Yes, IBM‘s Social Business Jam is now over, actually, it finished already on Friday noon EST last week, but the fun part starts now! Although we can no longer post any new ideas or comments, or follow-up responses to conversations we have been having, we have got two weeks, till February 25th, to continue reading some of the brilliant content that was shared across the board during the course of 72 hours. For registered users, that is, but you can go and dive in right here. From there onwards, it’s time for the anaytics part of the Jam to take place and then within a short couple of weeks after we will be getting the results of how the event went, but, most interestingly, what will happen to some of the best ideas that have been shared during the Jam itself. Indeed, my favourite part of the online event, since it provides an opportunity to follow up AND make a difference with not just talking but also DOING!
Thus, while we await for that final report of the Jam event, while we get to navigate through the hundreds of posts and ideas, I thought I would drop by over here and share this particular blog entry with you folks to try to answer a good number of different comments and questions I received over the course of the event from folks who didn’t know enough about how Jams work and who wanted to know plenty more with queries like “How come IBM Jams are not very social online events?” Well, they were never meant to be that social, in the first place, at least, as social as we perceive the Social Web nowadays.
Chris Miller has got a rather interesting blog post on the topic of last week’s IBM Social Business Jam, where he includes a bunch of statistics on the outcome of the online event itself, but what a better way of describing IBM Jams and how they actually work than going right to the source with its Program Director, fellow colleague and good friend, Liam Cleaver, who just recently did a YouTube interview with fellow IBMer Lou Lazarus where he covered what IBM Jams, how they were born over 10 years ago!, how they have shaped up IBM to become what it is today with the Innovation Jams and, specially, the Values Jam , how they have helped transform customers’ corporate culture as well, and how they tap into the Social Web as a complement of what’s already available.
The interview lasts for about 7 minutes and here you have got the direct link to it; I would certainly recommend it if you would want to find out plenty more on how Jams are being used, and rather effectively, as smart crowdsourcing for small or large groups on a specific set of topics of interest for small and large audiences alike as well. To me, that’s what Jams are all about; not much of a social conversation going on, but an effort to crowd source a whole bunch of ideas on a given topic, participate as heavily as you can, in as many conversations as you possibly can handle over the course of 72 hours (Yes, it will be exhausting!), but then get all of that input coming across nicely when analytics kick in, which is the next phase we are entering now.
As you will see, not much of a chance to make Jams very social, even thought #sbjam in Twitter has been rather hectic, but then again, and as Liam himself mentioned, Jams continue to evolve, it’s been a continuous learning experience over the course of the years, so I am sure we will be seeing eventually how Jams will socialise the concept of crowdsourcing right into the tool itself in upcoming ones. And somehow I sense that will bring the conversation into a whole new level of engagement AND empowerment, coincidentally, two of the hottest topics from the Social Business Jam itself! For now though, here is the embedded version of the interview so you can hit Play right away:
(Oh, needless to say that, once the final results of the Jam are out there available to everyone, I will be putting together another blog post over here where I will share those outcomes, along with some further insights, including what will be happening next… Thus stay tuned for more to come!)