The Trials and Tribulations of an Independent Freelancer – Your Online Bio Profile and Digital Footprint

It’s been a month since I last posted a blog entry over here and I am sure plenty of you folks out there may be wondering what I have been up to and everything, right? After all, leaving IBM after 17 years of dedicated work on topics I am very passionate about can definitely have a certain emotional toll that perhaps would need for some time to go by before moving into greener pastures. Well, that’s exactly what I have been doing in the last few weeks: learnunlearn, relearn, and continue to help change the world of work. One human at a time.

Right after I announced I was joining Change Agents Worldwide, a lot of things have happened, as I am sure you would be able to guess, including my first business trip as an independent freelancer to the Enterprise 2.0 Summit event in Paris, meeting up some pretty amazing people (Old good friends and plenty of new ones!), celebrating my birthday shortly afterwards (@elsua v4.2 upload fully complete now!), and then upon my return back home I decided to go for a break, a detox break. One where I would have the opportunity to spend quality time offline, unlearning from over the last 17 years of big corporate work / life and start pondering what I would be doing next, including executing the system of me.

That break away from everything (highly recommend, by the way, if you are just about to embark on a similar journey) was just wonderful and so much needed I didn’t even realise about it till I eventually came back last week and got things started with my new business. Yes, as you can see, even on my writing I’m still coming to terms with embracing that new language and narrative of being an independent freelancer embarking on a new and exciting adventure. I know that time will eventually help out its fairer bit with the readjusment and everything, so I guess I will just let it play along. And wait. Patiently.

Interestingly enough, and over the course of that quiet period from the Social Web, I eventually spent plenty of time talking to people in my close networks about the massive change and what it could well mean for yours truly as I move forward into an uncertain, yet, exciting brave new world. And it was remarkable to notice how plenty of those good friends suggested how I may need between 4 months, up to two years!, for that transition to complete and to shake it all off. Whoah! I am not too sure I am ready for that. So I decided to kick things off, instead, and last week Monday was my first official day in the new job. And if there is anything that I have learned, and that I had a hunch for from way before about it becoming my new reality over the course of the years, was the fact that, whether you like it or not, you are the product of your networks and your networks are the product of you. So you may need to buckle up and start acting accordingly.

As simple as that. And right after that realisation I had that strong, big ah-ha moment, while talking to plenty of folks in my network (And many more to come, I am sure!, since I can only fit so many voice / video conversations on a given day!) that I may be successful (or not) as a freelancer on the topics that I am truly passionate about, but the odds increase tremendously when as part of that journey it all becomes a shared success, where one now embarks oneself on that determination to make your networks successful just as much (if not more!) along the way. Why? Well, because if you ever manage to make your network(s) successful, there is a great chance that you would be as well.

And to that extent last week was just incredible! The first couple of potential customer prospects came along around Social Business Adoption & Enablement. I am currently working this week on putting together the proposals for each of them hoping they will get accepted and we are off to some great work coming together. The usual catch up with my close networks brought up some pretty inspiring and thought provoking insights I am hoping to be able to blog about over here in its due time. One of them in particular has changed completely how I view my new work life and that one of others as I keep challenging them to think about that newly acquired insight that I will be blogging about shortly, since it does have a direct effect on my day to day work routines.

I resurfaced as well back from the dead quiet into the social streams and it’s been quite a surprising and reenergising  experience altogether diving into the social networks while not thinking anymore there is a firewall out there! As a trivia of sorts, last week, as an example, I spent about a day and a half on Twitter alone, where I know that in my previous work life it would have been a whole lot less! And it was wonderful being capable of catching up with people’s lives and work from a far distance, but yet feel so loosely bounded. The engagement has been stunning and, of course, serendipity brought its magic into new heights resulting in having plenty of those same conversations not only about exercises of both clarity and work out loud, but also on finding ways of helping each other continue to grow further along. And that, of course, includes Change Agents Worldwide as well in the mix. Just brilliant!

But not only that. I also had the opportunity to launch the new elsua with its corresponding about.me link ready to go:


With a new logo, which eventually became my Twitter avatar while I am already working my way towards putting together a Web site with a brilliant designer I know and whom I would be introducing you all to him once we are ready for launch! (Yes, I am going to keep the suspense for a little while longer… He is that good! hehe)

But there have been some initial challenges as well, for sure. And some pretty good ones, too! Like, for instance the following one that I tweeted about and that I am still trying to figure out how to best work around it. To name:

Ha! Who would have thought that after having worked at the largest IT firm in the world for all of those years, doing what I am really passionate about all along around KM, Social Computing, CommunityBuilding, Learning, Enterprise 2.0, Social Business, Open Business, etc., I would struggle this much now to put it all in writing to share it out there with folks. Writing your own biography or profile is not easy, perhaps it wasn’t meant to be in the first place, despite the couple of rather helpful links available out there to guide you on how you could get it done easily.

