E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez

#e2conf 2011 Highlights – Offline Social Networking Still Rules!

Once again, it’s been a little while since I put together a blog post over here, but this time around for a very good reason. As most of you folks know by now already, I have just returned back from my last business trip, one of the longest this year so far, for sure!, as I got to attend the Enterprise 2.0 conference event (a.k.a. #e2conf) in Boston, MA, the whole of last week. One of the most wonderful experiences I have enjoyed so far in attending a tech conference. And I do realise that I keep saying that very same thing year after year, but this time around I can certainly confirm it 100% it’s been one of the best I can remember and for a good number of reasons! Yes, I am now back to work, back to the social grid, back to carry on with my usual blogging mojo. And that means it’s time to kick off another series of blog posts where I am planning to share some of the major key highlights from the overall event itself, as a way of sharing with you folks a few glimpses of what I found the most interesting this time around.

Thus from here onwards, and over the next few days, I’ll be putting together a series of entries, where I will talk about the conference itself, i.e. keynotes, breakout sessions, workshops, networking opportunities, etc. etc. And will try to mix it all with a few other interesting things I have bumped into over the last couple of weeks, so it won’t bore most of you folks. I will also share with you all some links of the phenomenal live blogging that happened throughout the event, specially, coming along from very talented, and good, friends like Mary Abraham, Emanuele Quintarelli and Bill Ives. And at the same time I will be pointing you to some of the great highlights and write-up blog entries that a bunch of other good friends and thought leaders in the 2.0 space have been putting together in the last few days. It’s going to be a busy time, but with plenty of good fun!

However, before we go into all of that, I thought I would resume my regular blogging activities sharing with you folks the inspiring video clip of the week mixed with what’s been one of my major highlights from the overall Enterprise 2.0 conference event for yours truly: the offline social networking interactions! Indeed, if there was a single key highlight I would want to stress out from the event itself, is how, once again, the offline networking was absolutely fantastic! Superb!  … To the point where I think it was the very first time at a tech conference, that I can remember, that I spent more time talking offline to folks than being online, both, before, during and after the various speaker sessions I attended. And that’s a new one, to be honest, because time and time again I always had that urge of wanting to check things online, see what people were thinking and commenting on, catch up with blog posts, etc. etc. And it surely was quite an exhausting activity. Well, not this year!

That’s right! A couple of days before the event I decided I was going to change things slightly on how I would approach attending the conference. So, except for the live tweeting I did for the various presentations I attended, I was basically offline for most of the time, talking and connecting with people in the real world! And, boy, was that such a wonderful experience?!?! My voice struggled quite a bit trying to keep up with the pace of conversing with some many good old and new friends. I am also ok with the fact that I gained a few extra pounds after all of those wonderful conversations over coffee breaks, lunches, networking gigs, dinners, after dinner drinks, late night drinks, etc. etc. It was totally worth it! Big time!

That’s something that I should probably be grateful to the Social Business Forum event, held in Milan, Italy, a few weeks back, because, once again, it showed me how important, and critical, it is to converse, share and learn from those around you, face to face, at such events. It’s amazing how the Social Web can take you away from those offline interactions, just because you may want to be in the know, when what really matters, probably, in most cases, is those very same face to face conversations we do with people who share the same common passion we have for all of this social business stuff. It’s true that I knew I would be capable of catching up with the online Social Web thanks to the absolutely wonderful piece of work from Jim Worth who created, once again, the Enterprise 2.0 Boston Social Web Coverage June 20, 2011, but this time around I thought I would try to be as disconnected from the online world, as I could, specially, before and after the main agenda was covered and dealt with.

