cosas están bastante frenéticas en el trabajo y sin casi poder respirar.

      Hace un par de semanas que le eché un vistazo a SortFix y la verdad es que me pareción una iniciativa muy interesante para la búsqueda de información y en principio estaría interesado en conectar y saber algo más, pero esta semana me va a ser imposible y la siguiente estaré de viaje en Madrid; o sea, que lo mejor sería quedar dentro de un par de semanas, si te parece bien. Ya trato de contactarte por privado a través del correo que has enviado…


  16. Hi Luis,

    I have been involved in tow major Knowledge Management Project so far and I have great passion in this field. One of the project was to General Motors in Austria, and the other one for Khozestan Steel Company in Iran.

    Currently, I am working on one specific concept on the KM being “Knowledge Capturing and Knowledge Acquisition”. I cannot find appropriate literature on this specific topic, and i was wondering if you could guide me with it.

    Thanks in advance

    1. Hi Hossein, thanks a lot for the feedback comments and for the information details. I’m not sure whether you have been looking for information on the topic of Knowledge Transfer, which seems to be, perhaps, more appropriate to the kind of research you are looking for. Also perhaps you could have a look into the concept of Knowledge Harvesting, as far as Knowledge Capturing is concerned. Those two areas should give ou enough ground to find some good research on various Web sites. I would start with APQC as I am sure you would be able to find good resources on those topics over there. Hope that helps …

  17. Buenas noches Luis. Asistí el pasado viernes a la charla que diste en el Dia del Emprendedor aquí en Gran Canaria, y la verdad es que me sentí bastante identificado, no sólo en el contenido de tu charla, con la que estoy 100% de acuerdo (lástima que por las preguntas que se escucharon gran parte de la audiencia parece que todavía no le ha cogido el truco a lo que querías contarles), sino porque tú trabajo, y más en concreto, la forma que tienes de trabajar “a distancia” era mi sueño, que a punto estuve de conseguir, pero la empresa española tradicional todavía se guía por la máxima del que más horas echa en la oficina, más trabaja (y así nos va que somos el país menos productivo en cuanto a que somos de los que más horas trabajamos y menos rendimiento sacamos a esas horas). Durante 8 años he estado trabajando como ejecutivo de proyectos de innovación en un banco, el último de esos ocho años con una experiencia de “oficina a distancia” en la que llevaba un pequeño equipo desde Gran Canaria, coordinado con el departamento central en Madrid. Por cosas de la crisis y de reducción de costes la experiencia, aunque muy positiva, se tuvo que abortar. En definitiva, que me gustaría de alguna manera estar en contacto, porque como se infería de tu charla, es importante tener una red de buenos contactos, nunca se sabe cuando los vas a necesitar, y para ver si podemos intercambiar experiencias acerca del trabajo a distancia o cualquier otra cuestión. Si quieres, puedes contactarme al email (supongo que tienes acceso a él en los comentarios), o buscarme en las redes sociales. Ahora voy a echar un vistazo a tu blog, que no conocía, y parece tener información interesante.Un saludo.

    1. ¡Hola Miguel Ángel! ¡Muchas gracias por dejarte caer por aquí y por todos los comentarios sobre la charla! ¡Muy agradecido! La sesión fue de lo más interesante, y desde luego totalmente de acuerdo contigo que todavía nos queda mucho camino que recorrer, sobre todo aquí en España en el tema del teletrabajo y el uso de estas herramientas sociales para poder seguir intercambiar conocimientos y colaborar. Yo llevo ya desde el 2003 dándole al tema y todavía hay grupos que me ven como un bicho raro con eso de trabajar remotamente, aunque no dicen mucho más cuando ven los resultados y demás. Es un cambio de cultura empresarial bastante fuerte y radical, pero, en mi opinión, bastante necesario. Por eso me gustaría mantenernos en contacto para seguir intercambiando experiencias y ya te doy un toque por correo para quedar en otras redes sociales…

      Espero que te haya gustado el viaje por el blog 😉 ¡Saludos y nos vemos pronto!

  18. Hola Luis. Te escribo para comentarte que recibi un correo de Gregory Golden (el piensa que yo soy tu). Tiene una inquietud y desea comunicarse contigo. Cualquier cosa me escribes a mi correo IBM y te reenvío el correo de Gregory. Saludos. (PD: Excelente tu Blog por cierto)

    1. ¡Hola Luis! Gracias por la info y por todos los detalles; me pondré en contacto con Greg ahora que ya he vuelto de un viaje a los EE.UU. a ver en qué puedo ayudarle. Gracias de nuevo y nos leemos. ¡Muy agradecido por los comentarios sobre el blog! ¡Gracias!

