Carrying on further with some more reviews from some of the most interesting presentations at the recent IBM iForum event in Zürich that I attended a few days back, it is now time to move into the next one. This time around with Roo Reynolds. Again. But not to worry, it is not a repeat session from the one I blogged about earlier on over at IBM’s 6th iForum - 2010 CIO Outlook by Roo Reynolds - Metaverse Evangelist where Roo was actually covering for another IBM fellow colleague. Instead, in this particular presentation you get to see Roo at his best, talking about what he does on a daily basis as part of his super cool job title of Metaverse Evangelist. And he has made the job, once again, so easy, that we have got available both the slide deck and the audio.

Yes, that is right. The presentation materials are already available in Slideshare (Link here. Will embed the slides towards the end of the blog post for those folks interested in watching it through), along with the audio, and I can only say that you are off to about 30 minutes of pure delight finding out a whole lot more about how Enterprise 2.0 is shaping up some of the various different activities that large corporations, including IBM, are getting involved with in order to help improve and boost how knowledge workers get to share their knowledge and collaborate with others in order to help drive innovation further into the next level.

While going through the slides, and trying to keep this blog post short, pay special attention to the first few slides which are actually screen shots taking from various virtual worlds, not just Second Life, where you would be able to listen to Roo’s speech detailing what his experiences have been like thus far. Then from there onwards another really interesting slide is #15 that shows the different relationships amongst knowledge workers using traditional tools like IM and e-mail vs. social networking and social networks. Interesting graphic if you are into drawing the various different relationships coming back and forth.

From there onwards, the following set of slides are actually screen shots from various social software tools (Including some IBM specific ones) that all knowledge workers are exposed to both inside and outside of the firewall. Examples like Blog Central (The blogging component from Lotus Connections), Fringe (Which I am sure you would find rather interesting, if you are into expertise location tools using employee directories with extended capabilities) -internally- combined with others like Flickr, Last.fm, del.icio.us, Second Life, Eve Online, Twitter, Dopplr or even Facebook. Quite interesting to listen to Roo’s experiences making use of them sharing how he interacts with his extended and various social networks.

And, finally, the last few slides you would be able to some more screen shots from various different virtual worlds, including IBM’s attempt to bring 3D Internet inside of the corporate firewall with an application called Metaverse. Quite an interesting listen as well, for sure, since Roo has been working rather actively in making it look like and behave like it is at this very moment.

Again, a very nice presentation by Roo, that I am sure you are going to enjoy quite a bit. In fact, his pitch was one that dragged plenty of the comments and conversations that followed afterwards around the topic of social computing. And I am surely glad I had the chance of not only catching up with Roo, but also partaking in several of those great conversations, which I will be touching base on shortly on an upcoming blog post where I will share both the slide deck and audio of the presentation I did on social computing. But that would be the subject for another blog post …

Tags: IBM, iForum, iForum 2007, Innovation Forum, Zurich, Switzerland, Events, Innovation Events, Innovation, Social Computing, Social Software, Social Networking, Social Media, Web 2.0, Enterprise 2.0, Collaboration, Remote Collaboration, Slideshare, Roo Reynolds, Metaverse Evangelist, Knowledge Management, KM, Knowledge Sharing, Learning, Fringe, Blog Central, Flickr, Facebook, Twitter, Dopplr, Last.fm, del.icio.us, Conversations, Dialogue, Relationships, Lotus Connections, Connections, Eve Online, Second Life, Virtual Worlds

While I have been waiting for clearance the last couple of days on blogging two of the different sessions from the recent IBM iForum I attended in Zürich a few days ago (No response just yet, which is why I have been a bit quiet as well), I thought I would continue by-passing those specific sessions hoping to be sharing some further thoughts on them as time goes by and share with you folks a few thoughts from the speaker session that I have enjoyed the most from the entire event. If I have been talking previously about the Top 3 / 5 sessions, this particular blog post will talk about the Top 1 presentation, at least, for me, for the entire event. Get ready!