I mean, it’s been 7 years since I last updated my LinkedIn bio profile (Yes, I know, I know, so much overdue altogether!). It’s been well over a year that I last updated my bio in Google Plus, Slideshare, Flickr, Tumblr, amongst several other different social spaces. The About page, for instance, on my blog (Supposedly, the most frequently visited page from *any* blog, according to some studies) hasn’t been touched for a good couple of years (Even my profile picture will no longer show up!). Goodness! What a mess! Who would have thought having a good relevant bio that talks about your skills, experiences and know-how would be this difficult to put together and then share across, right?

Well, here’s when your network(s) will come to the rescue for you and help you out where you may need it the most! Right when I was conversing about this existentialist challenge on Twitter about updating your own biography in terms of one’s own digital bio footprint my good friend Esteban Kolsky shared this tidbit:

WOW! Right there it just hit me. And big time! Right there, indeed, I realised how most folks from my network do not necessarily know me because of my brilliant profile and extended biography, but more because of what I have done over the course of the years around the main themes I mentioned above already, and, perhaps, specially, around Social / Open Business. That’s probably where I should continue to focus on from here onwards, i.e. write about my / our joint work, instead of procrastinating away, day in day out, trying to figure out what to put together for one’s biography. The bio should be a collection of the work you have done over time and that you may well have documented, more or less, through your own Internet blog or whatever other social networking tool of your choice. Anything else is just a bit silly, don’t you think? I mean, it’s been 5 years since the last time that I updated my CV! Yes, 5 years! And no-one ever asked me to keep it up to date. There was work to be done, instead.

But what happens when you need to put something together for those people who may not know you just yet? What would you tell them? How would you describe yourself to them to give them a quick glimpse of what you are about without sounding too much like an elevator pitch (Topic that, by the way, I will be talking about plenty more shortly!)? Well, I gave that one a bit of thought and I eventually put together the following short bio:

Luis Suarez is a Chief Emergineer, People Enabler and Charter Member of Change Agents Worldwide. A well seasoned Social / Open Business evangelist and 2.0 practitioner with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business, and has been living, for the last 6 years, a corporate world without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and, overall, smart work. He currently blogs over at elsua.net and can be contacted over in Twitter at @elsua, Google Plus or LinkedIn

And, somehow, it’s sticking along. For how long? I am not too sure, I guess it will be one of those projects on perpetual beta, but I do know for the time being it’s helping me focus not so much on putting together multiple bios for multiple different sites and get the job done effectively while I keep working along on other, perhaps more important, items. Like writing, or creating the new wave of all things #elsua.

Either way, over the course of the next few days, I will be updating all of the various different online bio profiles to include that text or something very similar, while I ramp up efforts for the Web site launch, which will mark the official kick-off of my new work life as an independent freelancer. Oh, and one more thing, since a long time ago I embraced both the working out loud mantra and the various different Open Business principles, I am also hoping to continue blogging over here from now onwards on a more regular basis detailing what it is like this whole new adventure. More than anything else, because I suspect that your learning is going to be my learning. And that’s a good thing, I suppose, don’t you think?

Let’s do it!

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4 Comments »

  • Andy Piper says:

    The challenge isn’t the “rewrite” – the challenge is the sheer NUMBER of spaces online we establish ourselves under one identity / company brand, and then need to alter it. Facing my own impending move of org, I’ve made a shortlist of the profiles I need to at least update the company name and brand on, which I’ll hit the day of the change… but you still don’t get to carry a cohesive and common digital ID card with you as you move around. Annoying!

    Good luck in everything, and the “new brand” is looking great from right here!

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    • Luis Suarez says:

      Hi Andy, many thanks for the great feedback and please do allow me to extend one more time the wonderful news about your recent move into Twitter. Congratulations!!

      I couldn’t have agreed more with you on your thoughts about the many profiles we get to build over time out the Social Web and that we would need to keep updating over time. A while ago I decided to stop spreading thinner and thinner by the day and I eventually decided to just focus on 3 major profiles to work with, initially, and then have some kind of “presence” on all the other ones.

      Those three social networking tools are Twitter, Google Plus and IBM Connections, followed by LinkedIn. And those are the ones I will be updating over the course of time, including the much needed About Me Web link over here :)

      For the rest, one step at a time, and a short update here and there, but this time around being a whole lot more conscious of how ephemeral that social presence may well be if not sustained over the course of time!

      Either way, I am getting there updating all of the relevant online profiles where I would want to maximise my presence in terms of figuring out where my networks are. And on top of that, just the other day, I got asked whether I was going to create a Facebook account again, after having deleted 4 years ago! Grrr, nope, not for the time being anyway :)

      Thanks again for the kind comments, Andy! And here’s to all the best in your new brave adventure!

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  • Wow Luis – well done on making the break from IBM! Must feel very strange after all those years.
    Welcome to the freelance world – enjoy!

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    • Luis Suarez says:

      Hi Jemima, many thanks for dropping by and for noticing this article. Yes, it does feel a bit strange thinking that I’ve been there for 17 years and now on to something completely different: independent freelancer. Goodness! Talking about going from one extreme to the other, right? :)

      Having a blast though at the moment ramping things up and getting back on track after the short break I took in February. Looking forward to learning plenty more about what it is like that freelance world you are referring to hehe Something tells me it’s going to be a wild ride!

      Thanks again for the kind wishes! See you soon!

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