While most people out there think that Social Software is all about new, fancy social tools, available on a more engaging and participative Web, I thought you folks would enjoy the following quote from one of my fellow IBM colleagues, Adam Christensen, who happens to know a thing or two (And plenty more! heh) around the subject of social computing:
"[…] here’s the main point: That culture is, in my view, the most overlooked, underestimated factor determining whether social media succeeds or fails in a company. And when corporate culture and social media are pitted against each other, social media will always fail. Always."
That’s a quote taken from one of his recent blog posts titled: "The Impact of Corporate Culture on Social Media (IBM’s Case Study)", where he introduces one of his latest slide decks that he has used to present at the Social Networking Conference in Miami that took place last week. So I thought I would share it over here with you folks so that you can have a look on how Social Software has changed the way IBM employees reach out and connect not only with one another, but also with customers and business partners to collaborate, share their knowledge and innovate faster than ever before.
It is a very shortly deck, but worth while your time, I am sure, specially if you are interested in the whole subject of Social Media and how it could impact large corporations out there like IBM itself, for instance.
Then to conclude such an excellent piece of work, here is another quote from him from that same "The Impact of Corporate Culture on Social Media (IBM’s Case Study)" post that sums up, pretty nicely, all what he said during the event and what I have been saying all along with that recurring "It’s all about the people" theme:
"[…] any company’s use of social media needs to start with 1) the company’s core business model (what are you in the business of doing and with whom?) and 2) corporate culture"
Just perfect! Thanks, Adam! 🙂
Tags: Enterprise 2.0, Social Software, Social Networking, Social Computing, Social Media, Collaboration, Communities, Learning, Knowledge Sharing, KM, Knowledge Management, Remote Collaboration, Innovation, IBM, Networking, Social Networks, Social Networks, Networking, Conversations, Dialogue, Connections, Relationships, Communication, Adam Christensen, People, Culture, Case Study, Business Case, Corporate Culture