First, a little bit of a trip down the memory lane to give ourselves a little bit of background about this particular session. Remember all of the different weblog posts that I have been sharing thus far around the subject of ROI (Return On Investment) for Social Software? Remember how I have been saying for a little while now how the traditional ROI model(s) need to move up further and evolve to help envision a new ROI for the next generation of interactions with social computing? Well, this particular blog entry will actually detail some of the ideas, and thought-provoking concepts, that could lead into that evolution of ROI into ROI 2.0 (For lack of a better term to describe it at this point in time).

The presentation I am talking about, and which I am sure is going to shake the ground quite a bit within the corporate world, was the one put together by one of my fellow IBM colleagues, Dean Spitzer (Performance Measurement Thought Leader from IBM Research), who I have known for a while now, but whose work on measuring innovation has just hit a chord with me based on the various conversations I have been having for some time now on how innovation is starting to get driven by a massive collaboration boost amongst knowledge workers by making extensive use of social computing tools.

You would be able to find the slide deck in Slideshare already, since I have just uploaded it over there, and will also embed it below so that you have a chance to glance through it. In the presentation you would be able to find out some more details as to how businesses need to start moving away from traditional measurement systems and try to adapt to new ways / methods of measuring success, because in most cases what we have been exposed to so far is actually not what we should have been embarking on, but just the easy way out. Now, how many times have we heard that very same thing and still leave things as is? Probably far too many.

Well, this is one of those slide decks that will surely change the way you would be thinking about measurements and metrics within the corporate firewall, and specially within the innovation field. It is a pity that there isn’t an audio recording of this particular keynote session, because you would have enjoyed it quite a bit, I am sure. However, the slides themselves are so self-explanatory on their own that after going through them you would learn a few tips on how to shift those measurements to what you would really need to start measuring…

For instance, Dean comes to talk about four key items to help transform performance measurement for any well developed and thought-out measurement system that would be relevant to every single business and the different interactions taking place to drive innovation further:

• "Context
• Focus
• Integration
• Interactivity"

And over the course of a good bunch of slides he gets to describe how each of these four key items would pave out a new measurement system that would prove to be much more relevant to the business and which will help measure innovation the way it was always supposed to be.

Like I said, the slide deck is fully loaded with an incredible amount of quotes and knowledge snippets around measurements in general that would help you strike ah-ha! moments one after the other and which will surely help you set the stage for how measurement systems need to change and adapt to the new reality that social computing and collaboration (Yes, the good old Knowledge Sharing / KM) are bringing together once again to help boost your own innovation efforts.

To me, it was one of the best sessions from the entire event, and the main reason being that for the first time in a long long while I saw the traditional measurement and ROI systems being questioned in a such a positive way that it would be too bad for us all to ignore how we could improve them and make them match much closer our own specific needs as more and more enterprises get to adopt social computing to keep driving innovation into the next level: a true partnership between your company, your customers and your business partners. 

Now it will be up to us to take the baton and figure out how to move forward with things because, after all, "The most important aspects of measurement are the social and organisational, not the technical factors". Yes, that is right, folks! "It isn’t just about the metrics" any longer …

(I was going to share this blog post yesterday, but apparently I was having issues trying to upload the PDF version of the deck to Slideshare, so that you could download it. I am working through the issue, but for the time being I am going to share the presentation materials in PPT without the option to download. As soon as I manage to sort out the problem I will make the PDF file available, and if not I will find another place to share it online for you folks to download it)

Tags: IBM, iForum, iForum 2007, Innovation Forum, Zurich, Switzerland, Events, Innovation Events, Innovation, Social Computing, Social Software, Social Networking, Social Media, Web 2.0, Enterprise 2.0, Collaboration, Remote Collaboration, Slideshare, Dean Spitzer, Performance Measurement, Thought Leader, Knowledge Management, KM, Knowledge Sharing, Learning, ROI, Return On Investment, ROI 2.0, IBM Research, Context, Focus, Integration, Interactivity

One of the major highlights from the IBM iForum event taking place last week was certainly the networking bit going on all over the place with customers, business partners and IBMers talking about bringing innovation into the next level. Still remains one of the main reasons why I got to conferences and why I enjoy them so much! Without the networking taking place I doubt I would be going to most of them.