  19. Luis,
    I am a current student at the University of Illinois at Chicago collecting data for a research project on the way firms internally organize for knowledge retention. My research pertains to firms who access and absorb external knowledge in technology related development projects. I was hoping you would participate in an anonymous phone interview regarding some practices at IBM?


    1. Hi Dawn, many thanks for the heads up and for the feedback comments! Yes, it will be a real pleasure for me to get together with you and go through that interview. Please do let me know what’s the best way of getting in touch with you and I will go ahead and reach out to set up a date and time for us to talk. Let me know what you think and many thanks for the feedback and for dropping by over here!

      Greatly appreciated! 🙂

  20. We have a 6 hour time difference, so perhaps you give me a time and date (or a few times and dates) and I can call you? I know you are a bit anti-email, but we can exchange information that way?

    1. I am on Canary time, eventually, which means I’m 5 hours ahead of EDT, so it should be doable. However, I’m away from work this week and taking a few days off. I will be back on June 30th, perhaps we could get together that week or something… Will drop you a quick email to confirm the details 😉 hehe Thanks, Dawn!!

  21. Hola Luis,
    Te conocí Barcelona, en la comida con Josep, Olga y Gerard. Fue una conversación muy enriquecedora y un privilegio tener la oportunidad de conocerte offline. Un saludo. Montse

    1. ¡Hola Montse! ¡Por supuesto que me acuerdo! ¡Disfruté de la comida como el que más, pero muchísimo más con la conversación y con haberos conocido. Lo cierto, es que no hay muchos grupos con tanto talento como el vuestro y me alegro muchísimo de que me hayais dado la oportunidad de poder conoceros y poder intercambiar muchas impresiones e inquietudes.

      La próxima vez que me acerque por Barcelona os doy un toque y quedamos otra vez para la segunda ronda! 😀

      Saludos y gracias de nuevo por tan estupenda sobremesa y por dejarte caer por aquí, por el blog, para dejar el comentario. ¡Muy agradecido!

    1. Hiya, Don! My goodness, my dear friend! Has it been that long already! Glad to know you eventually found it (Me, as well!); things are going really well, indeed! Buzzing around all over the place! Still doing the same good old thing as to when you were around hehe

      How are things with you? Doing all right? Hope you are doing just fine; judging from your LinkedIn profile it seems like you are 😉 Good stuff! Looking forward to keeping in touch, my friend!

  22. Hi Luis,

    I work for a research company called Flamingo in London, England.

    We’re really fascinated by your blog here, and by the way you are working. We’re running an event soon on the Future of Work and would love to get you involved somehow.

    Would you be interested? If so I’ve got some more details I could share…



    1. Hi Alex, thanks a lot for the kind feedback comments and for the information details. Greatly appreciated!

      Sounds rather interesting, to say the least, and I would be rather intrigued to find out plenty more about it, since I’m somewhat involved in similar initiatives around the topic of the Future of the Workplace and would surely think it may well be a good opportunity to figure something out…

      Please go ahead and send me a Twitter Mention to connect, will follow right away and provide my email address to share further details shortly afterwards 😉


  23. Luis,

    Wanted to take this opportunity to let you know I read your blog on “Content Management Connection” about “Overcoming resistance to change”. I bookmarked it for our users on our community for IM professionals (www.openmethodology.com). Check us out when you have a chance and look forward to reading your work in the future.


    1. Hi Lindsey! Many thanks for dropping by and for the kind comments! Really appreciate the good sports and everything! Just popped into MIKE 2.0 and it surely looks rather interesting! Will need to investigate plenty more and see how I can syndicate some of the interesting conversations to keep up with them! Really good stuff!!

      Thanks for the heads up and look forward to cross-sharing some content! 🙂

  24. Luis,

    You mention social networking as part of your domain at IBM but I rarely see IBM’s name mentioned when reading about various aspects of social networking. Maybe IBM just needs to partner with a great brand. IBM will certainly get more recognition for “Developing the Knowledge Economy” if IBM helps me develop KnowledgeEconomy.com (and .net/org etc) into a “non-social” network focused on better connecting researchers and business people all over the world.

    Education is the key to the Knowledge Economy and the Knowledge Economy is the key to a better life for millions. Keep up the good work and let me know what you think about my idea.

