Over the course of the last few years there has been one particular aspect of social networking for business that I still haven’t come to terms with throughout all of that time. That is, self-promoting your own content in your own blog that you may find scattered around all over the place (other blog posts, podcasts, vodcasts, webinars, seminars, online workshops, mainstream articles and so on and so forth). Somehow it just sounds a bit too meta. Perhaps it’s just me, but it’s something that I have always found it a bit too awkward, although it doesn’t bother me when people in my networks do it, because, essentially, I feel they are pointing me to some of the great quality content that they keep posting away in other places, rather than their usual hangouts. I guess it’s just me with that kind of reservation. Either way, that’s just about to end, because while I have been away these past two weeks I have realised I have been sharing content in multiple other places without pointers back to this blog highlighting the fact that as a result of it I am neglecting this blog perhaps much more than I should have and that’s not necessarily a good thing, right?
Specially, when talking about video. Yes, apparently, 2013 is the Year of Video. Specially, if you look into the rather significant impact it’s having across the board in multiple social networking tools. Perhaps the most vocal one being one of my favourite social networking tools: Google Plus. And this is when it really hit me, because I realised I keep spending plenty of time participating in Google Plus Hangouts (Or Hangouts On Air) on multiple various topics related to Social / Open Business that they never get to see the light over here. So I thought I would perhaps change that and eventually start sharing some of those links across to keep feeding the beast, i.e. this blog.
At the same time it’s been quite interesting to acknowledge how much more you can share through video than through standard offline text. This is something that my good friend Dave Snowden has been talking all about from the perspective of how we render knowledge (Still one of my favourite blog posts out there, by the way!). To quote:
“We always know more than we can say, and we will always say more than we can write down.
This is probably the most important. The process of taking things from our heads, to our mouths (speaking it) to our hands (writing it down) involves loss of content and context. It is always less than it could have been as it is increasingly codified”
Indeed, this is something that I can vouch for as well. I am a fast typist, for sure, have always been all along, but I actually talk much faster. Perhaps even too fast at times, as I get carried away in excitement and passion when talking about all of these topics around social networking and knowledge sharing. And that’s probably why I am thinking of giving it a try over here and make the switch from that trend of thought of self-promoting your own content in your own blog and instead consider those other snippets sort of blog entries as well to go along with the usual regular blogging. Why not, right?
After all, I guess it’s all about sharing along all of those relevant and insightful pieces of content you think would add further up into the overall conversation. It’s the dialogue that matters, right? I would love to know in the comments what you folks think about it. Whether it’s helpful to point to those other tidbits or not. Feel free to let me know as we move further along…
To start with though, I thought I would go back to one of my favourite social networking tools that I mentioned above already. Google Plus. And, specially, Google Plus Hangouts, where I have spent a good amount of time lately participating in a few of them with other people. One of my favourites was a recent Google Plus Hangout On Air I did with my fellow IBM colleague, and good friend, Daryl Pereira, where we spent about 18 minutes talking around the topic of “Enterprise Social Networking Tips” covering the following items:
- My current background and current role (For those folks interested… hehe)
- My own motivation to use social networking tools, whether internal or external (After 12 years heavily involved with social technologies)
- The benefits of being a Social IBMer in a digital world
- And, finally, some key points, practical tips on how to get started with social networking (for business), in case you may not have dived in just yet
The beauty of Google Plus Hangouts On Air, and one of the reasons why I heart them quite a bit, is not only how easy it is to engage in the videoconferencing event without hardly any technical hiccups or issues or foreign software to install, but because it also provides you with an opportunity to have a recording of the event. And we did. You can find the link to it at this YouTube video, or, alternatively, you could also watch the embedded code below:
Hope you folks get to enjoy that 1:1 interview I did with Daryl on Enterprise Social Networking Tips just as much as we did when we recorded it live. From here onwards I also just want to thank sincerely Daryl for inviting me and for conducting the interview and I surely look forward to the next one!
And hope you folks, too!