Thus one of the things I was surely looking forward to was to be able to meet up again, in the same year, with the one and only Roo Reynolds, Metaverse Evangelist (How cool is that for a job title, eh?!?!). He was actually due to speak a couple of times during the course of the event, and this blog post will just briefly cover the first one of the speaker sessions he did.

It certainly was great being able to catch up with him and keep the conversations going from the various social software tools we both hang out in. It just feels like we know each other forever and some of the conversations we had with various other people together were incredibly inspiring on keeping the dialogue going around the subject of social computing: challenges, adoption hurdles, how different businesses are opening up to social software, etc. etc.

So when I saw he was speaking on the first day of the iForum event around the subject of "2010 CIO Outlook" I knew we were off to a great session and it surely was. One of the things that I enjoy the most from Roo’s presentation style is how well prepared he is with each and everyone of his pitches. So much so that he makes it very easy for us, attendees, to get the most of the session. And if not take a look. He did the presentation last week and way before the slide deck was available on his own blog.

Yes, that is right! Days before the event was taking place, you could already check out the slide deck he was going to be using as he shared it over at his blog (And Slideshare) under the title IBM’s CIO 2010 Outlook. And shortly after, right after he used his lovely recorder during the session, he has managed to put together the recording of the audio next to the slide deck! Way cool! And incredibly handy for us, attendees wanting to blog the session, because we just have got to point you to the session details and then you can go and have a listen.

I am actually trying to follow the same processes that Roo has gone through to share both the slide deck and the audio in Slideshare. Right now I am editing the content as there was some sensitive material that you probably wouldn’t need to see, but expect it to be there in the next day or so.

However, and for this particular session I thought I would point you a couple of slides that I think you would enjoy quite a bit as they do seem to come along the very same lines of what you have been reading over here in this blog. Thus have another look at slides 8 where you would be able to read some more on the various Web 2.0 patterns (Software as a Service, Community mechanisms and Simple user interface and data services).

From there onwards head over to slide 9 where you would be able to read / listen Roo talk about how he is actually making use of outside of the corporate firewall social networking tools to reach out to his friends (And family members), colleagues and customers by focusing on nurturing the relationships going further and beyond that IBM’s firewall. Amazing that he gets to share some lovely personal stories on how he is benefiting from making use of each of those different tools (Flickr, Last.fm, del.icio.us, Twitter, Dopplr and, of course, Facebook) and which would, I am sure, resonate with plenty of you out there. At least, it did with me

Another interesting slide would be slide #11 where he gets to share some further thoughts around the topic of Enterprise 2.0 being everything about user driven innovation, simpler more productive solutions, integration, reduced cost and innovate, amongst many other things.

The following set of slides are actually examples of IBM social software tools, most of which I have already talked about over here to some extent. Instances like Fringe, Dogear, etc. And from there onwards Roo wraps up the session talking about some of the inhibitors and leading indicators that will shape up the way we share our knowledge and collaborate with other knowledge workers in order to drive further innovation for customers and business partners. Some really good stuff!

I know you are all going to enjoy Roo’s session, so I better leave you down to it. If you are reading this from the, now working, RSS / Atom feed, here is the direct link to the Slideshare presentation. For the rest of us here is the embedded deck with the audio incorporated, of course. Hope you enjoy it just as much as I did attending the event live! Another of the presentations, imo, that would hit my Top 3 / 5 list! Without a doubt!

Tags: IBM, iForum, iForum 2007, Innovation Forum, Zurich, Switzerland, Events, Innovation Events, Innovation, Social Computing, Social Software, Social Networking, Social Media, Web 2.0, Enterprise 2.0, Collaboration, Remote Collaboration, Slideshare, Roo Reynolds, Metaverse Evangelist, Knowledge Management, KM, Knowledge Sharing, Learning, CIO 2010 Outlook, Fringe, Dogear, Flickr, Facebook, Twitter, Dopplr, Last.fm, del.icio.us, Conversations, Dialogue, Relationships, Inhibitors, Web 2.0 Patterns

While I am waiting for clearance on whether I would be able to blog the first keynote session we had from IBM’s 6th iForum - Capitalising on Innovation, held last week in Zürich, or not, I thought I would go ahead and share with you the presentation from the next session that came up afterwards. It was done by one of my fellow IBM colleagues, Tony Morgan, who gave a talk on "Joint Innovation with Clients" and how it can work successfully with customers and business partners.