And, goodness, did I make the right choice?!?! It was brilliant just hanging out with plenty of good friends whom you have kept in touch with through the Social Web over the course of time, as well as meeting a bunch of news ones during the event!, and do real, proper catchups! I wouldn’t change that for anything, to be honest! In fact, if there is something I have learned from that whole offline networking experience from last week is that I need to learn to become less dependent on the Social Web, and, instead, converse more with people in real life. Face to face interactions still do have a place, even in the workplace!, and they are critical for us all to build better, more trustworthy relationships, that we can then continue to nurture and cultivate online till we meet up again! And that whole experience was quite an eye opener to me, to the point where as I was coming back home, playing that catchup I mentioned above, I decided it’s probably a good time to start now break loose from the dependency on the Social Web and continue to enjoy those offline interactions, even while at home!

Which is why I am going to make a connection with the inspiring video of the week to show you what I mean with this. Yes, you all know, it’s now summer time! The weather is gorgeous probably in most places where you are, but instead of enjoying it all going outdoors, mixing and mingling with other people, you decide to stick around your computer for that little longer, which, eventually, turns out to be a couple of extra hours, here and there! Well, not anymore! At least, for me! And here is the main reason why:

You may be wondering why I am sharing such a lovely musical video clip titled Something Good Can Work from Two Door Cinema Club, right? Yes, I know! It’s not a summer song, by far, but, hang on for a minute, if you listen to it carefully and let yourself go for a bit, it does sound like perfect for the summer. Even more when you watch the video clip and you come up with some of those wonderful imageries, which is why I wanted to share this video clip this week, because the footage from the entire video, except perhaps the first few seconds, has been done in the island where I live: Gran Canaria!

In fact, a couple of the places shown throughout the video clip are just like 5 minute drive from where I live myself, which, making a connection with the rest of this blog post, you would understand what I mean with spending a lot less time online than what I am doing now to enjoy those outdoors. Who wouldn’t, right?

Well, they say that striking a good balance between work and life is perhaps one of the biggest challenges knowledge workers, specially, remote ones!, face in today’s working environment; there is no easy solution, for sure. In my own case, I have learned to switch gears and move away from that balance and, instead, strike for that work, life full integration. And I’m surely finding it somewhat ironic that I had to travel over 5.000 KMs away, to attend #e2conf, to realise what I really have been missing over here in the last few months with all of that frenzy happening at work and elsewhere on the Social Web…

So a big highlight for me, from the Enterprise 2.0 conference, is a big Thank You!, to everyone I conversed with, learned from, shared common experiences with, etc. etc. yes, you know who you all are!! (Too many to mention all of you over here in a single paragraph! And to those other folks I never managed to catch up with, unfortunately!! Will need to fix that next time around!), who showed me how important and incredibly paramount it’s to nurture, cultivate and enjoy to the highest level possible, face to face conversations and interactions with those close to you. Even if that means on the way back (I enjoyed a delightful weekend in Madrid, in between, as well!), or even closer: at home!

Social Business Forum Highlights – Highlights from Breakout Sessions and Final Keynote

Once again, I am on the road on to another business trip. This time around to Boston, MA, to attend and present at *the* Enterprise 2.0 event of events. Of course, I am referring to the Enterprise 2.0 Event, a.k.a. #e2conf. So over the next few days you will see how this blog, once again, is going to go a bit dormant, as I doubt I would have some spare time to keep writing some articles; you know how it goes for these kinds of live events, face to face social networking will trump all attempts and efforts to go virtual this week, at least, for me, so I think I’d rather focus on attempting plenty of live tweeting while the event takes place, reporting further on the various sessions I will be attending, and then on my way back home, and seeing how I don’t have any other business trip coming up any time soon I will do a proper catch up on the blog about the event posting another series of highlights entries. But, for now, I thought I would go ahead and leave you folks with that other article from the series of the Social Business Forum event that took place in Milan a few days ago, and which I was due one last update. The remaining breakout speaker sessions and one final keynote. Thus let’s go ahead with it. Let’s do it!

After the break from the first initial round of keynotes, the breakout sessions got kicked off into three different tracks: Employee Empowerment, Customer Engagement and Open Innovation. Obviously, I couldn’t attend all of them, since I had a couple of customer commitments and press interviews I had to attend to, but from the ones I attended I learned a great deal of new and interesting sites and thought I would go ahead and share those over here. For the remaining sessions you will probably have to wait for the recordings to become available to get a glimpse of how they went. I, too, would be looking forward to those!

