E L S U A ~ A KM Blog by Luis Suarez

May 13, 2011

theTeam – Knowledge Management Done Right

Gran Canaria - Degollada De Las Yeguas in the WinterYou may have noticed how, over the course of the last couple of weeks, I have started to share over here in this blog a whole lot more video (related) content than anything else, to the point where I can imagine how there may be a few of you folks out there who may be wondering whether this blog will turn itself into a videoblog eventually. Well, not likely. At least, not at this point in time. What happens though is my ever growing addiction to one of my all time favourite iPad Apps I just can’t get enough of: Showyou. If you are a big fan of Flipboard, it’s pretty much the same, but for video. So now you know why I keep bumping into some pretty amazing video clips and why I just can’t help the urge to share them across with other people who may be interested as well. And today is no different. Have you seen “Using Knowledge Management” (Further info details can be found over here)? No? Ok, then, can you spare 5 minutes? Go and watch it. I will be waiting for you over here till you are done. It’ll be worth your time, I can surely guarantee you that!

Specially, if you are one of those folks who feels that Enterprise 2.0 and Social Business are pretty close to some of the basic key principles behind traditional Knowledge Management, drafted back in the day, like I have blogged about, just recently, under the heading “KM, Enterprise 2.0 and Social Business: One and The Same“:

The video clip describes how theTeam, a design agency based in Borough, London, and which specialises in communications, seems to have nailed it as far as adopting and deploying a rather successful Knowledge Management programme, mainly, in my opinion, because it’s based on two core components or key success factors that permeate throughout as well in any Enterprise 2.0 or Social Business strategies: focus on the people (Along with the experience and expertise they bring forward to the business) and effectively tie it (KM) into business goals.

In the video clip itself you will see how Phil Whitehouse, Programme Director, describes very nicely how they have approached it with lots of practical and sensible advice based on their own know-how and experience, developed over time, and you will see what I mean shortly… His take on how they do meetings is brilliant and I surely wish more and more people would adopt and embrace similar practices. It’s also interesting how they have moved away from that focus the corporate world has been having over the course of the last 15 to 17 years around KM being just tools and technology and instead place an emphasis on the outcomes to achieve and consider KM as the enabler to make it happen. Does it ring a bell?

Another important, and rather critical aspect, that Phil touches base on and which we are finally starting to see permeate the Social Computing area as well is the clear connection they have made, and advocated for, between KM and Learning, specially, informal learning, leaving it down to employees to take, and share, a rather active role in that responsibility to keep up with their skills, what’s happening in the industry, and with their customers and business partners, to the point where (customers) relationships have become paramount for them to be able to conduct good business.

And that’s probably the main reason why they have, eventually, embraced fully that wonderful open, public, participatory knowledge sharing culture, as Phil mentions, where they are all leading by example even going all the way to the top! Priceless! Now, I am not going to spoil the rest of the video interview, since he has got a couple of other golden gems to share with you all, but his conclusion on how to get things going with a KM framework for your business could surely apply, and very accurately, to any E2.0 / Social Business frameworks as well: “don’t try and boil the ocean”. Basically, start small, learn quick, move faster, and build from there!

As you can see, once again, traditional KM done right is pretty close to what we nowadays have with both Enterprise 2.0 and Social Business. Perhaps far too close for comfort, but, then again, on the other hand, if theTeam has learned about what works for them, and what not!, while embracing that open, knowledge sharing culture supported by KM / social tools, as enablers, to meet business objectives, right there, I think you would agree with me, we have got a GREAT success story of what it is like that final transformation into an engaged, transparent and nimble social business!


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