I must say that his presentation was actually one of my favourites (Perhaps on the Top 3 / 5!) not only because of the superb slide deck he did put together (And which I have shared already over in Slideshare), and shared with us, but also because he provided a very good overview of how Innovation, despite what some people keep saying, needs to be closely tied in with Collaboration, both inside and outside of the corporate firewall, i.e. with customers, business partners, etc. etc.

Yes, indeed, there is probably no better way to keep up innovating at a rampant pace than by focusing on driving collaboration with your partners and customers: listening to their needs, acting and co-working collaboratively into finding specific solutions is probably the best way to move forward into an environment where everyone benefits from such joint knowledge sharing activities.

What is interesting as well from Tony’s presentation is how he has used himself and his interactions with one of his customers to share how a Joint Innovation Partnership / Value Creation Centre (a.k.a. VCC) would actually work out successfully by putting together a number of indispensable items to help build it up and on to the right track straightaway: having a mission, a scope, a group of people, some processes in place, some tools (Both formal and informal, like ThinkPlace, Jam events, Communities (of Practice), etc.) and, finally some support and governance guidelines.

Finally, right after that very helpful description Tony gets to cover what would be some of the most relevant and important factors for success (Read through along the lines of how to measure innovation successfully (More on this later…)) and from there onwards the slide deck will get wrapped up with a very nice summary, which I am not going to spoil for you

Thus without much further ado, here you have got the embedded slides from Slideshare, with the direct link to it, in case you may be subscribed to the RSS / Atom feed and would want to check it out further, so that you can find out why this was, in my opinion, one of the best speaker sessions from the entire event. Too bad it didn’t get recorded. Perhaps something to get done for the next time around…

Tags: IBM, iForum, iForum 2007, Innovation Forum, Zurich, Switzerland, Events, Innovation Events, Innovation, Social Computing, Social Software, Social Networking, Social Media, Web 2.0, Enterprise 2.0, Collaboration, Remote Collaboration, Slideshare, Tony Morgan, Knowledge Management, KM, Knowledge Sharing, Learning, Joint Innovation, Clients, Customers, Business Partners, ThinkPlace, Communities, Jams, Measuring Innovation, Joint Innovation Partnership, Value Creation Centre, VCC, Customer Solutions

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As most of you folks already know, I have been back from an incredibly exciting week in Zürich, Switzerland last week, after attending IBM’s 6th iForum about "Capitalising on Innovation" and so far the last couple of days I have been doing some serious catchup on everything that is going on at the moment, both inside and outside of work. That is why I have been quiet over here in the last couple of days. However, not to worry, regular blogging is going to start up again. And I am going to resume those blogging activities by sharing over the course of the next couple of days some of the different insights from the various presentations I attended and several of the different conversations I had during those three days.

Even though I had a very good Internet connection throughout the entire time (For the first time in ages!!!), both at the event and at the hotel, you may be wondering why I didn’t do some live con-blogging, right? Well, there was a reason. I needed to process some of the stuff I was getting exposed to, as I needed to ponder whether the information could be shared both internally or externally. Yes, that is right, some of the materials were of a sensitive nature and as such I could not blog them back then nor will I do it after the event. For those I will put together some sporadic commentary. Also the fact that a bunch of us were closing the hotel bar each night consistently was not helping me much with blogging the event. Yes, I know, it gets down to you, but there is nothing better than some massive face to face social networking, which is what happened during those days. All the time! Just brilliant!

So, while I am finalising the various blog posts I drafted during the conference, I thought I would share with you all next why I gave the title to this blog post the ending of "Why I’m Becoming a Mac Fanboy", just to get you in the mood with some light blogging, before getting into the good stuff!