I got started attending the excellent presentation from Phillip Schaefer, Head for IDEO Munich, on “Driving innovation through collaboration and connecteness“, where he talked about the various different challenges that distributed organisations face when trying to collaborate and share their knowledge effectively and how good design thinking could help address some of those various different issues. In fact, he focused on describing, and quite nicely, I must add as well, five different principles for collaborative tools that work in any context, in any environment:

1. Build pointers to people
2. Reward individual participation (Which I guess I was hoping to see some progression from the traditional issues that have always come along with rewards and incentives in a knowledge sharing culture, but didn’t)
3. Demand intuitive interfaces (Which surely confirmed how knowledge workers should never get tired of demanding for better quality products when interacting with social tools, on the contrary)
4. Take the road more travelled
5. Iterate early and often

Overall, quite an interesting session and a very nice job well done by Phillip, specially, when he mentioned that one of the key elements from collaborating effectively was to make it fun and I couldn’t have agreed more wholeheartedly with him on that argument. It’s the fun part of work what makes work worth while, not only, because of the huge potential of facilitating better relationships and connections with fellow peers helping increase trust levels and social capital, but also because fun@work should always be the main trait from any social business out there; the alternative, as we have seen over the course of decades is rather ugly and should be avoided at all times. It’s now a good time to realise that not doing that is just basically helping us all waste more than one third of our lives not having fun and that’s something that I am not sure about you folks, but I wouldn’t feel comfortable with it. At all. Why neglect, when you could embrace it fully and get the most out of it?

Here is the embedded Slideshare deck from Phillip, so you can have a look into it and watch through the slides:

The next breakout session that I attended was conducted by my good friend Cordelia Krooss, who spent a few minutes talking about one of my favourite customers, BASF, describing their fascinating journey of becoming a social business with ”Connect.BASF. The Online Business Network“. Indeed, to date, the BASF story continues to remain one of the most inspiring out there, because it details a few things that most social businesses need to realise in order to embrace such social transformation. As a starting point, the fact you no longer need to be in the IT industry to become a fully integrated social business. the BASF folks have done it; in fact, just recently, they celebrated their first anniversary from when connect.BASF was born and still going rather strong.

Secondly, they continue to prove how becoming a social business is a task that involves every single part of the organisation. Not just the IT department, or Marketing, Communications or HR. It involves all of them. It involves a new kind of leadership where you inspire changes to take place in order to provoke such social transformation from your entire business by empowering every single business unit of your organisation ensuring they all share that co-responsibility of wanting to make things right, which, in my opinion is as good as it gets and why I keep saying that Social Business is not owned by anyone, but by everyone, in equal parts, sharing the same responsibility of wanting to make a difference and drive that change.

Thus, without much further ado, and in case you may not have seen the excellent slideware that Cordelia put together to describe such a wonderful journey for BASF, here is the Slideshare embedded code, once again:

After a couple of customer commitments and the lovely lunch that followed, it was time to come back to the next round of breakout sessions. This time around it was my turn to deliver a presentation on “Organisations or Communities -The Socially Integrated Enterprise“, which I will take the liberty of talking about it, more in detail, at a later time, once the recording becomes available, so that I can continue adding some additional nuggets that would explain how networks and communities are starting to become the new state of the workplace, i.e. how work gets organised and done, versus the traditional hierarchical structures we all have gotten so used to. Too bad I missed the always insightful, and good friend, Sameer Patel on “The Connected Enterprise“, as both our sessions were taking place at the same time. Well, another good reason for me to catch up with the recordings whenever they are ready

From there onwards, the next breakout session I attended, at least, half way through before I had to deal with some press interviews duties, was one I was really looking forward to as well, specially, since it was coming from one of the folks from whom I have learned the most, over the course of the years, around the topic of Learning & unLearning (Social Learning, even) and that we, finally, had the chance of meeting up face to face after all of these years following each other on the blogs and tweets. Yes, that inspiring speaker, and good friend was George Siemens who talked about the topic of ”Analytics in knowledge and learning“.

