If earlier on today I created a weblog post about the level of accuracy from a news article on weblogging created over a year ago, here you have got another different example that proves the point that some times when you bump into really good content it doesn’t really matter how long ago it was created. It would still be very valid and could just fit in quite nicely in the current business environment. This is exactly what happens with a YouTube video put together by Rod Boothby some time ago that very clearly puts together, in under 17 minutes, an impressive and compelling business case for Enterprise Weblogs.
You can go ahead and watch the video over here:
In it you would be able to see how Rod states that enterprise weblogs are powerful enablers for (key) innovators to go out there and reach out through multiple conversations that would allow them to keep collaborating and innovating constantly with other knowledge workers.
At the same time, and while you get to dive into the more in-depth presentation, you would be able to see how he actually gets to build that business case by focusing on some real examples of what is going on at the moment out there on the Internet with examples like Apple, Google, wisdom of crowds, etc. Also you would see how one of the strongest points from Rod in that particular video is how to empower all enterprise employees into a single strategic objective: Constant Innovation.
From there onwards he finally explains how to actually tackle constant innovation through innovation creators and he actually manages, quite successfully I should add, to describe how they would operate as a team / community, or whatever the grouping, by allowing them to build up different relationships and establishing different informal networks where they could get to share their knowledge and collaborate further with other knowledge workers.
However, what I found most interesting about his business case is that towards half way through the video he is actually indicating how innovation creators do need better communication tools and not Knowledge Management. WOW! That was a strong statement, indeed ! Specially when later on he keeps on talking further about weblogs, which we all know are part of the social networking or the social software hype going on at the moment, that, in its own right, I am not sure what you would think about it, is Knowledge Management. And very much so.
Perhaps the focus might no longer on the explicit knowledge exchange, which is what, for instance, his example on Office products would be like, but rather on tacit knowledge exchange, which is what weblogs help enable big time! Yes, indeed, weblogs are powerful communication tools but not just that. I would go a bit further with that notion and indicate how they are also powerful knowledge sharing and collaborative tools going beyond the point of just communication, which is what e-mail and IM have done all along thus far. There is a difference, in my opinion, and why weblogs would still be part of what Knowledge Management is all about. Perhaps even more so with the so-called Personal Knowledge Management, where weblogs are perhaps one of its main examples that people keep relating to over and over again. Empowering knowledge workers to be able to manage their knowledge in a space where they are the ones in control of the knowledge sharing flow and how they would collaborate with others.
Either way, for the rest I have thoroughly enjoyed the video itself as I feel it does make for a good and compelling business case for enterprise weblogs and, best of all, are the last few minutes of the video where you can see some extended hints and tips on how to get things going, just in case you may be contemplating doing something similar, and what items you would need to incorporate and which ones you would need to forget. A good show, for sure. Highly recommended for those who may still be a bit skeptical about weblogs in the enterprise. I am sure they would change their mind after watching the video.
Link via A YouTube business Model in the Enterprise (Another interesting reading on the business value behind video for the enterprise)
Tags: Weblogs, Metablogging, Enterprise Weblogs, Enterprise 2.0, Knowledge Management, KM, Personal Knowledge Management, PKM, Social Networking, Social Software, Web 2.0, Innovation, Innovation Creators