If you have been following my twitterings previous to the event, you would know how this particular occasion gave me a unique opportunity to take my MacBook Pro for a final test into my full conversion of it as my default work machine. Just before heading over there I was having lots of reservations whether I would be taking it with me or not, but in the end I thought if I was going to become another Mac fanboy I should just put it to the test while on the road.

And I must say that the experience has been incredibly amazing overall! Not only from the fact that in a whole room packed with ThinkPads or Laptops running Windows, there it was, the different one, the weirdo, showing off his MacBook Pro and getting lots of interesting comments, but also from the perspective that throughout the entire time it exceeded my expectations big time!

Roo Reynolds, one of the folks attending (And presenting! More on that later) and very much worth while catching up with, has got the proof of how much I was actually enjoying the experience. That is right, from the very first moment that my MacBook Pro hit the IBM Lab building in Zürich everything run very very smooth. Not a single hiccup to get connected after I got everything sorted out with my own user ID. Everything running all right and lots of commentary on the background

However, the most challenging time of the entire event was when I decided it would be a good time to actually do the presentation on Social Computing @ IBM (More of that shortly, too!), that I was scheduled for on Tuesday afternoon, using my MacBook Pro, instead of the laptop that was set up for the entire event. I wanted to prove a point, which specially had to do with theme of the pitch I was about to deliver and decided to take a bit more of an extreme approach.

Thus within a matter of a couple of minutes I was up and running, projecting my presentation through Keynote (Yes, indeed, Ed Yourdon was just spot on when he said I would be loving Keynote!), using the overhead projector with the remote control that was recognised by the system with a single click and ready to do some hands-on demo while covering the slide deck plus a quick overview of various social computing tools. WOW! Did I want to prove a point or what? I surely did: for most of the stuff that relates to Web 2.0 and Social Computing there is no longer a need to be browser or operating system dependent. Just an Internet connection, your favourite browser and off you go! Ready to rock!

The presentation went rather well, got into a lively discussion and with plenty of different questions. I am sure you would be able to enjoy it. I will be blogging about it over the next day or so, but just wanted to share something else that I did for this particular event and that giving how nicely it worked out I am surely planning on doing it from here onwards.

I decided it was a good opportunity to actually continue making much heavier use of my Nokia N95, so I took it with me and managed to get plenty of different pictures, which so far look rather nice. I have already started uploading a few of them into my Flickr account, but decided to share a couple of thumbnails throughout this blog post as well. Thus no longer a need to take my digital camera with me! (Woohoo!)

Oh, and next to taking some pictures with my N95, there was something else that I managed to do and which I think has worked out really well. And that is the fact that I used the Recorder feature from the phone itself to record the audio from the entire presentation I did on social networking and that way when I am ready to share the slide deck in Slideshare I will be attaching the .mp3 file so that you would be able to follow the slides and the audio of my talk, which I am sure you would find it quite intriguing, specially if you have never listened to me giving a presentation live

And there you have it, the first of a series of blog posts on the recent trip I did to Zürich to attend and present at IBM’s 6th iForum on "Capitalising on Innovation" and having successfully passed the test where I am now officially becoming another Mac Fanboy, because every time I go to the next conference event there will be two essential tools I will bringing with me: my MacBook Pro and my Nokia N95. They have made my job so much easier and so much fun that I am surely looking forward to the time when I can repeat it again! And that opportunity will be sooner than expected…

Tags: IBM, iForum, iForum 2007, Innovation Forum, Zurich, Switzerland, Events, Innovation Events, Innovation, Social Computing, Social Software, Social Networking, Social Media, Web 2.0, Enterprise 2.0, Collaboration, Remote Collaboration, Slideshare, Roo Reynolds, Ed Yourdon, Live Con-Blogging, Knowledge Management, KM, Knowledge Sharing, Personal Knowledge Management, PKM, Personal Knowledge Sharing, Learning, Mac, MacBook Pro, Apple, Nokia, N95, Flickr, Photography, Photos, Mac Fanboy, Fanboy, Keynote, Twitter, Recorder