E L S U A ~ A KM Blog by Luis Suarez

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Reviews – Passionate or Straight to the Point?

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Ok, say that you are presented with this kind of review on any particular kind of product, you name it. Then say that you bump into this other kind of review (Part I and Part II) from the same product (Although in here you have got a completely different product). But as an example, which one would you be more inclined to follow in your purchase of the latest mobile gadget available out there?

Would you follow the passion (That in this case Scoble puts together) or would you rather focus on a cold review that provides you with the most extensive, and comprehensive, of reviews that may be around out there, like you can read over in Gadgetnutz? Which one is going to be the most enticing for you to finally make that purchase?

Not an easy answer, right? Yes, that is what I thought myself, too! I think I would be torn between the two of them. Or, even better, I think I would love to have such an extensive and thorough set of reviews, but with all the passion you can get. Yes, I know, the best of both worlds, but why can’t they be combined with one another, right? After all, isn’t that the best thing for our own interests?

What do you think then? Passionate or extensive, and comprehensive, reviews for that latest gadget you have been thinking about buying for some time now?

Worth while sharing it along?
0 votes

2 comments

  1. I like both kinds of reviews, but if I could only have one, I’d go with Scoble-like passion and personalized. I’m not sure if I would like a hybrid, because the pleasure in the personalized review is the voice, the sense of really hearing from a human, as if you were talking with a friend over a coffee. Friends in that setting don’t suddenly start listing specifications and “cold” info. Maybe a perfect review would start out with the “voice” and passion, and include some links to the cold, hard facts, so they were just a click away but did not intrude on the pleasure of reading something that sounds personal.

  2. Hi Len! Thanks very much for dropping by and for the feedback comments! Welcome to elsua! I think that you pretty much nailed it with the following quote on what we should expect with a good review on whatever the product:

    "Maybe a perfect review would start out with the “voice” and passion, and include some links to the cold, hard facts, so they were just a click away but did not intrude on the pleasure of reading something that sounds personal."

    I sense that having both a combination of passion and some hard facts / links is what will get people to buy a product or not. Too much passion can be an overkill and not enough would make you wonder. And the links is just the perfect mix to substantiate what you have been saying all along.

    Now, if only people would adopt that approach, right? We would be so much better off, I would imagine. So thanks again for that valuable commentary. Good stuff!

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