    1. Hi Reb, I guess it’s a good time for me to catch up with this response, since somehow it slipped my mind completely and didn’t have a look into it till a couple of other notifications came along … Really glad you raised this point, because I thought it would be rather interesting for you to have a look into this presentation, put together by our former social media manager at IBM, which I am sure is going to reflect quite nicely on the stage of Social Business @ IBM and raise the odd comment as to why everyone doesn’t seem to want to talk about it, after 10+ years being involved with social software tools … Interesting, don’t you think? 🙂

  25. ¡Buenas Luís! Te dejo un enlace a una noticia de IDG que apoya tu teoría del correo electrónico: “crónica de una muerte anunciada”:


    Cada vez se usan y se seguirán usando menos los clientes de correo electrónico tradicionales y más otras plataformas sociales con envío de mensajes. You were right at the very beginning!

    1. Hi Alán! Catching up with these threads over here! About time, I know!! hehe Hey, thanks for the heads up on that article! Interesting read, indeed, to think how a few months later that perception of social networking tools moving along further than email is no longer a conversation “du jour”, but more the way things are within the corporate firewall and beyond! Yes, it’s taken a bit of time, but it’s already happening!! 😀

      Thanks again for the ping and apologies for the long delay on the response… great catching up with you in Madrid! 🙂

  26. Hola Luis, estoy desarrollando un sitio de periodismo colaborativo y me interesaría enviarte una invitación para la beta cerrada, me sería de gran utilidad tu opinión. Si estás de acuerdo, por favor enviame tu email. Gracias!

    1. Hola Alex! Por supuesto, a ver si uno de estos días podemos coincidir por el GTalk y nos ponemos al día que ya va siendo hora jeje

      ¡Gracias de nuevo por el ping y nos vemos pronto! 🙂

    1. Hiya Dan! My goodness! So great to see you online, although wish it would have been F2F, too! It’s been a long long while, since we last spoke! I am surely glad you have dropped by and share a quick comment to let us know you are still doing some fab work around KM and continuing to provide some solid views on KM altogether! Fantastic!! Just caught up with your blog feed and I have added it already into my KM Bloggers feed as well!

      Looking forward to keeping up with the interactions and perhaps a chance to meet up at some point! 🙂

      Take care and don’t be a stranger! Keep in touch!

      1. Hi Luis, yes, it has been a long time since we last spoke! I noticed that you dropped off of active blogging on ITtoolbox not long after I did. Glad to have my own blog back up again and think that I’ll be able to do a whole lot more with it this way.

        1. Hi Dan! Yeah, that experience was rather good and enjoyable, but eventually it deteriorated and could no longer keep up with it, specially with its inability to blog offline with my favourite offline blogging tools, so decided to move on and settled back in with a couple of places, this blog being one of them, ever since!

          Glad to see you are getting your blogging mojo back and surely look forward to further interactions! 🙂

          PS. Did you join the Twitter bandwagon as well?

    1. Hi Kayee, thanks a lot for dropping by and for the kind comments on the blog! Greatly appreciated! Sure thing! I went ahead and added my two cents on to the survey link you shared above. Good luck with the Research!


    1. Hi Ed! Thanks a lot for dropping by and for the feedback comments! No, not yet, I am still using Twitter, although perhaps with a little bit of engagement than what I had in the past. So you can still following @elsua, if you would want to. However, I’m having a blast with Google Plus at the moment, and I just found you there and added you to one of my circles; we should be able to keep in touch and with the conversations, too! Looking forward to that! 🙂

      Thanks again for reaching out and hope things are going all right with you! 🙂 Speak soon!

  27. Hey Luis,

    I found your website through a post on Corbett Barr’s blog. I have been working as an internet marketeer from Gran Canaria myself and I have a website for Dutch digital nomads. Would be nice to connect somehow; we need more of your breed on the Canaries!


    Las Palmas

    1. Hi André! Thanks a lot for the feedback comments and for dropping by! And welcome to the blog! 🙂

      It sounds really interesting and would be more than happy to get together some time after I come back from vacation (Currently on mainland Spain for a few more days) and catch up!

      Thanks much for the kind comments and I will be in touch upon my return! 😀

  28. Hello,

    I am writing to you from ZenOK, a software company that produces online backup and security solutions. I’ve been following your website for some time and I must say that you present really informative posts.

    We are launching 21GB free online storage for users upon invitation for home-users. Link http://free.zenok.com/

    I thought that you’d be interested in reviewing our software as I’m sure that it would interest your readers,

    Queries or require further information please do not hesitate to get in touch.

  29. Hello Luis Suarez,

    thank you again for your participation in the microblogging survey.

