The Impact of Corporate Culture on Social Media (IBM’s Case Study) by Adam Christensen

4 thoughts on “The Impact of Corporate Culture on Social Media (IBM’s Case Study) by Adam Christensen”

    1. Hi Jeroen! Many thanks for the feedback and for dropping by! Glad to hear IBM is not the only one feeling so strongly about this! I am really hoping that plenty more businesses will start preparing themselves and adapt to this new wave of collaboration and knowledge sharing amongst peers, because somehow it is going to change the way we interact and connect with others. And certainly fixing the culture is going to be a big one! We need to ensure others continue further with that adoption! Let’s do it! 😉

  1. Luis,

    Thanks for the nice write up!

    You know, as I went through my slides, I realized I really need to add some texture and voice over to some of those slides in the middle. Like the slide about learning from mistakes and our ValuesJam… I should probably clarify at some point that the Jam itself wasn’t the mistake. But the fact that we almost shut it down after some massive negativity at the beginning was the near mistake. In the end, we let it run its course, it ended up extremely positive and was the big “aha” moment for us that we could really trust employees and the wisdom of crowds…

    Anyhow, thanks for the nice words!

    1. Hi Adam! Thanks for the feedback and for dropping by! Yeah, I know what you mean. I guess that for those folks not exposed to IBM’s internal adotion of social software this would be a bit foreign, i.e. not having perhaps some additional speaker notes to explain it, but for those of us who went through it and experienced it, I think we already grasped the message of what you tried to deliver with the deck, and, to be honest, those near mistakes are the ones worth while exploring, because thanks to them, Jams are there to change the way we operate and work at such large corporation as IBM. So thanks a bunch for that comment! Greatly appreciated!

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