Comments on: Commenting further on ROI and Social Computing – Part I

By: Measuring ROI for Social Media | MemberFuse

Measuring ROI for Social Media | MemberFuse — Mon, 12 May 2008 14:56:32 +0000

[...] However, measuring ROI is a necessary process to ensure marketing goals are on target and precious resources are not being squandered. Net2Think Tank questions, “What is the ROI (return on investment) of the social web for nonprofits?” Net2ThinkTank bloggers answered the question from various perspectives. Noted with interest is Allan Benamer’s comment as he observes using the social web is a strategic initiative whose financial payoff is too far down the line for most nonprofits to contemplate. Then again, during a recent Forrester Consumer Forum a thought provoking comment was presented, “When they ask what is the ROI on social media, ask what the ROI is on business cards, new carpet, signage, and the phone system!” Elsua notes “ROI = Industrial Age, tangibles only Value exchanges = today, intangibles rule.” It is obvious non profit organizations are using Web 2.0 tools, like MySpace, Facebook, to increase their presence on the Internet. No doubt, measurement is tough at this point. So by what new-fangled ruler or criteria are these ‘intangibles’ measured when it comes to Social Media for non- profits? Are non-profits getting out of social media what they put into it? I came across an interesting tool, the Social Media ROI calculator. You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of staff in social networking sites like Facebook or MySpace. It works sort of like an online mortgage calculator. You just enter the starting assumptions in the yellow boxes [as viewed on site] and the tool calculates results automatically. [...]

By: Web 2.0: ROI is dead. Long live SNA « Red Hot IT

Web 2.0: ROI is dead. Long live SNA « Red Hot IT — Thu, 06 Dec 2007 20:42:19 +0000

[...] Web 2.0: ROI is dead. Long live SNA December 6, 2007 — Pablo Bermejo In one of my previous posts I mentioned how difficult is to measure the benefits of Web 2.0 for Knowledge Management in terms of ROI. Also, this topic has brough on many voices out there in the blogosphere. As discussed, the knowledge of workers is something hardly measurable but very valuable, and the benefits should be measured by the business impacts, like business eficiency or the competitive advantage, and ROI is not the proper tool to do this. [...]

By: Enterprise 2.0 ROI - rant and reflection at Sims Learning Connections

Enterprise 2.0 ROI - rant and reflection at Sims Learning Connections — Fri, 26 Oct 2007 17:44:26 +0000

[...] Luis Suarez’s ELSUA blog: “Making the Business Case for Social Computing” (Part I and Deux); continuing with “Commenting further on ROI and Social Computing” (Part I and Part II) [...]

By: Lee White

Lee White — Fri, 05 Oct 2007 19:17:10 +0000

I just put up a post that may be a component of ROI 2.0. The gist of it is that transaction cost, the incremental cost of getting the next relevant piece of information, is dropping rapidly as social computing tools (or informal learning) increase in use. If we can get more AND better information, using social computing as opposed to not using it, for the same cost, we can make better decisions.

By: E L S U A ~ A KM Blog by Luis Suarez » Blog Archive » Commenting further on ROI and Social Computing - Part II

Fri, 05 Oct 2007 18:48:15 +0000

[...] Links « Commenting further on ROI and Social Computing – Part I [...]