The Man Who Should Have Used Lotus Connections – On the Business Case for Corporate Blogging

Gran Canaria - Roque Nublo's SurroundingsA few days back you would remember how I put together a blog post on the topic of "The Man Who Should Have Used Lotus Connections – On the Misuse of Email" where I mentioned a wonderful video clip that one of my fellow IBM colleagues put together detailing the misuse of sending files through email and how so much more efficient, and effective, completing that very same task would have been by using a file sharing Web site, like Connections Files, right? Well, it looks like Jean Francois Chenier is back for more!

Remember that other blog post I put together as well a little while ago on The Second Coming of Blogging? Remember how I mentioned I was starting to see a second coming of blogging, whether on the Internet or whether inside of the firewall? Well, it looks like Jean Francois decided to tap into this very same thing as well and the second episode of "The Man Who Should Have Used Lotus Connections" is now based on blogging and the many benefits of having a corporate blog.

My good friends, both Luis Benitez and Stuart McIntyre, have already been blogging themselves about this second installment over here and here, respectively. And slowly, but steadily, it’s starting to get the rounds all over the place with dozens of downloads after just a few hours being out. I guess that’s what happens when you get to produce one of those video clips that you know is not only proving a really good point on the usage of social software to reach out and collaborate with other knowledge workers, while sharing your knowledge across, but at the same time it is hilariously funny!

If you can spare 3:40 seconds I would strongly encourage you all folks to have a look into "The man who should have used Lotus Connections 2", sit back, relax and enjoy the show! As you go through it, I bet you would be able to relate to quite a few things that Jean Francois included in the plot of various scenarios that we are all far too familiar with. Perhaps too familiar.

Over the course of those 3 minutes 40 seconds you would be able to see how he makes up for a really good use case on why corporate blogging is still as useful as ever, it not more! Not only as your Personal Knowledge Management system, or your brainstorming or collaboration and knowledge sharing tool on the stuff that you are passionate about and that matters to you, but perhaps one of the most powerful ones out there to help you work through improving your own personal brand. There is probably no better tool than that one, to be honest.

Just recently I participated in an internal online panel for New Hires on Choosing the Right Social Computing Tool and towards the end of the session the moderator asked us to choose which one would be our favourite social software tool from the ones we have been using all along. Funny enough for 3 of us, me included, our first response wasn’t Facebook, nor Twitter, nor Flickr, or Del.icio.us, but our own personal business blogs. For all of us!

In my own case, I wouldn’t have it any other way, to be honest. As I am on my way to make my sixth bloggiversary with my corporate internal blog, I just can’t help thinking that when times were really rough it was my own personal blog (With over 2.700 articles at the moment) that managed to help me make it through to the point where my last three jobs inside IBM were provided to me by my blog. Not my resume, not my previous work / experience, but my personal corporate blog alone where, even till today, I still get together, on a regular basis, with a bunch of other passionate bloggers sharing insights on what motivates us to try to make a difference.

Yes, folks, that’s what blogs are all about. That’s why while I may be a bit silent in various other social networking tools, blogging still is, to me, that core neuralgic focal point of entry that amalgamates all of my social computing activities. My preferred and default Personal Knowledge Management tool. One that everyone should have and one that Jean Francois nails it on why despite everything else, blogging, in 2009, is still as valuable as ever…

(A big and special thanks to Jean Francois for keeping the series running and for sharing episode #2 with us all and for teasing us altogether as he prepares his way for episode #3 of the series … I just can’t wait! Well done, Jean Francois! Looking forward to the next one!)

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