    Meanwhile I have evaluated the survey results.
    I would like to present the results to you and conduct a short
    telephone interview.

    Could you please contact me via following Email: kauyeng@mail.uni-mannheim.de

    Thank you very much,

    1. Hi Kayee! Thanks a lot for the follow up and for the feedback comments! I will drop you a quick line shortly, although I won’t be able to meet up till beginning of next week, I am afraid! Hope that’s ok!

  30. Hi Luis,
    I am a producer with CBC Radio in Toronto and we are hoping to do a segment on Alto’s decision to abolish email.

    I would like to speak with you as soon as possible to see if you are available to be on a segment on Wednesday at 800 or 830 am ET. Would this be possible? You could join us by Skype (we are radio).

    Could you send me a phone # where i can reach you today or Tuesday?

    Tina Pittaway
    +1 416 205 5914

    1. Hi Tina! I am not sure whether you may have received the notification I sent earlier on, but just wanted to confirm that I would be delighted to get together with you guys and share my ¢2 of the conversation on banning corporate email from the workplace. Lots of talk and buzz about that topic recently for sure! Happy to chime in! I shared across a phone number with you, but I could surely make it via Skype… Let me know if you would need more help or further details and thanks much for reaching out! 😀

  31. Hola Luis

    Soy Jose Luis Gomez – MSM para los Alpes – y estamos preparando un evento – Lotusphere After Business – y queriamos preguntarte si estarias disponible para un presentacion en Vienna el 15 de Marzo 2012. Esperamos unos 600 clientes y para Austria es el evento do collaboracion social mas importante del año.

    Piensas que podrias ayudarnos en este event?

    Un cordial saludo

    1. Hola Jose, ¡muchas gracias por los comentarios y por la información! ¡¡Incluida la invitación!! ¡Muy agradecido! En principio, no tendría problema a la hora de participar en el evento, pero quizá deberíamos hablar sobre los detalles y la logística para ver cómo lo organizamos… ¿Me das un toque por el Sametime cuando puedas y lo hablamos con más detalle? Me encantaría poder estar con vosotros ese día y poder compartir e intercambiar experiencias…
      Dame un toque cuando puedas y lo hablamos con más pausa… ¡Mil gracias de nuevo y nos vemos pronto!

  32. Hola Luis!

    Llegué a tu blog después de muchas vueltas. Soy de Chile, y me dedico a las asesorías como medio de vida mientras desarrollo mi verdadera pasión, la Sociedad del Conocimiento. Me interesaría apoyo por parte vuestra para mi labor acá.
    Estuve a cargo de Desarrollo Digital en el Gobierno durante 18 meses desde 2010, y ello me dio una perspectiva que no tenía hasta entonces.
    No sabía de vuestra existencia, a pesar de los muy buenos contactos con la gente de IBM en Chile y LATAM.
    Me interesa saber cómo puedo incorporarme y aportar con lo que he construido hasta ahora, que estoy plasmando en un libro llamado simplemente “The Knowledge Society”
    Estuve un par de veces con Irving Wladavsky cuando vino a Chile – una con Sam Palmisano, la otra invitado por el Gobierno – pero no salió el tema de Social Business y Knowledge Society… nunca es tarde
    Un abrazo
    Alfredo Barriga

  33. Hello,

    I was wondering if you accept guest post for your blog. If you do, I would like to submit a few. I’m a recent college graduate, with an English major, looking to build out my portfolio. I can write on a wide variety of topics and am sure you would be happy with the quality. Please email me back if you are interested. Thank you for your time.

    – Kathleen Hubert

  34. Hi Luis, I was wondering if I could get your input on an innovative research project that will provide insight into the barriers that organisations face in embracing social media – and solutions to overcome them. I know you’re quite an expert in the field – I can send you some more info if you like. My email is joshua@outpostmedia.co.uk. Thanks!

  35. Hi Luis,

    You had previously mentioned APQC’s Annual Knowledge Management Conference back in 2009. I was wondering if you would post this event again on your site to let your readership know about our conference coming up this year. As usual, we have a great selection of KM practitioners lined up to talk about KM tools and approaches they are using in their organizations, but new this year we also have a couple of open space sessions where KM experts will be on hand to answer questions from attendees.

    During this year’s conference, we will also host a session to walk KM practitioners through designing apps for KM. We will look at how organizations are using apps to support KM, how this would fit into a larger mobile KM strategy, and things to think about when designing an app. And we’ll conclude this session by raffling off a brand new iPad 3!