In that presentation he covered how the “crazy abundance” we have been calling Big Data from all along is changing and shaping up the way we learn nowadays, even more when that growth is exponential with the continuous exposure to the Social Web. His perception of sensemaking in such abundance and complexity was brilliant (Check slide #20 for more on that topic!) and surely quite an incentive for me to catch up with the rest of the recording, as that was the time when I had to step out, but certainly the way he described how learning happens nowadays, trying to make sense of it all, is no longer yesterday’s Learning methods. Quite the opposite! And all of that influenced by the huge impact of Social Networking tools, whether internal or external. In fact, my all time favourite tweet from the entire conference came out from his session, as it was beautifully captured by Cordelia over here:

“@gsiemens at #sbf11: If you are on facebook, you’re the product that facebook sells: information on you provided by you or your network“

Just brilliant!

Then it was the turn to tune into one of the most interesting panels I have seen in a long while. This time around with  Bertrand Duperrin, Keith Swenson & Mark Tamis on the topic of “Exceptions are not exceptional. Organizing for Unpredictability”, where they engaged with the audience on a fascinating conversation on the topic of Social Business and Adaptive Case Management, which reminded me of this absolutely masterpiece on ACM by the always rather resourceful John Tropea. I would need to come back and revisit this particular topic on ACM and how it relates to Social Business, but I can surely tell you that I thoroughly enjoyed the various connections made around the topic of social business and how much it relates to business processes, unpredictability, embracing of failure, just as much as success, knowing and embracing your limitations, delighting your customers, etc. etc. Lots of meat on this one to digest further. Watch out for the recording whenever it comes out!

And, finally, the last session that I attended at the Social Business Forum was that keynote session from Keith Swenson where he talked about ”Enabling quantum organizations as a new level of effectiveness“, where he introduced a new kind of organisation under the concept of “Quantum Orgs” that I can surely relate to big time! He defines them as orgs dominated by the “Pull” model, vs. the “Push” model from previous decades. Once again, Newton came up (See Slide #7) to help reintroduce the topic of how we are moving from Newtonian Orgs. to Quantum Orgs (Slide #13 displays a beautiful comparison chart that is worth while every single word!).

Those Quantum Orgs. are actually defined by limited precision, turbulence (Which, I agree with Keith 100% is a healthy behaviour!), relationship based and unpredictability. And they clearly separate the newtonian orgs. which are mostly labour based, from the quantum orgs, which are mostly knowledge work based. His description of what a knowledge worker is in today’s social computing environment is just wonderfully inspiring and, if anything, a really great guide of what will shape up the next generation of the workplace, if not already: The Knowledge Worker 2.0. And his conclusion slide #38 is a must-see to understand the challenges we are going through to explain that social transformation I mentioned above. But I will let you go ahead and watch through them on this Slideshare embedded code:

And that would be it, for me, folks, for now; hope you have enjoyed this series of highlights blog posts that I have put together for the Social Business Forum event that took place in Milan on June 8th and there is still one more entry to come along, which is the one where I will point you all to the links for the recordings of the various presentations, so that you can replay them all at your leisure. Hope you have enjoyed the ride reading through these just as much as I did attending the event. And, for now, get ready to take a short break of a couple of days and come back again, as I get on my way through the Enterprise 2.0 Conference in Boston to capture plenty more new insights, key learnings, new relationships, continue to nurture good old ones and a whole bunch of other stuff. The vibe is pretty good so far. The conference will be *even* better  … And I will be more than happy to share further thoughts on it for those folks who may not have been able to make it this time around!

Thus stay tuned for more to come along shortly … and, once again, a special Thanks! to the Open-Knowledge folks for their kind invitation to the Social Business Forum event! I’ll see you all next year!

