In fact, I still do that same thing today. Latest example? Latest version of Twhirl that supposedly allows you to create groups based on searches you perform, when in reality it is actually searches on topics and not groups of people. A bit disappointing, but then again that’s what TweetDeck is there as well, right? Same thing goes for FriendFeed, by the way.

I also agree with you that the future of Search is not just based on a technological filtering, but more a social or collaborative filtering that I like to call it. Why? Because of the validation factor, not only am I able to find the right content at the right time, but I am also having, right there, right then, instant contact with the expert or interested party who filtered that content. That can only be a winner, in my opinion.

We may well be talking about micro-tribes, but they still have a tremendous influence in how we find and reuse content, both inside and outside of the firewall, so it would be interesting to see how it would pave out in the end adding all of these social technologies into the search engine area … Let’s see how it goes from here…

Thanks again for the feedback!

I had made a comment on Don Tai’s blog about technological filtering (i.e. pipes/mashups) versus social filtering. I think that the idea of social filtering is closer to what Seth Godin was saying, except we’re not necessarily talking about huge tribes, just smaller micro-tribes on specific and ephemeral interests.