    Each day of the conference will feature keynote presentations from KM experts and business leaders to inspire change. And there is pre-conference training available for KM practitioners of every level looking to learn new skills or refine others.

    Event Details:
    Dates: April 23-27
    Location: The Houstonian Hotel, Club & Spa in Houston
    For more information: http://www.apqc.org/kmconf12

    Thank you for your support and we hope you’ll be able to join us.

    1. Hi Zakiya, thanks much for the heads up! That looks indeed like a massive and rather interesting KM event for this year’s APQC. I have just taken a look into the agenda, now that I am settling back from a rather hectic travelling schedule and I would be looking forward to a good number of those keynote and breakout sessions and reflect some of their thoughts on upcoming blog entries. Wish I would be there attending live the event, but alas I won’t be able to make it. I will be watching out for it from the distance and from the tweet stream coming along from it! Thanks for dropping by and for the heads up, once again! 🙂

  36. Hi,
    I wanted to know your advertising rates please? I need to buy some links for a bunch
    of clients, so if you could give me a discount for buying more than one link that
    would be great.
    I need blog roll or site wide links, including on the homepage.


    Josh Henderson

    1. Hi Josh, thanks for dropping by and for the kind offer, but at this point in time I am not interested. Perhaps at a later time … Thanks again for the feedback.

    1. Hi Chad! Thanks much for reaching out and for the feedback. I am afraid at this point in time I haven’t been over there at ITTools, as often as I would have hoped for, although I’m expecting things to slow down over the next few weeks, once a couple of work items get out of the way, so may be looking into it once again and perhaps resume my blogging activities over there. It’s been a long while and it would be good to be back 🙂

      Thanks for the reminder!

  37. Hello Luis, we met in person when you were in Finland early February (Marketvisio/Gartner visited IBM at your presentation) – it was a true pleasure and eyeopening, thank you! We are starting a research here at Marketvisio about weak signals in ICT service development and comparing start ups to mature companies. One part of the study is to look at what kind of role networks, social media, being a ‘guru’ etc. play in service develpment and new innovations and how that is different in above mentioned company types. I would love to share ideas with you both as individual and as IBM representative. How do you see this and what would be the best form to do that?
    Thanks in advance!

  38. Luis, lei un post tuyo d ehace tiempo sobre el email. Estoy trabajando en uproyecto de investigacion, y me gustaria rebotar algunas ideas contigo. Se podra?

    1. Hola, Luis, por supuesto que se podrá… Dame un toque por el Twitter en @elsua o por Google Plus donde tengo perfil y seguimos en contacto por cualquiera de las dos. Incluso LinkedIn, si necesitas un espacio donde compartir más. Un saludo y nos hablamos pronto…

  39. Hi Luis,
    Read (and loved) your post on social evangelism (http://socialmediatoday.com/luissuarez/548786/dear-social-business-evangelist-where-art-thou), then searched the web for your email, only to discover that you don’t use it (http://www.wired.com/wiredenterprise/2012/01/luis-suarez/#comments). So, I have two questions for you.

    First, how does copying the whole world with a communication intended only for you save you time when the whole world (potentially) comments and, presumably, you review those comments? (This non-email letter is the only way I know how to attempt to reach you).

    Second, and more importantly, how does a social evangelist who distrusts Facebook and who is trying to understand Twitter (me) contact you about the next big idea involving disruptive innovation that will impact multiple industries?

    My last big idea (1998-2000) involved removal of “paper tickets” from the front end of the admission process for subscribed sporting events and other entertainment events. My invention replaced paper tickets with “digital admission rights” for entertainment fans, as managed by the sports venues, teams and other entertainers licensing their right to admit pre-paid observers, who in turn were empowered to conduct real-time resale/transfer/donation of their pre-paid “paperless” season tickets. Upon entry using “paperless ticketing” technology, seat assignments were issued on paper receipts with additional targeted messages and rewards.

    I preached to four professional sports teams that the primary benefit of my paperless ticketing invention was collection and extraction of value from the data (wealthy season ticket holders, their friends and associates, information on re-sales, transfers, donations), not in the traditional “convenience fee” charged for ticket resale transactions. In language everyone would understand today, I had been evangelizing the value of “Money Fan” to benefit legitimate businesses and fans at the expense of exploitative ticket scalpers. Unfortunately, they all elected to take the “easy money” from Ticketmaster rather than invest in disruptive innovation.

