Challenges of Social Business in the Workplace
A couple of weeks ago the smart and talented folks from Bloomfire approached me through Twitter to ask me whether I would be willing to participate on an interview around Social Business and be featured on the series of bloggers and influencers they have got going on for a little while now. Of course, I couldn’t deny it such a generous offer, but even more so when the whole entire conversation and the follow-up interview happened through social tools (Twitter and Google Plus) and not a single email was exchanged throughout the entire process! That’s right! Here is a vendor that truly believes on walking the talk, leading by example, utilising other social networking tools than their own, that may be available out there, just to continue to add value into the overall discussion around open knowledge sharing, collaboration and getting work done more effectively. Who knew, right? Why aren’t more Enterprise 2.0 / Social Business vendors doing the same thing?
While I let you all ponder around that particular question, I thought I would take a few minutes today to share over here some tidbits of the content of the interview itself we did go through that I think plenty of you folks may find rather interesting and perhaps a bit thought-provoking, too. More than anything else because in one of the questions put together we talked about what are some of the main challenges behind Social Business in the workplace today, June 2014, and somehow the answers that came through were not the usual suspects that you see coming up time and time again.
So, what were the questions you may be wondering, right? Well, you could find them all at the interview itself under the heading “Meet Luis Suarez”, or check the list below:
- “Tell me about your career
- What are some of your hobbies
- What do you find interesting about the social space?
- Where are some of the challenges you have identified in the social space?
- What advice (or insight) can you share about utilising social tools to leverage workplace learning?
- What are your top 3 favourite blogs to follow?”
Yes, I know this may well surprised some of you and bring up a good giggle or two, but I do still read blogs. Daily. At a time where vast majority of the conversations seem to be happening through social networking tools, there I was suggesting what were my top 3 favourite blogs at the moment. Oh, don’t worry, won’t tell you about them over here, you would need to go and read the interview itself to find out. Yes, I know! I am just such a tease, aren’t I?
Talking about teasing you all about the content of the interview, I think I’m going to take the liberty now and include one or two of the questions and their answers over here, so you folks can take a look and see what you would expect from it and what we talked about. And since the title of this blog entry is around current challenges of Social Business in the workplace, what a better start than sharing the response to “What are some of the challenges you have identified in the social space?”:
“At one point in time I thought that one of the main challenges was technology itself where in itself it became a barrier of entry, specially, for those people who may have been a bit apprehensive of what it could do for them. But, over time, as you get more and more experienced in the field through lots of hands-on, walking the talk, leading by example, you realise that the main challenge we currently have at this moment is management, specially, senior leadership.
We are constantly witnessing how, time and time again, the traditional top-down hierarchy (and not just within the business world, but in a societal level as well!) feels very much threatened by this new way of interacting and participating called social networks where information is on longer power, and where we are transitioning from knowledge stocks into knowledge flows (cf. John Hagel).
That democratisation of knowledge where knowledge shared is power is becoming increasingly more of a challenge for management and senior leaders, more than anything else because they are finding it a bit of a challenge to transition from that command and control mindset into one of leading the pack through merit, participation and overall knowledge sharing as they are just one more of the nodes of the social networks they are part of already. The challenge for them is to transition from the traditional vision of management into one of leadership. Open Leadership.“
From there onwards, and perhaps now thinking in more practical terms of how to get started with it all I also ventured into answering this other one question: “What advice (or insight) can you share about utilising social tools to leverage workplace learning?” as follows:
“To start using them TODAY! Don’t wait to be told it’s ok to make use of them to do your work. Don’t wait for your peers to dive into social networking tools, just because you don’t want to be the first one; or for your direct manager, or middle manager or senior leaders to tell you it’s ok to make use of them. Don’t wait for them. Just dive into social networks and start building your digital footprint, your digital brand helping people get better at what they do by sharing your knowledge out in the open, transparently, and collaborating much more effectively with those who may need of your help, skills and expertise.
Over time, you would start to understand how we are moving, rather fast!, into a world where we constantly have to keep demonstrating our thought leadership, expertise and what we really passionate about, so that it gives us a chance to meet up other people, connect with them, learn with them and eventually rather cooperate or collaborate with them to become better at what we do. So, again, don’t wait, start making use of social tools today, whether it’s a blog or any of the major networking tools out there and jump into the bandwagon. Leave that fear behind, the “what would they say if I start using …”, the “I don’t have time for this”, the “I don’t know what to share or talk about”, the “I don’t want to embarrass myself in front of others, never mind total strangers”, etc. etc. Just pick up that one or two topics that you are really truly passionate about and starting sharing with the world that passion for the next few years to come!“
Thus, there you have it. The challenge AND the opportunity while embarking on the so-called Social Business Transformation journey. It’s now down to us all to make a choice and decide where we would want to go and what would we doing to help spark those social interactions. Yes, it’s a choice. And a personal one, for that matter.
So, what’s yours then? Keep hiding away or jump into the bandwagon of the Social Era with both feet?
Written by Luis Suarez
Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide and a well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business; and has been living, since February 2008, a (work) life without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work. He can also be contacted over in Twitter at @elsua or Google Plus.