IBM at 100 – Where The Wild Ducks Go

Today is *the* day, indeed! Today marks the end of the first 100 years of the company that has employed me for the last 14 and still going strong. Today is IBM‘s 100th anniversary (Check #ibm100 on Twitter to see how folks are celebrating such massive achievement). So, to keep the celebrations going, I thought I would follow up a recent blog entry I wrote on this Centennial celebration by putting together this rather short one pointing folks to a couple of interesting resources worth while having a look at, just to check out how fellow IBMers are celebrating online, as well as offline, such remarkable milestone. I mean, how many folks do you know that have worked for an (IT) business that’s lasted for so long and still growing healthier, more and more, by the day? … 100 years later… I don’t know many of them, to be honest, which is why today, specially, I have got a stronger sense of pride and privilege for sticking around throughout all of this time. Yes, I know, lots of kool-aid coming along, folks, so I will try to keep it short and straight to the point. Let’s get started, of course, with the IBM100 Web site, a dedicated space for everyone to dive into some of the major inflection points in IBM’s history, and probably that of the world’s, too! Happy 100th Year, My Dear IBM!

I am sure you may have seen, or noticed, how a whole bunch of articles are coming along detailing what some of the main achievements have been for IBM in those past 100 years. My good friends, and fellow colleagues, Ed Brill and Andy Piper, amongst several others, have put together rather insightful blog posts as well that detail, a little bit, the richness of the interactions and experiences they, too, have lived over an extensive period of time. Worth while reading, for sure. I know as well how plenty of folks all over the place were commenting on why the “main” IBM Twitter account was dormant for a little while; well, as you may have seen already, the wild duck is out and about, once again, and that account is now active big time celebrating as well such a special date as today’s. Go ahead and start following it, if you would want to be in the know of what’s happening out there in the IBM world.

Now, I can imagine you may be wondering about the intriguing “wild ducks” mention I just did on the above paragraph, right? Well, not to worry; it’s the title on another one of those brilliantly inspiring video clips that has been released, just recently, to celebrate IBM’s Centennial, along with the 100×100 or the “They Were There” ones. At the same time there is a new book out there, that I just can’t wait to get my hands on the Kindle version, that describes pretty much that lifetime of success and innovation around IBM, including as well the tough times that always allow one to redefine and grow further on your own core beliefs, under the title “Making the World Work Better” with this lovely and inspirational legend: “The Ideas that Shaped a Century and a Company“. Perhaps I couldn’t even have put it in better words than @ibm‘s bio has just done:

“By becoming a very different company from what we were just a few years ago, we have become much more like the company IBM has been for most of its history“

Ok, I know that this blog entry may just be bordering on the über-kool-aid effect, but I *do* hope you can understand where I am coming from; today’s IBM 100th anniversary is quite a remarkable event that cannot just go by un-noticed. Either way, I will probably talk a little bit later on in time about the Memorabilia that I just got myself a couple of weeks back and that I’m enjoying quite a bit so far and that you could also go ahead and enjoy! For now, though, you may want to go ahead and download the .PDF IBM Centennial Essay and embark yourself on what promises to be quite an interesting read. Or you may want to go ahead and dive into the Celebration of Service Day and pledge some hours to help your local communities and favourite NGOs. Thousands of IBMers have already pledged over 2.5 million hours, and counting! Yes, I know, there will be always something out there for everyone to go ahead and enjoy further while celebrating IBM’s Centennial.

And as I am reaching now the end of this blog post, I thought what a better way of doing that than making the connection with that, recently released, IBM Centennial Film under the heading “Wild Ducks – Celebrating 100 years of Visionary Clients“, which is just so remarkably inspirational and beautiful that would make for a wonderful mid-afternoon coffee break of 15 minutes of pure gold, seeing how some IBM customers prove what Smarter Planet has been aiming at for the last few years: a better, smarter world, where sustainable growth, and good health, of both our businesses and societies will help shape the next 100 years!

Happy 100th Anniversary, my dear IBM!

(“You can make wild ducks tame, but you can never make tame ducks wild again” – Thomas Watson Jr.)