    I pursued my paperless ticketing invention and had a working prototype built in 90 days (after more than 18 months of research) and exhibited it in a live niche setting (kids program in minor league baseball stadium) 90 days later. Here’s the proof that I pioneered this solution to illegal ticket scalping in 1999: http://www.youtube.com/watch?v=MMVMdOtDImg.

    Here’s proof that it took 12 years for the sports event industry to understand the significance of my disruptive innovation for subscribed ticketing in the sports and entertainment industry: http://mlb.mlb.com/video/play.jsp?content_id=21895157. Here’s additional proof beyond subscribed sporting events that my invention of paperless ticketing with digital resale and transfer will disintermediate paper ticket sellers and paper ticket resellers: http://www.businessweek.com/news/2012-03-02/live-nation-wields-the-boss-against-stubhub .

    After quitting my day job at great personal expensee to me and my family, I returned to a salaried job. Based on my current work experience and hundreds of hours of personal research, I have developed a solution to the fastest-growing criminal exploitation of consumers that threatens all of us on a daily basis. Current industry solutions don’t work because solution providers are conflicted by present-day revenue models that would be eliminated if these providers were to implement a100% effective solution to protect law-abiding citizens from domestic and foreign criminals.

    If this sounds interesting to you, Louis, I would appreciate engaging in a confidential dialogue on this subject. You have my email address. If you still cook with a stove/oven and not just the microwave, please contact me by email. Remember, nothing ventured, nothing gained.
    Best regards,

    1. Hi Tom, thanks a lot for dropping by and for sharing along that your thoughts on that rather extensive commentary. Appreciated the kind feedback as well on the blog posts that you have enjoyed reading. Let’s see if I can respond to both of your questions shared above:

      On 1) RE: “how does copying the whole world with a communication intended […]” I am afraid you have just mentioned it yourself above what the key is: “copying”. It does not necessarily mean that you would need to respond, or, even read the content in the first place. Pretty much like you would do with .cc on an email. One of the key differences between email and social networking sites is that, contrary to what happens on email, there is no obligation to either read or respond to content shared, and therefore it reduces the amount of friction while interacting. In fact, just because it is out there it doesn’t necessarily mean *everyone* will respond. In most cases they won’t. Only when they feel compelled enough to respond by trying to answer the question whether they can add / provide additional value or not. Something that email is missing big time today due to how automated and robotic it is where we respond *before* we think (about the response).

      RE: “This non-email letter is the only way I know how to attempt to reach you” > Very interesting and rather surprised, because if you would have Googled me you would have found a whole bunch of different methods to reach out to me, including my phone number and even my own personal email address ;-)) Either way, I *do* appreciate reaching out to me through this medium, i.e. my personal blog.

      On 2) you have just done that! The whole world of social networking is a whole lot more than just Facebook and Twitter, regardless of what some folks may have mentioning all along, as you can see from this interaction in the Blogoshere 🙂

      Many thanks for taking the time to write down the background behind that rather fascinating idea and I am *very* surprised that no-one from the major league players may have shown interest in such a disruptive model that could change an entire industry! Happy to continue the discourse privately, if you wish, but since there are more ways to engage privately than just email, would you mind we continue it further along through the private messaging capability from LinkedIn? Here’s my LinkedIn profile to make it easier to connect further over here > http://www.linkedin.com/in/elsua

      Thanks again for the feedback and for reaching out!

      1. Luis,
        Thank you for the prompt reply. I’ll try LinkedIn tomorrow night when I get home. I cancelled my account once before because I was getting spam on my work email.

        1. Hi Tom, thanks for the follow-up! No rush, whenever you would have some time! RE: LI, I know, that’s why I keep my work email away from anything external as much as I possibly can and why I use my personal email addy 🙂 See you in LinkedIn!

          1. Hi Luis,
            Up early, so I thought I’d register with LinkedIn before I headed out to my day job. Unfortunately, I had to bail from the LI registration process when LI required access to my email account contact list to complete the process. This is one of the major defects of social networks; they demand that users relinquish their privacy rights rather than adopting a “privacy by default” setting and letting users customize privacy settings to their preferences. The nature of my current job requires that I fly under the radar and I am not open to sharing my contact list with LI and the world.

            BTW, some social evangelists – Todd Park, U.S. CTO (former HHS CTO); Jeff Hammerbacher, Cloudera; Gil Elbaz, Factual; Max Levchin, Kaggle. Not “social” per se, but Big Data in social doesn’t lie.

          2. Luis,
            You can contact me at this address (but need to add apostrophe after “o”), then we can agree on other private channels to discuss further. Thanks.

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